When Odeo first started as a podcasting company, it had so few customers that it offered to return its investors’ money. But it looked at what its customers wanted, changed its model and became the company we know today as Twitter. Author Eric Ries says more startups should use that idea of continuous innovation. In “The Lean Startup,” Ries promotes applying the principles of lean manufacturing, where the focus is on the consumer’s perspective. How can we apply these lean principles elsewhere? And if you’re one of the many startups in Silicon Valley, what has or hasn’t worked for your company?
Eric Ries, author of "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" and founder of the Lean Startup Conference