There’s a lot of whoopdedoo today about Apple’s iCloud, a service, announced yesterday, that will allow users to store and retrieve music and data online from a variety of devices.

But let Apple Evangelist No. 1, Steve Jobs tell you about it in the video below. Jobs’ best line: “You might ask: Why should I believe them? They’re the ones that brought me MobileMe. It wasn’t our finest hour.”

For maximum geekitude, Apple has put up the entire keynote, which includes presentations on its OS X 10.7 Lion operating system and its iOS platform. WATCH IT HERE.


Jon Brooks

Jon Brooks writes mostly on film for KQED Arts. He is also an online editor and writer for KQED's daily news blog, News Fix. Jon is a playwright whose work has been produced in San Francisco, New York, Italy, and around the U.S.

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