Our Favorite Company on New Year’s Eve: Family, Friends, Inanimate Objects

Numeral that will be part of Times Square New Year's Eve "ball drop" display. (Emmanuel Dunand/AFP-Getty Images)
Numeral that will be part of Times Square New Year’s Eve “ball drop” display. (Emmanuel Dunand/AFP-Getty Images)
The Associated Press is out with a poll (details embedded below) on how we’re feeling about the year gone by, our hopes for the new year and our plans for New Year’s Eve.

On that last subject, 83 percent of Americans, if the poll’s 1,367 respondents are a representative slice of the nation, will be spending the last night of the year with family, mostly at home. But the survey also says 9 percent of us will spend the night with “no one/inanimate object.” That’s the same percentage as those who say they’ll be whooping it up with friends. My surmise: There must be some great inanimate objects out there.

Three percent say they’ll be spending the night with “God/Jesus/religious congregation/fellow believers,” while 2 percent will be spending it with their “dog/cat/other pet.” The poll doesn’t say how many of those other pets are iguanas or tropical fish. Bear in mind the poll has a margin of error of plus or minus 3.5 percentage points, so we don’t really know whether pets or religious activities will be most popular on the eve of 2014.

For the rest, the survey finds that nearly half of Americans (46 percent) think 2013 was about the same as 2012. A similar percentage (49 percent) think 2014 will be better than this year.

And last, there is a little local news in the poll: Respondents rated San Francisco’s one-day Batkid celebration in November as the No. 3 pop culture story of the year, after the birth of Britain’s Royal Baby and Lance Armstrong’s doping confession.

Below: The raw data on the Associated Press poll, if you’re interested, followed by AP’s writeup of the numbers.

Jennifer Agiesta
Associated Press

WASHINGTON — Ready to ring in the new year, Americans look ahead with optimism, according to a new AP-Times Square New Year’s Eve poll. Their ratings of the year gone by? Less than glowing.

What the public thought of 2013:

GOOD YEAR OR GOOD RIDDANCE?

On the whole, Americans rate their own experience in 2013 more positively than negatively, but when asked to assess the year for the United States or the world at large, things turn sour.

—All told, 32 percent say 2013 was a better year for them than 2012, while 20 percent say it was worse and 46 percent say the two years were really about the same. Young people were more apt to see improvement: 40 percent of people under age 30 called 2013 a better year than 2012, compared with 25 percent of people age 65 or older.

—The public splits evenly on how the year turned out for the country, 25 percent saying it was better than 2012, 25 percent saying it was worse. As with most questions about the state of affairs in the U.S. these days, there’s a sharp partisan divide. Democrats are more apt to say the U.S. turned out better in 2013 than 2012 (37 percent) than are Republicans (17 percent).

—Thinking about the world at large, 30 percent say 2013 was worse than 2012, while just 20 percent say it was better.

But the outlook for the new year is positive: 49 percent think their own fortunes will improve in 2014, 14 percent are anticipating the new year to be a downgrade from the old. Thirty-four percent say they don’t expect much to change.

WHERE’S THE PARTY?

Most Americans — 54 percent — say they’ll be ringing in the new year at home, while 1 in 5 are heading to a friend’s or family member’s house. Only 8 percent say they’ll go to a bar, restaurant or other organized event.

—Younger Americans are least apt to spend the holiday at home: 39 percent of those under age 30 will celebrate at home, 33 percent at someone else’s home, 13 percent at a bar or other venue.

—Regardless of their own time zone, nearly 6 in 10 say they’ll watch at least some of the celebration from New York City’s Times Square.

COUNTDOWN COMPANIONS

Wherever they’re spending the holiday, most Americans prefer the company of family. Asked with whom they want to be when the clock strikes midnight, 83 percent name a family member.

—On a holiday often sealed with a kiss, nearly 4 in 10 say they most want to be next to their spouse, and 13 percent cite a significant other or romantic interest as a preferred companion. Parents like to be with their children, more than the children like to be with their parents.

—Less conventional choices: 2 percent cite their pets, 3 percent God, Jesus or their religious congregation, and less than 1 percent said they wanted to ring it in with their co-workers.

—Of course, some opt out altogether: 18 percent say they’re not planning to celebrate on New Year’s Eve, and 9 percent say there’s no one with whom they’d like to party, preferring instead their pillow, TiVo or their own thoughts.

WHAT MATTERED IN NEWS

The implementation of the health care law topped the list of the most important news stories of 2013, with 26 percent citing it. In an Associated Press survey of news directors and editors, 45 of 144 journalists surveyed called the health care rollout their top story.

In the AP-Times Square poll, the death of Nelson Mandela occurred as the poll was underway. It rose quickly, with 8 percent naming it as the most important news of the year, matching the share citing the federal government’s budget difficulties or shutdown.

The budget fight, which led to a partial shutdown of the federal government in October, was rated extremely or very important by 60 percent of Americans, and prompted rare bipartisan agreement. About two-thirds in each major party, 65 percent of Republicans and 63 percent of Democrats, rated it highly important.

A majority said the Boston Marathon bombings were extremely or very important, and 47 percent considered the national debate over gun laws that important.

POP CULTURE: MOSTLY FORGETTABLE MOMENTS

Miley Cyrus’s MTV Video Music Awards performance. The launch of “Lean In.” Apologies from Paula Deen and Lance Armstrong. Walter White’s exit and the entrance of the Netflix series “House of Cards.” What do they all have in common? More Americans say these pop culture moments were more forgettable than memorable.

Just one pop culture moment was deemed more memorable than forgettable: The birth of Prince George to Britain’s Prince William and his wife, Kate.

—Among men, 64 percent called the debate on work-life balance sparked by the book “Lean In” and other writings forgettable. About half of women agreed.

—About 1 in 5 younger Americans said the launch of original programming through streaming services like Netflix or Hulu was a memorable moment, about doubling the share among those age 50 and up.

—Residents of the West were more likely than others to consider memorable the San Francisco “Batkid” (31 percent) or the final season of the series “Breaking Bad” (19 percent).

The AP-Times Square New Year’s Eve Poll was conducted by GfK Public Affairs and Corporate Communications from Dec. 5-9 and involved online interviews with 1,367 adults. The survey has a margin of sampling error of plus or minus 3.5 percentage points for all respondents. The poll is a cooperative effort between AP and the organizers of the Times Square New Year’s Eve Celebration, the Times Square Alliance and Countdown Entertainment. The Alliance is a non-profit group that seeks to promote Times Square, and Countdown Entertainment represents the owners of One Times Square and the New Year’s Eve Ball Drop.

The survey was conducted using KnowledgePanel, a probability-based Internet panel designed to be representative of the U.S. population. Respondents to the survey were first selected randomly, using phone or mail survey methods, and were later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided with the ability to access the Internet at no cost to them.

  • Sally Edelstein

    Staying home on New Years Eve in front of the television is a long standing tradition
    Long before Dick Clark rocked in the New Year in Times Square, New Years eve belonged to Guy Lombardo when for one night he ruled television, broadcasting live from the glamorous Waldorf Astoria Hotel in NYC.

    The epitome of high-bred good taste, the New Year extravaganza was telecast live from the famous Hotel located on “fashionable Park Avenue, where New
    York’s glamorous high society would welcome in the new year.”

    Growing up I felt like Cinderella permitted to stay up to the stroke of
    midnight and watch along with millions of TV viewers as Guy Lombardo and
    his Royal Canadians rang in the New year. For one night only, I too would be a part of “those who know life’s more sophisticated pleasures.” http://wp.me/p2qifI-1Wi

Author

Dan Brekke

Dan Brekke (Twitter: @danbrekke) has worked in media ever since Nixon's first term, when newspapers were still using hot type. He had moved on to online news by the time Bill Clinton met Monica Lewinsky. He's been at KQED since 2007, is an enthusiastic practitioner of radio and online journalism and will talk to you about absolutely anything. Reach Dan Brekke at dbrekke@kqed.org.

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