It’s the Time magazine cover that’s gone viral. A Los Angeles mother breast-feeds her 3-year-old.

Time’s Facebook page is already logging pro, con and grossed out comments.

These articles about attachment parenting have come in waves ever since Dr. Bill Sears wrote the book on the topic he named himself more than a decade ago.

The arguments — yea and nay — are the same now as they were then. But, geez that picture and provocative headline make you want to read the article, don’t they?

Alas the article is behind a paywall, but you can watch a 4 minute interview with the reporter talking about what she learned here:

Learn More:
KQED’s Forum will be discussing attachment parenting Friday, May 11 at 9am. Listen at, click “listen live.”

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