Yesterday 49ers' CEO Jed York dangled the prospect of four free tickets in front of the Internet, and now people are tweeting all over themselves in hopes of striking just that right combination of pathos and fandom in order to score the seats.
Cute babies, moribund seniors, financial hardship, military service, family tradition... people are pulling out all the stops. One woman has tweeted 49 reasons.
Here's mine: "I'm a Jets' fan. Who needs more of a lift?"
Click below to see a curated list. The winner will be announced at 5 p.m. today.