In the meantime, the fundraisers are likely to continue, Statton says.

That money helps the theater bring in film directors, actors and artists to talk about their work, which in turn attracts a bigger audience. It also helps with local partnerships. Last month the theater showcased art and archival film to celebrate the Clarion Alley Mural Project’s 20th anniversary.

The theater recently launched a Kickstarter campaign because it was unable to schedule a winter event this year. "We would like to be more of a support to the artists in our community and develop more of a stronger social justice program here," Statton says. "We try to find the gems that are forgotten by the larger venues, movies that slipped through the cracks and that we feel need to be noticed. Our programming team is amazing at doing that and are looking to support film as an art."

As part of the Kickstarter campaign, the Roxie asked filmmakers why they support the theater.

John Waters certainly has a convincing argument on the theater's mind-body experience. But if you've ever seen Pink Flamingoes, you know it's at least semi-gross.

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Keeping it Reel, San Francisco's Roxie Theater Turns to Kickstarter