Here he/it is: Mark Zuckerberg has been named Time’s Person of the Year, beating out runners-up The Tea Party, Hamid Karzai, Julian Assange, and the Chilean miners.

Time editor Richard Stengel announced the crowning on the Today Show this morning:

With much less fanfare, KQED’s Mina Kim today interviewed Kara Swisher of All Things Digital about the award, Facebook, and Zuckerberg’s personality.

Interestingly enough, Swisher, who says she has known Zuckerberg for many years and was interviewed on the recent “60 Minutes” profile about him, says the character portrayed in the movie The Social Network, “wasn’t like the Mark I know…

“(They) portrayed him as glum and dour, and he’s a lovely guy, and very friendly. Not a malevolent personality, although he’s definitely sharp as a tack and has done some things that are questionable, especially early in Facebook’s founding. They also portrayed him as somebody who talked a lot (but) you can’t get him to say three words together that are cogent much of the time.”

Swisher also says Zuckerberg was concerned that his portrayal in the film would serve as the public’s lasting impression of him.

Kara Swisher on Time’s choice of Mark Zuckerberg as Person of the Year [audio:]

For a dissenting view on Zuckberg’s qualifications as POTY, check Gizmodo.

Kara Swisher Says Zuckerberg Movie Portrayal Off-Base 15 December,2010Jon Brooks


Jon Brooks

Jon Brooks is the host and editor of KQED’s health and technology blog, Future of You. He is the former editor of KQED’s daily news blog, News Fix. A veteran blogger, he previously worked for Yahoo! in various news writing and editing roles. He was also the editor of, which documented user-generated content about the financial crisis and recession. Jon is also a playwright whose work has been produced in San Francisco, New York, Italy, and around the U.S. He has written about film for his own blog and studied film at Boston University. He has an MFA in Creative Writing from Brooklyn College.

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