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'Great Bull Run' Debuts at Pleasanton Racetrack

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By Aaron Mendelson

The bulls ran about a quarter-mile down the racetrack at the Alameda County Fairgrounds. (Aaron Mendelson/KQED)
The bulls ran about a quarter-mile down the racetrack at the Alameda County Fairgrounds. (Aaron Mendelson/KQED)

About 4,500 people attended a running of the bulls at the Alameda County Fairgrounds in Pleasanton on Saturday. It was Boston-based The Great Bull Run’s first event on the West Coast.

The Great Bull Run is modeled after the legendary Running of the Bulls held each July in Pamplona, Spain. Many of the runners in Pleasanton wore the traditional white and red of the Spanish event.

“We don’t get very many experiences in our day-to-day life to experience true adrenaline,” said Rob Dickens, the Great Bull Run’s founder. “This gives you an experience like you’ve never had before.”

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Dickens said about 3,000 people ran with the bulls — at $60 to $75 each — and that there were two injuries, including a possible concussion and laceration to the face for one runner that required a trip to the hospital.

Dickens says that the danger is the reason the event has caught on. The Great Bull Run has already been staged in Chicago, Minneapolis and Dallas, and plans to visit Southern California in the fall.

There were four runs on Saturday, with the bulls released from a pen to race down a quarter-mile section of the fairgrounds track for horse racing. Before each run, Dickens told runners to stay toward the fences on either side of the track, where the bulls would be less likely to gore them.

The bulls raced by in a cloud of dust. Runners sprinted alongside them, as the bulls came in waves of eight to 10. Many runners documented the event with their cellphones and GoPro cameras mounted on heads, hands and chests.

“You could hear them coming, and then you could feel the panic in the crowd as they started coming closer,” said Amy Anderson, who came from Santa Cruz for the event.

“All of a sudden you get this rush of hot beast running past you. And you remember you’re alive and you don’t want to die,” she said, laughing.

Albert Gomez came from San Jose to run with bulls, which he called “big and fast, faster than I thought.” He added, “I’m going to call my mom later and let her know that I’m OK.”

Not everyone came to run with the bulls. Spectators watched their loved ones sprint alongside or away from live bulls, and others came for a tomato fight later in the day.

A couple dozen people came to protest, too, chanting “Hey, hey, ho, ho! Animal abuse has got to go!” in a fenced-in “free speech zone” outside the entrance. Jacinda Virgin was among the protesters, representing the group Direct Action Everywhere.

“The people participating had a waiver that they signed saying they could get hurt, they could die. But the bulls don’t have that choice,” Virgin said.

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