Written by Michelle Tea and designed by Brian Standeford for The Bold Italic

Zodiac

TWELVE NEIGHBORHOODS, TWELVE SIGNS. WHILE OUR CITY’S STATUS AS GEMINI CAN BE VERIFIED BY ITS CHARTER – THE MOMENT IT “BECAME” SAN FRANCISCO – THESE NEIGHBORHOOD DESIGNATIONS ARE THE PRODUCT OF MY OWN INTUITIVE DABBLING IN THE ASTROLOGICAL ARTS.

Aries

ARIES | THE MISSION By virtue of it being San Francisco’s first neighborhood, the Mission correlates with Aries, the zodiac’s first sign. The baby of the zodiac, Aries never look before they leap; armed with charm and charisma, their boldness tends to be rewarded, even while their intensely self-centered natures can work the nerves of those around them. Aries are deeply magnetic, and the Mission has the appeal of a handsome sociopath. You might talk about this neighborhood behind its back – it really thinks it’s the center of San Francisco! It’s so obnoxious! But you keep coming back, don’t you?

TaurusTAURUS | THE MARINA While Aries is about the thrill of the risk and creating something new, Taurus is more interested in the cash and prizes one receives as a result of having already played that game and won. The Marina, with its tangible evidence of established wealth beaming out from boutiques and restaurants and spas, is the ideal spot for a Taurus luxuriating in life’s pleasures. This sign works for the money, and Taurus likes to spend it. A lack of freshness makes this ’hood predictable, even stuck, and Taurus’ sudden, unexpected temper can be witnessed in its many weekend bar brawls

GeminiGEMINI| MID-MARKET ARTS DISTRICT This “neighborhood” is still more of a concept than a reality, which locates it in strong Gemini territory. Geminis are imaginative and logical; they also confuse their imagination for logic and can see the solid intellectual worth in conjuring wild dreams. This neighborhood-in-the-making, which might lasso bits of the Tenderloin, SOMA, and Civic Center into a revamped Utopia where the arts and tech companies coexist and support one another, sounds good but is it for real? The presence of truly visionary arts organizations like The Luggage Store and Intersection for the Arts will for sure keep the conversation alive and lively, something that always makes Geminis happy.

CancerCANCER | BERNAL HEIGHTS A neighborhood with a nickname of “Maternal Heights” is easily the Cancer of San Francisco. Cancer, the most nurturing sign of the zodiac, rules the life-giving breast of the human body. It’s ruled by the moon, which is a good fit with this ’hood’s numerous lesbian residents. Cancer’s symbol is the tenacious crab, and like a cranky old crab Bernal Heights has (mostly) hung on to its working-class, family-oriented roots, riding out waves of gentrification that have rendered other neighborhoods unrecognizable. It’s no wonder new and old families love this somewhat insulated but deeply dynamic dwelling place.

LeoLEO | NORTH BEACH A Leo always needs an audience, and no San Francisco neighborhood has as much to gawk at as North Beach. Whether it’s the restaurant barkers luring you in with street-side bruschetta or the strip bar dancers taking a curbside smoke break in a kimono, this ’hood demands you pay attention to it. The gonging church, the flashing neon, the squawking of its flock of resident parrots! This area takes much of its aesthetic and culture from Rome, which is officially a Leo. And, like a Leo, North Beach seeks not only to take, it wants to show you a super good time.

VirgoVIRGO | JAPANTOWN The minimalism Japanese design is known for is seen in the simplicity and organization of this neighborhood, in its structure and architecture. This is all the way Virgo – no frills, everything in its logical place. Japanese food, some of the cleanest around, is also very Virgo – these neat-freaks of the zodiac also have sensitive digestive systems. The healthful, alkalizing properties of a Japanese diet are perfect for Virgos, and for a sign so obsessed with cleanliness, purity, and physical health. It’s fitting that a dunk in the Kabuki spa is so renewing you feel downright virginal upon your exit.

Want to check out the rest of the zodiac and also get your own poster? See the complete story at The Bold Italic.

Author

KQED Pop

KQED Pop is a daily blog edited by Emmanuel Hapsis that critically examines the social and cultural impact of music, movies, television, advertisements, fashion, the internet and all the other collective experiences that make us laugh, cringe and cry. We focus on local, national and international experiences with a Bay Area lens. We don’t do reviews.

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