As AIDS 2012 was wrapping up in D.C., the opening ceremonies of London 2012 were getting underway across the Atlantic. Michael Jacobson of the Center for Science in the Public Interest notes the irony of “junk food” companies sponsoring the games to the tune of roughly $4 billion. A global audience will see the fittest people on the planet competing for medals, in between commercial breaks where we learn more about McDonald’s.

The Olympic Summer Games — the quadrennial sports and advertising extravaganza — is now underway. Once again, we’ll be thrilled (and perhaps even inspired) by the graceful gymnasts, the lightning-fast sprinters, and the seemingly inexhaustible swimmers. Less thrilling is the endless drumbeat of ads from long-time sponsors Coca-Cola (since 1928) and McDonald’s (since 1976).

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