From AP:

SAN FRANCISCO (AP) Blue Shield of California says it is withdrawing its plan to increase health insurance rates for individual policyholders in what would have been the third such rate hike since October.

Blue Shield chief executive Bruce Bodaken said in a statement Wednesday that it’s nixing the planned May 1 increase to help keep coverage affordable.

The three increases combined would have raised members’ average rates by 30 percent, though increases for some would have been much greater.

The San Francisco-based nonprofit has said rising HealthCare costs forced the rate hikes.

Blue Shield said Wednesday it lost $27 million on individual policies last year and expects more such losses this year.

The insurer says members will be spared $35 million to $40 million in added premiums because of the cancelled increase.


Jon Brooks

Jon Brooks is the host and editor of KQED’s health and technology blog, Future of You. He is the former editor of KQED’s daily news blog, News Fix. A veteran blogger, he previously worked for Yahoo! in various news writing and editing roles. He was also the editor of, which documented user-generated content about the financial crisis and recession. Jon is also a playwright whose work has been produced in San Francisco, New York, Italy, and around the U.S. He has written about film for his own blog and studied film at Boston University. He has an MFA in Creative Writing from Brooklyn College.

Sponsored by

Become a KQED sponsor