Instagram Says Users’ Photos Won’t Appear in Ads

UPDATE 6:10 a.m. Oct. 21: Instagram has announced that it will not change its policies on advertising in its upcoming Terms of Service update. Company co-founder Kevin Systrom said in a blog post that the policies will remain unchanged from the version that has been in effect since 2010. Read the blog post here.

SAN FRANCISCO (AP) — Instagram says it will revise a planned update to its service agreement after confusion about its intent led to widespread user complaints.

At issue is whether users’ photos can be part of advertisements, on and off Instagram. The mobile photo-sharing company said in a blog post Tuesday that it has no plans to put users’ photos in advertisements.

That said, Instagram maintains that it was created to become a business and would like to experiment with various forms of advertisements to make money.

The new policy will take effect Jan. 16.

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