Every two years the staff of the magazine I edit, Home Energy, is invited down to the Asilomar Conference Grounds in Pacific Grove, California, to publish a daily newsletter for the biennial ACEEE Summer Study of Energy Efficiency in Buildings.
I have a dream that someday homeowners across the land will feel about their houses and apartments the same way people of my generation felt about their first car. They will all know the basic nomenclature—kilowatt-hours and/or Btu per square foot per year. Or something like that.
While government tax incentives and rebates are important, it is up to local governments, retailers, and large and small home performance companies to sell energy efficiency. And every location and every homeowner is different, with different values and needs.