Did you know that about 95 percent of what we think is taste is actually smell? Or that the way we perceive flavor comes from a complex relationship between our senses, emotions and memories? As scientists decode how our taste and olfactory receptors work, top California chefs are taking that knowledge and creating alchemy in the kitchen.

Learn more about the science of taste and this video with the Producer’s Notes.

  • CJ

    Is it just me or does this video not stream smoothly? I let it buffer but sometimes the audio and time would keep going while the image freezes

    • Dear CJ, Streaming quality depends sometimes on your computer and browser. Try clearing your cache and see if that helps.

  • Chris

    CJ is right. I can not even see the video. It just keeps spinning like it is loading. I know it is not my set up as I have 20 MB download speed with an intel(r) core i7, 2.8gh with 12 GB’s of memory. I am in the IT field. It definitley is your server..

    • Chris

      After about a minute it started to run. Definitley your server.

    • Matt

      20 MB upload? That’s… extremely slow.. i7 at 2.8 ghz? My i5 is at 3.0…. Upgrade your procressor.. 12 gb rams? What.?.. you’re either running 2gbx6 which is EXTREMELY stupid.. or 4gbx3.. which is just as dumb -.-.. you claim you’re in the IT field.. *sigh*

Author

Sarah Kass

Sarah Kass is a writer, director, and producer whose specialty is long-format documentaries, primarily for broadcast television. Among her credits are many one and two hour specials for the DCI networks and the History Channel. She was the Senior Writer on the 27-hour, award winning THC series Man Moment Machine, which combined biography, historical event, and technology. Sarah has written on diverse subjects: from Mardi Gras in New Orleans to Mark Twain's travels through the Holy Land; from combat veteran reunions to tales of women warriors. A recent independent film that she wrote on the restoration of Tibetan Buddhist Monasteries in the Himalayas has been featured in film festivals internationally. Sarah's shows have won Cine Golden Eagle Awards, Tele Awards, and have been nominated for national Emmys.

Author

Sheraz Sadiq

Sheraz Sadiq is an Emmy Award-winning producer at San Francisco PBS affiliate KQED. In 2012, he received the AAAS Kavli Science Journalism award for a story he produced about the seismic retrofit of the Hetch Hetchy water delivery system which serves the San Francisco Bay Area. In addition to producing television content for KQED Science, he has also created online features and written news articles on scientific subjects ranging from astronomy to synthetic biology.

Author

Lindsay Kelliher

Lindsay has been in media in California for more than a decade, dividing her time between San Francisco Bay and Monterey Bay. She has worked on documentary and factual programs for PBS (NOVA and NATURE), National Geographic, Discovery, and Animal Planet. She has also been involved with working and volunteering for local Animal Rescue organizations. She loves her new home with QUEST, letting her combine her love of animals and nature with her science-nerd tendencies. Lindsay graduated with honors from Northwestern’s Radio, TV, and Film department.

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