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Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about the new iPhone 5C, which comes in 5 colors. (klaus.nascimento/ Flickr)

Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks about the new iPhone 5C. (klaus.nascimento/ Flickr)

Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks about the new iPhone 5C, which comes in 5 colors. (klaus.nascimento/ Flickr)