First Marijuana Legalization Commercial Released

The Sacramento Bee’s Weed Wars has posted the first campaign commercial by the pro-Propostion 19 campaign. From the Bee:

A spot featuring former San Jose Police Chief Joseph McNamara begins running in the Los Angeles television market today. He declares that “the war on marijuana has failed” and it is time to legalize pot “to allow police to focus on violent crimes, and put drug cartels out of business.”

Proposition 19 strategist Dan Newman said the campaign picked the L.A. market for its initial commercial run “because it’s the biggest market with the most swing voters and the largest proportion of election day voters.” He said the Yes on 19 effort plans to “ramp up” ad airings in other markets soon. Full post

Two recent polls have showed the measure trailing, by 12 and 5 points respectively.

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Jon Brooks

Jon Brooks writes mostly on film for KQED Arts. He is also an online editor and writer for KQED's daily news blog, News Fix. Jon is a playwright whose work has been produced in San Francisco, New York, Italy, and around the U.S.

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