This is a two-part video educasts series that overviews how to create a Meme with an introduction to the phenomenon of internet Memes and a step by step guide to using a simple tool for making and sharing your own.

A meme can be any kind of idea, action or creative output that is picked up, copied and repeated within a culture. ‘Internet Memes’ has become a popular way to describe various internet trends that you might associate with viral videos, images or phrases that originate and spread quickly online. But most often, if someone refers to a ‘meme’, they mean a specific type of meme characterized by a familiar still image captioned with text based on a particular style of joke associated with that image. These sorts of images with text were originally called image macros, but are now popularly known as memes.

Amongst many things, you can create a meme for making a visual argument. You will see an example of this in the second video where we take an image of Benjamin Franklin and present an interpretation of his thinking about energy production.

Note: The videos below are in a playlist. To view the second video, click on the text “playlist” and a menu will appear where you can click on the second video.

Disclaimer: Memes found in the wild may involve distasteful language that may be offensive or hurtful. Please use your best judgement when exploring the world of memes.

  • Ahmed Widaa

    There a quite a few meme generators out there now. Personally, I use and then share my imageso n imgur or wherever. I just like things which are quick and simple (top text bottom text)


Gabriel Peters-Lazaro

Gabriel Peters-Lazaro researches, designs and produces digital media for innovative learning. He is the media design lead and an instructor in the Media Arts + Practice Division of the School of Cinematic Arts at the University of Southern California. He is a member of the MacArthur Foundation’s Media Activism and Participatory Politics (MAPP) project and is currently working to develop participatory media resources and curricula to support new forms of civic education and engagement for young people. In 2009, he helped create The Junior AV Club, an ongoing project that explores mindful media making and sharing as powerful practices of early childhood learning. As instructor of IML 500 – Digital Media Tools and Tactics, he helps graduate students from across the University harness the powers of video and new media as research tools to support their scholarly pursuits. He received his B.A. in Film Studies from UC Berkeley, completed his M.F.A in Film Directing and Production at UCLA and is a Ph.D. candidate in Media Arts + Practice. He is also an avid surfer.

Sponsored by

Become a KQED sponsor