As AIDS 2012 was wrapping up in D.C., the opening ceremonies of London 2012 were getting underway across the Atlantic. Michael Jacobson of the Center for Science in the Public Interest notes the irony of “junk food” companies sponsoring the games to the tune of roughly $4 billion. A global audience will see the fittest people on the planet competing for medals, in between commercial breaks where we learn more about McDonald’s.

The Olympic Summer Games — the quadrennial sports and advertising extravaganza — is now underway. Once again, we’ll be thrilled (and perhaps even inspired) by the graceful gymnasts, the lightning-fast sprinters, and the seemingly inexhaustible swimmers. Less thrilling is the endless drumbeat of ads from long-time sponsors Coca-Cola (since 1928) and McDonald’s (since 1976).

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Lisa Aliferis

Lisa Aliferis is the founding editor of KQED's State of Health blog. Since 2011, she's been writing stories and editing them for the site. Before taking up blogging, she toiled for many years producing health stories for television, including Dateline NBC and San Francisco's CBS affiliate, KPIX-TV. She also wrote up a handy guide to the Affordable Care Act, especially for Californians. You can follow her on Twitter: @laliferis

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