“It’s a slow-moving pharmaceutical market,” says Matt MacInnis, the CEO of Inkling, a startup working on digital textbooks. “The professor writes a prescription, and the student goes to fill it.”

The quote is from a Newsweek story called “Textbooks’ Digital Future,” which describes the the tug-of-war between not just print-versus-digital, but static-digital versus interactive-digital publishing — and whether any of it actually enables better learning.

Inkling, is a new start-up that offers interactive versions of textbooks for the iPad, iPhone, among other devices.

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