Mark Lukach

Prop 29: Should Smoking in California Be More Expensive?

That’s the underlying question that Proposition 29 poses to California voters, who go to the polls in June to decide if smokers should pay an extra buck in taxes for a pack of cigarettes. What would Prop 29 do? If passed, the measure – called the California Cancer Research Act – would add an additional … Continue reading Prop 29: Should Smoking in California Be More Expensive? →

How Does Facebook Turn Our Info into Cash?

This is kind of the $100 billion question: how is it possible that a website offering a completely free service will soon be worth about $100 billion? Put another way, how do they make so much money without charging us a cent? The bulk of Facebook’s revenue comes from straight-up advertising. Sure, they have a … Continue reading How Does Facebook Turn Our Info into Cash? →

Why Facebook Went Public (and how it made one graffiti artist stinkin’ rich)

When Facebook filed for an Initial Public Offering (IPO) in February, Mark Zuckerberg wrote a public letter outlining Facebook’s mission: to bring the world closer together. With the additional investment money that an IPO would bring, he explained, Facebook would have the resources to better reach that goal. Or, to put it another way, when … Continue reading Why Facebook Went Public (and how it made one graffiti artist stinkin’ rich) →

IPOs, Investments, and Stocks, Oh My! Explaining the Business of Business

Since 2004, when Mark Zuckerberg launched the first version of Facebook from his college dorm room, the company has been privately-owned. That means that only a handful of people – Zuckerberg,  a bunch of his early co-workers, and a few private investment firms – owned shares (parts) in the company. This February, though, Facebook announced … Continue reading IPOs, Investments, and Stocks, Oh My! Explaining the Business of Business →