Should NCAA Players Be Paid?

Dave Iverson

Apr 1, 2011 at

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(Streeter Lecka/Getty)

Should NCAA student athletes be paid to play? The annual March Madness college basketball spectacle generates hundreds of millions of dollars in revenues that go to the NCAA, coaching salaries and TV networks. But NCAA rules require that college athletes participate only as unpaid amateurs.

We talk with a PBS “Frontline” correspondent and a former Nike executive who supports a class action lawsuit against the NCAA policy.

More: Watch the “Frontline” special, “Money & March Madness” – on KQED Public Television

Guests:

Sonny Vaccaro, former executive at Nike, Reebok and Adidas

Andrew Zimbalist, economics professor and sports economist at Smith College and author of "Circling the Bases: Essays on the Challenges and Prospects of the Sports Industry"

Lowell Bergman, professor of investigative reporting at the UC Berkeley Graduate School of Journalism and producer and correspondent for the PBS documentary series "Frontline"

Alex Pribble, Tamalpais High varsity boy's basketball coach and former four-year basketball player and graduate assistant coach at UC Berkeley

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