There’s a lot of whoopdedoo today about Apple’s iCloud, a service, announced yesterday, that will allow users to store and retrieve music and data online from a variety of devices.

But let Apple Evangelist No. 1, Steve Jobs tell you about it in the video below. Jobs’ best line: “You might ask: Why should I believe them? They’re the ones that brought me MobileMe. It wasn’t our finest hour.”

For maximum geekitude, Apple has put up the entire keynote, which includes presentations on its OS X 10.7 Lion operating system and its iOS platform. WATCH IT HERE.

Video: Watch Steve Jobs Unveil iCloud 7 June,2011Jon Brooks


Jon Brooks

Jon Brooks is the host and editor of KQED’s health and technology blog, Future of You. He is the former editor of KQED’s daily news blog, News Fix. A veteran blogger, he previously worked for Yahoo! in various news writing and editing roles. He was also the editor of, which documented user-generated content about the financial crisis and recession. Jon is also a playwright whose work has been produced in San Francisco, New York, Italy, and around the U.S. He has written about film for his own blog and studied film at Boston University. He has an MFA in Creative Writing from Brooklyn College.

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