A new study from Cornell University finds that elementary school children were more likely to choose apples over cookies in school lunch lines when the apples had pictures of Elmo on them. My takeaway? I need to put Elmo stickers on beets so my fiance will start eating them.

It works for underwear: Just ask Spider-Man. And it’s “grrrrreat” for cereal, as Tony the Tiger can attest. So why not get Elmo to hawk apples? Turns out it could be good business.

Read more at: www.latimes.com


Shuka Kalantari

Shuka Kalantari is a Bay Area journalist reporting on health, food, culture and immigrant communities in California and internationally. She's reported for Public Radio International’s The World, BBC World News Service’s Outlook, Philosophy Talk, Vice Magazine. Shuka is also a frequent contributor to KQED Public Media. You can follow her @skalantari on Twitter and Instagram.

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