Programmers have a new option when looking to network with fellow technorati., a social network for developers and their kin, has taken off since launching merely six weeks ago.

The site is the brainchild of Christian Sanz and Reuben Katz, two San Francisco entrepreneurs looking to change the way developers network. Sanz came up with the idea for to ease the often painful process of job hunting. Job seekers normally go through the rigamarole of updating their CV, putting it on LinkedIn and reaching out to recruiters that don’t really understand an applicant’s skills. wants to take that model and turn it on its head.

Sanz and Katz emphasise that they’re building a community where developers like to communicate with each other. They’re trying to create safe place for developers to brag about their accomplishments and build a community of friends that are developers. Instead of creating job titles, they envision users promoting projects and people involved with the project to the community. Instead of putting out a job requisition for a specific role, the goal is to find fellow developers with complimentary skills to join the team. profile page promotes the idea of achievement cards, where users can promote cool projects they’ve worked on. Those cards are then shared with an activity stream with the community, where fellow users can “high five” others, make friends and uncover people with similar interests. Users can share their achievement cards with other social networks such as Twitter and Facebook. Eventually, will add analytics supporting achievement cards, to learn how often they’ve been shared. achievement card achievement card

Currently there are no tools built into the site to help recruiters find potential candidates. Sanz and Katz are proceeding carefully, tracking user behavior on and trying to be deliberate and thoughtful about how to best implement those features.

While the site is in closed beta, has already surpassed 10,000 registered usernames, with beta invites being released daily that give full access to the site. To meet its popularity in growth, the company has taken on eight core advisers and a team of four engineers. They’ve found a home with local incubator, RocketSpace.

Having taken a tour through, I really do appreciate the approach the site is taking to helping developers network. I look forward to seeing where this goes and how will walk the fine line between building a strong community and maintaining its integrity as is grows into more of a recruitment resource. A New Social Network In The Works For Developers 28 December,2011Laura Khalil

  • Thrilled to see where will go next!


Laura Khalil

Laura is a marketer by day and nerd by night. She's the Chief Nerd Herder for Dorkbyte, a blog devoted to art, technology and science. She's been named one of the most engaging women to speak about technology and has been featured on The Setup. A member of Noisebridge, she is working on two robotics challenges, leading a puzzle team that competes in a variety of puzzle challenges throughout the US and monkeys around on ham amateur radio. She loves astronomy, Making and hardware hacking. She was most recently involved in teaching hardware circuitry at Maker Faire.Laura has executed marketing strategies and campaigns for tech startups in the Bay Area. Her work with social media has been inducted into the Viral Marketing Hall of Fame.

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