How can you be sure those cherries or plums from the farmers market are really local or organic? Last year, a TV station in Los Angeles found vendors making false claims — including stalls selling produce bought from wholesalers. We discuss new proposals to increase enforcement, and find out how consumers can ensure they’re getting the genuine artichoke.
Ben Feldman, program manager for farmers markets with the Ecology Center
Claudia Reid, policy director for California Certified Organic Farmers (CCOF)
David Karp, author of the "Market Watch" column for the Los Angeles Times' food section
Noelle Cremers, director of natural resources and commodities for the California Farm Bureau Federation