Individuals and organizations are spending millions in the 2012 statewide election to get various California statewide propositions passed or defeated. Anyone who’s watched even a smidgen of TV in the last two months can attest to the saturation of proposition-related commercials out there. Often times, the names, affiliations, and locations (they’re often out-of-state) of the funders are intentionally vague – organizations like Americans for Responsible Leadership (who, by the way, has donated $11 million to Prop 32), making it nearly impossible to tell what a funder’s political affiliation or specific agenda might be. So, a little sleuthing can go a long way to find out who’s behind which measure. Bottom line: you always have to follow the money! And the Voter’s Edge project at MapLight – a nonpartisan, nonprofit research firm – makes it pretty easy to track the cash flow. Check out their app:


Author

Matthew Green

Matthew Green produces and edits The Lowdown, KQED’s multimedia news education blog, an online resource for educators and the general public. He previously taught journalism at Fremont High School in East Oakland, and has written for numerous local publications, including the Oakland Tribune and San Francisco Chronicle. Email: mgreen@kqed.org; Twitter: @Matthewkqed

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