Today Google quietly rolled out its new airfare search interface. It’s unclear if Google Flights will take off or there’s a Google Buzz (read: flop) in its engine.

At first glance Google Flights does have a lot of handy levers and buttons to help find and sort through available flights. When you’re ready to buy a ticket, the site routes you to the individual airlines’ websites. The only major US airline I noticed missing was Southwest (no surprise).

Here’s the official Google promotion video:

Google Flights is launching in limited cities. But no surprise, San Franciso’s on there.

This expansion into a new market space comes after Google made news just last week by purchasing restaurant review company Zagat in a seeming play for some of Yelp’s market share.

Google Flights Hits the Runway 13 September,2011Rachel Dornhelm


Rachel Dornhelm

Rachel Dornhelm has worked as a reporter, editor and producer in public radio for the last twelve years. She got her start in New York City at WNYC and went on to work with the national business program Marketplace, WBUR’s “On Point” and KQED News in San Francisco. Her work has been honored by the LA Press Club and the SF-Peninsula Press Club.

Rachel has a BA with honors in anthropology from Rice University and did graduate work at NYU.

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