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But KQED’s Rachael Myrow says that for writers and actors currently on strike, this moment is existential — thanks in no small part to Silicon Valley.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Many KQED staffers are also members of SAG-AFTRA, but journalists have a different contract from Hollywood actors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm/?e=KQINC9846389333\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>I’m Ericka Cruz Guevarra, and welcome to The Bay. Local news to keep you r ooted. Writers in Hollywood have been on strike since May, demanding better wages and working conditions. And last month, thousands of actors joined them. This standoff between the Writers Guild of America, the Screen Actors Guild and the Alliance of Motion Picture and Television Producers is likely to drag on for a while. And behind these calls for improved working conditions is an entire business model changed in large part by none other than Silicon Valley.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>The entire business model has been changed by streaming digital air. This is a moment of history. That is a moment of truth. If we don’t stand tall right now, we are all going to be in trouble.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>Hollywood is no stranger to big changes brought on by technology. But for writers and actors on strike right now, this moment is existential. Today, how Silicon Valley changed Hollywood and why this strike has everything to do with big tech.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>Well, my first question, Rachel, I understand you actually come from a Hollywood family. So am I in the presence of Hollywood royalty right now?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>I wouldn’t call it royalty, but I come from a long line of composers.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>Rachael Myrow is senior editor of KQED’s Silicon Valley Desk.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>MUSIC: \u003c/strong>[“You Make Me Feel So Young” by Frank Sinatra]\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>Both my father and grandfather worked in Hollywood. My grandfather worked for 20th Century Fox in the studio system during the 1940s and fifties. He’s probably best known today for two songs. “You Make Me Feel So Young” and “Autumn Nocturne.”\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>MUSIC: \u003c/strong>[continues]\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>You know, you make me feel so young was was part of a sort of a boiler plate musical of the kind that Hollywood used to churn out back then and would probably have been buried in that movie, except for the fact that a number of years later, Frank Sinatra decided to do a cover. Oh, my gosh. I don’t know. That’s that sounds like royalty to me.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>MUSIC: \u003c/strong>[continues]\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra:: \u003c/strong>Well, I guess what did you come to learn about how Hollywood works from like this point of view or this perspective?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>There’s always been this war dance, if you will, between labor and the production companies. New technologies always been new technologies, disrupting things. And there’s always been this sort of gap between the experimental phase of a new technology being rolled out and that moment when the unions catch on and demand a piece of the action for their members in the next contract talks. So whether you’re talking about the shift to television or videotape rentals, remember those or foreign residuals? You know, there’s a little lag and then the unions catch up.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>You know, we’re talking about the strike. All these actors, producers, writers demanding higher wages and better protections. But what is that? What does any of that have to do with big tech and Silicon Valley?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>This wouldn’t be the first time Big Tech has essentially gone up against Big Labor in California, Right? These are very well-established unions. The Writers Guild of America, SAG-AFTRA. The gig economy has disrupted all sorts of labor markets. Right. And in really stark terms, because the shift to part time work with minimal employer provided benefits has taken money out of the pockets of rank and file workers and shifted it to the pockets of executives and investors. And again, in Hollywood, you know, the executives have always looked out for themselves, for sure. But what’s happening now is that these companies don’t mind sharing the wealth with the top 1%, the superstars, the the showrunners. But everybody else appears to be treated as expendable in much the same way that you see very carefully delineated stratification of the labor market in Silicon Valley. So, you know, Hollywood was already gig ified by the time Silicon Valley arrived. But Silicon Valley has perfected the business model in a very kind of dark and foreboding way.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>And that is in big part because of the fact that streaming has really sort of changed the game. Right. You talk about the role of streaming in all this and Netflix sort of changing the landscape for many of these these folks.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>Netflix introduced the concept of streaming. Netflix has also changed the name of the game in terms of transparency or lack thereof. You know, it was always hard to know exactly what was happening under the hood, financially speaking, with a show that you’re involved in producing. But Netflix tells you nothing. Even if you were the one making this the show and people who have been very successful on these programs report that they’re not making the kind of money you would think you would make if you were involved with a hit. My God, I’m going to be so rich.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>News Anchor \u003c/strong>That was Kimiko Glenn, who played Brooks Soso on Netflix’s Orange is the New Black. She earned just $27 on that residual check. You saw it there. Her frustration being echoed by many of her costars.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>Which makes you ask the question, who knows how much Orange is the New Black is actually making, and who stands in for the actors inside Netflix arguing for them to get a fair amount of money?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>News Anchor \u003c/strong>Leah DeLaria telling The New Yorker, I got $20. I would love to know how much money did Ted Sarandos make last year? Well, here’s the answer. Sarandos, who’s the CEO of Netflix. According to the company’s financial statements last year, he received $20 million in base salary, more than $50 million, if you include the stock and the options…\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Protesters \u003c/strong>[chanting]\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>The people I talked to on the picket lines outside of Netflix headquarters in Los Gatos. These people, Ericka, they can connect the dots. They watched what happened to gig workers in other industries. They saw what happened to musicians. My grandfather made a comfortable living on contract with 20th Century Fox, now owned by Disney. My father, on the other hand, died young, in large part from the stress of the ups and downs of working as an independent, a creative gig worker before we knew what that meant. But then you get to someone like Rajiv Shah, right? He’s from Los Gatos. He’s a member of SAG-AFTRA, the Screen Actors Guild slash American Federation of Television and Radio Artists for more than 20 years.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rajiv Shah: \u003c/strong>This is full time for me. So, I mean, I do a lot of work in L.A. and here I’m also a writer, so I do a lot of work with that. And we actually have a production company that does a lot of work for, you know, small businesses and things like that. So it’s all creative. You know, what I’ve been doing.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>And like many creatives, he’s a hyphenate. He’s working a diversified portfolio of gigs. And I think I mentioned he’s from Los Gatos, right? He gets the tech has eaten Hollywood.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rajiv Shah: \u003c/strong>But I think what everybody understands is this is setting a precedent for what’s going to come in the future because, you know, tech is only going to grow. You know, streaming is only going to grow. So all we’re asking is that we grow with it.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>You know, But this is Labor’s moment, right? Maybe the last opportunity it has to fight for a share of the pie that allows people like Shah to survive economically.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>I mean, Rachael, big tech has also been notoriously anti-union, right? I mean, just sort of thinking about how Uber and Lyft, for example, have been some of the biggest champions of gig work as opposed to full time work with benefits. How does that play into this? Like has. Have you seen this sort of anti-union, I guess, energy trickling down into Hollywood?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>The companies coming from tech. They don’t have this history of hashing things out every few years with the writers, the directors and the actors. Many of them are not union in the slightest, not even a portion of their employee base. It’s a different ballgame. We’ve seen Hollywood executives say some pretty dark things about willing to watch the writers and the actors bleed. You lose their homes. And, you know, it’s not that the companies aren’t at risk of losing a lot of money, but a lot of their entertainment services are are kind of loss leaders, to borrow a phrase from retail. If you’re Amazon, it doesn’t matter if prime, you know, at least the entertainment part of prime makes money. The whole point is to give people a reason to sign up for prime. Right. To to have the diapers delivered to your doorstep and to keep you engaged with Prime to continue re-upping every year. So that’s what Prime video is there for if you’re Apple. You don’t need to make money from Apple TV, right? This it’s just one unit. And in truth, you could say, well, yeah, those other media behemoths, they’re also made up of multiple units, many of which they talk about selling to each other. So so there’s some of that. But the big media companies, they have to succeed in entertainment versus for tech companies. I don’t think they have to.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>There’s so much talk now about A.I. in big tech. How do you think that might further reshape the landscape of Hollywood?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>This is the question on everybody’s lips, and there’s a lot that really nobody really knows yet. You’ve probably noticed the companies are busy hiring specialists just to figure out what’s possible. Right. And what kind of intellectual property rights are protectable because nobody owns as much creative content as these companies. Right. But already it doesn’t take a software engineer to see that visual special effects people are in big trouble and actors are in big trouble. I don’t know if you saw the latest Indiana Jones movie. There’s a big chunk at the beginning, which is starring a fairly believable younger version of Harrison Ford, but that’s Harrison Ford. So he gets to make bank off that project, right? $25 million. Now, imagine that you’re an extra or the kind of actor who makes a little money here and there for big roles. People might recognize your face or the kind of character you usually play. There are legions of people like this in Hollywood and really all over the world, because there are all sorts of film sets all over the world. Right, including the Bay Area today. Nothing protects these actors from having their likeness recorded on the one or two days. They’re brought on to a set and then used for perpetuity. They’re never going to get called back.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Harley Ford: \u003c/strong>There’s places for A.I., but let us do the work.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>So actors like. One woman I met outside of Netflix in Los Gatos, Harley Ford, she can see the writing on the wall. She knows where this is going.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Harley Ford: \u003c/strong>We’re the ones that, you know, have felt those emotions. And how can a robot put a tear behind something that doesn’t know what a real feeling is? It doesn’t know love. It doesn’t know respect or kindness. It doesn’t know fear.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>Harley understands something that I think if you can appreciate that spark of creativity, the way that that only a human can speak to the emotions within us, like some some computer driven retread just can’t. Get to that. Looking ahead here, where does the, I guess, strike stand now? Are the actors and writers any closer to reaching a deal? At this moment, it’s just the writers back at the bargaining table. But I. I can’t read the tea leaves on this one because for one thing, we’re not getting a lot of public information about what they’re talking about. But also, I think that all three core issues for the writers especially are existential, right? Who gets paid and how? Who works and how much and who gets a say in how generative AI is used. And I should say it’s existential for the actors, too. I just think this is this is a moment, perhaps the last moment when when these two unions have the strategic capacity to drive the conversation. I go back to the idea, Erica, that Silicon Valley has eaten Hollywood, eaten the production model, eaten the economic model, and, you know, seems to be well on its way to eating the creative model. We might not see so many picket lines up here in the San Francisco Bay Area. But I’ll tell you, when you see those actors and writers yelling into the cameras on social media, they are yelling at us.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>Rachel, thank you so much.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>Thank you.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>That was Rachael Myrow, senior editor of the Silicon Valley desk for KQED. Many KQED staffers are members of SAG-AFTRA. But broadcast journalists have a different contract than the Hollywood actors. This 40-minute conversation with Rachel was cut down and edited by senior editor Alan Montecillo. Producer Maria Esquinca scored this episode and added all the tape. If you liked this episode or learn something, tell someone about it. I’m Ericka Cruz Guevarra, thanks for listening to The Bay. Talk to you next time.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp style=\"font-weight: 400\">\n\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1700689172,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":7,"wordCount":2547},"headData":{"title":"How Silicon Valley Ate Hollywood | KQED","description":"View the full episode transcript. Hollywood is no stranger to changes brought on by technology. But KQED’s Rachael Myrow says that for writers and actors currently on strike, this moment is existential — thanks in no small part to Silicon Valley. Many KQED staffers are also members of SAG-AFTRA, but journalists have a different contract","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"How Silicon Valley Ate Hollywood","datePublished":"2023-08-23T10:00:37.000Z","dateModified":"2023-11-22T21:39:32.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"source":"The Bay","sourceUrl":"https://www.kqed.org/podcasts/thebay","audioUrl":"https://www.podtrac.com/pts/redirect.mp3/chrt.fm/track/G6C7C3/traffic.megaphone.fm/KQINC9846389333.mp3?updated=1692732229","excludeFromSiteSearch":"Include","articleAge":"0","path":"/news/11958785/how-silicon-valley-ate-hollywood","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>\u003cspan style=\"font-weight: 400\">View the full episode transcript.\u003c/span>\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Hollywood is no stranger to changes brought on by technology. But KQED’s Rachael Myrow says that for writers and actors currently on strike, this moment is existential — thanks in no small part to Silicon Valley.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">Many KQED staffers are also members of SAG-AFTRA, but journalists have a different contract from Hollywood actors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm/?e=KQINC9846389333\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>I’m Ericka Cruz Guevarra, and welcome to The Bay. Local news to keep you r ooted. Writers in Hollywood have been on strike since May, demanding better wages and working conditions. And last month, thousands of actors joined them. This standoff between the Writers Guild of America, the Screen Actors Guild and the Alliance of Motion Picture and Television Producers is likely to drag on for a while. And behind these calls for improved working conditions is an entire business model changed in large part by none other than Silicon Valley.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>The entire business model has been changed by streaming digital air. This is a moment of history. That is a moment of truth. If we don’t stand tall right now, we are all going to be in trouble.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>Hollywood is no stranger to big changes brought on by technology. But for writers and actors on strike right now, this moment is existential. Today, how Silicon Valley changed Hollywood and why this strike has everything to do with big tech.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>Well, my first question, Rachel, I understand you actually come from a Hollywood family. So am I in the presence of Hollywood royalty right now?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>I wouldn’t call it royalty, but I come from a long line of composers.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>Rachael Myrow is senior editor of KQED’s Silicon Valley Desk.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>MUSIC: \u003c/strong>[“You Make Me Feel So Young” by Frank Sinatra]\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>Both my father and grandfather worked in Hollywood. My grandfather worked for 20th Century Fox in the studio system during the 1940s and fifties. He’s probably best known today for two songs. “You Make Me Feel So Young” and “Autumn Nocturne.”\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>MUSIC: \u003c/strong>[continues]\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>You know, you make me feel so young was was part of a sort of a boiler plate musical of the kind that Hollywood used to churn out back then and would probably have been buried in that movie, except for the fact that a number of years later, Frank Sinatra decided to do a cover. Oh, my gosh. I don’t know. That’s that sounds like royalty to me.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>MUSIC: \u003c/strong>[continues]\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra:: \u003c/strong>Well, I guess what did you come to learn about how Hollywood works from like this point of view or this perspective?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>There’s always been this war dance, if you will, between labor and the production companies. New technologies always been new technologies, disrupting things. And there’s always been this sort of gap between the experimental phase of a new technology being rolled out and that moment when the unions catch on and demand a piece of the action for their members in the next contract talks. So whether you’re talking about the shift to television or videotape rentals, remember those or foreign residuals? You know, there’s a little lag and then the unions catch up.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>You know, we’re talking about the strike. All these actors, producers, writers demanding higher wages and better protections. But what is that? What does any of that have to do with big tech and Silicon Valley?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>This wouldn’t be the first time Big Tech has essentially gone up against Big Labor in California, Right? These are very well-established unions. The Writers Guild of America, SAG-AFTRA. The gig economy has disrupted all sorts of labor markets. Right. And in really stark terms, because the shift to part time work with minimal employer provided benefits has taken money out of the pockets of rank and file workers and shifted it to the pockets of executives and investors. And again, in Hollywood, you know, the executives have always looked out for themselves, for sure. But what’s happening now is that these companies don’t mind sharing the wealth with the top 1%, the superstars, the the showrunners. But everybody else appears to be treated as expendable in much the same way that you see very carefully delineated stratification of the labor market in Silicon Valley. So, you know, Hollywood was already gig ified by the time Silicon Valley arrived. But Silicon Valley has perfected the business model in a very kind of dark and foreboding way.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>And that is in big part because of the fact that streaming has really sort of changed the game. Right. You talk about the role of streaming in all this and Netflix sort of changing the landscape for many of these these folks.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>Netflix introduced the concept of streaming. Netflix has also changed the name of the game in terms of transparency or lack thereof. You know, it was always hard to know exactly what was happening under the hood, financially speaking, with a show that you’re involved in producing. But Netflix tells you nothing. Even if you were the one making this the show and people who have been very successful on these programs report that they’re not making the kind of money you would think you would make if you were involved with a hit. My God, I’m going to be so rich.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>News Anchor \u003c/strong>That was Kimiko Glenn, who played Brooks Soso on Netflix’s Orange is the New Black. She earned just $27 on that residual check. You saw it there. Her frustration being echoed by many of her costars.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>Which makes you ask the question, who knows how much Orange is the New Black is actually making, and who stands in for the actors inside Netflix arguing for them to get a fair amount of money?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>News Anchor \u003c/strong>Leah DeLaria telling The New Yorker, I got $20. I would love to know how much money did Ted Sarandos make last year? Well, here’s the answer. Sarandos, who’s the CEO of Netflix. According to the company’s financial statements last year, he received $20 million in base salary, more than $50 million, if you include the stock and the options…\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Protesters \u003c/strong>[chanting]\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>The people I talked to on the picket lines outside of Netflix headquarters in Los Gatos. These people, Ericka, they can connect the dots. They watched what happened to gig workers in other industries. They saw what happened to musicians. My grandfather made a comfortable living on contract with 20th Century Fox, now owned by Disney. My father, on the other hand, died young, in large part from the stress of the ups and downs of working as an independent, a creative gig worker before we knew what that meant. But then you get to someone like Rajiv Shah, right? He’s from Los Gatos. He’s a member of SAG-AFTRA, the Screen Actors Guild slash American Federation of Television and Radio Artists for more than 20 years.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rajiv Shah: \u003c/strong>This is full time for me. So, I mean, I do a lot of work in L.A. and here I’m also a writer, so I do a lot of work with that. And we actually have a production company that does a lot of work for, you know, small businesses and things like that. So it’s all creative. You know, what I’ve been doing.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>And like many creatives, he’s a hyphenate. He’s working a diversified portfolio of gigs. And I think I mentioned he’s from Los Gatos, right? He gets the tech has eaten Hollywood.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rajiv Shah: \u003c/strong>But I think what everybody understands is this is setting a precedent for what’s going to come in the future because, you know, tech is only going to grow. You know, streaming is only going to grow. So all we’re asking is that we grow with it.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>You know, But this is Labor’s moment, right? Maybe the last opportunity it has to fight for a share of the pie that allows people like Shah to survive economically.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>I mean, Rachael, big tech has also been notoriously anti-union, right? I mean, just sort of thinking about how Uber and Lyft, for example, have been some of the biggest champions of gig work as opposed to full time work with benefits. How does that play into this? Like has. Have you seen this sort of anti-union, I guess, energy trickling down into Hollywood?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>The companies coming from tech. They don’t have this history of hashing things out every few years with the writers, the directors and the actors. Many of them are not union in the slightest, not even a portion of their employee base. It’s a different ballgame. We’ve seen Hollywood executives say some pretty dark things about willing to watch the writers and the actors bleed. You lose their homes. And, you know, it’s not that the companies aren’t at risk of losing a lot of money, but a lot of their entertainment services are are kind of loss leaders, to borrow a phrase from retail. If you’re Amazon, it doesn’t matter if prime, you know, at least the entertainment part of prime makes money. The whole point is to give people a reason to sign up for prime. Right. To to have the diapers delivered to your doorstep and to keep you engaged with Prime to continue re-upping every year. So that’s what Prime video is there for if you’re Apple. You don’t need to make money from Apple TV, right? This it’s just one unit. And in truth, you could say, well, yeah, those other media behemoths, they’re also made up of multiple units, many of which they talk about selling to each other. So so there’s some of that. But the big media companies, they have to succeed in entertainment versus for tech companies. I don’t think they have to.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>There’s so much talk now about A.I. in big tech. How do you think that might further reshape the landscape of Hollywood?\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>This is the question on everybody’s lips, and there’s a lot that really nobody really knows yet. You’ve probably noticed the companies are busy hiring specialists just to figure out what’s possible. Right. And what kind of intellectual property rights are protectable because nobody owns as much creative content as these companies. Right. But already it doesn’t take a software engineer to see that visual special effects people are in big trouble and actors are in big trouble. I don’t know if you saw the latest Indiana Jones movie. There’s a big chunk at the beginning, which is starring a fairly believable younger version of Harrison Ford, but that’s Harrison Ford. So he gets to make bank off that project, right? $25 million. Now, imagine that you’re an extra or the kind of actor who makes a little money here and there for big roles. People might recognize your face or the kind of character you usually play. There are legions of people like this in Hollywood and really all over the world, because there are all sorts of film sets all over the world. Right, including the Bay Area today. Nothing protects these actors from having their likeness recorded on the one or two days. They’re brought on to a set and then used for perpetuity. They’re never going to get called back.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Harley Ford: \u003c/strong>There’s places for A.I., but let us do the work.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>So actors like. One woman I met outside of Netflix in Los Gatos, Harley Ford, she can see the writing on the wall. She knows where this is going.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Harley Ford: \u003c/strong>We’re the ones that, you know, have felt those emotions. And how can a robot put a tear behind something that doesn’t know what a real feeling is? It doesn’t know love. It doesn’t know respect or kindness. It doesn’t know fear.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>Harley understands something that I think if you can appreciate that spark of creativity, the way that that only a human can speak to the emotions within us, like some some computer driven retread just can’t. Get to that. Looking ahead here, where does the, I guess, strike stand now? Are the actors and writers any closer to reaching a deal? At this moment, it’s just the writers back at the bargaining table. But I. I can’t read the tea leaves on this one because for one thing, we’re not getting a lot of public information about what they’re talking about. But also, I think that all three core issues for the writers especially are existential, right? Who gets paid and how? Who works and how much and who gets a say in how generative AI is used. And I should say it’s existential for the actors, too. I just think this is this is a moment, perhaps the last moment when when these two unions have the strategic capacity to drive the conversation. I go back to the idea, Erica, that Silicon Valley has eaten Hollywood, eaten the production model, eaten the economic model, and, you know, seems to be well on its way to eating the creative model. We might not see so many picket lines up here in the San Francisco Bay Area. But I’ll tell you, when you see those actors and writers yelling into the cameras on social media, they are yelling at us.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>Rachel, thank you so much.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Rachael Myrow: \u003c/strong>Thank you.\u003c/p>\n\u003cp style=\"font-weight: 400\">\u003cstrong>Ericka Cruz Guevarra: \u003c/strong>That was Rachael Myrow, senior editor of the Silicon Valley desk for KQED. Many KQED staffers are members of SAG-AFTRA. But broadcast journalists have a different contract than the Hollywood actors. This 40-minute conversation with Rachel was cut down and edited by senior editor Alan Montecillo. Producer Maria Esquinca scored this episode and added all the tape. If you liked this episode or learn something, tell someone about it. I’m Ericka Cruz Guevarra, thanks for listening to The Bay. Talk to you next time.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp style=\"font-weight: 400\">\n\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11958785/how-silicon-valley-ate-hollywood","authors":["8654","251","11802","11649"],"programs":["news_28779"],"categories":["news_8","news_33520"],"tags":["news_28321","news_5396","news_26182","news_727","news_353","news_22598"],"featImg":"news_11958791","label":"source_news_11958785"},"news_11956178":{"type":"posts","id":"news_11956178","meta":{"index":"posts_1591205157","site":"news","id":"11956178","score":null,"sort":[1689978267000]},"guestAuthors":[],"slug":"its-now-or-never-writers-and-actors-see-conflict-with-big-tech-as-existential","title":"'It's Now or Never': Writers and Actors See Conflict With Big Tech as Existential","publishDate":1689978267,"format":"audio","headTitle":"‘It’s Now or Never’: Writers and Actors See Conflict With Big Tech as Existential | KQED","labelTerm":{"site":"news"},"content":"\u003cp>Dozens of SAG-AFTRA members rallied outside Netflix headquarters in Los Gatos on Thursday, protesting declining pay and residuals in the streaming age.\u003c/p>\n\u003cp>Netflix is just one of the Alliance of Motion Picture and Television Producers (AMPTP) member companies that SAG-AFTRA is striking against. Others include the major motion picture studios, the principal broadcast television networks, and streaming services like Apple TV+ and Amazon, as well as Netflix.\u003c/p>\n\u003cp>So why pick on Netflix? The actors said in large part because Netflix is the streaming monster that \u003ca href=\"https://advanced-television.com/2022/11/18/report-streaming-37-of-us-tv-viewing-in-october/\">redefined the entertainment business\u003c/a> over the last 16 years, and it \u003ca href=\"https://www.nexttv.com/news/what-slow-start-streaming-for-netflixs-most-popular-shows-was-actually-up-5-through-the-first-six-weeks-of-2023\">continues to dominate\u003c/a> today.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“Tech is only going to grow. You know, streaming is only going to grow. So all we’re asking is that we grow with it,” said \u003ca href=\"https://rajivshahofficial.com\">Rajiv Shah\u003c/a>, a member of the Screen Actors Guild–American Federation of Television and Radio Artists for more than 20 years.\u003c/p>\n\u003cp>Shah said he’s prepared to stay off movie and TV sets for as long as necessary to extract what he considers an equitable contract from the biggest companies in the business. [aside label=\"related coverage\" tag=\"proposition-22\"]“What everybody understands is this is setting a precedent for what’s going to come in the future because you see it in the gig economy and see how people are — their work is being utilized, but not fairly compensated,” he said.\u003c/p>\n\u003cp>This wouldn’t be the first time Big Tech has gone up against Big Labor in California. In the state Legislature and at the ballot box, the “gig economy” has disrupted multiple labor markets. In stark terms, that’s because the shift to part-time work with minimal employer-provided benefits has taken money out of the pockets of rank-and-file workers and \u003ca href=\"https://www.kqed.org/news/11944344/no-reward-for-loyalty-gig-companies-winning-fight-to-classify-drivers-as-independent\">shifted it to the pockets of executives and investors\u003c/a>.\u003c/p>\n\u003cp>SAG-AFTRA President Fran Drescher has said as much in her speeches. “What’s happening to us is happening across all fields of labor … Employers make Wall Street and greed their priority and they forget about the essential contributors that make the machine run,” she said announcing the strike.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"Watch: Fran Drescher delivers fiery speech on SAG-AFTRA strike\" width=\"640\" height=\"360\" src=\"https://www.youtube.com/embed/J4SAPOX7R5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>In the latest \u003ca href=\"https://www.youtube.com/watch?v=FBFcFWZ4hPs\">Netflix earnings call\u003c/a> last week, co-CEO Ted Sarandos was careful to note he was raised in a union household before he echoed the party line put forward by the AMPTP. “We’re super committed to getting to an agreement as soon as possible, one that’s equitable, and one that enables the industry and everybody in it, to move forward into the future,” he said.[pullquote align=\"right\" size=\"medium\" citation=\"Paola Tapia-Limón, member, Writers Guild of America\"]‘There’s always greed … people wanting to make the best products with the least amount of money. But … at least those people respected the art form. The tech companies, they don’t care. It’s just money to them.’[/pullquote]Last year, \u003ca href=\"https://variety.com/2023/digital/news/netflix-executive-compensation-2022-reed-hastings-ted-sarandos-1235591184/\">Sarandos made $50 million\u003c/a>. That’s not nearly as much as the \u003ca href=\"https://www.cnbc.com/2023/07/05/heres-how-much-the-10-highest-paid-us-ceos-earn.html\">highest-paid CEOs in the U.S.\u003c/a>, but the storyline of executives making billions while rank-and-file creatives suffer sticks in the craw of Writers Guild of America member Paola Tapia-Limón of Los Angeles. The WGA has been on strike since early May. “My last episode aired a while ago, and I did get residuals. But it’s still a ridiculous amount,” she told KQED.\u003c/p>\n\u003cp>Even during what’s been called the “\u003ca href=\"https://www.theverge.com/2022/12/14/23507793/streaming-wars-hbo-max-netflix-ads-residuals-warrior-nun\">golden age\u003c/a>” of streaming TV, with the rise of the writer-producer, \u003ca href=\"https://www.wgacontract2023.org/updates/bulletins/writers-are-not-keeping-up\">compensation for most writers has stagnated\u003c/a>, according to the WGA.\u003c/p>\n\u003cp>She added that this has been happening just as Hollywood finally began to diversify in a meaningful way, allowing people like Tapia-Limón to build a middle-class career. “The thought of leaving the industry has definitely crossed my mind in my darkest moments. I’m not going to lie. But I also worked really hard to get here. It’s been over a decade, and I’m a little stubborn,” she said.\u003c/p>\n\u003ch2>What’s different about this struggle\u003c/h2>\n\u003cp>\u003ca href=\"https://apnews.com/article/past-hollywood-strikes-62de005f62e38dd09b38cd591ea26123\">Hollywood producers have played hardball\u003c/a> in every labor conflict for more than a century. Tapia-Limón knows “\u003ca href=\"https://www.cnn.com/2023/07/19/business/nightcap-hollywood-accounting-strike/index.html\">fuzzy accounting\u003c/a>” in this business predates the entry of Big Tech. But, Tapia-Limón says, for deep-pocketed companies like Apple and Amazon, entertainment is just one of many things they do.\u003c/p>\n\u003cp>“There’s always greed … people wanting to make the best products with the least amount of money. But … at least those people respected the art form. The tech companies, they don’t care. It’s just money to them,” Tapia-Limón said.\u003c/p>\n\u003cfigure id=\"attachment_11956195\" class=\"wp-caption alignright\" style=\"max-width: 1024px\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2023/07/3D3444F1-1ABE-4C62-BB36-A78ED55AEAA4_1_105_c.jpeg\" alt=\"An African American woman holds a SAG-AFTRA on STRIKE sign with protestors behind her holding the same signs.\" width=\"1024\" height=\"768\" class=\"size-full wp-image-11956195\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2023/07/3D3444F1-1ABE-4C62-BB36-A78ED55AEAA4_1_105_c.jpeg 1024w, https://ww2.kqed.org/app/uploads/sites/10/2023/07/3D3444F1-1ABE-4C62-BB36-A78ED55AEAA4_1_105_c-800x600.jpeg 800w, https://ww2.kqed.org/app/uploads/sites/10/2023/07/3D3444F1-1ABE-4C62-BB36-A78ED55AEAA4_1_105_c-1020x765.jpeg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2023/07/3D3444F1-1ABE-4C62-BB36-A78ED55AEAA4_1_105_c-160x120.jpeg 160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\u003cfigcaption class=\"wp-caption-text\">SAG-AFTRA member Harley Ford of Vallejo at the rally in Los Gatos on Thursday. Ford said she’s ready for a long fight, because she believes this conflict is existential for humans, in yet another industry moving to replace as many as possible with artificial intelligence. ‘I mean, we get it. It’s here to stay. But let us bring the characters to life. Let an actual human do that,’ she said. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s sociopathic. It doesn’t make any sense to me. We’re not asking for them to give up their billions,” said Jorge Rivera, vice chair of the Latinx Writers Committee for WGA West. But he added he thinks it’s a mistake to demonize Big Tech alone. Wall Street, he said, and its demand for exponential growth is also playing a major part in the economic disruption of Hollywood.\u003c/p>\n\u003cp>“You can’t just make a profit. You’ve got to grow that profit every year, and I don’t think that is a sustainable model for entertainment. Yeah, we can make billions a year, but can we multiply that by 100 every year? I don’t think so. That’s what they want,” Rivera said. This is in an era when \u003ca href=\"https://www.npr.org/2023/07/20/1188952468/is-the-tv-film-industry-collapsing-or-just-reshaping-itself-for-the-future\">people spend more time and money\u003c/a> on video games than movies, and more time watching YouTube than any TV network.\u003c/p>\n\u003cp>So what happens next? By many accounts: artificial intelligence. Many writers and actors told KQED they fear they have a limited time before the big companies figure out how to minimize the human contributions to entertainment. The humans figure this is the last time they’ll be in a position to negotiate.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n","blocks":[],"excerpt":"The Hollywood strikes this time are different from those of the past, and not just because the technology has changed: Silicon Valley has taken over Hollywood, and Big Tech has an established anti-union bent.","status":"publish","parent":0,"modified":1690306055,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":18,"wordCount":1120},"headData":{"title":"'It's Now or Never': Writers and Actors See Conflict With Big Tech as Existential | KQED","description":"The Hollywood strikes this time are different from those of the past, and not just because the technology has changed: Silicon Valley has taken over Hollywood, and Big Tech has an established anti-union bent.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"'It's Now or Never': Writers and Actors See Conflict With Big Tech as Existential","datePublished":"2023-07-21T22:24:27.000Z","dateModified":"2023-07-25T17:27:35.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"audioUrl":"https://traffic.omny.fm/d/clips/0af137ef-751e-4b19-a055-aaef00d2d578/ffca7e9f-6831-4[…]f-aaef00f5a073/03c5df9e-7ad6-4298-940e-b04a01016bf4/audio.mp3","excludeFromSiteSearch":"Include","articleAge":"0","path":"/news/11956178/its-now-or-never-writers-and-actors-see-conflict-with-big-tech-as-existential","audioDuration":228000,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Dozens of SAG-AFTRA members rallied outside Netflix headquarters in Los Gatos on Thursday, protesting declining pay and residuals in the streaming age.\u003c/p>\n\u003cp>Netflix is just one of the Alliance of Motion Picture and Television Producers (AMPTP) member companies that SAG-AFTRA is striking against. Others include the major motion picture studios, the principal broadcast television networks, and streaming services like Apple TV+ and Amazon, as well as Netflix.\u003c/p>\n\u003cp>So why pick on Netflix? The actors said in large part because Netflix is the streaming monster that \u003ca href=\"https://advanced-television.com/2022/11/18/report-streaming-37-of-us-tv-viewing-in-october/\">redefined the entertainment business\u003c/a> over the last 16 years, and it \u003ca href=\"https://www.nexttv.com/news/what-slow-start-streaming-for-netflixs-most-popular-shows-was-actually-up-5-through-the-first-six-weeks-of-2023\">continues to dominate\u003c/a> today.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Tech is only going to grow. You know, streaming is only going to grow. So all we’re asking is that we grow with it,” said \u003ca href=\"https://rajivshahofficial.com\">Rajiv Shah\u003c/a>, a member of the Screen Actors Guild–American Federation of Television and Radio Artists for more than 20 years.\u003c/p>\n\u003cp>Shah said he’s prepared to stay off movie and TV sets for as long as necessary to extract what he considers an equitable contract from the biggest companies in the business. \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"label":"related coverage ","tag":"proposition-22"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>“What everybody understands is this is setting a precedent for what’s going to come in the future because you see it in the gig economy and see how people are — their work is being utilized, but not fairly compensated,” he said.\u003c/p>\n\u003cp>This wouldn’t be the first time Big Tech has gone up against Big Labor in California. In the state Legislature and at the ballot box, the “gig economy” has disrupted multiple labor markets. In stark terms, that’s because the shift to part-time work with minimal employer-provided benefits has taken money out of the pockets of rank-and-file workers and \u003ca href=\"https://www.kqed.org/news/11944344/no-reward-for-loyalty-gig-companies-winning-fight-to-classify-drivers-as-independent\">shifted it to the pockets of executives and investors\u003c/a>.\u003c/p>\n\u003cp>SAG-AFTRA President Fran Drescher has said as much in her speeches. “What’s happening to us is happening across all fields of labor … Employers make Wall Street and greed their priority and they forget about the essential contributors that make the machine run,” she said announcing the strike.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"Watch: Fran Drescher delivers fiery speech on SAG-AFTRA strike\" width=\"640\" height=\"360\" src=\"https://www.youtube.com/embed/J4SAPOX7R5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>In the latest \u003ca href=\"https://www.youtube.com/watch?v=FBFcFWZ4hPs\">Netflix earnings call\u003c/a> last week, co-CEO Ted Sarandos was careful to note he was raised in a union household before he echoed the party line put forward by the AMPTP. “We’re super committed to getting to an agreement as soon as possible, one that’s equitable, and one that enables the industry and everybody in it, to move forward into the future,” he said.\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"‘There’s always greed … people wanting to make the best products with the least amount of money. But … at least those people respected the art form. The tech companies, they don’t care. It’s just money to them.’","name":"pullquote","attributes":{"named":{"align":"right","size":"medium","citation":"Paola Tapia-Limón, member, Writers Guild of America","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>Last year, \u003ca href=\"https://variety.com/2023/digital/news/netflix-executive-compensation-2022-reed-hastings-ted-sarandos-1235591184/\">Sarandos made $50 million\u003c/a>. That’s not nearly as much as the \u003ca href=\"https://www.cnbc.com/2023/07/05/heres-how-much-the-10-highest-paid-us-ceos-earn.html\">highest-paid CEOs in the U.S.\u003c/a>, but the storyline of executives making billions while rank-and-file creatives suffer sticks in the craw of Writers Guild of America member Paola Tapia-Limón of Los Angeles. The WGA has been on strike since early May. “My last episode aired a while ago, and I did get residuals. But it’s still a ridiculous amount,” she told KQED.\u003c/p>\n\u003cp>Even during what’s been called the “\u003ca href=\"https://www.theverge.com/2022/12/14/23507793/streaming-wars-hbo-max-netflix-ads-residuals-warrior-nun\">golden age\u003c/a>” of streaming TV, with the rise of the writer-producer, \u003ca href=\"https://www.wgacontract2023.org/updates/bulletins/writers-are-not-keeping-up\">compensation for most writers has stagnated\u003c/a>, according to the WGA.\u003c/p>\n\u003cp>She added that this has been happening just as Hollywood finally began to diversify in a meaningful way, allowing people like Tapia-Limón to build a middle-class career. “The thought of leaving the industry has definitely crossed my mind in my darkest moments. I’m not going to lie. But I also worked really hard to get here. It’s been over a decade, and I’m a little stubborn,” she said.\u003c/p>\n\u003ch2>What’s different about this struggle\u003c/h2>\n\u003cp>\u003ca href=\"https://apnews.com/article/past-hollywood-strikes-62de005f62e38dd09b38cd591ea26123\">Hollywood producers have played hardball\u003c/a> in every labor conflict for more than a century. Tapia-Limón knows “\u003ca href=\"https://www.cnn.com/2023/07/19/business/nightcap-hollywood-accounting-strike/index.html\">fuzzy accounting\u003c/a>” in this business predates the entry of Big Tech. But, Tapia-Limón says, for deep-pocketed companies like Apple and Amazon, entertainment is just one of many things they do.\u003c/p>\n\u003cp>“There’s always greed … people wanting to make the best products with the least amount of money. But … at least those people respected the art form. The tech companies, they don’t care. It’s just money to them,” Tapia-Limón said.\u003c/p>\n\u003cfigure id=\"attachment_11956195\" class=\"wp-caption alignright\" style=\"max-width: 1024px\">\u003cimg decoding=\"async\" loading=\"lazy\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2023/07/3D3444F1-1ABE-4C62-BB36-A78ED55AEAA4_1_105_c.jpeg\" alt=\"An African American woman holds a SAG-AFTRA on STRIKE sign with protestors behind her holding the same signs.\" width=\"1024\" height=\"768\" class=\"size-full wp-image-11956195\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2023/07/3D3444F1-1ABE-4C62-BB36-A78ED55AEAA4_1_105_c.jpeg 1024w, https://ww2.kqed.org/app/uploads/sites/10/2023/07/3D3444F1-1ABE-4C62-BB36-A78ED55AEAA4_1_105_c-800x600.jpeg 800w, https://ww2.kqed.org/app/uploads/sites/10/2023/07/3D3444F1-1ABE-4C62-BB36-A78ED55AEAA4_1_105_c-1020x765.jpeg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2023/07/3D3444F1-1ABE-4C62-BB36-A78ED55AEAA4_1_105_c-160x120.jpeg 160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\u003cfigcaption class=\"wp-caption-text\">SAG-AFTRA member Harley Ford of Vallejo at the rally in Los Gatos on Thursday. Ford said she’s ready for a long fight, because she believes this conflict is existential for humans, in yet another industry moving to replace as many as possible with artificial intelligence. ‘I mean, we get it. It’s here to stay. But let us bring the characters to life. Let an actual human do that,’ she said. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s sociopathic. It doesn’t make any sense to me. We’re not asking for them to give up their billions,” said Jorge Rivera, vice chair of the Latinx Writers Committee for WGA West. But he added he thinks it’s a mistake to demonize Big Tech alone. Wall Street, he said, and its demand for exponential growth is also playing a major part in the economic disruption of Hollywood.\u003c/p>\n\u003cp>“You can’t just make a profit. You’ve got to grow that profit every year, and I don’t think that is a sustainable model for entertainment. Yeah, we can make billions a year, but can we multiply that by 100 every year? I don’t think so. That’s what they want,” Rivera said. This is in an era when \u003ca href=\"https://www.npr.org/2023/07/20/1188952468/is-the-tv-film-industry-collapsing-or-just-reshaping-itself-for-the-future\">people spend more time and money\u003c/a> on video games than movies, and more time watching YouTube than any TV network.\u003c/p>\n\u003cp>So what happens next? By many accounts: artificial intelligence. Many writers and actors told KQED they fear they have a limited time before the big companies figure out how to minimize the human contributions to entertainment. The humans figure this is the last time they’ll be in a position to negotiate.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11956178/its-now-or-never-writers-and-actors-see-conflict-with-big-tech-as-existential","authors":["251"],"categories":["news_29992","news_8","news_248"],"tags":["news_28321","news_27626","news_17994","news_32938","news_727","news_28389","news_353","news_2659"],"featImg":"news_11956208","label":"news"},"news_11781771":{"type":"posts","id":"news_11781771","meta":{"index":"posts_1591205157","site":"news","id":"11781771","score":null,"sort":[1572876020000]},"guestAuthors":[],"slug":"how-stanford-became-the-largest-landowner-in-silicon-valley","title":"How Stanford Came to Dominate the Landscape in Silicon Valley","publishDate":1572876020,"format":"standard","headTitle":"The California Report | KQED News","labelTerm":{"term":72,"site":"news"},"content":"\u003cp>The Leland Stanford Junior University is as beautiful as it is big: replete with huge palm trees, Romanesque-inspired sandstone buildings, concert halls, art galleries and a football stadium that seats 50,000 people. But in the midst of a housing crisis some say Stanford helped create, locals are asking if the university is doing enough to house those it employs.\u003c/p>\n\u003cp>As part of a multi-newsroom investigative project involving \u003ca href=\"https://www.revealnews.org/local/labs/\" target=\"_blank\" rel=\"noopener noreferrer\">Reveal from The Center for Investigative Reporting\u003c/a>, \u003ca href=\"https://www.mercurynews.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Mercury News\u003c/a>,\u003ca href=\"https://www.nbcbayarea.com/\" target=\"_blank\" rel=\"noopener noreferrer\"> NBC Bay Area\u003c/a>,\u003ca href=\"https://renjournalism.org/\" target=\"_blank\" rel=\"noopener noreferrer\"> Renaissance Journalism\u003c/a> and\u003ca href=\"https://www.telemundoareadelabahia.com/\" target=\"_blank\" rel=\"noopener noreferrer\"> Telemundo 48 Área de la BahíaTelemundo\u003c/a>, we analyzed county assessor office records from 2018\u003cem> \u003c/em>to identify the largest landowners in Santa Clara County.\u003c/p>\n\u003cp>At the top of the list in terms of property value: Stanford. The value of the university's holdings is greater than those of Google, Apple and Intel combined.\u003c/p>\n\u003cp>[aside label=\"Who Owns Silicon Valley?\" tag=\"who-owns-silicon-valley\"]\u003c/p>\n\u003cp>On campus and off, the value of Stanford’s real estate empire tops $19.7 billion, as of 2018. That’s probably an undercount because Proposition 13, California’s landmark property tax law from the 1970s, has held down the reported value of a lot of Stanford’s properties.\u003c/p>\n\u003cp>\"You can drive for miles and still be on Stanford land. I mean, it’s got a golf course. It’s got a nature preserve. The Stanford Linear Accelerator is operated by the federal government, but it's on Stanford land,\" said Steve Staiger, a historian with the \u003ca href=\"http://www.pahistory.org\" target=\"_blank\" rel=\"noopener noreferrer\">Palo Alto Historical Association\u003c/a>.\u003c/p>\n\u003cp>In recent years, as the region's housing crisis has metastasized, a growing number of community voices are asking whether Stanford's size comes attached to a greater responsibility to house its faculty and staff. \"Stanford certainly has, in many people's eyes, a responsibility to do their fair share,\" Staiger said. \"Now, what they think is their fair share and how that's being handled? It's different than others because they have space on their lands for housing.\"\u003c/p>\n\u003cfigure id=\"attachment_11782709\" class=\"wp-caption aligncenter\" style=\"max-width: 3081px\">\u003cimg class=\"wp-image-11782709 size-full\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/10/PC0001_B1_F44_I002.jpeg\" alt=\"Leland, Jane and Leland Jr. Stanford in Paris c. 1881-1883.\" width=\"3081\" height=\"3838\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002.jpeg 3081w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002-160x199.jpeg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002-800x997.jpeg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002-1020x1271.jpeg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002-963x1200.jpeg 963w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002-1920x2392.jpeg 1920w\" sizes=\"(max-width: 3081px) 100vw, 3081px\">\u003cfigcaption class=\"wp-caption-text\">Leland, Jane and Leland Stanford Jr. in Paris c. 1881-1883. \u003ccite>((Courtesy of Stanford University Archives))\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>How Stanford Came to Be So Big\u003c/h2>\n\u003cp>Stanford has one of the largest campuses in the country and sits on roughly 8,180 acres straddling the border of two counties. UC Davis, for comparison's sake, is just 5,300 acres.\u003c/p>\n\u003cp>As every visitor who takes a campus tour learns, the university was founded by a grieving father who dedicated the school to his son.\u003c/p>\n\u003cp>Amasa Leland Stanford was one of the \"Big Four,” a group of California merchants who banded together to build the western portion of America’s first transcontinental railroad, the Central Pacific, with generous support from state and federal governments.\u003c/p>\n\u003cp>Stanford lived lavishly off the profits of his railroad. He joined an exclusive coterie of ultra-wealthy people and owned both a mansion on Nob Hill in San Francisco and a country estate south of the city. He grew grapes and raised horses on a stretch of land that grew to rival the rancheras of the Spanish colonial era.\u003c/p>\n\u003cp>He might have faded into history if not for a tragedy that struck the family in 1884 when his 15-year-old son, Leland Jr., died of typhoid fever while touring Italy.\u003c/p>\n\u003cp>With no heir to pass on all their wealth to, the grief-stricken parents decided to launch a university. In 1885, they donated their land to a new school — with the unusual stipulation that it could never be sold.\u003c/p>\n\u003cfigure id=\"attachment_11781793\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg class=\"wp-image-11781793 size-full\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/10/RS36464_IMG_8792-qut.jpg\" alt=\"The Hoover Tower on Stanford University campus houses the Hoover Institution Library and Archives, which were founded by Herbert Hoover before he became President of the United States.\" width=\"1920\" height=\"1439\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-160x120.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-1020x764.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-1200x899.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-1832x1374.jpg 1832w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-1376x1032.jpg 1376w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-1044x783.jpg 1044w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-632x474.jpg 632w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-536x402.jpg 536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The Hoover Tower on Stanford University campus houses the Hoover Institution Library and Archives, which were founded by Herbert Hoover before he became president of the United States.\u003c/figcaption>\u003c/figure>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2>Land Rich, Cash Poor\u003c/h2>\n\u003cp>For decades following, this edict guaranteed Stanford would be land rich in an area many considered the boonies. To this day, one of Stanford's nicknames is “The Farm.”\u003c/p>\n\u003cp>It wasn't until the 1950s that Stanford officials devised a plan to lease out land they couldn't sell.\u003c/p>\n\u003cp>\"\u003ca href=\"https://www.simon.com/mall/stanford-shopping-center\" target=\"_blank\" rel=\"noopener noreferrer\">[Stanford] Shopping Center\u003c/a> is on leased land,\" said Staiger. \"The \u003ca href=\"https://stanfordresearchpark.com\" target=\"_blank\" rel=\"noopener noreferrer\">[Stanford] Research Park\u003c/a> is on leased land.\" The leasing deals allow Stanford to generate income without selling the land, which they're prohibited from doing by the 1885 founding grant.\u003c/p>\n\u003cp>Then a man named Fred Terman helped launch what we now call Silicon Valley, first as an electrical engineering professor and then as provost at Stanford. Terman was one of the first to encourage tech talent and businesses to stay close to campus rather than seek fame and fortune elsewhere.\u003c/p>\n\u003cp>\"I would say the university made a major contribution to the companies here,\" Terman said in a 1969 interview. \"But then, the companies made a major contribution to those parts of the university that contributed to these companies. So we all grew up together, really.\"\u003c/p>\n\u003cp>Today, Stanford boasts an \u003ca href=\"https://news.stanford.edu/press-releases/2019/10/02/stanford-releasereturn-endowment/\" target=\"_blank\" rel=\"noopener noreferrer\">endowment of $27.7 billion\u003c/a>, which puts it near the top in the U.S., behind Harvard and Yale.\u003c/p>\n\u003cp>[youtube https://www.youtube.com/watch?v=Jwk2Y4mi87w]\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation='Steve Staiger, a historian with the Palo Alto Historical Association']'Stanford certainly has, in many people's eyes, a responsibility to do their fair share. Now: what they think is their fair share and how that's being handled? It's different than others because they have space on their lands for housing.'[/pullquote]\u003c/p>\n\u003cp>With the help of Hewlett-Packard, Cisco, PayPal, Google, Yahoo, Netflix and others, the center of gravity for tech companies gradually shifted from the East Coast to the West Coast.\u003c/p>\n\u003cp>Year after year, Silicon Valley companies draw in tens of thousands of software engineers, lawyers and other professionals. Not all of them make huge salaries, but in recent years, the economic influx has displaced thousands of people who do not work in tech, forcing them to leave the Bay Area. A quick search on the real estate platform Zillow reveals the median home price in Palo Alto is $2,833,400.\u003c/p>\n\u003ch2>The Housing Crisis\u003c/h2>\n\u003cp>\"You can see people living in vehicles on the streets,\" said Lenny Siegel, former mayor of Mountain View. \"School districts are losing teachers. It's gotten worse because we've had this unprecedented employment growth and very little housing development.\"\u003c/p>\n\u003cp>The \u003ca href=\"https://stanfordresearchpark.com\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford Research Park\u003c/a> is home to more than 150 different companies and their 23,000 employees. The university itself directly employs about 13,028 staff members, plus another 2,240 faculty members as of 2018.\u003c/p>\n\u003cp>“We had faculty housing on campus from the very beginning, to provide an opportunity for faculty to be close to the education and research mission of the institution,\" said Martin Shell, Stanford's vice president and chief external relations officer. \"And we think that we’ve been following in that tradition for the last 125 years.”\u003c/p>\n\u003cfigure id=\"attachment_11782708\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg class=\"size-medium wp-image-11782708\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut-800x527.jpg\" alt=\"Stanford's campus spans 8,180 acres in San Mateo and Santa Clara counties and is one of the largest in the country\" width=\"800\" height=\"527\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut-800x527.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut-160x105.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut-1020x672.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut-1200x791.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Stanford's campus spans 8,180 acres in San Mateo and Santa Clara counties and is one of the largest in the country. \u003ccite>(Courtesy of Jane Tyska/Bay Area News Group)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\"They [Stanford University] are the major employer on the Mid-Peninsula both for the university faculty and staff, but more importantly perhaps, numerically, is the \u003ca href=\"https://stanfordhealthcare.org\" target=\"_blank\" rel=\"noopener noreferrer\">Medical Center\u003c/a>. It's a huge employer, so big that now they have a separate plant out in Redwood City that thousands of people are working at,\" historian Staiger said.\u003c/p>\n\u003cp>Stanford officials told our investigative reporting team they plan to build about 1,300 housing units and more than 2,400 beds for graduate students, at an estimated cost of more than $1 billion.\u003c/p>\n\u003cp>“We did that for many reasons, not the least of which was our graduate students were increasingly having a challenge to find a place to live in close proximity where they could afford to live here,” said Shell.\u003c/p>\n\u003cp>When an apartment complex in the works, the expanded \u003ca href=\"https://newgradhousing.stanford.edu\" target=\"_blank\" rel=\"noopener noreferrer\">Escondido Village Graduate Residences,\u003c/a> opens in about a year, Stanford will house more than 75 percent of its graduate students on its campus. The university already houses all of its undergraduates on campus.\u003c/p>\n\u003cp>Some may ask why building more housing is Stanford’s problem when Mountain View, Palo Alto and other nearby cities also haven’t kept pace with growing demand over the last half-century. Or, for that matter, whether it's a problem for tech companies in the region to solve.\u003c/p>\n\u003cp>In recent months, tech titans like \u003ca href=\"https://www.kqed.org/news/11755545/google-pledges-1-billion-to-help-fight-bay-area-housing-crisis-it-helped-create\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003c/a> and Facebook have announced major initiatives to help build housing for their employees and others, providing a combination of cash and land as incentives and asking local municipalities to help shape their housing plans.\u003c/p>\n\u003cp>That shift in the public conversation is putting Stanford in the spotlight for a growing number of local politicians and housing advocates. \"Stanford has more land than the city of Mountain View,\" said Siegel. \"Yeah, they’re a big institution and they do a lot, but they need to do more.\"\u003c/p>\n\u003ch2>Expanding Real Estate Empire\u003c/h2>\n\u003cp>Stanford leases homes to faculty at prices well below market rates — it’s one of the ways Stanford attracts top academic talent from around the world that might not otherwise move to the region.\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation='Pria Graves, College Terrace Residents Association']'Probably most of Silicon Valley wouldn't exist without Stanford. On the other hand, there are definite downsides.'[/pullquote]\u003c/p>\n\u003cp>For decades, the university's concerns about housing affordability have focused largely on faculty, as opposed to staff — or the communities that neighbor Stanford. A university-led \u003ca href=\"https://news.stanford.edu/2019/05/20/affordability-task-force-digging-needs-various-communities/\" target=\"_blank\" rel=\"noopener noreferrer\">Affordability Task Force\u003c/a> is expected to deliver recommendations later this year that expand Stanford's definition of constituents.\u003c/p>\n\u003cp>But in the meantime, Stanford has been busy expanding its residential real estate portfolio off-campus. For example, in just the last five years, the university has bought more than 30 properties in a neighborhood near the campus called College Terrace.\u003c/p>\n\u003cp>Pria Graves, a retired software engineer from Palo Alto, has lived in College Terrace for 34 years. She’s the \u003ca href=\"https://www.collegeterrace.org\" target=\"_blank\" rel=\"noopener noreferrer\">College Terrace Residents Association's\u003c/a> “Stanford observer.\" She argues that Stanford's choice to absorb properties off-campus to secure housing for its employees is drying up the pool of available housing for others in the community. That, she says, drives local housing prices past already stratospheric levels.\u003c/p>\n\u003cp>What does Graves say to those who argue her neighborhood wouldn't be as nice as it is without Stanford, or might not even exist without Stanford? \"Oh it probably wouldn’t. Probably most of Silicon Valley wouldn't exist without Stanford,\" Graves admits. \"On the other hand, there are definite downsides.\"\u003c/p>\n\u003cp>Those downsides are at the center of a contentious battle with Santa Clara County supervisors. After three years of back and forth over Stanford's proposed plans to build another 3.5 million square feet in the coming years, the university abruptly withdrew its application last week.\u003c/p>\n\u003cp>In a \u003ca href=\"https://news.stanford.edu/2019/11/01/stanford-withdraws-general-use-permit-application/\" target=\"_blank\" rel=\"noopener noreferrer\">statement\u003c/a>, the university acknowledged \"obstacles on the path to a successful permit\" and committed to \"a new phase of engagement and dialogue with its neighbors and surrounding communities.\"\u003c/p>\n\u003cp>\u003cimg class=\"alignnone wp-image-11782840 size-medium\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2-800x450.jpg\" alt='\"Who Owns Silicon Valley?\" is a multi-newsroom investigative project involving Reveal from The Center for Investigative Reporting, The Mercury News, NBC Bay Area, Renaissance Journalism and Telemundo 48 Área de la BahíaTelemundo.' width=\"800\" height=\"450\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2-800x450.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2-160x90.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2-1020x574.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2-1200x675.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cem>\"Who Owns Silicon Valley?\" is a multi-newsroom investigative project involving \u003ca href=\"https://www.revealnews.org/local/labs/\" target=\"_blank\" rel=\"noopener noreferrer\">Reveal from The Center for Investigative Reporting\u003c/a>, \u003ca href=\"https://www.mercurynews.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Mercury News\u003c/a>,\u003ca href=\"https://www.nbcbayarea.com/\" target=\"_blank\" rel=\"noopener noreferrer\"> NBC Bay Area\u003c/a>,\u003ca href=\"https://renjournalism.org/\" target=\"_blank\" rel=\"noopener noreferrer\"> Renaissance Journalism\u003c/a> and\u003ca href=\"https://www.telemundoareadelabahia.com/\" target=\"_blank\" rel=\"noopener noreferrer\"> Telemundo 48 Área de la BahíaTelemundo\u003c/a> and KQED.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n","blocks":[],"excerpt":"The value of Stanford’s real estate empire is greater than the holdings of Google, Apple and Cisco combined.\r\n","status":"publish","parent":0,"modified":1632430039,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":45,"wordCount":1913},"headData":{"title":"How Stanford Came to Dominate the Landscape in Silicon Valley | KQED","description":"The value of Stanford’s real estate empire is greater than the holdings of Google, Apple and Cisco combined.\r\n","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"How Stanford Came to Dominate the Landscape in Silicon Valley","datePublished":"2019-11-04T14:00:20.000Z","dateModified":"2021-09-23T20:47:19.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11781771 https://ww2.kqed.org/news/?p=11781771","disqusUrl":"https://ww2.kqed.org/news/2019/11/04/how-stanford-became-the-largest-landowner-in-silicon-valley/","disqusTitle":"How Stanford Came to Dominate the Landscape in Silicon Valley","path":"/news/11781771/how-stanford-became-the-largest-landowner-in-silicon-valley","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>The Leland Stanford Junior University is as beautiful as it is big: replete with huge palm trees, Romanesque-inspired sandstone buildings, concert halls, art galleries and a football stadium that seats 50,000 people. But in the midst of a housing crisis some say Stanford helped create, locals are asking if the university is doing enough to house those it employs.\u003c/p>\n\u003cp>As part of a multi-newsroom investigative project involving \u003ca href=\"https://www.revealnews.org/local/labs/\" target=\"_blank\" rel=\"noopener noreferrer\">Reveal from The Center for Investigative Reporting\u003c/a>, \u003ca href=\"https://www.mercurynews.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Mercury News\u003c/a>,\u003ca href=\"https://www.nbcbayarea.com/\" target=\"_blank\" rel=\"noopener noreferrer\"> NBC Bay Area\u003c/a>,\u003ca href=\"https://renjournalism.org/\" target=\"_blank\" rel=\"noopener noreferrer\"> Renaissance Journalism\u003c/a> and\u003ca href=\"https://www.telemundoareadelabahia.com/\" target=\"_blank\" rel=\"noopener noreferrer\"> Telemundo 48 Área de la BahíaTelemundo\u003c/a>, we analyzed county assessor office records from 2018\u003cem> \u003c/em>to identify the largest landowners in Santa Clara County.\u003c/p>\n\u003cp>At the top of the list in terms of property value: Stanford. The value of the university's holdings is greater than those of Google, Apple and Intel combined.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"label":"Who Owns Silicon Valley? ","tag":"who-owns-silicon-valley"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>On campus and off, the value of Stanford’s real estate empire tops $19.7 billion, as of 2018. That’s probably an undercount because Proposition 13, California’s landmark property tax law from the 1970s, has held down the reported value of a lot of Stanford’s properties.\u003c/p>\n\u003cp>\"You can drive for miles and still be on Stanford land. I mean, it’s got a golf course. It’s got a nature preserve. The Stanford Linear Accelerator is operated by the federal government, but it's on Stanford land,\" said Steve Staiger, a historian with the \u003ca href=\"http://www.pahistory.org\" target=\"_blank\" rel=\"noopener noreferrer\">Palo Alto Historical Association\u003c/a>.\u003c/p>\n\u003cp>In recent years, as the region's housing crisis has metastasized, a growing number of community voices are asking whether Stanford's size comes attached to a greater responsibility to house its faculty and staff. \"Stanford certainly has, in many people's eyes, a responsibility to do their fair share,\" Staiger said. \"Now, what they think is their fair share and how that's being handled? It's different than others because they have space on their lands for housing.\"\u003c/p>\n\u003cfigure id=\"attachment_11782709\" class=\"wp-caption aligncenter\" style=\"max-width: 3081px\">\u003cimg class=\"wp-image-11782709 size-full\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/10/PC0001_B1_F44_I002.jpeg\" alt=\"Leland, Jane and Leland Jr. Stanford in Paris c. 1881-1883.\" width=\"3081\" height=\"3838\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002.jpeg 3081w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002-160x199.jpeg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002-800x997.jpeg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002-1020x1271.jpeg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002-963x1200.jpeg 963w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/PC0001_B1_F44_I002-1920x2392.jpeg 1920w\" sizes=\"(max-width: 3081px) 100vw, 3081px\">\u003cfigcaption class=\"wp-caption-text\">Leland, Jane and Leland Stanford Jr. in Paris c. 1881-1883. \u003ccite>((Courtesy of Stanford University Archives))\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>How Stanford Came to Be So Big\u003c/h2>\n\u003cp>Stanford has one of the largest campuses in the country and sits on roughly 8,180 acres straddling the border of two counties. UC Davis, for comparison's sake, is just 5,300 acres.\u003c/p>\n\u003cp>As every visitor who takes a campus tour learns, the university was founded by a grieving father who dedicated the school to his son.\u003c/p>\n\u003cp>Amasa Leland Stanford was one of the \"Big Four,” a group of California merchants who banded together to build the western portion of America’s first transcontinental railroad, the Central Pacific, with generous support from state and federal governments.\u003c/p>\n\u003cp>Stanford lived lavishly off the profits of his railroad. He joined an exclusive coterie of ultra-wealthy people and owned both a mansion on Nob Hill in San Francisco and a country estate south of the city. He grew grapes and raised horses on a stretch of land that grew to rival the rancheras of the Spanish colonial era.\u003c/p>\n\u003cp>He might have faded into history if not for a tragedy that struck the family in 1884 when his 15-year-old son, Leland Jr., died of typhoid fever while touring Italy.\u003c/p>\n\u003cp>With no heir to pass on all their wealth to, the grief-stricken parents decided to launch a university. In 1885, they donated their land to a new school — with the unusual stipulation that it could never be sold.\u003c/p>\n\u003cfigure id=\"attachment_11781793\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg class=\"wp-image-11781793 size-full\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/10/RS36464_IMG_8792-qut.jpg\" alt=\"The Hoover Tower on Stanford University campus houses the Hoover Institution Library and Archives, which were founded by Herbert Hoover before he became President of the United States.\" width=\"1920\" height=\"1439\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-160x120.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-1020x764.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-1200x899.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-1832x1374.jpg 1832w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-1376x1032.jpg 1376w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-1044x783.jpg 1044w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-632x474.jpg 632w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS36464_IMG_8792-qut-536x402.jpg 536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The Hoover Tower on Stanford University campus houses the Hoover Institution Library and Archives, which were founded by Herbert Hoover before he became president of the United States.\u003c/figcaption>\u003c/figure>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>Land Rich, Cash Poor\u003c/h2>\n\u003cp>For decades following, this edict guaranteed Stanford would be land rich in an area many considered the boonies. To this day, one of Stanford's nicknames is “The Farm.”\u003c/p>\n\u003cp>It wasn't until the 1950s that Stanford officials devised a plan to lease out land they couldn't sell.\u003c/p>\n\u003cp>\"\u003ca href=\"https://www.simon.com/mall/stanford-shopping-center\" target=\"_blank\" rel=\"noopener noreferrer\">[Stanford] Shopping Center\u003c/a> is on leased land,\" said Staiger. \"The \u003ca href=\"https://stanfordresearchpark.com\" target=\"_blank\" rel=\"noopener noreferrer\">[Stanford] Research Park\u003c/a> is on leased land.\" The leasing deals allow Stanford to generate income without selling the land, which they're prohibited from doing by the 1885 founding grant.\u003c/p>\n\u003cp>Then a man named Fred Terman helped launch what we now call Silicon Valley, first as an electrical engineering professor and then as provost at Stanford. Terman was one of the first to encourage tech talent and businesses to stay close to campus rather than seek fame and fortune elsewhere.\u003c/p>\n\u003cp>\"I would say the university made a major contribution to the companies here,\" Terman said in a 1969 interview. \"But then, the companies made a major contribution to those parts of the university that contributed to these companies. So we all grew up together, really.\"\u003c/p>\n\u003cp>Today, Stanford boasts an \u003ca href=\"https://news.stanford.edu/press-releases/2019/10/02/stanford-releasereturn-endowment/\" target=\"_blank\" rel=\"noopener noreferrer\">endowment of $27.7 billion\u003c/a>, which puts it near the top in the U.S., behind Harvard and Yale.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Jwk2Y4mi87w'\n title='//www.youtube.com/embed/Jwk2Y4mi87w'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'Stanford certainly has, in many people's eyes, a responsibility to do their fair share. Now: what they think is their fair share and how that's being handled? It's different than others because they have space on their lands for housing.'","name":"pullquote","attributes":{"named":{"size":"medium","align":"right","citation":"Steve Staiger, a historian with the Palo Alto Historical Association","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>With the help of Hewlett-Packard, Cisco, PayPal, Google, Yahoo, Netflix and others, the center of gravity for tech companies gradually shifted from the East Coast to the West Coast.\u003c/p>\n\u003cp>Year after year, Silicon Valley companies draw in tens of thousands of software engineers, lawyers and other professionals. Not all of them make huge salaries, but in recent years, the economic influx has displaced thousands of people who do not work in tech, forcing them to leave the Bay Area. A quick search on the real estate platform Zillow reveals the median home price in Palo Alto is $2,833,400.\u003c/p>\n\u003ch2>The Housing Crisis\u003c/h2>\n\u003cp>\"You can see people living in vehicles on the streets,\" said Lenny Siegel, former mayor of Mountain View. \"School districts are losing teachers. It's gotten worse because we've had this unprecedented employment growth and very little housing development.\"\u003c/p>\n\u003cp>The \u003ca href=\"https://stanfordresearchpark.com\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford Research Park\u003c/a> is home to more than 150 different companies and their 23,000 employees. The university itself directly employs about 13,028 staff members, plus another 2,240 faculty members as of 2018.\u003c/p>\n\u003cp>“We had faculty housing on campus from the very beginning, to provide an opportunity for faculty to be close to the education and research mission of the institution,\" said Martin Shell, Stanford's vice president and chief external relations officer. \"And we think that we’ve been following in that tradition for the last 125 years.”\u003c/p>\n\u003cfigure id=\"attachment_11782708\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg class=\"size-medium wp-image-11782708\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut-800x527.jpg\" alt=\"Stanford's campus spans 8,180 acres in San Mateo and Santa Clara counties and is one of the largest in the country\" width=\"800\" height=\"527\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut-800x527.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut-160x105.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut-1020x672.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut-1200x791.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/RS39801_StandfordEdit006-qut.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Stanford's campus spans 8,180 acres in San Mateo and Santa Clara counties and is one of the largest in the country. \u003ccite>(Courtesy of Jane Tyska/Bay Area News Group)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\"They [Stanford University] are the major employer on the Mid-Peninsula both for the university faculty and staff, but more importantly perhaps, numerically, is the \u003ca href=\"https://stanfordhealthcare.org\" target=\"_blank\" rel=\"noopener noreferrer\">Medical Center\u003c/a>. It's a huge employer, so big that now they have a separate plant out in Redwood City that thousands of people are working at,\" historian Staiger said.\u003c/p>\n\u003cp>Stanford officials told our investigative reporting team they plan to build about 1,300 housing units and more than 2,400 beds for graduate students, at an estimated cost of more than $1 billion.\u003c/p>\n\u003cp>“We did that for many reasons, not the least of which was our graduate students were increasingly having a challenge to find a place to live in close proximity where they could afford to live here,” said Shell.\u003c/p>\n\u003cp>When an apartment complex in the works, the expanded \u003ca href=\"https://newgradhousing.stanford.edu\" target=\"_blank\" rel=\"noopener noreferrer\">Escondido Village Graduate Residences,\u003c/a> opens in about a year, Stanford will house more than 75 percent of its graduate students on its campus. The university already houses all of its undergraduates on campus.\u003c/p>\n\u003cp>Some may ask why building more housing is Stanford’s problem when Mountain View, Palo Alto and other nearby cities also haven’t kept pace with growing demand over the last half-century. Or, for that matter, whether it's a problem for tech companies in the region to solve.\u003c/p>\n\u003cp>In recent months, tech titans like \u003ca href=\"https://www.kqed.org/news/11755545/google-pledges-1-billion-to-help-fight-bay-area-housing-crisis-it-helped-create\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003c/a> and Facebook have announced major initiatives to help build housing for their employees and others, providing a combination of cash and land as incentives and asking local municipalities to help shape their housing plans.\u003c/p>\n\u003cp>That shift in the public conversation is putting Stanford in the spotlight for a growing number of local politicians and housing advocates. \"Stanford has more land than the city of Mountain View,\" said Siegel. \"Yeah, they’re a big institution and they do a lot, but they need to do more.\"\u003c/p>\n\u003ch2>Expanding Real Estate Empire\u003c/h2>\n\u003cp>Stanford leases homes to faculty at prices well below market rates — it’s one of the ways Stanford attracts top academic talent from around the world that might not otherwise move to the region.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'Probably most of Silicon Valley wouldn't exist without Stanford. On the other hand, there are definite downsides.'","name":"pullquote","attributes":{"named":{"size":"medium","align":"right","citation":"Pria Graves, College Terrace Residents Association","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>For decades, the university's concerns about housing affordability have focused largely on faculty, as opposed to staff — or the communities that neighbor Stanford. A university-led \u003ca href=\"https://news.stanford.edu/2019/05/20/affordability-task-force-digging-needs-various-communities/\" target=\"_blank\" rel=\"noopener noreferrer\">Affordability Task Force\u003c/a> is expected to deliver recommendations later this year that expand Stanford's definition of constituents.\u003c/p>\n\u003cp>But in the meantime, Stanford has been busy expanding its residential real estate portfolio off-campus. For example, in just the last five years, the university has bought more than 30 properties in a neighborhood near the campus called College Terrace.\u003c/p>\n\u003cp>Pria Graves, a retired software engineer from Palo Alto, has lived in College Terrace for 34 years. She’s the \u003ca href=\"https://www.collegeterrace.org\" target=\"_blank\" rel=\"noopener noreferrer\">College Terrace Residents Association's\u003c/a> “Stanford observer.\" She argues that Stanford's choice to absorb properties off-campus to secure housing for its employees is drying up the pool of available housing for others in the community. That, she says, drives local housing prices past already stratospheric levels.\u003c/p>\n\u003cp>What does Graves say to those who argue her neighborhood wouldn't be as nice as it is without Stanford, or might not even exist without Stanford? \"Oh it probably wouldn’t. Probably most of Silicon Valley wouldn't exist without Stanford,\" Graves admits. \"On the other hand, there are definite downsides.\"\u003c/p>\n\u003cp>Those downsides are at the center of a contentious battle with Santa Clara County supervisors. After three years of back and forth over Stanford's proposed plans to build another 3.5 million square feet in the coming years, the university abruptly withdrew its application last week.\u003c/p>\n\u003cp>In a \u003ca href=\"https://news.stanford.edu/2019/11/01/stanford-withdraws-general-use-permit-application/\" target=\"_blank\" rel=\"noopener noreferrer\">statement\u003c/a>, the university acknowledged \"obstacles on the path to a successful permit\" and committed to \"a new phase of engagement and dialogue with its neighbors and surrounding communities.\"\u003c/p>\n\u003cp>\u003cimg class=\"alignnone wp-image-11782840 size-medium\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2-800x450.jpg\" alt='\"Who Owns Silicon Valley?\" is a multi-newsroom investigative project involving Reveal from The Center for Investigative Reporting, The Mercury News, NBC Bay Area, Renaissance Journalism and Telemundo 48 Área de la BahíaTelemundo.' width=\"800\" height=\"450\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2-800x450.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2-160x90.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2-1020x574.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2-1200x675.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/10/Copy-of-WhoOwnsSiliconValley_ppt2.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cem>\"Who Owns Silicon Valley?\" is a multi-newsroom investigative project involving \u003ca href=\"https://www.revealnews.org/local/labs/\" target=\"_blank\" rel=\"noopener noreferrer\">Reveal from The Center for Investigative Reporting\u003c/a>, \u003ca href=\"https://www.mercurynews.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Mercury News\u003c/a>,\u003ca href=\"https://www.nbcbayarea.com/\" target=\"_blank\" rel=\"noopener noreferrer\"> NBC Bay Area\u003c/a>,\u003ca href=\"https://renjournalism.org/\" target=\"_blank\" rel=\"noopener noreferrer\"> Renaissance Journalism\u003c/a> and\u003ca href=\"https://www.telemundoareadelabahia.com/\" target=\"_blank\" rel=\"noopener noreferrer\"> Telemundo 48 Área de la BahíaTelemundo\u003c/a> and KQED.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11781771/how-stanford-became-the-largest-landowner-in-silicon-valley","authors":["251"],"programs":["news_72"],"categories":["news_1758","news_6266","news_8"],"tags":["news_1702","news_19542","news_21971","news_93","news_450","news_727","news_2011","news_17867","news_353","news_178","news_26974","news_351"],"featImg":"news_11781773","label":"news_72"},"news_11768220":{"type":"posts","id":"news_11768220","meta":{"index":"posts_1591205157","site":"news","id":"11768220","score":null,"sort":[1566072837000]},"guestAuthors":[],"slug":"netflix-curbs-tobacco-use-onscreen-but-not-pot-whats-up-with-that","title":"Netflix Curbs Tobacco Use Onscreen, But Not Pot. What's Up With That?","publishDate":1566072837,"format":"standard","headTitle":"NPR | KQED News","labelTerm":{},"content":"\u003cp>When is it wrong to show cigarette smoking on television, but OK to depict people smoking cannabis products, particularly in programming popular among young teenagers?\u003c/p>\n\u003cp>Netflix recently announced it would curb depictions of cigarette smoking in original programming intended for general audiences, after a \u003ca href=\"https://truthinitiative.org/research-resources/tobacco-pop-culture/while-you-were-streaming-smoking-demand\">Truth Initiative study\u003c/a> showed its monster summer hit, \u003cem>Stranger Things, \u003c/em>featured more tobacco use than any other program on streaming, broadcast or cable. There's tobacco in every single episode.\u003c/p>\n\u003cp>Tobacco advertising has been banned on TV and in the movies for decades; when it comes to characters smoking cigarettes onscreen, restrictions are largely self-imposed. The Walt Disney Company is one of the few studios with a comprehensive and public policy about \u003ca href=\"https://www.thewaltdisneycompany.com/wp-content/uploads/Smoking-in-Movies.pdf\">depicting tobacco use in movies\u003c/a>.\u003c/p>\n\u003cp>[aside tag=\"marijuana\" label=\"Coverage of Marijuana in California\"]\u003c/p>\n\u003cp>But what about smoking pot? The Netflix show \u003cem>On My Block\u003c/em> is rated TV-14, for audiences, aged 14 and older — exactly the same rating as \u003cem>Stranger Things\u003c/em>. The very first scene of \u003cem>On My Block\u003c/em>, about high school students in Los Angeles, features kids doing bong hits at a party. There's a loveable, pot-smoking grandma.\u003c/p>\n\u003cp>And the Netflix romantic comedy, \u003cem>Always Be My Maybe\u003c/em> is rated PG-13. One of its main characters smokes weed.\u003c/p>\n\u003cp>This troubles Stanton Glantz, a professor of medicine at the University of California, San Francisco, who for years has studied the cardiovascular effects of tobacco smoke, and the effects of tobacco marketing — direct and indirect.\u003c/p>\n\u003cp>\"Rating a film for 14 year olds that's promoting substance abuse — it's like the peak of risk,\" he says. Glantz says although pot is widely regarded as holistic and harmless, compared to cigarettes, that's not accurate.\u003c/p>\n\u003cp>\"Marijuana is not harmless,\" he says. \"Secondhand marijuana smoke has the same kind of adverse effects on your blood vessels that smoking a cigarette does. Chemically it's not all that different from cigarette smoke, except that the psychoactive agent is different.\"\u003c/p>\n\u003cp>Study after study has shown a correlation between kids' exposure to cigarettes in the media and their later use of tobacco, Glantz says. There aren't as many similar studies about pot, although some have \u003ca href=\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3008330/\">begun to emerge\u003c/a>.\u003c/p>\n\u003cp>But as pot legalization gains momentum, using it is becoming normalized in popular culture. A couple of years ago, Netflix showed up at a pop-up event at a West Hollywood dispensary and provided \u003ca href=\"https://www.theguardian.com/tv-and-radio/2017/aug/25/netflix-marijuana-strains-original-shows\">weed varieties based on some of its most popular shows.\u003c/a>\u003c/p>\n\u003cp>These days, cannabis — as opposed to tobacco — can help make a certain kind of company seem cool, says \u003cem>Washington Post\u003c/em> opinion writer Alyssa Rosenberg. \"Marijuana has sort of a better lobbying message right now than tobacco does,\" she observes.\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation='Stanton Glantz, professor of medicine at the University of California, San Francisco']'Netflix ought to be adopting a policy that, you know, is not only based on the bombproof science we have on tobacco, but brings common sense into the discussion for these other exposures.'[/pullquote]\u003c/p>\n\u003cp>But Rosenberg points out that for much of the 20th century, Big Tobacco actively — and successfully — promoted cigarettes in movies and on TV. \"They were planting stories about how Paul Newman was learning to light two cigarettes at a time for a role,\" she says. \"They supplied green rooms [with cigarettes]. They focused on trying to get stars to smoke on-air during tapings of \u003cem>The Merv Griffin Show\u003c/em>. They tried to push fashion editorials to show models smoking.\"\u003c/p>\n\u003cp>So, Rosenberg says, it's perhaps disingenuous for filmmakers or studios to argue, as Netflix does today, that smoking onscreen is an artistic expression when much of it, historically, came out of marketing departments — product placement.\u003c/p>\n\u003cp>Glantz worries that kind of product placement might happen again with weed, once it becomes widely commercialized.\u003c/p>\n\u003cp>\"And Netflix ought to be adopting a policy that, you know, is not only based on the bombproof science we have on tobacco,\" he says, \"but brings common sense into the discussion for these other exposures.\"\u003c/p>\n\u003cp>Of course, Netflix isn't the only company with a role to play here. Other leading streaming companies haven't made public any policies about the onscreen use of tobacco or cannabis.Netflix, Hulu and Amazon did not respond to NPR's requests for comment in regards to such policies.\u003c/p>\n\u003cp>But earlier this month, attorneys general from 43 states and territories \u003ca href=\"https://www.naag.org/assets/redesign/files/2019-08-06%20NAAG%20Letter%20to%20Producers%20--.pdf\">signed a letter sent\u003c/a> to streaming companies, asking for better practices when it comes to showing tobacco use on screen. Some public health experts think pot should be next on the agenda.\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2019 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener\">https://www.npr.org\u003c/a>.\u003cimg src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Netflix+Curbs+Tobacco+Use+Onscreen%2C+But+Not+Pot.+What%27s+Up+With+That%3F&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\u003cdiv>[ad fullwidth]\u003c/div>\n\u003cp>\u003c/p>\n","blocks":[],"excerpt":"TV networks have standards that minimize tobacco use on shows, and Netflix now does, too. But streaming companies lack public policies about smoking cannabis onscreen, and doctors say that hurts kids.","status":"publish","parent":0,"modified":1566072837,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":20,"wordCount":780},"headData":{"title":"Netflix Curbs Tobacco Use Onscreen, But Not Pot. What's Up With That? | KQED","description":"TV networks have standards that minimize tobacco use on shows, and Netflix now does, too. But streaming companies lack public policies about smoking cannabis onscreen, and doctors say that hurts kids.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Netflix Curbs Tobacco Use Onscreen, But Not Pot. What's Up With That?","datePublished":"2019-08-17T20:13:57.000Z","dateModified":"2019-08-17T20:13:57.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11768220 https://ww2.kqed.org/news/?p=11768220","disqusUrl":"https://ww2.kqed.org/news/2019/08/17/netflix-curbs-tobacco-use-onscreen-but-not-pot-whats-up-with-that/","disqusTitle":"Netflix Curbs Tobacco Use Onscreen, But Not Pot. What's Up With That?","source":"NPR","sourceUrl":"https://www.npr.org","nprByline":"\u003ca href= \"https://www.npr.org/people/3850482/neda-ulaby\"> Neda Ulaby \u003ca/>","nprImageAgency":"Netflix/Screenshot by NPR ","nprStoryId":"749843866","nprApiLink":"http://api.npr.org/query?id=749843866&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"https://www.npr.org/sections/health-shots/2019/08/17/749843866/netflix-curbs-tobacco-use-onscreen-but-not-pot-whats-up-with-that?ft=nprml&f=749843866","nprRetrievedStory":"1","nprPubDate":"Sat, 17 Aug 2019 08:00:00 -0400","nprStoryDate":"Sat, 17 Aug 2019 08:00:00 -0400","nprLastModifiedDate":"Sat, 17 Aug 2019 09:01:34 -0400","nprAudio":"https://ondemand.npr.org/anon.npr-mp3/npr/wesat/2019/08/20190817_wesat_netflix_curbs_tobacco_use_onscreen_but_not_pot_whats_up_with_that.mp3?orgId=1&topicId=1128&d=238&p=7&story=749843866&ft=nprml&f=749843866","nprAudioM3u":"http://api.npr.org/m3u/1751986911-96072b.m3u?orgId=1&topicId=1128&d=238&p=7&story=749843866&ft=nprml&f=749843866","audioTrackLength":238,"path":"/news/11768220/netflix-curbs-tobacco-use-onscreen-but-not-pot-whats-up-with-that","audioUrl":"https://ondemand.npr.org/anon.npr-mp3/npr/wesat/2019/08/20190817_wesat_netflix_curbs_tobacco_use_onscreen_but_not_pot_whats_up_with_that.mp3?orgId=1&topicId=1128&d=238&p=7&story=749843866&ft=nprml&f=749843866","parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>When is it wrong to show cigarette smoking on television, but OK to depict people smoking cannabis products, particularly in programming popular among young teenagers?\u003c/p>\n\u003cp>Netflix recently announced it would curb depictions of cigarette smoking in original programming intended for general audiences, after a \u003ca href=\"https://truthinitiative.org/research-resources/tobacco-pop-culture/while-you-were-streaming-smoking-demand\">Truth Initiative study\u003c/a> showed its monster summer hit, \u003cem>Stranger Things, \u003c/em>featured more tobacco use than any other program on streaming, broadcast or cable. There's tobacco in every single episode.\u003c/p>\n\u003cp>Tobacco advertising has been banned on TV and in the movies for decades; when it comes to characters smoking cigarettes onscreen, restrictions are largely self-imposed. The Walt Disney Company is one of the few studios with a comprehensive and public policy about \u003ca href=\"https://www.thewaltdisneycompany.com/wp-content/uploads/Smoking-in-Movies.pdf\">depicting tobacco use in movies\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"tag":"marijuana","label":"Coverage of Marijuana in California "},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But what about smoking pot? The Netflix show \u003cem>On My Block\u003c/em> is rated TV-14, for audiences, aged 14 and older — exactly the same rating as \u003cem>Stranger Things\u003c/em>. The very first scene of \u003cem>On My Block\u003c/em>, about high school students in Los Angeles, features kids doing bong hits at a party. There's a loveable, pot-smoking grandma.\u003c/p>\n\u003cp>And the Netflix romantic comedy, \u003cem>Always Be My Maybe\u003c/em> is rated PG-13. One of its main characters smokes weed.\u003c/p>\n\u003cp>This troubles Stanton Glantz, a professor of medicine at the University of California, San Francisco, who for years has studied the cardiovascular effects of tobacco smoke, and the effects of tobacco marketing — direct and indirect.\u003c/p>\n\u003cp>\"Rating a film for 14 year olds that's promoting substance abuse — it's like the peak of risk,\" he says. Glantz says although pot is widely regarded as holistic and harmless, compared to cigarettes, that's not accurate.\u003c/p>\n\u003cp>\"Marijuana is not harmless,\" he says. \"Secondhand marijuana smoke has the same kind of adverse effects on your blood vessels that smoking a cigarette does. Chemically it's not all that different from cigarette smoke, except that the psychoactive agent is different.\"\u003c/p>\n\u003cp>Study after study has shown a correlation between kids' exposure to cigarettes in the media and their later use of tobacco, Glantz says. There aren't as many similar studies about pot, although some have \u003ca href=\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3008330/\">begun to emerge\u003c/a>.\u003c/p>\n\u003cp>But as pot legalization gains momentum, using it is becoming normalized in popular culture. A couple of years ago, Netflix showed up at a pop-up event at a West Hollywood dispensary and provided \u003ca href=\"https://www.theguardian.com/tv-and-radio/2017/aug/25/netflix-marijuana-strains-original-shows\">weed varieties based on some of its most popular shows.\u003c/a>\u003c/p>\n\u003cp>These days, cannabis — as opposed to tobacco — can help make a certain kind of company seem cool, says \u003cem>Washington Post\u003c/em> opinion writer Alyssa Rosenberg. \"Marijuana has sort of a better lobbying message right now than tobacco does,\" she observes.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'Netflix ought to be adopting a policy that, you know, is not only based on the bombproof science we have on tobacco, but brings common sense into the discussion for these other exposures.'","name":"pullquote","attributes":{"named":{"size":"medium","align":"right","citation":"Stanton Glantz, professor of medicine at the University of California, San Francisco","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But Rosenberg points out that for much of the 20th century, Big Tobacco actively — and successfully — promoted cigarettes in movies and on TV. \"They were planting stories about how Paul Newman was learning to light two cigarettes at a time for a role,\" she says. \"They supplied green rooms [with cigarettes]. They focused on trying to get stars to smoke on-air during tapings of \u003cem>The Merv Griffin Show\u003c/em>. They tried to push fashion editorials to show models smoking.\"\u003c/p>\n\u003cp>So, Rosenberg says, it's perhaps disingenuous for filmmakers or studios to argue, as Netflix does today, that smoking onscreen is an artistic expression when much of it, historically, came out of marketing departments — product placement.\u003c/p>\n\u003cp>Glantz worries that kind of product placement might happen again with weed, once it becomes widely commercialized.\u003c/p>\n\u003cp>\"And Netflix ought to be adopting a policy that, you know, is not only based on the bombproof science we have on tobacco,\" he says, \"but brings common sense into the discussion for these other exposures.\"\u003c/p>\n\u003cp>Of course, Netflix isn't the only company with a role to play here. Other leading streaming companies haven't made public any policies about the onscreen use of tobacco or cannabis.Netflix, Hulu and Amazon did not respond to NPR's requests for comment in regards to such policies.\u003c/p>\n\u003cp>But earlier this month, attorneys general from 43 states and territories \u003ca href=\"https://www.naag.org/assets/redesign/files/2019-08-06%20NAAG%20Letter%20to%20Producers%20--.pdf\">signed a letter sent\u003c/a> to streaming companies, asking for better practices when it comes to showing tobacco use on screen. Some public health experts think pot should be next on the agenda.\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2019 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener\">https://www.npr.org\u003c/a>.\u003cimg src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Netflix+Curbs+Tobacco+Use+Onscreen%2C+But+Not+Pot.+What%27s+Up+With+That%3F&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\u003cdiv>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/div>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11768220/netflix-curbs-tobacco-use-onscreen-but-not-pot-whats-up-with-that","authors":["byline_news_11768220"],"categories":["news_223","news_457","news_8"],"tags":["news_19963","news_102","news_727","news_2629"],"affiliates":["news_253"],"featImg":"news_11768221","label":"source_news_11768220"},"news_11750104":{"type":"posts","id":"news_11750104","meta":{"index":"posts_1591205157","site":"news","id":"11750104","score":null,"sort":[1559346290000]},"guestAuthors":[],"slug":"how-an-old-school-l-a-video-store-thrives-in-a-netflix-world","title":"How an Old-School L.A. Video Store Thrives in a Netflix World","publishDate":1559346290,"format":"audio","headTitle":"The California Report | KQED News","labelTerm":{"term":72,"site":"news"},"content":"\u003cp>The year was 1989. Movies like \"Batman,\" \"When Harry Met Sally\" and \"Back to the Future Part II\" were Hollywood hits.\u003c/p>\n\u003cp>On the other side of Hollywood, miles from the production studios and industry gatekeepers, two Mexican-American brothers from East Los Angeles embarked on a plan to deliver movie magic to their side of town.\u003c/p>\n\u003cp>[pullquote size=“medium” align=”right” citation=\"Martin Felix\"]'We were one of the first to actually pioneer [movie delivery].'[/pullquote]\u003c/p>\n\u003cp>Martin and Eddie Felix purchased used VHS tapes from the rental stores on the Westside of Los Angeles. Once they had a sizable collection of '80s crowd-favorites, they converted their parent’s garage in East Los Angeles into a video library.\u003c/p>\n\u003cp>They called their business Fastlane Video, and unlike the nearby video rental spots, they took their cue from pizzerias. They advertised free delivery and pickup, with a free bag of microwavable popcorn for every two-movie rental.\u003c/p>\n\u003cfigure id=\"attachment_11750247\" class=\"wp-caption aligncenter\" style=\"max-width: 729px\">\u003cimg src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37368_156702-qut.jpg\" alt=\"An original flyer Martin and Eddie Felix printed and mailed to households across East Los Angeles.\" width=\"729\" height=\"900\" class=\"size-full wp-image-11750247\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37368_156702-qut.jpg 729w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37368_156702-qut-160x198.jpg 160w\" sizes=\"(max-width: 729px) 100vw, 729px\">\u003cfigcaption class=\"wp-caption-text\">An original flyer Martin and Eddie Felix printed and mailed to households across East Los Angeles. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Already running a successful print shop out of the same garage, 21-year-old-Martin and his older brother Eddie designed mini catalogs of their VHS inventory. \u003c/p>\n\u003cp>They mailed them out to households across East L.A so customers could call in their orders.\u003c/p>\n\u003cp>“We were one of the first to actually pioneer [movie delivery],” says Martin Felix.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>More than a decade before Netflix would come to dominate the rental market and mail DVDs in red envelopes, the Felix brothers were finding innovative ways to collect their share of the lucrative movie industry.\u003c/p>\n\u003cp>Martin and Eddie enlisted their neighborhood buddies with cars to deliver from Soto Street to Whittier Boulevard, all the way to the 10 freeway.\u003c/p>\n\u003cfigure id=\"attachment_11750245\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg class=\"size-full wp-image-11750245\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut.jpg\" alt=\"\" width=\"1920\" height=\"1567\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut-160x131.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut-800x653.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut-1020x832.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut-1200x979.jpg 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Fastlane Video began as a movie delivery service to households throughout East Los Angeles. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Business got so good that eager customers started showing up to the Felix’s family home — the address was noted on the return address of the mailed catalogs and flyers — expecting a storefront, only to find a garage.\u003c/p>\n\u003cp>“We needed a new location because more people wanted to actually come into a shop than for us to deliver,” says Martin.\u003c/p>\n\u003cp>In 1990, the brothers expanded from their parents’ East L.A. garage to a storefront in the nearby suburb of Pico Rivera. Two years later, the brothers went their separate ways but remained close.\u003c/p>\n\u003cp>Martin moved Fastlane Video to the city of Whittier and Eddie opened his own printing shop, Fastlane Printing, next door.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=EkNxT89CgFE\u003c/p>\n\u003cp>Since Martin was a party promoter before the days of Fastlane Video, he knew how to attract large crowds to the store.\u003c/p>\n\u003cp>In the '90s he often organized autograph-signings with acts like \u003ca href=\"https://www.youtube.com/watch?v=XB91QfyBuz8\">Sweet Sensation\u003c/a> and \u003ca href=\"https://www.youtube.com/watch?v=Of-uhhQWNeA\">Miranda\u003c/a>, and eager teens would show up to get the latest mix-tapes and CDs for their backyard parties.\u003c/p>\n\u003cp>The part-video-store, part-record-shop quickly became a hub for local DJs and big name recording artists in the house music and \u003ca href=\"https://tropicsofmeta.com/2016/11/30/the-other-freestyle-recovering-80s-latin-dance-music/\">freestyle\u003c/a> scene.\u003c/p>\n\u003cfigure id=\"attachment_11750249\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut-800x405.jpg\" alt=\"In the '80's and '90's, the Felix brothers promoted big warehouse parties where freestyle and house music reigned supreme among the mostly Latino crowds.\" width=\"800\" height=\"405\" class=\"size-medium wp-image-11750249\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut-800x405.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut-160x81.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut-1020x516.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut-1200x607.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut.jpg 1670w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">In the '80's and '90's, the Felix brothers promoted big warehouse parties where freestyle and house music reigned supreme among the mostly Latino crowds.\u003cbr> \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Unable to compete with the free digital music market kick-started by Napster, Martin discontinued the music side of the business in 2002. When his customers began requesting the newest releases on DVDs, he shifted his business model once again, this time from analog to digital.\u003c/p>\n\u003cp>“Our location is so small, we got to the point that we had to give away all our VHS tapes,” says Martin.\u003c/p>\n\u003cp>Today the only VHS tapes in the store are collecting dust in the back closet, left over from DVD transfers Martin makes for customers.\u003c/p>\n\u003cp>Now that streaming platforms have replaced video stores it’s hard to believe that \u003ca href=\"http://www.fastlanevideo.com/\">Fastlane Video is still standing\u003c/a>.\u003c/p>\n\u003cp>“There used to be a video store on every corner,\" says Martin. \"I was surrounded by 15 video stores, but we're still here.\"\u003c/p>\n\u003cp>It’s not a hipster spot with retro decor and underground art house films. Instead, Martin has the big blockbuster titles on 4K and Blu Ray DVDs.\u003c/p>\n\u003cfigure id=\"attachment_11750248\" class=\"wp-caption aligncenter\" style=\"max-width: 1279px\">\u003cimg class=\"wp-image-11750248 size-full\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut.jpg\" alt=\"\" width=\"1279\" height=\"994\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut.jpg 1279w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut-160x124.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut-800x622.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut-1020x793.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut-1200x933.jpg 1200w\" sizes=\"(max-width: 1279px) 100vw, 1279px\">\u003cfigcaption class=\"wp-caption-text\">A flyer for autograph signings at Fastlane Video & Records, a hub for fans of freestyle and house music. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Martin says keeping his shop modern is key to its survival.\u003c/p>\n\u003cp>“Either we move with the technology and learn from it or just close our doors and say, 'I'm not going to deal with it,' \" he says.\u003c/p>\n\u003cp>The modest place is crammed with more than 15,000 DVDs, leaving little room to move around. Stark fluorescent lighting beams from the ceiling — reminiscent of the early days when Fastlane Video began 30 years ago out of a garage.\u003c/p>\n\u003cp>“Making that customer smile. That's the only thing that hasn't changed in this industry,” says Martin.\u003c/p>\n\u003cp>He's even kept his free popcorn special from the early days.\u003c/p>\n\u003cfigure id=\"attachment_11750236\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg class=\"wp-image-11750236 size-medium\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-160x120.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-1020x765.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-1200x900.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-1832x1374.jpg 1832w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-1376x1032.jpg 1376w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-1044x783.jpg 1044w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-632x474.jpg 632w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-536x402.jpg 536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Martin Felix started Fastlane Video with his older brother at age 21, and hasn't closed his doors since. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Just like Martin’s original customers from 1989, who preferred the experience of visiting a store over the convenience of home delivery, so do today’s customers, like Angelo Sarni.\u003c/p>\n\u003cp>“I use Netflix, but I still like walking into a video place and renting videos the old school way,” says Sarni, who on this day is renting copies of \"The Equalizer 2\" and \"Crazy Rich Asians.\"\u003c/p>\n\u003cp>For others, paying subscription fees to various streaming platforms on top of their internet bill is out of reach. Fastlane Video is an affordable alternative that comes with the bonus of face-to-face interaction.\u003c/p>\n\u003cp>Whittier resident Louie Davis frequents the store to rent the latest Marvel movie, and chat about superhero trivia with a familiar face.\u003c/p>\n\u003cfigure id=\"attachment_11750244\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-800x600.jpg\" alt=\"Fastlane Video is still going strong in the Los Angeles suburb of Whittier.\" width=\"800\" height=\"600\" class=\"size-medium wp-image-11750244\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-160x120.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-1020x765.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-1044x783.jpg 1044w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-632x474.jpg 632w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-536x402.jpg 536w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut.jpg 1145w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Fastlane Video is still going strong in the Los Angeles suburb of Whittier. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Many customers come here to just talk to somebody. That's what I am to most of them,” says Martin. “Some of them rent movies, some of them don't, but I enjoy being here.”\u003c/p>\n\u003cp>The crowded store every Christmas Eve is a testament to Fastlane Video’s popularity in the community, explains customer Donald Calkims. In order to clear up shelf space for newer movies, Martin sets up tables in the parking lot stacked with overstocked DVDs that are free for his customers to take home.\u003c/p>\n\u003cp>“Now, I have a lot of customers that [bring] not just their kids but even their grandkids. So I have four generations that come in here to rent movies,” says Martin.\u003c/p>\n\u003cfigure id=\"attachment_11750254\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-800x600.jpg\" alt=\"Longtime customers turned out for Fastlane Video’s annual Christmas giveaway.\" width=\"800\" height=\"600\" class=\"size-medium wp-image-11750254\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-160x120.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-1020x765.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-1200x900.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-1832x1374.jpg 1832w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-1376x1032.jpg 1376w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-1044x783.jpg 1044w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-632x474.jpg 632w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-536x402.jpg 536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Longtime customers turned out for Fastlane Video’s annual Christmas giveaway. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While streaming platforms have altered the way we consume media, Fastlane Video is a reminder of a time when movies brought people together instead of isolating us on our individual screens.\u003c/p>\n\u003cp>And as long as the neighborhood keeps coming, Martin Felix says he plans to keep his doors open for as long as he can.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n","blocks":[],"excerpt":"In ’89, two Mexican-American brothers from East Los Angeles started a business in their garage, delivering VHS movie magic to their side of town. And Fastlane Video is still going strong.","status":"publish","parent":0,"modified":1559346290,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":39,"wordCount":1231},"headData":{"title":"How an Old-School L.A. Video Store Thrives in a Netflix World | KQED","description":"In ’89, two Mexican-American brothers from East Los Angeles started a business in their garage, delivering VHS movie magic to their side of town. And Fastlane Video is still going strong.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"How an Old-School L.A. Video Store Thrives in a Netflix World","datePublished":"2019-05-31T23:44:50.000Z","dateModified":"2019-05-31T23:44:50.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11750104 https://ww2.kqed.org/news/?p=11750104","disqusUrl":"https://ww2.kqed.org/news/2019/05/31/how-an-old-school-l-a-video-store-thrives-in-a-netflix-world/","disqusTitle":"How an Old-School L.A. Video Store Thrives in a Netflix World","audioUrl":"https://www.kqed.org/.stream/anon/radio/tcrmag/2019/05/MedinaCadenaLAVideoStore.mp3","audioTrackLength":328,"path":"/news/11750104/how-an-old-school-l-a-video-store-thrives-in-a-netflix-world","audioDuration":328000,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>The year was 1989. Movies like \"Batman,\" \"When Harry Met Sally\" and \"Back to the Future Part II\" were Hollywood hits.\u003c/p>\n\u003cp>On the other side of Hollywood, miles from the production studios and industry gatekeepers, two Mexican-American brothers from East Los Angeles embarked on a plan to deliver movie magic to their side of town.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'We were one of the first to actually pioneer [movie delivery].'","name":"pullquote","attributes":{"named":{"size":"“medium”","align":"”right”","citation":"Martin Felix","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Martin and Eddie Felix purchased used VHS tapes from the rental stores on the Westside of Los Angeles. Once they had a sizable collection of '80s crowd-favorites, they converted their parent’s garage in East Los Angeles into a video library.\u003c/p>\n\u003cp>They called their business Fastlane Video, and unlike the nearby video rental spots, they took their cue from pizzerias. They advertised free delivery and pickup, with a free bag of microwavable popcorn for every two-movie rental.\u003c/p>\n\u003cfigure id=\"attachment_11750247\" class=\"wp-caption aligncenter\" style=\"max-width: 729px\">\u003cimg src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37368_156702-qut.jpg\" alt=\"An original flyer Martin and Eddie Felix printed and mailed to households across East Los Angeles.\" width=\"729\" height=\"900\" class=\"size-full wp-image-11750247\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37368_156702-qut.jpg 729w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37368_156702-qut-160x198.jpg 160w\" sizes=\"(max-width: 729px) 100vw, 729px\">\u003cfigcaption class=\"wp-caption-text\">An original flyer Martin and Eddie Felix printed and mailed to households across East Los Angeles. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Already running a successful print shop out of the same garage, 21-year-old-Martin and his older brother Eddie designed mini catalogs of their VHS inventory. \u003c/p>\n\u003cp>They mailed them out to households across East L.A so customers could call in their orders.\u003c/p>\n\u003cp>“We were one of the first to actually pioneer [movie delivery],” says Martin Felix.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>More than a decade before Netflix would come to dominate the rental market and mail DVDs in red envelopes, the Felix brothers were finding innovative ways to collect their share of the lucrative movie industry.\u003c/p>\n\u003cp>Martin and Eddie enlisted their neighborhood buddies with cars to deliver from Soto Street to Whittier Boulevard, all the way to the 10 freeway.\u003c/p>\n\u003cfigure id=\"attachment_11750245\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg class=\"size-full wp-image-11750245\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut.jpg\" alt=\"\" width=\"1920\" height=\"1567\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut-160x131.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut-800x653.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut-1020x832.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37367_fastlane-video-1990-pico-rivera-qut-1200x979.jpg 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Fastlane Video began as a movie delivery service to households throughout East Los Angeles. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Business got so good that eager customers started showing up to the Felix’s family home — the address was noted on the return address of the mailed catalogs and flyers — expecting a storefront, only to find a garage.\u003c/p>\n\u003cp>“We needed a new location because more people wanted to actually come into a shop than for us to deliver,” says Martin.\u003c/p>\n\u003cp>In 1990, the brothers expanded from their parents’ East L.A. garage to a storefront in the nearby suburb of Pico Rivera. Two years later, the brothers went their separate ways but remained close.\u003c/p>\n\u003cp>Martin moved Fastlane Video to the city of Whittier and Eddie opened his own printing shop, Fastlane Printing, next door.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/EkNxT89CgFE'\n title='//www.youtube.com/embed/EkNxT89CgFE'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Since Martin was a party promoter before the days of Fastlane Video, he knew how to attract large crowds to the store.\u003c/p>\n\u003cp>In the '90s he often organized autograph-signings with acts like \u003ca href=\"https://www.youtube.com/watch?v=XB91QfyBuz8\">Sweet Sensation\u003c/a> and \u003ca href=\"https://www.youtube.com/watch?v=Of-uhhQWNeA\">Miranda\u003c/a>, and eager teens would show up to get the latest mix-tapes and CDs for their backyard parties.\u003c/p>\n\u003cp>The part-video-store, part-record-shop quickly became a hub for local DJs and big name recording artists in the house music and \u003ca href=\"https://tropicsofmeta.com/2016/11/30/the-other-freestyle-recovering-80s-latin-dance-music/\">freestyle\u003c/a> scene.\u003c/p>\n\u003cfigure id=\"attachment_11750249\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut-800x405.jpg\" alt=\"In the '80's and '90's, the Felix brothers promoted big warehouse parties where freestyle and house music reigned supreme among the mostly Latino crowds.\" width=\"800\" height=\"405\" class=\"size-medium wp-image-11750249\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut-800x405.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut-160x81.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut-1020x516.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut-1200x607.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37364_clubs-mannequinz-49-qut.jpg 1670w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">In the '80's and '90's, the Felix brothers promoted big warehouse parties where freestyle and house music reigned supreme among the mostly Latino crowds.\u003cbr> \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Unable to compete with the free digital music market kick-started by Napster, Martin discontinued the music side of the business in 2002. When his customers began requesting the newest releases on DVDs, he shifted his business model once again, this time from analog to digital.\u003c/p>\n\u003cp>“Our location is so small, we got to the point that we had to give away all our VHS tapes,” says Martin.\u003c/p>\n\u003cp>Today the only VHS tapes in the store are collecting dust in the back closet, left over from DVD transfers Martin makes for customers.\u003c/p>\n\u003cp>Now that streaming platforms have replaced video stores it’s hard to believe that \u003ca href=\"http://www.fastlanevideo.com/\">Fastlane Video is still standing\u003c/a>.\u003c/p>\n\u003cp>“There used to be a video store on every corner,\" says Martin. \"I was surrounded by 15 video stores, but we're still here.\"\u003c/p>\n\u003cp>It’s not a hipster spot with retro decor and underground art house films. Instead, Martin has the big blockbuster titles on 4K and Blu Ray DVDs.\u003c/p>\n\u003cfigure id=\"attachment_11750248\" class=\"wp-caption aligncenter\" style=\"max-width: 1279px\">\u003cimg class=\"wp-image-11750248 size-full\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut.jpg\" alt=\"\" width=\"1279\" height=\"994\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut.jpg 1279w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut-160x124.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut-800x622.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut-1020x793.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37369_fastlane-records-dj-trajic-qut-1200x933.jpg 1200w\" sizes=\"(max-width: 1279px) 100vw, 1279px\">\u003cfigcaption class=\"wp-caption-text\">A flyer for autograph signings at Fastlane Video & Records, a hub for fans of freestyle and house music. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Martin says keeping his shop modern is key to its survival.\u003c/p>\n\u003cp>“Either we move with the technology and learn from it or just close our doors and say, 'I'm not going to deal with it,' \" he says.\u003c/p>\n\u003cp>The modest place is crammed with more than 15,000 DVDs, leaving little room to move around. Stark fluorescent lighting beams from the ceiling — reminiscent of the early days when Fastlane Video began 30 years ago out of a garage.\u003c/p>\n\u003cp>“Making that customer smile. That's the only thing that hasn't changed in this industry,” says Martin.\u003c/p>\n\u003cp>He's even kept his free popcorn special from the early days.\u003c/p>\n\u003cfigure id=\"attachment_11750236\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg class=\"wp-image-11750236 size-medium\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-160x120.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-1020x765.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-1200x900.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-1832x1374.jpg 1832w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-1376x1032.jpg 1376w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-1044x783.jpg 1044w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-632x474.jpg 632w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37365_IMG_7039-qut-536x402.jpg 536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Martin Felix started Fastlane Video with his older brother at age 21, and hasn't closed his doors since. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Just like Martin’s original customers from 1989, who preferred the experience of visiting a store over the convenience of home delivery, so do today’s customers, like Angelo Sarni.\u003c/p>\n\u003cp>“I use Netflix, but I still like walking into a video place and renting videos the old school way,” says Sarni, who on this day is renting copies of \"The Equalizer 2\" and \"Crazy Rich Asians.\"\u003c/p>\n\u003cp>For others, paying subscription fees to various streaming platforms on top of their internet bill is out of reach. Fastlane Video is an affordable alternative that comes with the bonus of face-to-face interaction.\u003c/p>\n\u003cp>Whittier resident Louie Davis frequents the store to rent the latest Marvel movie, and chat about superhero trivia with a familiar face.\u003c/p>\n\u003cfigure id=\"attachment_11750244\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-800x600.jpg\" alt=\"Fastlane Video is still going strong in the Los Angeles suburb of Whittier.\" width=\"800\" height=\"600\" class=\"size-medium wp-image-11750244\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-160x120.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-1020x765.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-1044x783.jpg 1044w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-632x474.jpg 632w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut-536x402.jpg 536w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37366_fastlane-video-front-day-qut.jpg 1145w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Fastlane Video is still going strong in the Los Angeles suburb of Whittier. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Many customers come here to just talk to somebody. That's what I am to most of them,” says Martin. “Some of them rent movies, some of them don't, but I enjoy being here.”\u003c/p>\n\u003cp>The crowded store every Christmas Eve is a testament to Fastlane Video’s popularity in the community, explains customer Donald Calkims. In order to clear up shelf space for newer movies, Martin sets up tables in the parking lot stacked with overstocked DVDs that are free for his customers to take home.\u003c/p>\n\u003cp>“Now, I have a lot of customers that [bring] not just their kids but even their grandkids. So I have four generations that come in here to rent movies,” says Martin.\u003c/p>\n\u003cfigure id=\"attachment_11750254\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-800x600.jpg\" alt=\"Longtime customers turned out for Fastlane Video’s annual Christmas giveaway.\" width=\"800\" height=\"600\" class=\"size-medium wp-image-11750254\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-160x120.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-1020x765.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-1200x900.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-1832x1374.jpg 1832w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-1376x1032.jpg 1376w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-1044x783.jpg 1044w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-632x474.jpg 632w, https://ww2.kqed.org/app/uploads/sites/10/2019/05/RS37370_fastlane-video-christmas-drawing-2018-qut-536x402.jpg 536w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Longtime customers turned out for Fastlane Video’s annual Christmas giveaway. \u003ccite>(Courtesy of Martin Felix)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While streaming platforms have altered the way we consume media, Fastlane Video is a reminder of a time when movies brought people together instead of isolating us on our individual screens.\u003c/p>\n\u003cp>And as long as the neighborhood keeps coming, Martin Felix says he plans to keep his doors open for as long as he can.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11750104/how-an-old-school-l-a-video-store-thrives-in-a-netflix-world","authors":["11528"],"programs":["news_72"],"categories":["news_223","news_8"],"tags":["news_24708","news_21515","news_22033","news_17719","news_5396","news_23121","news_701","news_727","news_25809","news_18582","news_22630"],"featImg":"news_11751558","label":"news_72"},"pop_111471":{"type":"posts","id":"pop_111471","meta":{"index":"posts_1591205157","site":"pop","id":"111471","score":null,"sort":[1556655078000]},"guestAuthors":[],"slug":"the-obamas-head-to-netflix-with-seven-new-projects","title":"The Obamas Head To Netflix With Seven New Projects","publishDate":1556655078,"format":"standard","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cp>NEW YORK (AP) — Barack and Michelle Obama on Tuesday unveiled a slate of projects they are preparing for Netflix, a year after the former president and first lady signed a deal with the streaming platform.\u003c/p>\n\u003cp>The Obamas’ production company, \u003ca href=\"https://www.npr.org/sections/thetwo-way/2018/05/22/613246456/obamas-sign-content-deal-with-netlfix-form-higher-ground-productions\" target=\"_blank\" rel=\"noopener\">Higher Ground Productions\u003c/a>, on Tuesday \u003ca href=\"https://media.netflix.com/en/press-releases/higher-ground-announces-upcoming-slate-of-projects-exclusive-to-netflix\">announced a total of seven films\u003c/a> and series that Barack Obama said will entertain but also “educate, connect and inspire us all.”\u003c/p>\n\u003cp>[aside postID='arts_13851806' hero='https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2019/02/Obama.MAIN_-1920x1080.jpg' target='_blank']\u003c/p>\n\u003cp>Higher Ground is producing a feature film on Frederick Douglass, adapted from David W. Blight’s Pulitzer Prize-winning biography. Also in the works is a documentary series that adapts \u003ca href=\"https://www.kqed.org/forum/2010101869265/michael-lewis-on-the-government-shutdown-and-his-latest-book-the-fifth-risk\">Michael Lewis\u003c/a>’ \u003cem>Fifth Risk: Undoing Democracy\u003c/em>, the \u003cem>Moneyball\u003c/em> author’s 2018 best-seller about government servants working under the political appointees of Donald Trump’s administration.\u003c/p>\n\u003cp>The production company’s first release will be Steven Bognar and Julia Reichert’s Sundance Film Festival documentary \u003cem>American Factory\u003c/em>, about a Chinese-owned factory in post-industrial Ohio. Netflix and Higher Ground also acquired Jim LeBrecht and Nicole Newnham’s \u003cem>Crip Camp\u003c/em>, a documentary about a summer camp for disabled teenagers founded in upstate New York in the early 1970s.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The Obamas are also developing an upstairs-downstairs drama set in post-WWII New York titled \u003cem>Bloom\u003c/em>, and an adaptation of \u003cem>The New York Times\u003c/em> “Overlooked” obituary column, about deaths unreported by the paper. A half-hour show for preschoolers titled \u003cem>Listen to Your Vegetables & Eat Your Parents\u003c/em> will instruct kids about food.\u003c/p>\n\u003cp>“We love this slate because it spans so many different interests and experiences, yet it’s all woven together with stories that are relevant to our daily lives,” Michelle Obama said. “We think there’s something here for everyone—moms and dads, curious kids, and anyone simply looking for an engaging, uplifting watch at the end of a busy day.”\u003c/p>\n\u003cp>Here's a full list of the first slate of projects they're working on:\u003c/p>\n\u003col>\n\u003cli>\u003cem>American Factor\u003c/em>\u003c/li>\n\u003cli>\u003cem>Bloom\u003c/em>\u003c/li>\n\u003cli>Frederick Douglass biopic\u003c/li>\n\u003cli>\u003cem>\u003ca href=\"https://www.nytimes.com/interactive/2018/obituaries/overlooked-ida-b-wells.html\" target=\"_blank\" rel=\"noopener\">Overlooked\u003c/a>\u003c/em> series\u003c/li>\n\u003cli>\u003cem>Listen to Your Vegetables and Eat Your Parents\u003c/em>\u003c/li>\n\u003cli>\u003cem>\u003ca href=\"https://www.npr.org/2018/10/02/652563904/the-fifth-risk-paints-a-portrait-of-a-government-led-by-the-uninterested\" target=\"_blank\" rel=\"noopener\">Fifth Risk\u003c/a>\u003c/em>\u003c/li>\n\u003cli>\u003cem>Crip Camp\u003c/em>\u003c/li>\n\u003c/ol>\n\u003cp>\u003c/p>\n\u003cp>The projects are to be released over the next several years.\u003c/p>\n\n","blocks":[],"excerpt":"The Obamas have unveiled a slate of projects in development for Netflix, a year after the former president and first lady signed a deal with the streaming platform. ","status":"publish","parent":0,"modified":1556754169,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":11,"wordCount":388},"headData":{"title":"The Obamas Head To Netflix With Seven New Projects | KQED","description":"The Obamas have unveiled a slate of projects in development for Netflix, a year after the former president and first lady signed a deal with the streaming platform. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"The Obamas Head To Netflix With Seven New Projects","datePublished":"2019-04-30T20:11:18.000Z","dateModified":"2019-05-01T23:42:49.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"111471 https://ww2.kqed.org/pop/?p=111471","disqusUrl":"https://ww2.kqed.org/pop/2019/04/30/the-obamas-head-to-netflix-with-seven-new-projects/","disqusTitle":"The Obamas Head To Netflix With Seven New Projects","nprByline":"Jake Coyle, Associated Press","path":"/pop/111471/the-obamas-head-to-netflix-with-seven-new-projects","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>NEW YORK (AP) — Barack and Michelle Obama on Tuesday unveiled a slate of projects they are preparing for Netflix, a year after the former president and first lady signed a deal with the streaming platform.\u003c/p>\n\u003cp>The Obamas’ production company, \u003ca href=\"https://www.npr.org/sections/thetwo-way/2018/05/22/613246456/obamas-sign-content-deal-with-netlfix-form-higher-ground-productions\" target=\"_blank\" rel=\"noopener\">Higher Ground Productions\u003c/a>, on Tuesday \u003ca href=\"https://media.netflix.com/en/press-releases/higher-ground-announces-upcoming-slate-of-projects-exclusive-to-netflix\">announced a total of seven films\u003c/a> and series that Barack Obama said will entertain but also “educate, connect and inspire us all.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13851806","hero":"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2019/02/Obama.MAIN_-1920x1080.jpg","target":"_blank","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Higher Ground is producing a feature film on Frederick Douglass, adapted from David W. Blight’s Pulitzer Prize-winning biography. Also in the works is a documentary series that adapts \u003ca href=\"https://www.kqed.org/forum/2010101869265/michael-lewis-on-the-government-shutdown-and-his-latest-book-the-fifth-risk\">Michael Lewis\u003c/a>’ \u003cem>Fifth Risk: Undoing Democracy\u003c/em>, the \u003cem>Moneyball\u003c/em> author’s 2018 best-seller about government servants working under the political appointees of Donald Trump’s administration.\u003c/p>\n\u003cp>The production company’s first release will be Steven Bognar and Julia Reichert’s Sundance Film Festival documentary \u003cem>American Factory\u003c/em>, about a Chinese-owned factory in post-industrial Ohio. Netflix and Higher Ground also acquired Jim LeBrecht and Nicole Newnham’s \u003cem>Crip Camp\u003c/em>, a documentary about a summer camp for disabled teenagers founded in upstate New York in the early 1970s.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The Obamas are also developing an upstairs-downstairs drama set in post-WWII New York titled \u003cem>Bloom\u003c/em>, and an adaptation of \u003cem>The New York Times\u003c/em> “Overlooked” obituary column, about deaths unreported by the paper. A half-hour show for preschoolers titled \u003cem>Listen to Your Vegetables & Eat Your Parents\u003c/em> will instruct kids about food.\u003c/p>\n\u003cp>“We love this slate because it spans so many different interests and experiences, yet it’s all woven together with stories that are relevant to our daily lives,” Michelle Obama said. “We think there’s something here for everyone—moms and dads, curious kids, and anyone simply looking for an engaging, uplifting watch at the end of a busy day.”\u003c/p>\n\u003cp>Here's a full list of the first slate of projects they're working on:\u003c/p>\n\u003col>\n\u003cli>\u003cem>American Factor\u003c/em>\u003c/li>\n\u003cli>\u003cem>Bloom\u003c/em>\u003c/li>\n\u003cli>Frederick Douglass biopic\u003c/li>\n\u003cli>\u003cem>\u003ca href=\"https://www.nytimes.com/interactive/2018/obituaries/overlooked-ida-b-wells.html\" target=\"_blank\" rel=\"noopener\">Overlooked\u003c/a>\u003c/em> series\u003c/li>\n\u003cli>\u003cem>Listen to Your Vegetables and Eat Your Parents\u003c/em>\u003c/li>\n\u003cli>\u003cem>\u003ca href=\"https://www.npr.org/2018/10/02/652563904/the-fifth-risk-paints-a-portrait-of-a-government-led-by-the-uninterested\" target=\"_blank\" rel=\"noopener\">Fifth Risk\u003c/a>\u003c/em>\u003c/li>\n\u003cli>\u003cem>Crip Camp\u003c/em>\u003c/li>\n\u003c/ol>\n\u003cp>\u003c/p>\n\u003cp>The projects are to be released over the next several years.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/111471/the-obamas-head-to-netflix-with-seven-new-projects","authors":["byline_pop_111471"],"categories":["pop_1537","pop_1536","pop_5","pop_3"],"tags":["pop_2707","pop_3595","pop_3596","pop_2886","pop_438"],"featImg":"pop_111475","label":"pop"},"news_11673208":{"type":"posts","id":"news_11673208","meta":{"index":"posts_1591205157","site":"news","id":"11673208","score":null,"sort":[1528835810000]},"guestAuthors":[],"slug":"in-the-age-of-streaming-berkeleys-last-video-rental-store-closes-its-doors","title":"In the Age of Streaming, Berkeley's Last Video Rental Store Closes Its Doors","publishDate":1528835810,"format":"image","headTitle":"The California Report | KQED News","labelTerm":{"term":72,"site":"news"},"content":"\u003cp>After 38 years in business, owner Andy Katz is closing \u003ca href=\"https://www.yelp.com/biz/five-star-video-berkeley-4\">Five Star Video\u003c/a>. For decades, Katz had been the last man standing, offering patrons a blast from the past: the in-person experience of browsing an aisle for a movie, touching and reading the covers, and listening to movie recommendations from store clerks who carry with them encyclopedic knowledge of obscure titles.\u003c/p>\n\u003cp>Katz's store houses about 18,000 titles, everything from musicals to documentaries to foreign language film.\u003c/p>\n\u003cp>\"People get lost here. They will start picking at movies. They lose sight of what they're here for,\" says Katz. \"But it's like being a library, and it's recreation for people. They like it.\"\u003c/p>\n\u003cfigure id=\"attachment_11673233\" class=\"wp-caption aligncenter\" style=\"max-width: 440px\">\u003cimg class=\"wp-image-11673233\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/06/Shelf-e1528329458176-800x1067.jpg\" alt=\"\" width=\"440\" height=\"587\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-800x1067.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-160x213.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-1020x1360.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-900x1200.jpg 900w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-1920x2560.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-1180x1573.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-960x1280.jpg 960w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-240x320.jpg 240w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-375x500.jpg 375w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-520x693.jpg 520w\" sizes=\"(max-width: 440px) 100vw, 440px\">\u003cfigcaption class=\"wp-caption-text\">Andy Katz is standing next to the recommendation section, which is curated by humans working at the store instead of by the algorithms of a streaming site. \u003ccite>(Sam Harnett/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As streaming services like Netflix and Hulu have grown, video rental stores throughout the country have closed. What have we lost as we moved from brick-and-mortar stores with human-curated collections to streaming services that recommend videos and television shows?\u003c/p>\n\u003cp>A lot, says Katz.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"There's a tactile side of shopping, and that's gone with Netflix. Their algorithm steers you towards things you might like based on what you've seen before, and that takes away your curiosity for new things. It's the further commoditization of art.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The end of his lease seemed like a perfect moment to retire, he says. The store's final day of operation will be June 17. After the store closes — from July 13 to 15 — Katz is planning to have a liquidation sale. It's been a decent run, he says. Last year was profitable, but like most video store owners before him have discovered, Katz predicts the future won't be so bright.\u003c/p>\n\n","blocks":[],"excerpt":"After 38 years in business, owner Andy Katz is closing Five Star Video. Is something lost when everything's online?","status":"publish","parent":0,"modified":1528998909,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":9,"wordCount":314},"headData":{"title":"In the Age of Streaming, Berkeley's Last Video Rental Store Closes Its Doors | KQED","description":"After 38 years in business, owner Andy Katz is closing Five Star Video. Is something lost when everything's online?","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"In the Age of Streaming, Berkeley's Last Video Rental Store Closes Its Doors","datePublished":"2018-06-12T20:36:50.000Z","dateModified":"2018-06-14T17:55:09.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11673208 https://ww2.kqed.org/news/?p=11673208","disqusUrl":"https://ww2.kqed.org/news/2018/06/12/in-the-age-of-streaming-berkeleys-last-video-rental-store-closes-its-doors/","disqusTitle":"In the Age of Streaming, Berkeley's Last Video Rental Store Closes Its Doors","path":"/news/11673208/in-the-age-of-streaming-berkeleys-last-video-rental-store-closes-its-doors","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/2018/06/HarnettLastVideoStore.mp3","audioDuration":318000,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>After 38 years in business, owner Andy Katz is closing \u003ca href=\"https://www.yelp.com/biz/five-star-video-berkeley-4\">Five Star Video\u003c/a>. For decades, Katz had been the last man standing, offering patrons a blast from the past: the in-person experience of browsing an aisle for a movie, touching and reading the covers, and listening to movie recommendations from store clerks who carry with them encyclopedic knowledge of obscure titles.\u003c/p>\n\u003cp>Katz's store houses about 18,000 titles, everything from musicals to documentaries to foreign language film.\u003c/p>\n\u003cp>\"People get lost here. They will start picking at movies. They lose sight of what they're here for,\" says Katz. \"But it's like being a library, and it's recreation for people. They like it.\"\u003c/p>\n\u003cfigure id=\"attachment_11673233\" class=\"wp-caption aligncenter\" style=\"max-width: 440px\">\u003cimg class=\"wp-image-11673233\" src=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/06/Shelf-e1528329458176-800x1067.jpg\" alt=\"\" width=\"440\" height=\"587\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-800x1067.jpg 800w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-160x213.jpg 160w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-1020x1360.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-900x1200.jpg 900w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-1920x2560.jpg 1920w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-1180x1573.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-960x1280.jpg 960w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-240x320.jpg 240w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-375x500.jpg 375w, https://ww2.kqed.org/app/uploads/sites/10/2018/06/Shelf-e1528329458176-520x693.jpg 520w\" sizes=\"(max-width: 440px) 100vw, 440px\">\u003cfigcaption class=\"wp-caption-text\">Andy Katz is standing next to the recommendation section, which is curated by humans working at the store instead of by the algorithms of a streaming site. \u003ccite>(Sam Harnett/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As streaming services like Netflix and Hulu have grown, video rental stores throughout the country have closed. What have we lost as we moved from brick-and-mortar stores with human-curated collections to streaming services that recommend videos and television shows?\u003c/p>\n\u003cp>A lot, says Katz.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"There's a tactile side of shopping, and that's gone with Netflix. Their algorithm steers you towards things you might like based on what you've seen before, and that takes away your curiosity for new things. It's the further commoditization of art.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The end of his lease seemed like a perfect moment to retire, he says. The store's final day of operation will be June 17. After the store closes — from July 13 to 15 — Katz is planning to have a liquidation sale. It's been a decent run, he says. Last year was profitable, but like most video store owners before him have discovered, Katz predicts the future won't be so bright.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11673208/in-the-age-of-streaming-berkeleys-last-video-rental-store-closes-its-doors","authors":["253"],"programs":["news_6944","news_72"],"categories":["news_223","news_1758","news_8","news_248"],"tags":["news_19133","news_129","news_727","news_22800","news_23374","news_23379","news_18582"],"featImg":"news_11673231","label":"news_72"},"news_10349462":{"type":"posts","id":"news_10349462","meta":{"index":"posts_1591205157","site":"news","id":"10349462","score":null,"sort":[1416431185000]},"guestAuthors":[],"slug":"nbc-and-netflix-shelve-bill-cosby-projects-as-new-rape-claim-emerges","title":"NBC And Netflix Shelve Bill Cosby Projects As New Rape Claim Emerges","publishDate":1416431185,"format":"standard","headTitle":"News Fix | KQED News","labelTerm":{"term":6944,"site":"news"},"content":"\u003cp>A TV comedy Bill Cosby had been developing for NBC has been canceled, after new allegations of rape have been made against the comedian. Netflix made a similar move late Tuesday, shelving a comedy special that had been slated to premiere the week of Thanksgiving.\u003c/p>\n\u003cp>Cosby, 77, has not publicly addressed the claims against him, which have now been made publicly by at least six women. In an NPR interview that \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2014/11/15/364297097/in-npr-interview-bill-cosby-declines-to-discuss-assault-allegations\">aired over the weekend\u003c/a>, Cosby refused to discuss the allegations.\u003c/p>\n\u003cp>Marty Singer, Cosby's attorney, has said the comedian did nothing wrong. Responding to former model Janice Dickinson's claim that Cosby drugged and sexually assaulted her, Singer called the story an \"\u003ca href=\"http://www.thewrap.com/bill-cosbys-lawyer-blasts-janice-dickinsons-sexual-assault-claims-as-outrageous-defamatory/\">outrageous defamatory lie\u003c/a>.\" In a letter to website The Wrap, Singer said the version of events Dickinson relayed this week doesn't match what she wrote about the encounter in a memoir.\u003c/p>\n\u003cp>Dickinson spoke to \u003ca href=\"http://news-briefs.ew.com/2014/11/19/janice-dickinson-bill-cosby-sexual-assault/\">Entertainment Weekly\u003c/a> several days after former actress Barbara Bowman wrote in last Friday's \u003ca href=\"http://www.washingtonpost.com/posteverything/wp/2014/11/13/bill-cosby-raped-me-why-did-it-take-30-years-for-people-to-believe-my-story/\">Washington Post\u003c/a>, \"Cosby had drugged and raped me, too.\"\u003c/p>\n\u003cp>As \u003ca href=\"http://www.npr.org/2014/11/17/364736453/bill-cosbys-silence-on-rape-allegations-makes-huge-media-noise\">NPR's Eric Deggans wrote\u003c/a> this week, \"Several recent events, including the 30th anniversary of \u003cem>The Cosby Show\u003c/em> and the publication of the biography, have pushed media to reconsider Cosby's legacy.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Discussing the comedian's \"huge, complicated\" legacy, \u003ca href=\"http://www.npr.org/blogs/codeswitch/2014/09/19/349922912/bill-cosbys-huge-complicated-post-cosby-show-legacy\">NPR's Gene Demby wrote\u003c/a> in September:\u003c/p>\n\u003cblockquote>\u003cp>\"Cosby's renown has become less neat in the years since the show went off the air, his squeaky-clean family image tarnished by confessions of infidelity and allegations of sexual assault. His politics have become polarizing, and his name is invoked as a shorthand for a specific strain of black conservatism.\"\u003c/p>\u003c/blockquote>\n\u003cdiv class=\"fullattribution\">Copyright 2014 NPR. To see more, visit http://www.npr.org/.\u003cimg src=\"http://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=NBC+And+Netflix+Shelve+Bill+Cosby+Projects+As+New+Rape+Claim+Emerges&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\" alt=\"\">\u003c/div>\n\n","blocks":[],"excerpt":"Netflix puts hold on Cosby special, NBC cancels comedy series amid new allegations against entertainer. ","status":"publish","parent":0,"modified":1416436928,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":9,"wordCount":283},"headData":{"title":"NBC And Netflix Shelve Bill Cosby Projects As New Rape Claim Emerges | KQED","description":"Netflix puts hold on Cosby special, NBC cancels comedy series amid new allegations against entertainer. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"NBC And Netflix Shelve Bill Cosby Projects As New Rape Claim Emerges","datePublished":"2014-11-19T21:06:25.000Z","dateModified":"2014-11-19T22:42:08.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"10349462 http://ww2.kqed.org/news/?p=10349462","disqusUrl":"https://ww2.kqed.org/news/2014/11/19/nbc-and-netflix-shelve-bill-cosby-projects-as-new-rape-claim-emerges/","disqusTitle":"NBC And Netflix Shelve Bill Cosby Projects As New Rape Claim Emerges","nprByline":"Bill Chappell\u003cbr />NPR","nprStoryId":"365257596","nprApiLink":"http://api.npr.org/query?id=365257596&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thetwo-way/2014/11/19/365257596/nbc-and-netflix-shelve-bill-cosby-projects-as-new-rape-claim-emerges?ft=3&f=365257596","nprRetrievedStory":"1","nprPubDate":"Wed, 19 Nov 2014 15:48:00 -0500","nprStoryDate":"Wed, 19 Nov 2014 15:07:00 -0500","nprLastModifiedDate":"Wed, 19 Nov 2014 15:48:39 -0500","path":"/news/10349462/nbc-and-netflix-shelve-bill-cosby-projects-as-new-rape-claim-emerges","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>A TV comedy Bill Cosby had been developing for NBC has been canceled, after new allegations of rape have been made against the comedian. Netflix made a similar move late Tuesday, shelving a comedy special that had been slated to premiere the week of Thanksgiving.\u003c/p>\n\u003cp>Cosby, 77, has not publicly addressed the claims against him, which have now been made publicly by at least six women. In an NPR interview that \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2014/11/15/364297097/in-npr-interview-bill-cosby-declines-to-discuss-assault-allegations\">aired over the weekend\u003c/a>, Cosby refused to discuss the allegations.\u003c/p>\n\u003cp>Marty Singer, Cosby's attorney, has said the comedian did nothing wrong. Responding to former model Janice Dickinson's claim that Cosby drugged and sexually assaulted her, Singer called the story an \"\u003ca href=\"http://www.thewrap.com/bill-cosbys-lawyer-blasts-janice-dickinsons-sexual-assault-claims-as-outrageous-defamatory/\">outrageous defamatory lie\u003c/a>.\" In a letter to website The Wrap, Singer said the version of events Dickinson relayed this week doesn't match what she wrote about the encounter in a memoir.\u003c/p>\n\u003cp>Dickinson spoke to \u003ca href=\"http://news-briefs.ew.com/2014/11/19/janice-dickinson-bill-cosby-sexual-assault/\">Entertainment Weekly\u003c/a> several days after former actress Barbara Bowman wrote in last Friday's \u003ca href=\"http://www.washingtonpost.com/posteverything/wp/2014/11/13/bill-cosby-raped-me-why-did-it-take-30-years-for-people-to-believe-my-story/\">Washington Post\u003c/a>, \"Cosby had drugged and raped me, too.\"\u003c/p>\n\u003cp>As \u003ca href=\"http://www.npr.org/2014/11/17/364736453/bill-cosbys-silence-on-rape-allegations-makes-huge-media-noise\">NPR's Eric Deggans wrote\u003c/a> this week, \"Several recent events, including the 30th anniversary of \u003cem>The Cosby Show\u003c/em> and the publication of the biography, have pushed media to reconsider Cosby's legacy.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Discussing the comedian's \"huge, complicated\" legacy, \u003ca href=\"http://www.npr.org/blogs/codeswitch/2014/09/19/349922912/bill-cosbys-huge-complicated-post-cosby-show-legacy\">NPR's Gene Demby wrote\u003c/a> in September:\u003c/p>\n\u003cblockquote>\u003cp>\"Cosby's renown has become less neat in the years since the show went off the air, his squeaky-clean family image tarnished by confessions of infidelity and allegations of sexual assault. His politics have become polarizing, and his name is invoked as a shorthand for a specific strain of black conservatism.\"\u003c/p>\u003c/blockquote>\n\u003cdiv class=\"fullattribution\">Copyright 2014 NPR. To see more, visit http://www.npr.org/.\u003cimg src=\"http://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=NBC+And+Netflix+Shelve+Bill+Cosby+Projects+As+New+Rape+Claim+Emerges&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\" alt=\"\">\u003c/div>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/10349462/nbc-and-netflix-shelve-bill-cosby-projects-as-new-rape-claim-emerges","authors":["byline_news_10349462"],"programs":["news_6944"],"categories":["news_223"],"tags":["news_727"],"featImg":"news_10349463","label":"news_6944"},"news_129484":{"type":"posts","id":"news_129484","meta":{"index":"posts_1591205157","site":"news","id":"129484","score":null,"sort":[1394832727000]},"guestAuthors":[],"slug":"san-franciscos-le-video-looking-for-new-model-to-survive","title":"San Francisco's Le Video Looking For New Model to Survive","publishDate":1394832727,"format":"aside","headTitle":"News Fix | KQED News","labelTerm":{"term":6944,"site":"news"},"content":"\u003cfigure id=\"attachment_129490\" class=\"wp-caption alignleft\" style=\"max-width: 193px\">\u003cimg class=\"size-medium wp-image-129490\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/03/LEVIDEO-193x640.jpg\" alt=\"Le Video website takes aim at Netflix. \" width=\"193\" height=\"640\">\u003cfigcaption class=\"wp-caption-text\">Le Video website takes aim at Netflix.\u003c/figcaption>\u003c/figure>\n\u003cp>Earlier this week, Le Video, a favorite place to rent movies among San Francisco film lovers, said its financial circumstances had become dire, and barring a \"miracle\" \u003ca href=\"https://www.facebook.com/LeVideoSF/posts/10152027502870765?stream_ref=10\" target=\"_blank\">would close\u003c/a> at the end of April. Or, as the site \u003ca href=\"http://frenchmorning.com/le-video-veritable-tresor-culturel-francophone-se-meurt/#\" target=\"_blank\">French Morning put it\u003c/a>: \"Le Video, véritable trésor culturel francophone, \u003ca href=\"https://www.google.com/search?q=%27se+meurt%22&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=sb#channel=sb&q=%27se+meurt%22+translation&rls=org.mozilla:en-US:official\" target=\"_blank\">se meurt\u003c/a>.\"\u003c/p>\n\u003cp>Well, se meurt, maybe. Fifteen-year employee John Taylor, who works as a buyer for the store, said the outpouring of goodwill that the announcement prompted has made him a \"little more hopeful\" the store would survive.\u003c/p>\n\u003cp>\"There’s been a ton of good response on Facebook,\" he said. \"People have been tweeting about it. Different people have come forward with ideas, either coming into the store or in emails.\"\u003c/p>\n\u003cp>The Inner Sunset neighborhood fixture opened in 1980. Owner Catherine Tchen, who was born in Paris, told the \u003ca href=\"http://www.sunsetbeacon.com/archives/SunsetBeacon/2012editions/Nov12/levideo.html\" target=\"_blank\">Sunset Beacon\u003c/a> in 2012 that she launched the store because of the dearth of French and other foreign films available in San Francisco. \"Tchen searched the globe to find a wide range of silent, black-and-white, experimental, independent, cult and foreign films,\" the Beacon wrote.\u003c/p>\n\u003cp>\"I wanted to create my own personal \u003ca href=\"http://www.cinematheque.fr/\" target=\"_blank\">Cinématheque\u003c/a> and to give customers their own personal Cinématheque in their backyard,\" Tchen said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>John Taylor said the store has been losing money for years. While some \u003ca href=\"http://ww2.kqed.org/news/2013/01/23/adobe-books-an-appreciation/\" target=\"_blank\">other treasured cultural retail outposts\u003c/a> have come under financial pressure due to rising rents in the city, Tchen actually owns the building that her business is located in. But Taylor said she can no longer afford to keep the unprofitable business afloat instead of renting out the 3,000-square-foot ground floor that it now occupies.\u003c/p>\n\u003cp>Taylor said the store wants to implement a plan in which it would move the 80,000-90,000 titles in stock to an upstairs space. There customers would not be able to browse the films, but could peruse the titles in copious binders. Ideally, the store wants to switch to a rent-by-mail business, like Netflix. Le Video has been working on cleaning up its database and creating software for such a transition, Taylor said.\u003c/p>\n\u003cp>\"My hope is that we'll go upstairs, keep the collection alive,\" he said. \"We're working on doing a Kickstarter or Indiegogo.\"\u003c/p>\n\u003cp>In the meantime, the store has truncated its hours. Le Video is also asking that anyone who has prepaid for movies to use their remaining credits while they can.\u003c/p>\n\u003cp>The widespread changes in media delivery over the past few years may have some observers amazed that the store has lasted this long. As Netflix has gradually swelled into a movie rental colossus, the city's video stores, independent and \u003ca href=\"http://www.sfgate.com/business/bottomline/article/Final-curtain-for-Blockbuster-stores-4962081.php\">chain store alike\u003c/a>, have shut down. Taylor attributes the lousy video business climate to \"people's interest in having things streaming to them and not having to leave the house to get stuff. They want instant gratification for their entertainment, and even though they have less of a choice it doesn't matter to a lot of people.\"\u003c/p>\n\u003cp>Sounds about right. Years ago, serious cinema fans automatically put Le Video on their must-visit list. The store says it has \"the largest rental selection in California,\" and anyone who's snaked his or her way through the aisles, awestruck at the breadth and depth of the selection, wouldn't doubt it. While I made that pilgrimage many times awhile back, I also stand as a good example of why even the most exceptional video stores are moribund. I used to actually schlep to Le Video on Muni for the privilege of renting an obscure Werner Herzog film or something. But when Netflix came along with its so-called \u003ca href=\"http://www.wired.com/wired/archive/12.10/tail.html\">long tail\u003c/a>, the strategy of stockpiling a vast array of niche content so that it becomes profitable in the aggregate, I more and more made the decision to have my hard-to-find movies delivered direct.\u003c/p>\n\u003cp>Netflix's \u003ca href=\"http://blogs.reuters.com/felix-salmon/2011/07/12/did-netflix-just-kill-its-long-tail-model/\">business model has changed\u003c/a>, however. They're very much trying to \u003ca href=\"http://www.businessweek.com/articles/2013-10-21/netflix-may-ditch-dvds-sooner-rather-than-later\">move people away from DVDs and onto streaming\u003c/a>, a service that currently has a much more limited selection of titles. Perhaps, consequently, the famous long tail has been trimmed. Strictly anecdotal, but I've noticed some DVDs that used to sit patiently waiting their turn in my queue have now dropped down to the \"saved\" section, where the time of their availability is \"unknown.\" Le Video's John Taylor pointed out Netflix's collection now omits many standard titles -- like some Woody Allen movies. A quick check reveals \"Bananas,\" \"Mighty Aphrodite,\" \"Everyone Says I Love You,\" \"Deconstructing Harry,\" \"Sweet and Lowdown,\" \"Everything You Wanted to Know About Sex *But Were Afraid to Ask\" and \"September\" -- all unavailable. Via streaming, it's really slim Woody-pickings: Just \"Manhattan\" and \"Play It Again Sam.\" A Netflix spokeswoman emailed me that it doesn't publicize numbers for its library. She did not respond to the question of why some DVDs previously available on Netflix are now MIA.\u003c/p>\n\u003cp>I encountered a problem stemming from this trend recently, when I needed to get hold of \"Sweet Sweetback's Baadasssss Song,\" the seminal black independent film by Melvin Van Peebles, for a piece I'm writing. I had rented it through Netflix in the past, but it's currently unavailable. I couldn't find it for rent on Amazon or iTunes either. I would have run down to my local video store, but I don't have a local video store. My wife eventually snared a copy at a library in Marin.\u003c/p>\n\u003cp>One moral of that story is the lengths to which I went to avoid having to head over to Le Video to get the film. But there's another point as well: For those who want to get hold of more obscure titles, subscriptions to multiple services may now be necessary. And a one-stop movie shop like Le Video, long tail intact, may still be relevant.\u003c/p>\n\u003cp>In the meantime, ideas for keeping Le Video afloat are all over its \u003ca href=\"https://www.facebook.com/LeVideoSF\">Facebook page\u003c/a>. Said one customer: \"It's crazy, but someone find a way to contact Tarantino. He's a well known lover of the SF movie scene and has a special place in his heart for video stores for true film fanatics like himself.\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Anyone?\u003c/p>\n\n","blocks":[],"excerpt":"Le Video, a favorite place to rent movies among San Francisco film lovers, said it may soon close.","status":"publish","parent":0,"modified":1394836745,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":18,"wordCount":1065},"headData":{"title":"San Francisco's Le Video Looking For New Model to Survive | KQED","description":"Le Video, a favorite place to rent movies among San Francisco film lovers, said it may soon close.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"San Francisco's Le Video Looking For New Model to Survive","datePublished":"2014-03-14T21:32:07.000Z","dateModified":"2014-03-14T22:39:05.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"129484 http://ww2.kqed.org/news/?p=129484","disqusUrl":"https://ww2.kqed.org/news/2014/03/14/san-franciscos-le-video-looking-for-new-model-to-survive/","disqusTitle":"San Francisco's Le Video Looking For New Model to Survive","customPermalink":"2014/03/14/le-video-san-francisco/","path":"/news/129484/san-franciscos-le-video-looking-for-new-model-to-survive","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_129490\" class=\"wp-caption alignleft\" style=\"max-width: 193px\">\u003cimg class=\"size-medium wp-image-129490\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/03/LEVIDEO-193x640.jpg\" alt=\"Le Video website takes aim at Netflix. \" width=\"193\" height=\"640\">\u003cfigcaption class=\"wp-caption-text\">Le Video website takes aim at Netflix.\u003c/figcaption>\u003c/figure>\n\u003cp>Earlier this week, Le Video, a favorite place to rent movies among San Francisco film lovers, said its financial circumstances had become dire, and barring a \"miracle\" \u003ca href=\"https://www.facebook.com/LeVideoSF/posts/10152027502870765?stream_ref=10\" target=\"_blank\">would close\u003c/a> at the end of April. Or, as the site \u003ca href=\"http://frenchmorning.com/le-video-veritable-tresor-culturel-francophone-se-meurt/#\" target=\"_blank\">French Morning put it\u003c/a>: \"Le Video, véritable trésor culturel francophone, \u003ca href=\"https://www.google.com/search?q=%27se+meurt%22&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=sb#channel=sb&q=%27se+meurt%22+translation&rls=org.mozilla:en-US:official\" target=\"_blank\">se meurt\u003c/a>.\"\u003c/p>\n\u003cp>Well, se meurt, maybe. Fifteen-year employee John Taylor, who works as a buyer for the store, said the outpouring of goodwill that the announcement prompted has made him a \"little more hopeful\" the store would survive.\u003c/p>\n\u003cp>\"There’s been a ton of good response on Facebook,\" he said. \"People have been tweeting about it. Different people have come forward with ideas, either coming into the store or in emails.\"\u003c/p>\n\u003cp>The Inner Sunset neighborhood fixture opened in 1980. Owner Catherine Tchen, who was born in Paris, told the \u003ca href=\"http://www.sunsetbeacon.com/archives/SunsetBeacon/2012editions/Nov12/levideo.html\" target=\"_blank\">Sunset Beacon\u003c/a> in 2012 that she launched the store because of the dearth of French and other foreign films available in San Francisco. \"Tchen searched the globe to find a wide range of silent, black-and-white, experimental, independent, cult and foreign films,\" the Beacon wrote.\u003c/p>\n\u003cp>\"I wanted to create my own personal \u003ca href=\"http://www.cinematheque.fr/\" target=\"_blank\">Cinématheque\u003c/a> and to give customers their own personal Cinématheque in their backyard,\" Tchen said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>John Taylor said the store has been losing money for years. While some \u003ca href=\"http://ww2.kqed.org/news/2013/01/23/adobe-books-an-appreciation/\" target=\"_blank\">other treasured cultural retail outposts\u003c/a> have come under financial pressure due to rising rents in the city, Tchen actually owns the building that her business is located in. But Taylor said she can no longer afford to keep the unprofitable business afloat instead of renting out the 3,000-square-foot ground floor that it now occupies.\u003c/p>\n\u003cp>Taylor said the store wants to implement a plan in which it would move the 80,000-90,000 titles in stock to an upstairs space. There customers would not be able to browse the films, but could peruse the titles in copious binders. Ideally, the store wants to switch to a rent-by-mail business, like Netflix. Le Video has been working on cleaning up its database and creating software for such a transition, Taylor said.\u003c/p>\n\u003cp>\"My hope is that we'll go upstairs, keep the collection alive,\" he said. \"We're working on doing a Kickstarter or Indiegogo.\"\u003c/p>\n\u003cp>In the meantime, the store has truncated its hours. Le Video is also asking that anyone who has prepaid for movies to use their remaining credits while they can.\u003c/p>\n\u003cp>The widespread changes in media delivery over the past few years may have some observers amazed that the store has lasted this long. As Netflix has gradually swelled into a movie rental colossus, the city's video stores, independent and \u003ca href=\"http://www.sfgate.com/business/bottomline/article/Final-curtain-for-Blockbuster-stores-4962081.php\">chain store alike\u003c/a>, have shut down. Taylor attributes the lousy video business climate to \"people's interest in having things streaming to them and not having to leave the house to get stuff. They want instant gratification for their entertainment, and even though they have less of a choice it doesn't matter to a lot of people.\"\u003c/p>\n\u003cp>Sounds about right. Years ago, serious cinema fans automatically put Le Video on their must-visit list. The store says it has \"the largest rental selection in California,\" and anyone who's snaked his or her way through the aisles, awestruck at the breadth and depth of the selection, wouldn't doubt it. While I made that pilgrimage many times awhile back, I also stand as a good example of why even the most exceptional video stores are moribund. I used to actually schlep to Le Video on Muni for the privilege of renting an obscure Werner Herzog film or something. But when Netflix came along with its so-called \u003ca href=\"http://www.wired.com/wired/archive/12.10/tail.html\">long tail\u003c/a>, the strategy of stockpiling a vast array of niche content so that it becomes profitable in the aggregate, I more and more made the decision to have my hard-to-find movies delivered direct.\u003c/p>\n\u003cp>Netflix's \u003ca href=\"http://blogs.reuters.com/felix-salmon/2011/07/12/did-netflix-just-kill-its-long-tail-model/\">business model has changed\u003c/a>, however. They're very much trying to \u003ca href=\"http://www.businessweek.com/articles/2013-10-21/netflix-may-ditch-dvds-sooner-rather-than-later\">move people away from DVDs and onto streaming\u003c/a>, a service that currently has a much more limited selection of titles. Perhaps, consequently, the famous long tail has been trimmed. Strictly anecdotal, but I've noticed some DVDs that used to sit patiently waiting their turn in my queue have now dropped down to the \"saved\" section, where the time of their availability is \"unknown.\" Le Video's John Taylor pointed out Netflix's collection now omits many standard titles -- like some Woody Allen movies. A quick check reveals \"Bananas,\" \"Mighty Aphrodite,\" \"Everyone Says I Love You,\" \"Deconstructing Harry,\" \"Sweet and Lowdown,\" \"Everything You Wanted to Know About Sex *But Were Afraid to Ask\" and \"September\" -- all unavailable. Via streaming, it's really slim Woody-pickings: Just \"Manhattan\" and \"Play It Again Sam.\" A Netflix spokeswoman emailed me that it doesn't publicize numbers for its library. She did not respond to the question of why some DVDs previously available on Netflix are now MIA.\u003c/p>\n\u003cp>I encountered a problem stemming from this trend recently, when I needed to get hold of \"Sweet Sweetback's Baadasssss Song,\" the seminal black independent film by Melvin Van Peebles, for a piece I'm writing. I had rented it through Netflix in the past, but it's currently unavailable. I couldn't find it for rent on Amazon or iTunes either. I would have run down to my local video store, but I don't have a local video store. My wife eventually snared a copy at a library in Marin.\u003c/p>\n\u003cp>One moral of that story is the lengths to which I went to avoid having to head over to Le Video to get the film. But there's another point as well: For those who want to get hold of more obscure titles, subscriptions to multiple services may now be necessary. And a one-stop movie shop like Le Video, long tail intact, may still be relevant.\u003c/p>\n\u003cp>In the meantime, ideas for keeping Le Video afloat are all over its \u003ca href=\"https://www.facebook.com/LeVideoSF\">Facebook page\u003c/a>. Said one customer: \"It's crazy, but someone find a way to contact Tarantino. He's a well known lover of the SF movie scene and has a special place in his heart for video stores for true film fanatics like himself.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Anyone?\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/129484/san-franciscos-le-video-looking-for-new-model-to-survive","authors":["80"],"programs":["news_6944"],"categories":["news_223"],"tags":["news_5965","news_727","news_38"],"featImg":"news_129493","label":"news_6944"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/All-Things-Considered-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. 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You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg","imageAlt":"KQED MindShift: How We Will Learn","officialWebsiteLink":"/mindshift/","meta":{"site":"news","source":"kqed","order":"2"},"link":"/podcasts/mindshift","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/mindshift-podcast/id1078765985","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5","npr":"https://www.npr.org/podcasts/464615685/mind-shift-podcast","stitcher":"https://www.stitcher.com/podcast/kqed/stories-teachers-share","spotify":"https://open.spotify.com/show/0MxSpNYZKNprFLCl7eEtyx"}},"morning-edition":{"id":"morning-edition","title":"Morning Edition","info":"\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. 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On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. 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