NEW YORK (AP) — Facebook is adding video to its popular photo-sharing app Instagram, following in the heels of Twitter's growing video-sharing app, Vine.
Instagram co-founder Kevin Systrom said Thursday that users will be record and share 15-second clips by tapping a video icon in the app. They can also apply filters to videos to add contrast, make them black and white or different hues.
"This is the same Instagram we all know and love but it moves," he said at an event held at Facebook's Menlo Park, Calif., headquarters.
Vine, which launched in January, has 13 million users and lets people create and share 6-second video clips. Instagram has 100 million users, up from 20 million when Facebook bought the company more than a year ago. If users like it, Facebook's move could propel mobile video sharing into the mainstream.
Watch a replay of the Facebook event...