Perhaps you tried to goose your stock portfolio last year by putting your faith in groundbreaking electronic products like the iPad by Apple, or essential online tools like the search algorithms cooked up by Google.
If you did, you probably made out okay. But who knew real financial gain lay in banking on demand for shaggy bath mats and glass ball tea light holders?
Bloomberg reported the other day that "Cost Plus, the Oakland-based home-goods retailer, gained 851 percent in 2010, besting the other 2,673 members of the Nasdaq Composite Index..."
Eight hundred and fifty one percent! That's $85,000 for an initial investment of ten grand. Who knew! I guess a stock going from 1 to 9 doesn't have the same sex appeal as even one with a more modest increase that dallies in the three-digit range. Plus, you know...retail.
Look at this Yahoo! Finance chart comparing Cost Plus shares to those of Google and Apple. Cost Plus kicked their Silicon Valley derrieres:
I've never been to a Cost Plus, but people seem to like it on Yelp. Here's one reductively enthusiastic comment: