These events are often planned for months or even years and they cost a ton of money, not unlike a really big performance art project. But the difference is, usually they work. All of the outward elements come together to create a feeling that is happy and uplifting. Even for a misanthrope like me, who is generally on the fence about matrimony, can't help feeling really excited when I step into one of these transformed worlds. How many times have I entered a gallery or a place someone is doing a performance and not felt any feelings at all—except mild annoyance?

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