The Sacramento Bee’s Weed Wars has posted the first campaign commercial by the pro-Propostion 19 campaign. From the Bee:

A spot featuring former San Jose Police Chief Joseph McNamara begins running in the Los Angeles television market today. He declares that “the war on marijuana has failed” and it is time to legalize pot “to allow police to focus on violent crimes, and put drug cartels out of business.”

Proposition 19 strategist Dan Newman said the campaign picked the L.A. market for its initial commercial run “because it’s the biggest market with the most swing voters and the largest proportion of election day voters.” He said the Yes on 19 effort plans to “ramp up” ad airings in other markets soon. Full post

Two recent polls have showed the measure trailing, by 12 and 5 points respectively.

Author

Jon Brooks

Jon Brooks is the host and editor of KQED’s health and technology blog, Future of You. He is the former editor of KQED’s daily news blog, News Fix. A veteran blogger, he previously worked for Yahoo! in various news writing and editing roles. He was also the editor of EconomyBeat.org, which documented user-generated content about the financial crisis and recession. Jon is also a playwright whose work has been produced in San Francisco, New York, Italy, and around the U.S. He has written about film for his own blog and studied film at Boston University. He has an MFA in Creative Writing from Brooklyn College.

Sponsored by

Become a KQED sponsor