Photo: letstalkwill on YouTube
By now you might have heard about the guerrilla marketing stunt that Bay Area folks thought went over like 10,000 red balloons.

Just that amount of just those things were released by a Southern California video-game company yesterday, part of a promotion for a game based on the highly likely premise of North Korean troops invading the U.S.

Thousands of the balloons, released into the wild from Yerba Buena Gardens, headed straight for the bay, disconcerting environmentalists and other people fed up with cutting-edge marketing tactics that also verge on the mildly sociopathic. (See here and here and here.)

From today’s Chronicle:

“When I looked out the window and saw thousands of balloons dropping straight into the bay, I was flabbergasted,” said Rod Fujita, a senior oceans scientist for the Environmental Defense Fund. “I never expected to see something like this in San Francisco, where there’s such concern about the bay and pollution.”

Still, the entire event made for some arrestingly forlorn visuals on a gray, rainy day:


KGO video report:

  • stonemason89

    Where’s Nena when you need her?


Jon Brooks

Jon Brooks writes mostly on film for KQED Arts. He is also an online editor and writer for KQED's daily news blog, News Fix. Jon is a playwright whose work has been produced in San Francisco, New York, Italy, and around the U.S.

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