Bay Area Teen Petitioner Responds to Trader Joe’s Reversing Packaging Renaming
Trader Joe's Says No To Changing Label Names Denounced as Racist
Trader Joe's to Remove 'Racist Branding' Following Bay Area Teen's Petition
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You can find more of her work \u003ca href=\"https://www.kotetakotet.com/\">here\u003c/a>.","avatar":"https://secure.gravatar.com/avatar/68980beab511750abbb1a58f1c768b45?s=600&d=blank&r=g","twitter":"root_g","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"arts","roles":["subscriber"]},{"site":"bayareabites","roles":["subscriber"]},{"site":"checkplease","roles":["editor"]},{"site":"food","roles":["editor"]}],"headData":{"title":"Ruth Gebreyesus | KQED","description":"Food Writer","ogImgSrc":"https://secure.gravatar.com/avatar/68980beab511750abbb1a58f1c768b45?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/68980beab511750abbb1a58f1c768b45?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/rgebreyesus"}},"breakingNewsReducer":{},"campaignFinanceReducer":{},"firebase":{"requesting":{},"requested":{},"timestamps":{},"data":{},"ordered":{},"auth":{"isLoaded":false,"isEmpty":true},"authError":null,"profile":{"isLoaded":false,"isEmpty":true},"listeners":{"byId":{},"allIds":[]},"isInitializing":false,"errors":[]},"navBarReducer":{"navBarId":"arts","fullView":true,"showPlayer":false},"navMenuReducer":{"menus":[{"key":"menu1","items":[{"name":"News","link":"/","type":"title"},{"name":"Politics","link":"/politics"},{"name":"Science","link":"/science"},{"name":"Education","link":"/educationnews"},{"name":"Housing","link":"/housing"},{"name":"Immigration","link":"/immigration"},{"name":"Criminal Justice","link":"/criminaljustice"},{"name":"Silicon Valley","link":"/siliconvalley"},{"name":"Forum","link":"/forum"},{"name":"The California Report","link":"/californiareport"}]},{"key":"menu2","items":[{"name":"Arts & Culture","link":"/arts","type":"title"},{"name":"Critics’ Picks","link":"/thedolist"},{"name":"Cultural Commentary","link":"/artscommentary"},{"name":"Food & Drink","link":"/food"},{"name":"Bay Area Hip-Hop","link":"/bayareahiphop"},{"name":"Rebel Girls","link":"/rebelgirls"},{"name":"Arts Video","link":"/artsvideos"}]},{"key":"menu3","items":[{"name":"Podcasts","link":"/podcasts","type":"title"},{"name":"Bay Curious","link":"/podcasts/baycurious"},{"name":"Rightnowish","link":"/podcasts/rightnowish"},{"name":"The Bay","link":"/podcasts/thebay"},{"name":"On Our Watch","link":"/podcasts/onourwatch"},{"name":"Mindshift","link":"/podcasts/mindshift"},{"name":"Consider This","link":"/podcasts/considerthis"},{"name":"Political Breakdown","link":"/podcasts/politicalbreakdown"}]},{"key":"menu4","items":[{"name":"Live Radio","link":"/radio","type":"title"},{"name":"TV","link":"/tv","type":"title"},{"name":"Events","link":"/events","type":"title"},{"name":"For Educators","link":"/education","type":"title"},{"name":"Support KQED","link":"/support","type":"title"},{"name":"About","link":"/about","type":"title"},{"name":"Help Center","link":"https://kqed-helpcenter.kqed.org/s","type":"title"}]}]},"pagesReducer":{},"postsReducer":{"stream_live":{"type":"live","id":"stream_live","audioUrl":"https://streams.kqed.org/kqedradio","title":"Live Stream","excerpt":"Live Stream information currently unavailable.","link":"/radio","featImg":"","label":{"name":"KQED Live","link":"/"}},"stream_kqedNewscast":{"type":"posts","id":"stream_kqedNewscast","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/newscast.mp3?_=1","title":"KQED Newscast","featImg":"","label":{"name":"88.5 FM","link":"/"}},"bayareabites_138880":{"type":"posts","id":"bayareabites_138880","meta":{"index":"posts_1591205157","site":"bayareabites","id":"138880","score":null,"sort":[1598396835000]},"guestAuthors":[],"slug":"bay-area-teen-petitioner-responds-to-trader-joes-reversing-packaging-renaming","title":"Bay Area Teen Petitioner Responds to Trader Joe’s Reversing Packaging Renaming","publishDate":1598396835,"format":"standard","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>\u003cspan style=\"font-weight: 400\">After announcing to discontinue racially stereotypical labels from its international food products, Trader Joe’s \u003c/span>\u003ca href=\"https://www.kqed.org/bayareabites/138695/trader-joes-says-no-to-changing-label-names-denounced-as-racist\">\u003cspan style=\"font-weight: 400\">walked back those promises\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> late last month refuting criticism that the branding isn’t racist or harmful. On July 21, a spokesperson for the grocery chain made a statement about phasing out international derivatives of the Trader Joe’s brand including Trader José’s and Trader Ming’s. That first statement came on the heels of \u003c/span>\u003ca href=\"https://www.kqed.org/bayareabites/138277/trader-joes-to-remove-racist-branding-following-bay-area-teens-petition\">\u003cspan style=\"font-weight: 400\">a petition started by Oakley high school student Briones Bedell \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">that has garnered over 6,000 signatures. Bedell started \u003c/span>\u003ca href=\"https://www.change.org/p/trader-joe-s-remove-racist-packaging-from-your-products\">\u003cspan style=\"font-weight: 400\">the petition\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> in early July pointing out that the company labels and imagery on global food products relied on harmful stereotypes and caricatures.\u003c/span>\u003c/p>\n\u003cp>https://twitter.com/BrionesBedell/status/1296485715233120267\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Despite the company’s change of heart regarding its branding, Bedell isn’t letting up on her fight for Trader Joe’s to recognize the harm its marketing perpetuates and profits off of. Bedell draws a clear line between Trader Joe’s founder Joe Coulombe’s aesthetic inspirations for the company’s to Western colonialist fantasies of foreign lands. Most recently on her Twitter account, \u003ca href=\"https://twitter.com/BrionesBedell\">Bedell\u003c/a> pointed out an Oklahoma themed reusable bag from the grocery chain that references the Trail of Tears as a feature of the state along with the state tree, the Eastern Red Bud and the Sooners as native landmarks of the state. “Who would celebrate the Trail of Tears or treat it as a source of pride—let alone design, produce and sell reusable grocery bags highlighting a government-sanctioned atrocity that killed and brutalized thousands of Native Americans?” she asked in a Tweet. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">KQED spoke with Bedell to get her thoughts about the company’s inconsistent statements and what comes next in her fight towards eliminating detrimental language and imagery in food and beyond. Responses have been edited for style and clarity.\u003c/span>\u003c/p>\n\u003cp>\u003cb>\u003ci>KQED: How are you feeling about Trader Joe’s backtracking on their commitment to changing their labels?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">Briones Bedell: I'm disappointed and quite frankly, surprised at what seems to be a complete reversal of their previous commitment for removing labels from international foods that Trader Joe’s had previously described as not being conducive to creating, I think their words were, “a welcoming, rewarding customer experience.” \u003c/span>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I'm glad that this issue has invited a discourse about depictions of race and ethnicity at Trader Joe's. However,their choice of racially insensitive packaging, I think is ultimately symbolic of more complex issues, especially when it is embedded within their broader corporate brand philosophy. For example, a book titled \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">White Shadows in the South Seas\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> [was] an inspiration for the founder of the company in creating the brand. This book goes as far as to celebrate the myth of the noble savage and the white God narratives and it relies heavily on these aspects of exoticism that we can see mirrored in their branding of international foods. I think Trader Joe's, given this context, becomes an all too convenient device to talk more broadly about our society's ingrained edifices of imperialism and how our current systems continue to reflect these tendencies. Again, to reiterate, [this branding] is not cultural celebration or representation. I mean, the brands are shells of the cultures that they claim to represent. They're only caricatures and vague ideas and stereotypes — not anything of actual substance. It becomes a tool of othering and insidious microaggression given this essential context, especially given that they're profiting off of these stereotypes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>\u003ci>How does your framing around this come about? What was your education like about these subjects?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">Prior to this petition specifically, I had an interest in protecting intangible cultural content, specifically traditional cultural expressions Previously, I had presented at venues such as the World Intellectual Property Organization and the Association of Tribal Archives, Libraries and Museums. My prior interest in these subjects made me sensitive to what I perceive as a trivializing impact of Trader Joe’s branding which then compelled me to speak up about it. I've been grateful in my upbringing and education to have had mentors and supporters who have encouraged me to question sources of authority. [It’s one thing to see when] something wrong or something feels off. But it's another thing to be able to explain the how and why of it. I've been grateful for that. \u003c/span>\u003c/p>\n\u003cp>\u003cb>\u003ci>Have you found something specific or notable about how exoctizing and othering happens in the world of food as opposed to the art world?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">When we talk about, like art that's in museums and intellectual property and cultural content, sometimes that's very inaccessible or just not as available as something like food, which is one of the most basic ways that we interact with and are introduced to cultures outside of our own. Food, generally, in comparison to other activities, is cheap. When I was doing more research about Trader Joe's marketing and marketing in general, using, you know, caricatures and exoticism to market food, I put the pieces together. I think that we can consider the internationally branded labels as being representative of a broader marketing tactic that employs that same exoticism, because the products are considered alternative to a Eurocentric cuisine that's perceived as the “normal”. The marketing is intended to allow a consumer who has relatively little economic capital but a lot of social capital to build up perceived sophistication, virtue, worldliness and knowledge through their engagement with food. And actually, Joe Coulombe who established the esthetics of the brand, he had a particular customer base in mind. He described his customers frequently, [as] over-educated, underpaid. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">There's not necessarily anything wrong with engaging with cultures other than your own, and I think it's a good practice. But the irony here is that it's often in this context when it's marketed [as] exotic food, it's often at the expense of those very cultures that they're drawing from. Boxing out those same communities in their own neighborhoods, otherizing them. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It also romanticizes the ongoing effects of imperialism, which have been particularly profound and severe in the Pacific region when we're talking about tiki. Using tiki to hawk products to gain a profit [when] tiki often draws on religiously important motifs and in various specific cultures.It's not only in poor taste, but it's this example of rampant cultural appropriation that's gone unchecked for decades. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_138881\" class=\"wp-caption alignright\" style=\"max-width: 2445px\">\u003cimg class=\"size-full wp-image-138881\" src=\"https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto.jpeg\" alt=\"Briones Bedell is confident her petition is engendering conversations around harmful stereotypical depictions of non-American cultures.\" width=\"2445\" height=\"2280\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto.jpeg 2445w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-800x746.jpeg 800w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-1020x951.jpeg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-160x149.jpeg 160w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-768x716.jpeg 768w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-1536x1432.jpeg 1536w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-2048x1910.jpeg 2048w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-1920x1790.jpeg 1920w\" sizes=\"(max-width: 2445px) 100vw, 2445px\">\u003cfigcaption class=\"wp-caption-text\">Briones Bedell is confident her petition is engendering conversations around harmful stereotypical depictions of people and cultures across the globe. \u003ccite>(courtesy of Briones Bedell)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>\u003ci> What do you think are the company’s intentions around this marketing, and how does it matter?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">This has been a big point of contention within the discussion.How can you prove intent? I would say that I belong to the school of thought that says it doesn't necessarily matter what the intent was. I think ignorance lets the company say it didn't understand. Although I don't buy that this company didn't understand that these symbols would be inappropriate, offensive and even racist. We don't generally use ignorance as a free pass for the individual who's perpetuating racism in their personal lives. And so why should we apply this to a multi-billion dollar corporation who is putting out imagery and labels that perpetuate exoticism, romanticize imperialism? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Trader Joe's, with the amount of revenue it pulls in, with the amount of different communities it serves, it has over 500 locations [in the nation], certainly could afford to and would do well to allocate more time and money to reviewing how their brand may perpetuate racial stereotypes and how they can rectify that. I think in this current moment in particular, there are people who have been reluctant to comment on race and the ramifications that it has on American citizens, are now entering that conversation. We're talking about issues of race much more openly than we ever have before. As a white person, I can say I know a lot of white people that were very reluctant to have frank conversations about race prior to even just this summer. I think in the light of recent events and a trend for years now [where] consumers are increasingly looking toward companies to support or align with their ethics and your personal philosophies, Trader Joe's would do well [to] really sharpen its message on diversity and inclusion to their loyal, almost cult like fan base. \u003c/span>\u003c/p>\n\u003cp>\u003cb>\u003ci> What does a moment like this call for from where you sit with this petition?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">Since the petition has started, I’ve got a significant amount of backlash from a variety of different groups. People who tend to self identify as conservative have decried it as an example of cancel culture, oversensitivity or political correctness. Then people who identify themselves as on the left or liberal tend to say that this is diluting the real tangible impact of very measurable impacts of racism in other spheres.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">What I am incredibly unclear on and disappointed in is that [Trader Joe's] is waffling on their position. There's been an incredible amount of backlash [but] there's also been increasing support, and especially recently. And I'm just happy that is opening up a dialogue and again, continuing these discussions about race and ethnicity that we're having currently in the U.S. Racism at all levels, systemic racism particularly, can be addressed and weeded out. I think that Trader Joe's had an incredible opportunity to clarify their brand messaging and they speak so often about this [in] their PR statements about this welcoming and rewarding customer experience.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I think their incredible lack of clarity on this issue with the ethnically branded products reflects very poorly on the integrity for the company and their commitment to their stated goals for diversity and inclusion. In conjunction with the more recently discovered, culturally insensitive and racist caricatures being used to sell their goods as well as that Oklahoma bag with Trail of Tears on it, I think it necessitates deeper work and a closer look at policies and procedures internally as a company. Ultimately, at this point, my hope and our hope, the supporters, would be that Trader Joe’s will make a commitment again to those stated goals and take a firm stance on the necessity for cultural sensitivity, anti-racism and include that recognition that the continued perpetuating of imperialistic narratives in any form is harmful. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I've been very grateful to receive a lot of feedback on the petition, whether positive or negative, because I know that it's starting conversations more broadly. But I am unsettled by the amount of ignorance and misinformation out there regarding the problems associated with things like cultural appropriation [and] the need to protect cultural content. And if nothing else, I hope to continue that conversation and continue to get the word out. \u003c/span>\u003c/p>\n\u003cp>\u003cb>\u003ci>Have you heard from Trader Joe’s personally throughout these past two months of doing this work?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">I have not heard from Trader Joe's regarding the petition. The closest that I've gotten to that is that they reference the petition vaguely on their announcement on their website. But no, there's been no direct contact. \u003c/span>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cb>\u003ci> How are you using this to create public education around imperialism in food spaces?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">There's been a lot of people that I've encountered that just haven't even heard of the words like exoticism or even realize that imperialism is a thing that happens in the United States or that it's relevant to our history as a diverse nation. That's been an incredible opportunity within itself, and I hope to continue to raise awareness about these issues and the very deep lasting impact because the truth and the legacy effects are ongoing. It's not over. I think the first step is just recognizing that there are people who aren't even aware that it's a problem. And so when they encounter this, there's kind of a knee jerk reaction like “What do you mean? This sounds very over sensitive or very foreign” because many of us just unfortunately just haven't been introduced to it. So I hope that can resolve that. Like I said before, you can point out that something is off or something is wrong but having the ability to explain how or why and when, that's really the crucial part of this. I hope that Trader Joe's will get rid of the ethnic branding and revise the policy. But again, this issue is far broader. It concerns so many different people, communities. It opens the gates to all sorts of conversations. It's just a reexamination of what we find acceptable.\u003c/span>\u003c/p>\n\n","blocks":[],"excerpt":" Briones Bedell hopes the company reconsiders its stance as conversation around race in America grows.","status":"publish","parent":0,"modified":1621633621,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":16,"wordCount":2196},"headData":{"title":"Bay Area Teen Petitioner Responds to Trader Joe’s Reversing Packaging Renaming | KQED","description":" Briones Bedell hopes the company reconsiders its stance as conversation around race in America grows.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Bay Area Teen Petitioner Responds to Trader Joe’s Reversing Packaging Renaming","datePublished":"2020-08-25T23:07:15.000Z","dateModified":"2021-05-21T21:47:01.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"138880 https://ww2.kqed.org/bayareabites/?p=138880","disqusUrl":"https://ww2.kqed.org/bayareabites/2020/08/25/bay-area-teen-petitioner-responds-to-trader-joes-reversing-packaging-renaming/","disqusTitle":"Bay Area Teen Petitioner Responds to Trader Joe’s Reversing Packaging Renaming","subhead":" Briones Bedell hopes the company reconsiders its stance as conversation around race in America grows.","path":"/bayareabites/138880/bay-area-teen-petitioner-responds-to-trader-joes-reversing-packaging-renaming","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">After announcing to discontinue racially stereotypical labels from its international food products, Trader Joe’s \u003c/span>\u003ca href=\"https://www.kqed.org/bayareabites/138695/trader-joes-says-no-to-changing-label-names-denounced-as-racist\">\u003cspan style=\"font-weight: 400\">walked back those promises\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> late last month refuting criticism that the branding isn’t racist or harmful. On July 21, a spokesperson for the grocery chain made a statement about phasing out international derivatives of the Trader Joe’s brand including Trader José’s and Trader Ming’s. That first statement came on the heels of \u003c/span>\u003ca href=\"https://www.kqed.org/bayareabites/138277/trader-joes-to-remove-racist-branding-following-bay-area-teens-petition\">\u003cspan style=\"font-weight: 400\">a petition started by Oakley high school student Briones Bedell \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">that has garnered over 6,000 signatures. Bedell started \u003c/span>\u003ca href=\"https://www.change.org/p/trader-joe-s-remove-racist-packaging-from-your-products\">\u003cspan style=\"font-weight: 400\">the petition\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> in early July pointing out that the company labels and imagery on global food products relied on harmful stereotypes and caricatures.\u003c/span>\u003c/p>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"singleTwitterStatus","attributes":{"named":{"id":"1296485715233120267"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cspan style=\"font-weight: 400\">Despite the company’s change of heart regarding its branding, Bedell isn’t letting up on her fight for Trader Joe’s to recognize the harm its marketing perpetuates and profits off of. Bedell draws a clear line between Trader Joe’s founder Joe Coulombe’s aesthetic inspirations for the company’s to Western colonialist fantasies of foreign lands. Most recently on her Twitter account, \u003ca href=\"https://twitter.com/BrionesBedell\">Bedell\u003c/a> pointed out an Oklahoma themed reusable bag from the grocery chain that references the Trail of Tears as a feature of the state along with the state tree, the Eastern Red Bud and the Sooners as native landmarks of the state. “Who would celebrate the Trail of Tears or treat it as a source of pride—let alone design, produce and sell reusable grocery bags highlighting a government-sanctioned atrocity that killed and brutalized thousands of Native Americans?” she asked in a Tweet. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">KQED spoke with Bedell to get her thoughts about the company’s inconsistent statements and what comes next in her fight towards eliminating detrimental language and imagery in food and beyond. Responses have been edited for style and clarity.\u003c/span>\u003c/p>\n\u003cp>\u003cb>\u003ci>KQED: How are you feeling about Trader Joe’s backtracking on their commitment to changing their labels?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">Briones Bedell: I'm disappointed and quite frankly, surprised at what seems to be a complete reversal of their previous commitment for removing labels from international foods that Trader Joe’s had previously described as not being conducive to creating, I think their words were, “a welcoming, rewarding customer experience.” \u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I'm glad that this issue has invited a discourse about depictions of race and ethnicity at Trader Joe's. However,their choice of racially insensitive packaging, I think is ultimately symbolic of more complex issues, especially when it is embedded within their broader corporate brand philosophy. For example, a book titled \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">White Shadows in the South Seas\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> [was] an inspiration for the founder of the company in creating the brand. This book goes as far as to celebrate the myth of the noble savage and the white God narratives and it relies heavily on these aspects of exoticism that we can see mirrored in their branding of international foods. I think Trader Joe's, given this context, becomes an all too convenient device to talk more broadly about our society's ingrained edifices of imperialism and how our current systems continue to reflect these tendencies. Again, to reiterate, [this branding] is not cultural celebration or representation. I mean, the brands are shells of the cultures that they claim to represent. They're only caricatures and vague ideas and stereotypes — not anything of actual substance. It becomes a tool of othering and insidious microaggression given this essential context, especially given that they're profiting off of these stereotypes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>\u003ci>How does your framing around this come about? What was your education like about these subjects?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">Prior to this petition specifically, I had an interest in protecting intangible cultural content, specifically traditional cultural expressions Previously, I had presented at venues such as the World Intellectual Property Organization and the Association of Tribal Archives, Libraries and Museums. My prior interest in these subjects made me sensitive to what I perceive as a trivializing impact of Trader Joe’s branding which then compelled me to speak up about it. I've been grateful in my upbringing and education to have had mentors and supporters who have encouraged me to question sources of authority. [It’s one thing to see when] something wrong or something feels off. But it's another thing to be able to explain the how and why of it. I've been grateful for that. \u003c/span>\u003c/p>\n\u003cp>\u003cb>\u003ci>Have you found something specific or notable about how exoctizing and othering happens in the world of food as opposed to the art world?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">When we talk about, like art that's in museums and intellectual property and cultural content, sometimes that's very inaccessible or just not as available as something like food, which is one of the most basic ways that we interact with and are introduced to cultures outside of our own. Food, generally, in comparison to other activities, is cheap. When I was doing more research about Trader Joe's marketing and marketing in general, using, you know, caricatures and exoticism to market food, I put the pieces together. I think that we can consider the internationally branded labels as being representative of a broader marketing tactic that employs that same exoticism, because the products are considered alternative to a Eurocentric cuisine that's perceived as the “normal”. The marketing is intended to allow a consumer who has relatively little economic capital but a lot of social capital to build up perceived sophistication, virtue, worldliness and knowledge through their engagement with food. And actually, Joe Coulombe who established the esthetics of the brand, he had a particular customer base in mind. He described his customers frequently, [as] over-educated, underpaid. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">There's not necessarily anything wrong with engaging with cultures other than your own, and I think it's a good practice. But the irony here is that it's often in this context when it's marketed [as] exotic food, it's often at the expense of those very cultures that they're drawing from. Boxing out those same communities in their own neighborhoods, otherizing them. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It also romanticizes the ongoing effects of imperialism, which have been particularly profound and severe in the Pacific region when we're talking about tiki. Using tiki to hawk products to gain a profit [when] tiki often draws on religiously important motifs and in various specific cultures.It's not only in poor taste, but it's this example of rampant cultural appropriation that's gone unchecked for decades. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_138881\" class=\"wp-caption alignright\" style=\"max-width: 2445px\">\u003cimg class=\"size-full wp-image-138881\" src=\"https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto.jpeg\" alt=\"Briones Bedell is confident her petition is engendering conversations around harmful stereotypical depictions of non-American cultures.\" width=\"2445\" height=\"2280\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto.jpeg 2445w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-800x746.jpeg 800w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-1020x951.jpeg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-160x149.jpeg 160w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-768x716.jpeg 768w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-1536x1432.jpeg 1536w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-2048x1910.jpeg 2048w, https://ww2.kqed.org/app/uploads/sites/24/2020/08/BrionesBedellPhoto-1920x1790.jpeg 1920w\" sizes=\"(max-width: 2445px) 100vw, 2445px\">\u003cfigcaption class=\"wp-caption-text\">Briones Bedell is confident her petition is engendering conversations around harmful stereotypical depictions of people and cultures across the globe. \u003ccite>(courtesy of Briones Bedell)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>\u003ci> What do you think are the company’s intentions around this marketing, and how does it matter?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">This has been a big point of contention within the discussion.How can you prove intent? I would say that I belong to the school of thought that says it doesn't necessarily matter what the intent was. I think ignorance lets the company say it didn't understand. Although I don't buy that this company didn't understand that these symbols would be inappropriate, offensive and even racist. We don't generally use ignorance as a free pass for the individual who's perpetuating racism in their personal lives. And so why should we apply this to a multi-billion dollar corporation who is putting out imagery and labels that perpetuate exoticism, romanticize imperialism? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Trader Joe's, with the amount of revenue it pulls in, with the amount of different communities it serves, it has over 500 locations [in the nation], certainly could afford to and would do well to allocate more time and money to reviewing how their brand may perpetuate racial stereotypes and how they can rectify that. I think in this current moment in particular, there are people who have been reluctant to comment on race and the ramifications that it has on American citizens, are now entering that conversation. We're talking about issues of race much more openly than we ever have before. As a white person, I can say I know a lot of white people that were very reluctant to have frank conversations about race prior to even just this summer. I think in the light of recent events and a trend for years now [where] consumers are increasingly looking toward companies to support or align with their ethics and your personal philosophies, Trader Joe's would do well [to] really sharpen its message on diversity and inclusion to their loyal, almost cult like fan base. \u003c/span>\u003c/p>\n\u003cp>\u003cb>\u003ci> What does a moment like this call for from where you sit with this petition?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">Since the petition has started, I’ve got a significant amount of backlash from a variety of different groups. People who tend to self identify as conservative have decried it as an example of cancel culture, oversensitivity or political correctness. Then people who identify themselves as on the left or liberal tend to say that this is diluting the real tangible impact of very measurable impacts of racism in other spheres.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">What I am incredibly unclear on and disappointed in is that [Trader Joe's] is waffling on their position. There's been an incredible amount of backlash [but] there's also been increasing support, and especially recently. And I'm just happy that is opening up a dialogue and again, continuing these discussions about race and ethnicity that we're having currently in the U.S. Racism at all levels, systemic racism particularly, can be addressed and weeded out. I think that Trader Joe's had an incredible opportunity to clarify their brand messaging and they speak so often about this [in] their PR statements about this welcoming and rewarding customer experience.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I think their incredible lack of clarity on this issue with the ethnically branded products reflects very poorly on the integrity for the company and their commitment to their stated goals for diversity and inclusion. In conjunction with the more recently discovered, culturally insensitive and racist caricatures being used to sell their goods as well as that Oklahoma bag with Trail of Tears on it, I think it necessitates deeper work and a closer look at policies and procedures internally as a company. Ultimately, at this point, my hope and our hope, the supporters, would be that Trader Joe’s will make a commitment again to those stated goals and take a firm stance on the necessity for cultural sensitivity, anti-racism and include that recognition that the continued perpetuating of imperialistic narratives in any form is harmful. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I've been very grateful to receive a lot of feedback on the petition, whether positive or negative, because I know that it's starting conversations more broadly. But I am unsettled by the amount of ignorance and misinformation out there regarding the problems associated with things like cultural appropriation [and] the need to protect cultural content. And if nothing else, I hope to continue that conversation and continue to get the word out. \u003c/span>\u003c/p>\n\u003cp>\u003cb>\u003ci>Have you heard from Trader Joe’s personally throughout these past two months of doing this work?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">I have not heard from Trader Joe's regarding the petition. The closest that I've gotten to that is that they reference the petition vaguely on their announcement on their website. But no, there's been no direct contact. \u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cb>\u003ci> How are you using this to create public education around imperialism in food spaces?\u003cbr>\n\u003c/i>\u003c/b>\u003cspan style=\"font-weight: 400\">There's been a lot of people that I've encountered that just haven't even heard of the words like exoticism or even realize that imperialism is a thing that happens in the United States or that it's relevant to our history as a diverse nation. That's been an incredible opportunity within itself, and I hope to continue to raise awareness about these issues and the very deep lasting impact because the truth and the legacy effects are ongoing. It's not over. I think the first step is just recognizing that there are people who aren't even aware that it's a problem. And so when they encounter this, there's kind of a knee jerk reaction like “What do you mean? This sounds very over sensitive or very foreign” because many of us just unfortunately just haven't been introduced to it. So I hope that can resolve that. Like I said before, you can point out that something is off or something is wrong but having the ability to explain how or why and when, that's really the crucial part of this. I hope that Trader Joe's will get rid of the ethnic branding and revise the policy. But again, this issue is far broader. It concerns so many different people, communities. It opens the gates to all sorts of conversations. It's just a reexamination of what we find acceptable.\u003c/span>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/138880/bay-area-teen-petitioner-responds-to-trader-joes-reversing-packaging-renaming","authors":["11625"],"categories":["bayareabites_109","bayareabites_8770","bayareabites_17082"],"tags":["bayareabites_13598","bayareabites_13738","bayareabites_1829"],"featImg":"bayareabites_138882","label":"bayareabites"},"bayareabites_138695":{"type":"posts","id":"bayareabites_138695","meta":{"index":"posts_1591205157","site":"bayareabites","id":"138695","score":null,"sort":[1596228746000]},"guestAuthors":[],"slug":"trader-joes-says-no-to-changing-label-names-denounced-as-racist","title":"Trader Joe's Says No To Changing Label Names Denounced as Racist","publishDate":1596228746,"format":"standard","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>Trader Joe's, which indicated earlier this month it might change the names of some of its products after an online petition denounced them as racist, now says it will stick with labels like Trader Jose's and Trader Ming's for Mexican and Asian food.\u003c/p>\n\u003cp>\"We want to be clear: we disagree that any of these labels are racist,\" the popular grocery chain said in a statement posted on its website. It added, \"We do not make decisions based on petitions.\"\u003cbr>\nThe petition posted on change.org by a high school student claims the names create \"a narrative of exoticism that perpetuates harmful stereotypes.\"\u003c/p>\n\u003cp>[aside postID='bayareabites_138277' label='More reporting on this:']\u003c/p>\n\u003cp>Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine.\u003c/p>\n\u003cp>After the petition was launched Trader Joe's issued a statement saying it has been in the process of updating product labels and hoped to conclude that effort soon.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day,\" company spokeswoman Kenya Friend-Daniel said at the time.\u003c/p>\n\u003cp>She didn't respond to a message Friday asking what changed the company's mind. But in its recent statement, the grocery chain said it still believes the names, many created decades ago, represent lighthearted efforts at inclusion, adding that its customers say they still like them.\u003c/p>\n\u003cp>Initial word that it would change the names, Trader Joe's said, was based on \"inaccurate reports.\"\u003c/p>\n\u003cp>\"We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures,\" the company said.\u003cbr>\nThe petition, which had more than 5,000 signatures on Friday, also provoked disagreement among some who saw it.\u003c/p>\n\u003cp>\"Enough is enough,\" one person commented. \"Let's stop stereotyping and perpetuating narratives that are harmful and hurtful.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Another responded, \"Pick on something else. The packaging indicates it's authentic to the country the recipe comes from! There are far more important issues to be worked on!\"\u003c/p>\n\n","blocks":[],"excerpt":"The petition posted on change.org by a high school student claims the names create \"a narrative of exoticism that perpetuates harmful stereotypes.\"","status":"publish","parent":0,"modified":1621633693,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":13,"wordCount":376},"headData":{"title":"Trader Joe's Says No To Changing Label Names Denounced as Racist | KQED","description":"The petition posted on change.org by a high school student claims the names create "a narrative of exoticism that perpetuates harmful stereotypes."","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Trader Joe's Says No To Changing Label Names Denounced as Racist","datePublished":"2020-07-31T20:52:26.000Z","dateModified":"2021-05-21T21:48:13.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"138695 https://ww2.kqed.org/bayareabites/?p=138695","disqusUrl":"https://ww2.kqed.org/bayareabites/2020/07/31/trader-joes-says-no-to-changing-label-names-denounced-as-racist/","disqusTitle":"Trader Joe's Says No To Changing Label Names Denounced as Racist","nprByline":"John Rogers, Associated Press","path":"/bayareabites/138695/trader-joes-says-no-to-changing-label-names-denounced-as-racist","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Trader Joe's, which indicated earlier this month it might change the names of some of its products after an online petition denounced them as racist, now says it will stick with labels like Trader Jose's and Trader Ming's for Mexican and Asian food.\u003c/p>\n\u003cp>\"We want to be clear: we disagree that any of these labels are racist,\" the popular grocery chain said in a statement posted on its website. It added, \"We do not make decisions based on petitions.\"\u003cbr>\nThe petition posted on change.org by a high school student claims the names create \"a narrative of exoticism that perpetuates harmful stereotypes.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"bayareabites_138277","label":"More reporting on this: "},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine.\u003c/p>\n\u003cp>After the petition was launched Trader Joe's issued a statement saying it has been in the process of updating product labels and hoped to conclude that effort soon.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day,\" company spokeswoman Kenya Friend-Daniel said at the time.\u003c/p>\n\u003cp>She didn't respond to a message Friday asking what changed the company's mind. But in its recent statement, the grocery chain said it still believes the names, many created decades ago, represent lighthearted efforts at inclusion, adding that its customers say they still like them.\u003c/p>\n\u003cp>Initial word that it would change the names, Trader Joe's said, was based on \"inaccurate reports.\"\u003c/p>\n\u003cp>\"We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures,\" the company said.\u003cbr>\nThe petition, which had more than 5,000 signatures on Friday, also provoked disagreement among some who saw it.\u003c/p>\n\u003cp>\"Enough is enough,\" one person commented. \"Let's stop stereotyping and perpetuating narratives that are harmful and hurtful.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Another responded, \"Pick on something else. The packaging indicates it's authentic to the country the recipe comes from! There are far more important issues to be worked on!\"\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/138695/trader-joes-says-no-to-changing-label-names-denounced-as-racist","authors":["byline_bayareabites_138695"],"categories":["bayareabites_17082","bayareabites_10028","bayareabites_16882"],"tags":["bayareabites_16909","bayareabites_509","bayareabites_289","bayareabites_11875","bayareabites_16905","bayareabites_1829"],"featImg":"bayareabites_138696","label":"bayareabites"},"bayareabites_138277":{"type":"posts","id":"bayareabites_138277","meta":{"index":"posts_1591205157","site":"bayareabites","id":"138277","score":null,"sort":[1595348816000]},"guestAuthors":[],"slug":"trader-joes-to-remove-racist-branding-following-bay-area-teens-petition","title":"Trader Joe's to Remove 'Racist Branding' Following Bay Area Teen's Petition","publishDate":1595348816,"format":"standard","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>Trader Joe's is getting rid of product names such as Trader José's, Arabian Joe's and Trader Ming's that critics say are racist and \"perpetuates harmful stereotypes.\"\u003c/p>\n\u003cp>The branding has come under new scrutiny after a \u003ca class=\"c-link\" href=\"http://change.org/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"http://Change.org\" data-sk=\"tooltip_parent\" aria-describedby=\"sk-tooltip-9968\">Change.org\u003c/a> petition demanded that the company \"remove racist branding and packaging from its stores.\" The New York Times \u003ca class=\"c-link\" href=\"https://www.nytimes.com/2020/07/19/business/trader-joes-petition.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https://www.nytimes.com/2020/07/19/business/trader-joes-petition.html\" data-sk=\"tooltip_parent\" aria-describedby=\"sk-tooltip-9969\">has reported\u003c/a> that the petition was authored by 17-year-old Bay Area Briones Bedell, who has been described as a \"rising high school senior and human rights activist.\"\u003c/p>\n\u003cp>\"We made the decision several years ago to use only the Trader Joe's name on our products moving forward,\" spokesperson Kenya Friend-Daniel told NPR by email. She added that the company \"had hoped that the work would be complete by now but there are still a small number of products going through the packaging change and we expect to be done very soon.\"\u003c/p>\n\u003cp>The \u003ca href=\"https://www.change.org/p/trader-joe-s-remove-racist-packaging-from-your-products?use_react=false\">petition\u003c/a>, which has gathered more than 2,800 signatures, said the labeling \"belies a narrative of exoticism that perpetuates harmful stereotypes.\"\u003c/p>\n\u003cp>The petition adds: \"The Trader Joe's branding is racist because it exoticizes other cultures — it presents 'Joe' as the default 'normal' and the other characters falling outside of it — they are 'Arabian Joe,' 'Trader José,' and 'Trader Joe San.'\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>It wasn't immediately clear which of these product lines had already been changed to \"Trader Joe's,\" and which were slated to change in the near future. Friend-Daniel, the spokesperson, stressed that the change was not in response to the petition but was already in progress.\u003c/p>\n\u003cp>She said the controversial approach to naming \"may have been rooted in a lighthearted attempt at inclusiveness.\" However, Friend-Daniel said, \"we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day.\"\u003c/p>\n\u003cp>Other major companies and organizations have also announced recent changes to their branding amid mass protests pushing for racial justice in the United States.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>For example, Aunt Jemima, the pancake and syrup brand, \u003ca href=\"https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/06/17/879104818/acknowledging-racial-stereotype-aunt-jemima-will-change-brand-name-and-image\">said last month\u003c/a> that it will change its name and logo. Last week, Washington D.C.'s NFL team \u003ca href=\"https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/07/13/890359987/after-mounting-pressure-washingtons-nfl-franchise-drops-its-team-name\">announced that it is\u003c/a> retiring the Redskins name and logo.\u003c/p>\n\u003cdiv class=\"fullattribution\">Copyright 2020 NPR. To see more, visit \u003ca href=\"https://www.npr.org.\">https://www.npr.org.\u003cimg src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Trader+Joe%27s+Working+To+Remove+Product+Branding+Criticized+As+Racist&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/a>\u003c/div>\n\n","blocks":[],"excerpt":"The grocery store chain has carried product lines such as Trader José's and Trader Ming's. Critics say the branding employs racial stereotypes.","status":"publish","parent":0,"modified":1621633834,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":11,"wordCount":393},"headData":{"title":"Trader Joe's to Remove 'Racist Branding' Following Bay Area Teen's Petition | KQED","description":"The grocery store chain has carried product lines such as Trader José's and Trader Ming's. Critics say the branding employs racial stereotypes.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Trader Joe's to Remove 'Racist Branding' Following Bay Area Teen's Petition","datePublished":"2020-07-21T16:26:56.000Z","dateModified":"2021-05-21T21:50:34.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"138277 https://ww2.kqed.org/bayareabites/?p=138277","disqusUrl":"https://ww2.kqed.org/bayareabites/2020/07/21/trader-joes-to-remove-racist-branding-following-bay-area-teens-petition/","disqusTitle":"Trader Joe's to Remove 'Racist Branding' Following Bay Area Teen's Petition","nprImageCredit":"Johnny Louis","nprByline":"Merrit Kennedy | NPR","nprImageAgency":"Getty Images","nprStoryId":"893096126","nprApiLink":"http://api.npr.org/query?id=893096126&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/07/20/893096126/trader-joes-working-to-remove-brand-names-criticized-as-racist?ft=nprml&f=893096126","nprRetrievedStory":"1","nprPubDate":"Mon, 20 Jul 2020 19:39:00 -0400","nprStoryDate":"Mon, 20 Jul 2020 16:07:21 -0400","nprLastModifiedDate":"Mon, 20 Jul 2020 19:39:26 -0400","path":"/bayareabites/138277/trader-joes-to-remove-racist-branding-following-bay-area-teens-petition","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Trader Joe's is getting rid of product names such as Trader José's, Arabian Joe's and Trader Ming's that critics say are racist and \"perpetuates harmful stereotypes.\"\u003c/p>\n\u003cp>The branding has come under new scrutiny after a \u003ca class=\"c-link\" href=\"http://change.org/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"http://Change.org\" data-sk=\"tooltip_parent\" aria-describedby=\"sk-tooltip-9968\">Change.org\u003c/a> petition demanded that the company \"remove racist branding and packaging from its stores.\" The New York Times \u003ca class=\"c-link\" href=\"https://www.nytimes.com/2020/07/19/business/trader-joes-petition.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https://www.nytimes.com/2020/07/19/business/trader-joes-petition.html\" data-sk=\"tooltip_parent\" aria-describedby=\"sk-tooltip-9969\">has reported\u003c/a> that the petition was authored by 17-year-old Bay Area Briones Bedell, who has been described as a \"rising high school senior and human rights activist.\"\u003c/p>\n\u003cp>\"We made the decision several years ago to use only the Trader Joe's name on our products moving forward,\" spokesperson Kenya Friend-Daniel told NPR by email. She added that the company \"had hoped that the work would be complete by now but there are still a small number of products going through the packaging change and we expect to be done very soon.\"\u003c/p>\n\u003cp>The \u003ca href=\"https://www.change.org/p/trader-joe-s-remove-racist-packaging-from-your-products?use_react=false\">petition\u003c/a>, which has gathered more than 2,800 signatures, said the labeling \"belies a narrative of exoticism that perpetuates harmful stereotypes.\"\u003c/p>\n\u003cp>The petition adds: \"The Trader Joe's branding is racist because it exoticizes other cultures — it presents 'Joe' as the default 'normal' and the other characters falling outside of it — they are 'Arabian Joe,' 'Trader José,' and 'Trader Joe San.'\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>It wasn't immediately clear which of these product lines had already been changed to \"Trader Joe's,\" and which were slated to change in the near future. Friend-Daniel, the spokesperson, stressed that the change was not in response to the petition but was already in progress.\u003c/p>\n\u003cp>She said the controversial approach to naming \"may have been rooted in a lighthearted attempt at inclusiveness.\" However, Friend-Daniel said, \"we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day.\"\u003c/p>\n\u003cp>Other major companies and organizations have also announced recent changes to their branding amid mass protests pushing for racial justice in the United States.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>For example, Aunt Jemima, the pancake and syrup brand, \u003ca href=\"https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/06/17/879104818/acknowledging-racial-stereotype-aunt-jemima-will-change-brand-name-and-image\">said last month\u003c/a> that it will change its name and logo. Last week, Washington D.C.'s NFL team \u003ca href=\"https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/07/13/890359987/after-mounting-pressure-washingtons-nfl-franchise-drops-its-team-name\">announced that it is\u003c/a> retiring the Redskins name and logo.\u003c/p>\n\u003cdiv class=\"fullattribution\">Copyright 2020 NPR. To see more, visit \u003ca href=\"https://www.npr.org.\">https://www.npr.org.\u003cimg src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Trader+Joe%27s+Working+To+Remove+Product+Branding+Criticized+As+Racist&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/a>\u003c/div>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/138277/trader-joes-to-remove-racist-branding-following-bay-area-teens-petition","authors":["byline_bayareabites_138277"],"categories":["bayareabites_109","bayareabites_752","bayareabites_17082"],"tags":["bayareabites_16863","bayareabites_12646","bayareabites_16557","bayareabites_14775","bayareabites_289","bayareabites_16647","bayareabites_16864","bayareabites_1829"],"featImg":"bayareabites_138278","label":"bayareabites"},"bayareabites_96659":{"type":"posts","id":"bayareabites_96659","meta":{"index":"posts_1591205157","site":"bayareabites","id":"96659","score":null,"sort":[1433527425000]},"guestAuthors":[],"slug":"trader-joes-ex-president-opens-store-with-aging-food-and-cheap-meals","title":"Trader Joe's Ex-President Opens Store With Aging Food And Cheap Meals","publishDate":1433527425,"format":"standard","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>\u003cstrong>Listen to the Story on All Things Considered:\u003c/strong>\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/atc/2015/06/20150604_atc_daily_table_opens.mp3\u003c/p>\n\u003cp>Daily Table opened its doors Thursday with shelves full of surplus and aging food.\u003c/p>\n\u003cp>The \u003ca href=\"http://dailytable.org/\">nonprofit grocery store\u003c/a> is in the low-to-middle income Boston neighborhood of Dorchester. It's selling canned vegetables two for $1 and a dozen eggs for 99 cents. Potatoes are 49 cents a pound. Bananas are 29 cents a pound.\u003c/p>\n\u003cp>\"That's good. It's cheap! Everything good,\" says Noemi Sosa, a shopper marveling at the prices that — for Boston — are phenomenally low.\u003c/p>\n\u003cp>The reason these prices are so low? Most of the stock is donated by food wholesalers and markets. It either didn't sell or it's surplus.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Grocery stores like Trader Joe's aren't donating any food to Daily Table yet, but the plan is to get food from them eventually, too.\u003c/p>\n\u003cp>It was Doug Rauch, the former president of Trader Joe's, who came up with this concept. He was frustrated by the amount of nutritious food that went into dumpsters, just because it was nearing its \u003ca href=\"http://www.npr.org/sections/thesalt/2012/12/26/167819082/dont-fear-that-expired-food\">sell-by date\u003c/a>. Meanwhile, millions of people don't eat very well. But Rauch had to fight the critics, who said he was just dumping food rejected by rich people on the poor.\u003c/p>\n\u003cfigure id=\"attachment_96662\" class=\"wp-caption aligncenter\" style=\"max-width: 1700px\">\u003cimg class=\"size-full wp-image-96662\" src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d.jpg\" alt=\"Daily Table founder Doug Rauch greets Latoya Rush after she walks into the store. \" width=\"1700\" height=\"1132\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d.jpg 1700w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d-400x266.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d-1440x959.jpg 1440w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d-1180x786.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d-960x639.jpg 960w\" sizes=\"(max-width: 1700px) 100vw, 1700px\">\u003cfigcaption class=\"wp-caption-text\">Daily Table founder Doug Rauch greets Latoya Rush after she walks into the store. \u003ccite>(Jesse Costa/WBUR )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rauch \u003ca href=\"http://www.npr.org/sections/thesalt/2013/09/21/222082247/trader-joes-ex-president-to-turn-expired-food-into-cheap-meals\">first announced\u003c/a> he would open the store in September 2013.\u003c/p>\n\u003cp>\"It's been a long time coming,\" he says.\u003c/p>\n\u003cp>Checking out with the cashier, customer Manuel Goncalves admits he surveyed the expiration dates before putting food in his basket.\u003c/p>\n\u003cp>\"I looked around, I saw the date. I saw the food being prepared in the back,\" he says. \"And I felt comfortable to come back and buy as much as I can.\u003c/p>\n\u003cp>His groceries come to $30.46. \"That's it? Wow!\" he says.\u003c/p>\n\u003cp>For just over $30, he walks out with what looks like enough groceries to feed his family for a week.\u003c/p>\n\u003cp>Besides selling staples, Daily Table is also cooking up prepared meals on a rotating menu. \"The recipes have to change every day because the donations change every day,\" says head chef Ismail Samad. Even though the food is not as new as what's in your local supermarket, that doesn't mean it's bad, he says.\u003c/p>\n\u003cfigure id=\"attachment_96660\" class=\"wp-caption aligncenter\" style=\"max-width: 1700px\">\u003cimg class=\"size-full wp-image-96660\" src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c.jpg\" alt=\"In the preparation kitchen, Marilyn Rush dispenses black beans into cups ready to be packed and sent out for retail. \" width=\"1700\" height=\"1132\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c.jpg 1700w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c-400x266.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c-1440x959.jpg 1440w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c-1180x786.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c-960x639.jpg 960w\" sizes=\"(max-width: 1700px) 100vw, 1700px\">\u003cfigcaption class=\"wp-caption-text\">In the preparation kitchen, Marilyn Rush dispenses black beans into cups ready to be packed and sent out for retail. \u003ccite>(Jesse Costa/WBUR )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\"The top of the kale might be getting a little light green. We cut that off and sauté it up,\" he says.\u003c/p>\n\u003cp>Samad hopes customers in Dorchester eat it up. If they do, Rauch wants to expand this model to other cities across the country.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2015 \u003ca href=\"http://www.wbur.org\" target=\"_blank\" rel=\"noopener\">WBUR\u003c/a>.\u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Would you buy groceries with a shorter shelf life if they were sold at a steep discount? Doug Rauch will test the idea at a new grocery store stocked with food donated by wholesalers and markets.","status":"publish","parent":0,"modified":1556745893,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":19,"wordCount":476},"headData":{"title":"Trader Joe's Ex-President Opens Store With Aging Food And Cheap Meals | KQED","description":"Would you buy groceries with a shorter shelf life if they were sold at a steep discount? Doug Rauch will test the idea at a new grocery store stocked with food donated by wholesalers and markets.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Trader Joe's Ex-President Opens Store With Aging Food And Cheap Meals","datePublished":"2015-06-05T18:03:45.000Z","dateModified":"2019-05-01T21:24:53.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"96659 http://ww2.kqed.org/bayareabites/?p=96659","disqusUrl":"https://ww2.kqed.org/bayareabites/2015/06/05/trader-joes-ex-president-opens-store-with-aging-food-and-cheap-meals/","disqusTitle":"Trader Joe's Ex-President Opens Store With Aging Food And Cheap Meals","nprByline":"Curt Nickisch, WBUR at \u003ca href=\"http://ww2.kqed.org/bayareabites/author/nprfood/\">NPR Food\u003c/a>","nprStoryId":"411777947","nprApiLink":"http://api.npr.org/query?id=411777947&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/sections/thesalt/2015/06/04/411777947/trader-joes-ex-president-opens-store-with-aging-food-and-cheap-meals?ft=nprml&f=411777947","nprRetrievedStory":"1","nprPubDate":"Fri, 05 Jun 2015 10:02:00 -0400","nprStoryDate":"Thu, 04 Jun 2015 18:25:00 -0400","nprLastModifiedDate":"Fri, 05 Jun 2015 10:02:53 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/atc/2015/06/20150604_atc_daily_table_opens.mp3?orgId=329&topicId=1053&aggIds=130593764&d=143&p=2&story=411777947&t=progseg&e=412027307&seg=8&ft=nprml&f=411777947","nprAudioM3u":"http://api.npr.org/m3u/1412046980-34e292.m3u?orgId=329&topicId=1053&aggIds=130593764&d=143&p=2&story=411777947&t=progseg&e=412027307&seg=8&ft=nprml&f=411777947","audioTrackLength":143,"path":"/bayareabites/96659/trader-joes-ex-president-opens-store-with-aging-food-and-cheap-meals","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/atc/2015/06/20150604_atc_daily_table_opens.mp3?orgId=329&topicId=1053&aggIds=130593764&d=143&p=2&story=411777947&t=progseg&e=412027307&seg=8&ft=nprml&f=411777947","parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>Listen to the Story on All Things Considered:\u003c/strong>\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/atc/2015/06/20150604_atc_daily_table_opens.mp3\u003c/p>\n\u003cp>Daily Table opened its doors Thursday with shelves full of surplus and aging food.\u003c/p>\n\u003cp>The \u003ca href=\"http://dailytable.org/\">nonprofit grocery store\u003c/a> is in the low-to-middle income Boston neighborhood of Dorchester. It's selling canned vegetables two for $1 and a dozen eggs for 99 cents. Potatoes are 49 cents a pound. Bananas are 29 cents a pound.\u003c/p>\n\u003cp>\"That's good. It's cheap! Everything good,\" says Noemi Sosa, a shopper marveling at the prices that — for Boston — are phenomenally low.\u003c/p>\n\u003cp>The reason these prices are so low? Most of the stock is donated by food wholesalers and markets. It either didn't sell or it's surplus.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Grocery stores like Trader Joe's aren't donating any food to Daily Table yet, but the plan is to get food from them eventually, too.\u003c/p>\n\u003cp>It was Doug Rauch, the former president of Trader Joe's, who came up with this concept. He was frustrated by the amount of nutritious food that went into dumpsters, just because it was nearing its \u003ca href=\"http://www.npr.org/sections/thesalt/2012/12/26/167819082/dont-fear-that-expired-food\">sell-by date\u003c/a>. Meanwhile, millions of people don't eat very well. But Rauch had to fight the critics, who said he was just dumping food rejected by rich people on the poor.\u003c/p>\n\u003cfigure id=\"attachment_96662\" class=\"wp-caption aligncenter\" style=\"max-width: 1700px\">\u003cimg class=\"size-full wp-image-96662\" src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d.jpg\" alt=\"Daily Table founder Doug Rauch greets Latoya Rush after she walks into the store. \" width=\"1700\" height=\"1132\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d.jpg 1700w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d-400x266.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d-1440x959.jpg 1440w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d-1180x786.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table15_custom-8fc4dacf6877cf8bd07ec09475ca10eb986f160d-960x639.jpg 960w\" sizes=\"(max-width: 1700px) 100vw, 1700px\">\u003cfigcaption class=\"wp-caption-text\">Daily Table founder Doug Rauch greets Latoya Rush after she walks into the store. \u003ccite>(Jesse Costa/WBUR )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rauch \u003ca href=\"http://www.npr.org/sections/thesalt/2013/09/21/222082247/trader-joes-ex-president-to-turn-expired-food-into-cheap-meals\">first announced\u003c/a> he would open the store in September 2013.\u003c/p>\n\u003cp>\"It's been a long time coming,\" he says.\u003c/p>\n\u003cp>Checking out with the cashier, customer Manuel Goncalves admits he surveyed the expiration dates before putting food in his basket.\u003c/p>\n\u003cp>\"I looked around, I saw the date. I saw the food being prepared in the back,\" he says. \"And I felt comfortable to come back and buy as much as I can.\u003c/p>\n\u003cp>His groceries come to $30.46. \"That's it? Wow!\" he says.\u003c/p>\n\u003cp>For just over $30, he walks out with what looks like enough groceries to feed his family for a week.\u003c/p>\n\u003cp>Besides selling staples, Daily Table is also cooking up prepared meals on a rotating menu. \"The recipes have to change every day because the donations change every day,\" says head chef Ismail Samad. Even though the food is not as new as what's in your local supermarket, that doesn't mean it's bad, he says.\u003c/p>\n\u003cfigure id=\"attachment_96660\" class=\"wp-caption aligncenter\" style=\"max-width: 1700px\">\u003cimg class=\"size-full wp-image-96660\" src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c.jpg\" alt=\"In the preparation kitchen, Marilyn Rush dispenses black beans into cups ready to be packed and sent out for retail. \" width=\"1700\" height=\"1132\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c.jpg 1700w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c-400x266.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c-1440x959.jpg 1440w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c-1180x786.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/06004_daily-table07_custom-9a6cd1307ffac7707590686e8331e7937abd4f8c-960x639.jpg 960w\" sizes=\"(max-width: 1700px) 100vw, 1700px\">\u003cfigcaption class=\"wp-caption-text\">In the preparation kitchen, Marilyn Rush dispenses black beans into cups ready to be packed and sent out for retail. \u003ccite>(Jesse Costa/WBUR )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\"The top of the kale might be getting a little light green. We cut that off and sauté it up,\" he says.\u003c/p>\n\u003cp>Samad hopes customers in Dorchester eat it up. If they do, Rauch wants to expand this model to other cities across the country.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2015 \u003ca href=\"http://www.wbur.org\" target=\"_blank\" rel=\"noopener\">WBUR\u003c/a>.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/96659/trader-joes-ex-president-opens-store-with-aging-food-and-cheap-meals","authors":["byline_bayareabites_96659"],"categories":["bayareabites_1962","bayareabites_10028","bayareabites_10916"],"tags":["bayareabites_14775","bayareabites_1829"],"featImg":"bayareabites_96661","label":"bayareabites"},"bayareabites_85133":{"type":"posts","id":"bayareabites_85133","meta":{"index":"posts_1591205157","site":"bayareabites","id":"85133","score":null,"sort":[1406095445000]},"guestAuthors":[],"slug":"fruit-recall-hits-trader-joes-costco-wal-mart-stores","title":"Fruit Recall Hits Trader Joe's, Costco, Wal-Mart Stores","publishDate":1406095445,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_85143\" class=\"wp-caption alignleft\" style=\"max-width: 250px\">\u003ca href=\"http://www.fda.gov/Safety/Recalls/ucm405945.htm\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/07/sweet-2-eat-recall-cropped.jpg\" alt=\"View photos of recalled products at FDA site\" width=\"250\" class=\"size-full wp-image-85143\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">\u003ca href=\"http://www.fda.gov/Safety/Recalls/ucm405945.htm\">View photos of recalled products at FDA site\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/14562108/bill-chappell\" target=\"_blank\">Bill Chappell\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2014/07/22/334111630/fruit-recall-hits-trader-joe-s-costco-walmart-stores\" target=\"_blank\">The Two-Way at NPR News\u003c/a> (7/22/14)\u003c/p>\n\u003cp>Fears of possible listeria contamination have led to a national recall of whole peaches, nectarines and other fruits packed by a California company. No illnesses have been reported, but the Wawona Packing Company has told retailers such as Wal-Mart, Costco and Trader Joe's to pull its products.\u003c/p>\n\u003cp>The recall applies to \"certain lots of whole peaches (white and yellow), nectarines (white and yellow), plums and pluots packed between June 1, 2014 through July 12, 2014,\" according to a recall bulletin from the \u003ca href=\"http://www.fda.gov/Safety/Recalls/ucm405943.htm\">Food and Drug Administration\u003c/a>.\u003c/p>\n\u003cp>The FDA has posted \u003ca href=\"http://www.fda.gov/Safety/Recalls/ucm405945.htm\">product images\u003c/a> of the recalled fruits' packaging.\u003c/p>\n\u003cp>\"Fruit sold as individual pieces should have a sticker on it; the recalled product stickers will read 'Sweet2Eat,' \" Wawona says.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Wawona sells produce to national wholesalers; as of Tuesday, \"\u003ca href=\"http://www.costco.com/wcsstore/CostcoUSBCCatalogAssetStore/Attachment/recalls/140721-Wawona-Packing-Co-FDA-PRESS-RELEASE.pdf\" target=\"_blank\">Costco\u003c/a>, \u003ca href=\"http://www.traderjoes.com/about/customer-updates-responses.asp?i=108\" target=\"_blank\">Trader Joe's\u003c/a>, \u003ca href=\"https://www.kroger.com/recall_alerts\" target=\"_blank\">Kroger\u003c/a> and the \u003ca href=\"http://corporate.walmart.com/recalls\" target=\"_blank\">Walmart Corp\u003c/a>. — which operates Walmart and Sam's Club stores, have all posted notices about the fruit recall on their websites,\" \u003ca href=\"http://www.cnn.com/2014/07/22/health/costco-fruit-recall/index.html?sr=fb072214fruitrecall12pStorylink\">CNN reports\u003c/a>.\u003c/p>\n\u003cp>Wawona reportedly detected listeria in tests of its own equipment after being alerted to a possible contamination by an Australian customer; it says it has eliminated the problem at its plant. The company posted a \u003ca href=\"http://www.wawonapacking.com/RecallDatesAndCodes.pdf\">list of \"lot codes\"\u003c/a> to help identify the produce in question.\u003c/p>\n\u003cp>\"We are aware of no illnesses related to the consumption of these products\" company President Brent Smittcamp said in a news release. \"By taking the precautionary step of recalling product, we will minimize even the slightest risk to public health, and that is our priority.\"\u003c/p>\n\u003cp>\u003cem>Listeria monocytogenes\u003c/em> can cause serious illnesses and even death in those at the most risk: young children and those with weakened immune systems. It can also pose serious risks to pregnant women.\u003c/p>\n\u003cp>In 2011, listeria \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/08/14/211784739/listeria-outbreak-still-haunts-colorados-cantaloupe-growers\">killed 33 people in 28 states\u003c/a> — a devastating outbreak that stands as one of the most deadly in U.S. history.\u003c/p>\n\u003cp>As the National Institutes of Health \u003ca href=\"http://www.nlm.nih.gov/medlineplus/listeriainfections.html\">reminds us\u003c/a>, listeria is a bacteria that can pose particular problems because it can keep growing even in foods that are refrigerated.\u003c/p>\n\u003cp>The FDA adds, \"Consumers with questions may contact Wawona Packing at 1-888-232-9912, M-F, 8am-5pm ET, or visit \u003ca href=\"http://www.wawonapacking.com/\" target=\"_blank\">www.wawonapacking.com\u003c/a>.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"The recall applies to \"certain lots of whole peaches (white and yellow), nectarines (white and yellow), plums and pluots\" from a California packing company, the FDA says.","status":"publish","parent":0,"modified":1406095445,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":15,"wordCount":385},"headData":{"title":"Fruit Recall Hits Trader Joe's, Costco, Wal-Mart Stores | KQED","description":"The recall applies to "certain lots of whole peaches (white and yellow), nectarines (white and yellow), plums and pluots" from a California packing company, the FDA says.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Fruit Recall Hits Trader Joe's, Costco, Wal-Mart Stores","datePublished":"2014-07-23T06:04:05.000Z","dateModified":"2014-07-23T06:04:05.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"85133 http://blogs.kqed.org/bayareabites/?p=85133","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/07/22/fruit-recall-hits-trader-joes-costco-wal-mart-stores/","disqusTitle":"Fruit Recall Hits Trader Joe's, Costco, Wal-Mart Stores","nprByline":"Bill Chappell","nprStoryId":"334111630","nprApiLink":"http://api.npr.org/query?id=334111630&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thetwo-way/2014/07/22/334111630/fruit-recall-hits-trader-joe-s-costco-walmart-stores?ft=3&f=334111630","nprRetrievedStory":"1","nprPubDate":"Tue, 22 Jul 2014 20:13:00 -0400","nprStoryDate":"Tue, 22 Jul 2014 20:03:00 -0400","nprLastModifiedDate":"Tue, 22 Jul 2014 20:13:23 -0400","path":"/bayareabites/85133/fruit-recall-hits-trader-joes-costco-wal-mart-stores","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_85143\" class=\"wp-caption alignleft\" style=\"max-width: 250px\">\u003ca href=\"http://www.fda.gov/Safety/Recalls/ucm405945.htm\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/07/sweet-2-eat-recall-cropped.jpg\" alt=\"View photos of recalled products at FDA site\" width=\"250\" class=\"size-full wp-image-85143\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">\u003ca href=\"http://www.fda.gov/Safety/Recalls/ucm405945.htm\">View photos of recalled products at FDA site\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/14562108/bill-chappell\" target=\"_blank\">Bill Chappell\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2014/07/22/334111630/fruit-recall-hits-trader-joe-s-costco-walmart-stores\" target=\"_blank\">The Two-Way at NPR News\u003c/a> (7/22/14)\u003c/p>\n\u003cp>Fears of possible listeria contamination have led to a national recall of whole peaches, nectarines and other fruits packed by a California company. No illnesses have been reported, but the Wawona Packing Company has told retailers such as Wal-Mart, Costco and Trader Joe's to pull its products.\u003c/p>\n\u003cp>The recall applies to \"certain lots of whole peaches (white and yellow), nectarines (white and yellow), plums and pluots packed between June 1, 2014 through July 12, 2014,\" according to a recall bulletin from the \u003ca href=\"http://www.fda.gov/Safety/Recalls/ucm405943.htm\">Food and Drug Administration\u003c/a>.\u003c/p>\n\u003cp>The FDA has posted \u003ca href=\"http://www.fda.gov/Safety/Recalls/ucm405945.htm\">product images\u003c/a> of the recalled fruits' packaging.\u003c/p>\n\u003cp>\"Fruit sold as individual pieces should have a sticker on it; the recalled product stickers will read 'Sweet2Eat,' \" Wawona says.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Wawona sells produce to national wholesalers; as of Tuesday, \"\u003ca href=\"http://www.costco.com/wcsstore/CostcoUSBCCatalogAssetStore/Attachment/recalls/140721-Wawona-Packing-Co-FDA-PRESS-RELEASE.pdf\" target=\"_blank\">Costco\u003c/a>, \u003ca href=\"http://www.traderjoes.com/about/customer-updates-responses.asp?i=108\" target=\"_blank\">Trader Joe's\u003c/a>, \u003ca href=\"https://www.kroger.com/recall_alerts\" target=\"_blank\">Kroger\u003c/a> and the \u003ca href=\"http://corporate.walmart.com/recalls\" target=\"_blank\">Walmart Corp\u003c/a>. — which operates Walmart and Sam's Club stores, have all posted notices about the fruit recall on their websites,\" \u003ca href=\"http://www.cnn.com/2014/07/22/health/costco-fruit-recall/index.html?sr=fb072214fruitrecall12pStorylink\">CNN reports\u003c/a>.\u003c/p>\n\u003cp>Wawona reportedly detected listeria in tests of its own equipment after being alerted to a possible contamination by an Australian customer; it says it has eliminated the problem at its plant. The company posted a \u003ca href=\"http://www.wawonapacking.com/RecallDatesAndCodes.pdf\">list of \"lot codes\"\u003c/a> to help identify the produce in question.\u003c/p>\n\u003cp>\"We are aware of no illnesses related to the consumption of these products\" company President Brent Smittcamp said in a news release. \"By taking the precautionary step of recalling product, we will minimize even the slightest risk to public health, and that is our priority.\"\u003c/p>\n\u003cp>\u003cem>Listeria monocytogenes\u003c/em> can cause serious illnesses and even death in those at the most risk: young children and those with weakened immune systems. It can also pose serious risks to pregnant women.\u003c/p>\n\u003cp>In 2011, listeria \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/08/14/211784739/listeria-outbreak-still-haunts-colorados-cantaloupe-growers\">killed 33 people in 28 states\u003c/a> — a devastating outbreak that stands as one of the most deadly in U.S. history.\u003c/p>\n\u003cp>As the National Institutes of Health \u003ca href=\"http://www.nlm.nih.gov/medlineplus/listeriainfections.html\">reminds us\u003c/a>, listeria is a bacteria that can pose particular problems because it can keep growing even in foods that are refrigerated.\u003c/p>\n\u003cp>The FDA adds, \"Consumers with questions may contact Wawona Packing at 1-888-232-9912, M-F, 8am-5pm ET, or visit \u003ca href=\"http://www.wawonapacking.com/\" target=\"_blank\">www.wawonapacking.com\u003c/a>.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/85133/fruit-recall-hits-trader-joes-costco-wal-mart-stores","authors":["byline_bayareabites_85133"],"categories":["bayareabites_1245","bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_13609","bayareabites_11936","bayareabites_2608","bayareabites_244","bayareabites_12219","bayareabites_8293","bayareabites_2267","bayareabites_348","bayareabites_10713","bayareabites_888","bayareabites_11465","bayareabites_1829","bayareabites_13608"],"featImg":"bayareabites_85143","label":"bayareabites"},"bayareabites_78471":{"type":"posts","id":"bayareabites_78471","meta":{"index":"posts_1591205157","site":"bayareabites","id":"78471","score":null,"sort":[1392999816000]},"guestAuthors":[],"slug":"trader-joes-caught-in-sticky-lawsuit-over-peanut-butter-pretzels","title":"Trader Joe's Caught in Sticky Lawsuit Over Peanut Butter Pretzels","publishDate":1392999816,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_78472\" class=\"wp-caption aligncenter\" style=\"max-width: 500px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_0038-500x3752-acd39363fab6456be7443da211ff59e106d78fa2.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_0038-500x3752-acd39363fab6456be7443da211ff59e106d78fa2.jpg\" alt=\"The Trader Joe's Peanut Butter Filled Pretzel: The salty-sweet snack that launched a bitter lawsuit. Courtesy of Tine Haupert\" width=\"500\" height=\"375\" class=\"size-full wp-image-78472\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Trader Joe's Peanut Butter Filled Pretzel: The salty-sweet snack that launched a bitter lawsuit. Courtesy of Tine Haupert\u003c/figcaption>\u003c/figure>\n\u003cp>Post by Maria Godoy, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/21/280284547/trader-joes-caught-in-sticky-lawsuit-over-peanut-butter-pretzels\" target=\"_blank\">The Salt at NPR Food\u003c/a> (2/21/2014)\u003c/p>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/21/280284547/trader-joes-caught-in-sticky-lawsuit-over-peanut-butter-pretzels\">Morning Edition\u003c/a> [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/me/2014/02/20140221_me_trader_joes_caught_in_sticky_lawsuit_over_peanut_butter_pretzels.mp3\"] \u003c/p>\n\u003cp>Among the many snacks you can find in the aisles of Trader Joe's is an icon of sweet and salty goodness: the peanut butter pretzel. It's a combination so tasty, famed food writer Ruth Reichl once raved, \"You haven't lived until you've tried the two together.\"\u003c/p>\n\u003cp>But the beloved treats aren't just treasures for the palate — they're a pretty lucrative business worth millions of dollars. And now, Trader Joe's is being sued for allegedly cornering the market on the snack.\u003c/p>\n\u003cp>The plaintiff is Maxim Marketing, a Southern California company that claims to have invented the peanut butter pretzel in the early 1980s. And for more than 25 years, Maxim claims, it supplied the grocery chain with the snack, which is sold under the private Trader Joe's label. But Maxim says the retailer switched suppliers to packaged food giant ConAgra Foods, unfairly cutting it out of the business it pioneered. So Maxim is suing both companies, explains journalist Alfred Lee, who \u003ca href=\"http://www.labusinessjournal.com/news/2014/feb/17/pretzel-supplier-alleges-twisted-tale/?page=1&\">wrote about the lawsuit\u003c/a> for the \u003cem>Los Angeles Business Journal.\u003c/em>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"They're suing for alleged breach of contract and also alleging the existence of a peanut butter pretzel monopoly,\" Lee tells \u003cem>Morning Edition\u003c/em> host David Greene. \"I realize that sounds kind of funny, but this isn't some bite-sized niche, if you will. It's a market worth tens of millions of dollars.\"\u003c/p>\n\u003cp>Maxim claims it sold Trader Joe's $9 million worth of peanut butter pretzels each year, and the grocer, in turn, sold the snacks at a gross markup of roughly 35 percent.\u003c/p>\n\u003cp>\"Maxim is a middle man that doesn't own its own factories,\" Lee explains, \"and ConAgra has bought up most of the peanut butter pretzel manufacturing capability in the United States. And Maxim is saying that this deal prevents them from essentially doing business.\"\u003c/p>\n\u003cp>Trader Joe's, which is privately held, is famously tight-lipped. It does not disclose its suppliers, and it has not commented publicly on the lawsuit nor responded to it in court.\u003c/p>\n\u003cp>Of course, Trader Joe's has the right to use any supplier it wants. And one way the company has traditionally cut costs is by bypassing the middle man and going straight to the manufacturer when it comes to creating its own private-label foods. So, really, it's up to the court to decide whether any contract was indeed breached, and whether the deal between Trader Joe's and ConAgra really does crumble competition in the pretzel marketplace.\u003c/p>\n\u003cp>One of the lawsuit's most surprising revelations? Turns out, the peanut butter pretzel is a marvel of food manufacturing. The technology to make a hard pretzel shell stuffed with peanut butter didn't even exist until the 1980s, Lee says. It's a process called co-extrusion — basically, an outer tube pumps out pretzel dough, while an inner tube pumps out peanut butter filling onto a conveyor belt. The whole thing is then sliced up and baked in a giant 100-foot oven.\u003c/p>\n\u003cp>\"It turns out that getting the mix right and the proportions right was pretty tricky,\" Lee says. \"If there is too much water in the pretzel or the shell is too thin, the things will explode. And imagine having to clean a 100-foot oven full of peanut butter.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Creating the salty-sweet snack was a bit of a technological marvel. And the company that claims to have invented it says Trader Joe's has unfairly cut it out of the pretzel marketplace.","status":"publish","parent":0,"modified":1393000109,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":15,"wordCount":614},"headData":{"title":"Trader Joe's Caught in Sticky Lawsuit Over Peanut Butter Pretzels | KQED","description":"Creating the salty-sweet snack was a bit of a technological marvel. And the company that claims to have invented it says Trader Joe's has unfairly cut it out of the pretzel marketplace.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Trader Joe's Caught in Sticky Lawsuit Over Peanut Butter Pretzels","datePublished":"2014-02-21T16:23:36.000Z","dateModified":"2014-02-21T16:28:29.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"78471 http://blogs.kqed.org/bayareabites/?p=78471","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/02/21/trader-joes-caught-in-sticky-lawsuit-over-peanut-butter-pretzels/","disqusTitle":"Trader Joe's Caught in Sticky Lawsuit Over Peanut Butter Pretzels","nprByline":"Maria Godoy","nprStoryId":"280284547","nprApiLink":"http://api.npr.org/query?id=280284547&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/02/21/280284547/trader-joes-caught-in-sticky-lawsuit-over-peanut-butter-pretzels?ft=3&f=280284547","nprRetrievedStory":"1","nprPubDate":"Fri, 21 Feb 2014 09:34:00 -0500","nprStoryDate":"Fri, 21 Feb 2014 03:37:00 -0500","nprLastModifiedDate":"Fri, 21 Feb 2014 09:34:03 -0500","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/02/20140221_me_trader_joes_caught_in_sticky_lawsuit_over_peanut_butter_pretzels.mp3?orgId=1&topicId=1006&ft=3&f=280284547","nprAudioM3u":"http://api.npr.org/m3u/1280528613-bd7e45.m3u?orgId=1&topicId=1006&ft=3&f=280284547","path":"/bayareabites/78471/trader-joes-caught-in-sticky-lawsuit-over-peanut-butter-pretzels","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/02/20140221_me_trader_joes_caught_in_sticky_lawsuit_over_peanut_butter_pretzels.mp3?orgId=1&topicId=1006&ft=3&f=280284547","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_78472\" class=\"wp-caption aligncenter\" style=\"max-width: 500px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_0038-500x3752-acd39363fab6456be7443da211ff59e106d78fa2.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_0038-500x3752-acd39363fab6456be7443da211ff59e106d78fa2.jpg\" alt=\"The Trader Joe's Peanut Butter Filled Pretzel: The salty-sweet snack that launched a bitter lawsuit. Courtesy of Tine Haupert\" width=\"500\" height=\"375\" class=\"size-full wp-image-78472\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Trader Joe's Peanut Butter Filled Pretzel: The salty-sweet snack that launched a bitter lawsuit. Courtesy of Tine Haupert\u003c/figcaption>\u003c/figure>\n\u003cp>Post by Maria Godoy, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/21/280284547/trader-joes-caught-in-sticky-lawsuit-over-peanut-butter-pretzels\" target=\"_blank\">The Salt at NPR Food\u003c/a> (2/21/2014)\u003c/p>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/21/280284547/trader-joes-caught-in-sticky-lawsuit-over-peanut-butter-pretzels\">Morning Edition\u003c/a> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/02/20140221_me_trader_joes_caught_in_sticky_lawsuit_over_peanut_butter_pretzels.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>Among the many snacks you can find in the aisles of Trader Joe's is an icon of sweet and salty goodness: the peanut butter pretzel. It's a combination so tasty, famed food writer Ruth Reichl once raved, \"You haven't lived until you've tried the two together.\"\u003c/p>\n\u003cp>But the beloved treats aren't just treasures for the palate — they're a pretty lucrative business worth millions of dollars. And now, Trader Joe's is being sued for allegedly cornering the market on the snack.\u003c/p>\n\u003cp>The plaintiff is Maxim Marketing, a Southern California company that claims to have invented the peanut butter pretzel in the early 1980s. And for more than 25 years, Maxim claims, it supplied the grocery chain with the snack, which is sold under the private Trader Joe's label. But Maxim says the retailer switched suppliers to packaged food giant ConAgra Foods, unfairly cutting it out of the business it pioneered. So Maxim is suing both companies, explains journalist Alfred Lee, who \u003ca href=\"http://www.labusinessjournal.com/news/2014/feb/17/pretzel-supplier-alleges-twisted-tale/?page=1&\">wrote about the lawsuit\u003c/a> for the \u003cem>Los Angeles Business Journal.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"They're suing for alleged breach of contract and also alleging the existence of a peanut butter pretzel monopoly,\" Lee tells \u003cem>Morning Edition\u003c/em> host David Greene. \"I realize that sounds kind of funny, but this isn't some bite-sized niche, if you will. It's a market worth tens of millions of dollars.\"\u003c/p>\n\u003cp>Maxim claims it sold Trader Joe's $9 million worth of peanut butter pretzels each year, and the grocer, in turn, sold the snacks at a gross markup of roughly 35 percent.\u003c/p>\n\u003cp>\"Maxim is a middle man that doesn't own its own factories,\" Lee explains, \"and ConAgra has bought up most of the peanut butter pretzel manufacturing capability in the United States. And Maxim is saying that this deal prevents them from essentially doing business.\"\u003c/p>\n\u003cp>Trader Joe's, which is privately held, is famously tight-lipped. It does not disclose its suppliers, and it has not commented publicly on the lawsuit nor responded to it in court.\u003c/p>\n\u003cp>Of course, Trader Joe's has the right to use any supplier it wants. And one way the company has traditionally cut costs is by bypassing the middle man and going straight to the manufacturer when it comes to creating its own private-label foods. So, really, it's up to the court to decide whether any contract was indeed breached, and whether the deal between Trader Joe's and ConAgra really does crumble competition in the pretzel marketplace.\u003c/p>\n\u003cp>One of the lawsuit's most surprising revelations? Turns out, the peanut butter pretzel is a marvel of food manufacturing. The technology to make a hard pretzel shell stuffed with peanut butter didn't even exist until the 1980s, Lee says. It's a process called co-extrusion — basically, an outer tube pumps out pretzel dough, while an inner tube pumps out peanut butter filling onto a conveyor belt. The whole thing is then sliced up and baked in a giant 100-foot oven.\u003c/p>\n\u003cp>\"It turns out that getting the mix right and the proportions right was pretty tricky,\" Lee says. \"If there is too much water in the pretzel or the shell is too thin, the things will explode. And imagine having to clean a 100-foot oven full of peanut butter.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/78471/trader-joes-caught-in-sticky-lawsuit-over-peanut-butter-pretzels","authors":["byline_bayareabites_78471"],"categories":["bayareabites_4084","bayareabites_12555","bayareabites_10916","bayareabites_34"],"tags":["bayareabites_11075","bayareabites_2826","bayareabites_1210","bayareabites_10921","bayareabites_1829"],"featImg":"bayareabites_78472","label":"bayareabites"},"bayareabites_70811":{"type":"posts","id":"bayareabites_70811","meta":{"index":"posts_1591205157","site":"bayareabites","id":"70811","score":null,"sort":[1379806325000]},"guestAuthors":[],"slug":"trader-joes-ex-president-to-turn-expired-food-into-cheap-meals","title":"Trader Joe's Ex-President To Turn Expired Food Into Cheap Meals","publishDate":1379806325,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_70817\" class=\"wp-caption aligncenter\" style=\"max-width: 1120px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/09/supermarket-lg.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/09/supermarket-lg.jpg\" alt=\" Doug Rouch wants to take wholesome food that grocers have to throw away and cook and sell it as low-cost, prepared meals. Photo: Bunnyhero/Flickr \" width=\"1120\" height=\"840\" class=\"size-full wp-image-70817\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Doug Rouch wants to take wholesome food that grocers have to throw away and cook and sell it as low-cost, prepared meals.\u003cbr>Photo: Bunnyhero/Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/09/21/222082247/trader-joes-ex-president-to-turn-expired-food-into-cheap-meals\">Weekend Edition Saturday\u003c/a> [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/wesat/2013/09/20130921_wesat_04.mp3\"] \u003c/p>\n\u003cp>Post by NPR Staff, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/09/21/222082247/trader-joes-ex-president-to-turn-expired-food-into-cheap-meals\">The Salt at NPR Food\u003c/a> (9/21/13)\u003c/p>\n\u003cp>Here's some food for thought: One-third of the world's food goes to waste every year. In the U.S., about 40 percent of our food gets thrown out. It's happening on the farm, at the grocery store and in our own homes.\u003c/p>\n\u003cp>Lately, there's been a lot of talk about what to do about it — from \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/08/23/159601015/willing-to-play-the-dating-game-with-your-food-try-a-grocery-auction\">auctioning off food\u003c/a> that's past its prime to getting restaurants to \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/11/28/165908394/no-simple-recipe-for-weighing-food-waste-at-mario-batalis-lupa\">track their waste\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"http://www.aptacapital.com/team/Partners-DougRauch.html\">Doug Rauch\u003c/a>, the former president of Trader Joe's, is determined to repurpose the perfectly edible produce slightly past its sell-by date that ends up in the trash. (That happens in part because people misinterpret the labels, according to a \u003ca href=\"http://blogs.law.harvard.edu/foodpolicyinitiative/files/2013/09/dating-game-report.pdf\">report \u003c/a> out this week from Harvard and the National Resources Defense Council.) To tackle the problem, Rauch is opening a new market early next year in Dorchester, Mass., that will prepare and repackage the food at deeply discounted prices.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The project is called the Daily Table. Here's what he shared with NPR's Scott Simon, edited for brevity.\u003c/p>\n\u003cp>\u003cstrong>Simon: What gave you the idea?\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>\u003c/strong>Rauch: It's the idea about how to bring affordable nutrition to the underserved in our cities. It basically tries to utilize this 40 percent of this food that is wasted. This is, to a large degree, either excess, overstocked, wholesome food that's thrown out by grocers, etc. ... at the end of the day because of the sell-by dates. Or [it's from] growers that have product that's nutritionally sound, perfectly good, but cosmetically blemished or not quite up for prime time. [So we] bring this food down into a retail environment where it can become affordable nutrition.\u003c/p>\n\u003cp>\u003cstrong>A retail environment is a store ... or a food truck or something like that?\u003c/strong>\u003c/p>\n\u003cp>Yeah, it's kind of a hybrid between a grocery store and a restaurant, if you would, because primarily it's going to take this food in, prep it, cook it [for] what I call speed-scratch cooking. But the idea is to offer this at prices that compete with fast food.\u003c/p>\n\u003cp>\u003cstrong>Since the food is past its sell date, is it safe to eat?\u003c/strong>\u003c/p>\n\u003cp>Absolutely. As a matter of fact, if you have a product that says \"sell by Sept. 1\" or \"Oct. 1\" and, you know, it's Oct. 2, most customers don't realize you can eat that.\u003c/p>\n\u003cp>\u003cstrong>Still, is it a public relations problem to get people to buy stuff that is past due?\u003c/strong>\u003c/p>\n\u003cp>Well, we'll see, won't we? I think that the issue here is really how you talk about it and how you educate.\u003c/p>\n\u003cp>For instance, food banks for years \u003ca href=\"http://www.npr.org/2011/06/25/137375088/food-bank-shortages-lead-to-innovation\">have done this\u003c/a>. I might say, without naming the names, one of the leading, best regarded brands in the large, national, food industry — they basically recover the food within their stores, cook it up and put it out on their hot trays the next day. That's the stuff that we're going to be talking about. We're talking about taking and recovering food. Most of what we offer will be fruits and vegetables that have a use-by date on it that'll be several days out.\u003c/p>\n\u003cp>\u003cstrong>Well, customers nevertheless have to consume the food pretty quickly.\u003c/strong>\u003c/p>\n\u003cp>As you know, when it comes to bread ... we all know if you put it in the refrigerator it could last for weeks [even if it's expired]. Milk lasts for days. It all depends on the temperature of your refrigerator, frankly.\u003c/p>\n\u003cp>Most people don't know that, but you lose several days of shelf, whether it's in code or out of code. Or do you leave the milk out on the counter while your kids are having breakfast? There's all kinds of ways in which, if you handled it properly, you extend the life.\u003c/p>\n\u003cp>\u003cstrong>Is there any concern among, let's say the people who might own a Trader Joe's or some other food store today that, somehow, your places are going to be potentially underpricing them?\u003c/strong>\u003c/p>\n\u003cp>You'd have to ask them. But most of what we'll be selling will be fruits and vegetables, freshly prepared product, stuff that's really not brand-driven. And [we'll be doing it] in areas that, frankly, are underserved. There aren't Trader Joe's in the inner-cities in America, at least to my knowledge.\u003c/p>\n\u003cp>This is about trying to tackle a very large social challenge we have that is going to create a health care tsunami in cost if we don't do something about it. I don't regard Daily Table as the only solution — there are wonderful innovative ideas out there — but I certainly think it is part of and is an innovative approach to trying to find our way to a solution.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>\u003cbr>\nCopyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"In the United States, 40 percent of the food produced annually goes to waste. Doug Rauch, former president of Trader Joe's, wants to do something about it. He's opening a restaurant that will transform produce past its sell date into healthful take-out food.","status":"publish","parent":0,"modified":1379806325,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":24,"wordCount":874},"headData":{"title":"Trader Joe's Ex-President To Turn Expired Food Into Cheap Meals | KQED","description":"In the United States, 40 percent of the food produced annually goes to waste. Doug Rauch, former president of Trader Joe's, wants to do something about it. He's opening a restaurant that will transform produce past its sell date into healthful take-out food.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Trader Joe's Ex-President To Turn Expired Food Into Cheap Meals","datePublished":"2013-09-21T23:32:05.000Z","dateModified":"2013-09-21T23:32:05.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"70811 http://blogs.kqed.org/bayareabites/?p=70811","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/09/21/trader-joes-ex-president-to-turn-expired-food-into-cheap-meals/","disqusTitle":"Trader Joe's Ex-President To Turn Expired Food Into Cheap Meals","nprByline":"NPR Staff","nprStoryId":"222082247","nprApiLink":"http://api.npr.org/query?id=222082247&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2013/09/21/222082247/trader-joes-ex-president-to-turn-expired-food-into-cheap-meals?ft=3&f=222082247","nprRetrievedStory":"1","nprPubDate":"Sat, 21 Sep 2013 11:34:00 -0400","nprStoryDate":"Sat, 21 Sep 2013 08:00:00 -0400","nprLastModifiedDate":"Sat, 21 Sep 2013 11:34:29 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/wesat/2013/09/20130921_wesat_04.mp3?orgId=1&topicId=1053&ft=3&f=222082247","nprAudioM3u":"http://api.npr.org/m3u/1224715908-f15e1d.m3u?orgId=1&topicId=1053&ft=3&f=222082247","path":"/bayareabites/70811/trader-joes-ex-president-to-turn-expired-food-into-cheap-meals","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/wesat/2013/09/20130921_wesat_04.mp3?orgId=1&topicId=1053&ft=3&f=222082247","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_70817\" class=\"wp-caption aligncenter\" style=\"max-width: 1120px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/09/supermarket-lg.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/09/supermarket-lg.jpg\" alt=\" Doug Rouch wants to take wholesome food that grocers have to throw away and cook and sell it as low-cost, prepared meals. Photo: Bunnyhero/Flickr \" width=\"1120\" height=\"840\" class=\"size-full wp-image-70817\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Doug Rouch wants to take wholesome food that grocers have to throw away and cook and sell it as low-cost, prepared meals.\u003cbr>Photo: Bunnyhero/Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/09/21/222082247/trader-joes-ex-president-to-turn-expired-food-into-cheap-meals\">Weekend Edition Saturday\u003c/a> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/wesat/2013/09/20130921_wesat_04.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>Post by NPR Staff, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/09/21/222082247/trader-joes-ex-president-to-turn-expired-food-into-cheap-meals\">The Salt at NPR Food\u003c/a> (9/21/13)\u003c/p>\n\u003cp>Here's some food for thought: One-third of the world's food goes to waste every year. In the U.S., about 40 percent of our food gets thrown out. It's happening on the farm, at the grocery store and in our own homes.\u003c/p>\n\u003cp>Lately, there's been a lot of talk about what to do about it — from \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/08/23/159601015/willing-to-play-the-dating-game-with-your-food-try-a-grocery-auction\">auctioning off food\u003c/a> that's past its prime to getting restaurants to \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/11/28/165908394/no-simple-recipe-for-weighing-food-waste-at-mario-batalis-lupa\">track their waste\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"http://www.aptacapital.com/team/Partners-DougRauch.html\">Doug Rauch\u003c/a>, the former president of Trader Joe's, is determined to repurpose the perfectly edible produce slightly past its sell-by date that ends up in the trash. (That happens in part because people misinterpret the labels, according to a \u003ca href=\"http://blogs.law.harvard.edu/foodpolicyinitiative/files/2013/09/dating-game-report.pdf\">report \u003c/a> out this week from Harvard and the National Resources Defense Council.) To tackle the problem, Rauch is opening a new market early next year in Dorchester, Mass., that will prepare and repackage the food at deeply discounted prices.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The project is called the Daily Table. Here's what he shared with NPR's Scott Simon, edited for brevity.\u003c/p>\n\u003cp>\u003cstrong>Simon: What gave you the idea?\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>\u003c/strong>Rauch: It's the idea about how to bring affordable nutrition to the underserved in our cities. It basically tries to utilize this 40 percent of this food that is wasted. This is, to a large degree, either excess, overstocked, wholesome food that's thrown out by grocers, etc. ... at the end of the day because of the sell-by dates. Or [it's from] growers that have product that's nutritionally sound, perfectly good, but cosmetically blemished or not quite up for prime time. [So we] bring this food down into a retail environment where it can become affordable nutrition.\u003c/p>\n\u003cp>\u003cstrong>A retail environment is a store ... or a food truck or something like that?\u003c/strong>\u003c/p>\n\u003cp>Yeah, it's kind of a hybrid between a grocery store and a restaurant, if you would, because primarily it's going to take this food in, prep it, cook it [for] what I call speed-scratch cooking. But the idea is to offer this at prices that compete with fast food.\u003c/p>\n\u003cp>\u003cstrong>Since the food is past its sell date, is it safe to eat?\u003c/strong>\u003c/p>\n\u003cp>Absolutely. As a matter of fact, if you have a product that says \"sell by Sept. 1\" or \"Oct. 1\" and, you know, it's Oct. 2, most customers don't realize you can eat that.\u003c/p>\n\u003cp>\u003cstrong>Still, is it a public relations problem to get people to buy stuff that is past due?\u003c/strong>\u003c/p>\n\u003cp>Well, we'll see, won't we? I think that the issue here is really how you talk about it and how you educate.\u003c/p>\n\u003cp>For instance, food banks for years \u003ca href=\"http://www.npr.org/2011/06/25/137375088/food-bank-shortages-lead-to-innovation\">have done this\u003c/a>. I might say, without naming the names, one of the leading, best regarded brands in the large, national, food industry — they basically recover the food within their stores, cook it up and put it out on their hot trays the next day. That's the stuff that we're going to be talking about. We're talking about taking and recovering food. Most of what we offer will be fruits and vegetables that have a use-by date on it that'll be several days out.\u003c/p>\n\u003cp>\u003cstrong>Well, customers nevertheless have to consume the food pretty quickly.\u003c/strong>\u003c/p>\n\u003cp>As you know, when it comes to bread ... we all know if you put it in the refrigerator it could last for weeks [even if it's expired]. Milk lasts for days. It all depends on the temperature of your refrigerator, frankly.\u003c/p>\n\u003cp>Most people don't know that, but you lose several days of shelf, whether it's in code or out of code. Or do you leave the milk out on the counter while your kids are having breakfast? There's all kinds of ways in which, if you handled it properly, you extend the life.\u003c/p>\n\u003cp>\u003cstrong>Is there any concern among, let's say the people who might own a Trader Joe's or some other food store today that, somehow, your places are going to be potentially underpricing them?\u003c/strong>\u003c/p>\n\u003cp>You'd have to ask them. But most of what we'll be selling will be fruits and vegetables, freshly prepared product, stuff that's really not brand-driven. And [we'll be doing it] in areas that, frankly, are underserved. There aren't Trader Joe's in the inner-cities in America, at least to my knowledge.\u003c/p>\n\u003cp>This is about trying to tackle a very large social challenge we have that is going to create a health care tsunami in cost if we don't do something about it. I don't regard Daily Table as the only solution — there are wonderful innovative ideas out there — but I certainly think it is part of and is an innovative approach to trying to find our way to a solution.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>\u003cbr>\nCopyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/70811/trader-joes-ex-president-to-turn-expired-food-into-cheap-meals","authors":["byline_bayareabites_70811"],"categories":["bayareabites_1962","bayareabites_3032","bayareabites_4084","bayareabites_1245","bayareabites_10916","bayareabites_2035","bayareabites_34"],"tags":["bayareabites_12434","bayareabites_12435","bayareabites_12433","bayareabites_3707","bayareabites_10921","bayareabites_1829"],"featImg":"bayareabites_70816","label":"bayareabites"},"bayareabites_69256":{"type":"posts","id":"bayareabites_69256","meta":{"index":"posts_1591205157","site":"bayareabites","id":"69256","score":null,"sort":[1377892915000]},"guestAuthors":[],"slug":"bag-it-trader-joes-tells-pirate-grocer-in-canada","title":"Bag It, Trader Joe's Tells 'Pirate' Grocer In Canada","publishDate":1377892915,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_69265\" class=\"wp-caption aligncenter\" style=\"max-width: 1120px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/08/irate_joes.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/08/irate_joes.jpg\" alt=\""I bought the stuff at full retail. I own it," says Michael Hallatt, owner of the _irate Joe's grocery in Vancouver. His store faces a lawsuit from Trader Joe's for infringing on its trademark and possibly confusing customers. Photo:_irate Joe's\" width=\"1120\" height=\"628\" class=\"size-full wp-image-69265\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">\"I bought the stuff at full retail. I own it,\" says Michael Hallatt, owner of the _irate Joe's grocery in Vancouver. His store faces a lawsuit from Trader Joe's for infringing on its trademark and possibly confusing customers. Photo:_irate Joe's\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/14562108/bill-chappell\">Bill Chappell\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2013/08/30/217210915/bag-it-trader-joes-tells-pirate-grocer-in-canada\">The Two-Way at NPR Food\u003c/a> (8/30/13)\u003c/p>\n\u003cp>For the past year and a half, Mike Hallatt has been driving across the U.S.-Canada border and back, bringing loads of groceries back to Vancouver. There's no food shortage in Canada — but there's an absolute lack of Trader Joe's grocery stores, and that created an opening for an entrepreneur who doesn't mind making a long drive.\u003c/p>\n\u003cp>Originally called \u003ca href=\"http://www.piratejoes.ca/news/\">Pirate Joe's\u003c/a>, Hallatt's store serves a niche market: Canadians who wish Trader Joe's was in their country and who will pay a bit extra for triple ginger snaps and fanciful trail mixes.\u003c/p>\n\u003cp>Trader Joe's is not pleased. It \u003ca href=\"http://static.squarespace.com/static/51fc7d3ce4b05ae014fc86b2/t/51fca283e4b018cc0054fdb3/1375511171418/trader_joes_complaint.pdf\">filed a lawsuit\u003c/a> this summer, complaining that Pirate Joe's harms the grocer's brand by selling its products outside its control and confusing customers. In response, Hallatt changed the store's name to _irate Joe's.\u003c/p>\n\u003cp>\"I bought the stuff at full retail. I own it,\" Hallatt says. \"I get to do with it whatever I want to, including reselling it to Canadians. My right to do this is unassailable.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>And, he says, \"There is no confusion in the marketplace. Pirate Joe's, now _irate Joe's, is blatant and unambiguous.\"\u003c/p>\n\u003cp>But Hallatt adds that he doesn't see the big chain, which is owned by the same German family that \u003ca href=\"http://freakonomics.com/2009/02/19/do-you-know-who-owns-trader-joes/\">owns the Aldi supermarkets\u003c/a>, as an enemy. And he says the company is damaging its own brand by pursuing him in court. Hallatt has spoken to numerous news outlets about the case, including NPR member stations in \u003ca href=\"http://www.piratejoes.ca/news/2013/8/27/kpcc-so-cal-public-radio-interview\">Southern California\u003c/a> and \u003ca href=\"http://nhpr.org/post/pirate-joe-why-trader-joes-wants-shut-him-down\">New Hampshire\u003c/a>.\u003c/p>\n\u003cp>\"I would prefer Trader Joe's accept my long-standing offer to follow guidance on how they would like me to operate,\" Hallatt says in an email.\u003c/p>\n\u003cp>As for reselling Trader Joe's products, he says he's far from alone.\u003c/p>\n\u003cp>\"I discovered there are many people running resale businesses on eBay and Amazon,\" Hallatt says. \"The amount online resellers manage to mark up the prices is the stuff of legend among TJ's employees.\"\u003c/p>\n\u003cp>More intriguingly, he adds, \"There are three grocery stores reselling Trader Joe's products in the U.S. that I know of.\"\u003c/p>\n\u003cp>The Vancouver store's motto carved into its threshold reads, \"Better than nothing\" — with a trademark symbol identifying it as a protected slogan. It seems that the Canadians who crave Trader Joe's treats would agree.\u003c/p>\n\u003cp>As Hallatt says, \"Business is brisk!\"\u003c/p>\n\u003cp>The unique business model led us to get in touch with Hallatt. Below is a lightly edited version of his answers to our questions. Trader Joe's has not been speaking publicly about the active lawsuit.\u003c/p>\n\u003cp>\u003cstrong>NPR: Will there be a hearing on Trader Joe's lawsuit soon?\u003c/strong>\u003c/p>\n\u003cp>Hallatt: \"We filed a motion to dismiss a few weeks ago, they responded [last] Monday and \u003ca href=\"http://static.squarespace.com/static/51fc7d3ce4b05ae014fc86b2/t/5217fe8ae4b07c5692c3146c/1377304202570/Reply%20IFSO%20Motion%20to%20Dismiss.pdf\">we [responded]\u003c/a> to that. The court will take a look at it soon I hope. Parallel to that we are in the early stages of discovery ahead of a jury trial to resolve their complaint — if it comes to that.\"\u003c/p>\n\u003cp>\u003cstrong>I assume people get really attached to some products. What are your biggest sellers?\u003c/strong>\u003c/p>\n\u003cp>\"We have people come in and say things like, \"My babies,\" as they pull items off the shelf. I'm amazed how many specific and emphatic requests we have received in the past year and a half. There are at least a few people attached to every product we carry, and if I don't have it sitting on the shelf I hear about it.\u003c/p>\n\u003cp>\"I'm reluctant to open on a day we are out of stock on Ridge Cut Salt & Pepper Potato Chips, for example.\u003c/p>\n\u003cp>\"Once a week we get a call from a guy who asks only, 'Is it safe?' This is code for Low Calorie Lemonade. There are maybe 25 people in Vancouver who know about that stuff. It's fantastic.\"\u003c/p>\n\u003cp>\u003cstrong>Have you been told to leave Trader Joe's stores?\u003c/strong>\u003c/p>\n\u003cp>\"Not formally from corporate. When the first squeeze came around the time of the cease and desist letter last year, it was the manager of the Bellingham [Wash.] store who apologetically asked me not to shop there anymore.\u003c/p>\n\u003cp>\"I'm still OK if I'm shopping for myself or my family, although my cart gets looked over.\u003c/p>\n\u003cp>\"I tell people who are 'helping' me shop not to clear out shelves but to shop like a typical shopper in there, stocking up. Get one or two of a set of items, bag them yourself and get out of there.\"\u003c/p>\n\u003cp>\u003cstrong>Do you have to portion supplies out to several vehicles?\u003c/strong>\u003c/p>\n\u003cp>\"For too long it was just my Honda Element. The record was 98 bags of groceries. A few were on my lap. I've since up/downgraded to a '93 E-250 extended van. [It has a] straight six, so I need earplugs over 50 mph. Ninety-eight bags barely dents capacity.\u003c/p>\n\u003cp>\"We call our product acquisition program 'Plan C' and we have a sign in the store that reads, 'Don't ask because we can't tell you.' \"\u003c/p>\n\u003cp>\u003cstrong>What are the export laws for bringing groceries over the border?\u003c/strong>\u003c/p>\n\u003cp>\"Pretty much anything I can buy in the U.S., I can legally import into Canada. There are permits required for meat, seafood and dairy. We stick to vegetarian packaged nonperishable items.\u003c/p>\n\u003cp>\"Packaging compliance is also required and we are working closely with the Canadian Food Inspection Agency to ensure we are fully compliant.\"\u003c/p>\n\u003cp>\u003cstrong>Do you have any plans to expand?\u003c/strong>\u003c/p>\n\u003cp>\"_irate Joe's is a unique response to the market Trader Joe's created in Vancouver when it opened a store just over the border in Bellingham. I feel they should either open a store up here or leave the free market to sort itself out. Requiring a 160-mile round trip across an international border to get their products is anything but neighborly.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"Faced with a lack of Trader Joe's stores, Canadian shoppers turned to Pirate Joe's, a grocery stocked with products bought across the border. In response, the big chain filed a lawsuit. Shop owner Mike Hallatt says he would happily shut down — if Trader Joe's went north.","status":"publish","parent":0,"modified":1377892992,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":35,"wordCount":1041},"headData":{"title":"Bag It, Trader Joe's Tells 'Pirate' Grocer In Canada | KQED","description":"Faced with a lack of Trader Joe's stores, Canadian shoppers turned to Pirate Joe's, a grocery stocked with products bought across the border. In response, the big chain filed a lawsuit. Shop owner Mike Hallatt says he would happily shut down — if Trader Joe's went north.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Bag It, Trader Joe's Tells 'Pirate' Grocer In Canada","datePublished":"2013-08-30T20:01:55.000Z","dateModified":"2013-08-30T20:03:12.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"69256 http://blogs.kqed.org/bayareabites/?p=69256","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/08/30/bag-it-trader-joes-tells-pirate-grocer-in-canada/","disqusTitle":"Bag It, Trader Joe's Tells 'Pirate' Grocer In Canada","nprByline":"Bill Chappell","nprStoryId":"217210915","nprApiLink":"http://api.npr.org/query?id=217210915&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thetwo-way/2013/08/30/217210915/bag-it-trader-joes-tells-pirate-grocer-in-canada?ft=3&f=217210915","nprRetrievedStory":"1","nprPubDate":"Fri, 30 Aug 2013 15:24:00 -0400","nprStoryDate":"Fri, 30 Aug 2013 12:54:00 -0400","nprLastModifiedDate":"Fri, 30 Aug 2013 15:24:46 -0400","path":"/bayareabites/69256/bag-it-trader-joes-tells-pirate-grocer-in-canada","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_69265\" class=\"wp-caption aligncenter\" style=\"max-width: 1120px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/08/irate_joes.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/08/irate_joes.jpg\" alt=\""I bought the stuff at full retail. I own it," says Michael Hallatt, owner of the _irate Joe's grocery in Vancouver. His store faces a lawsuit from Trader Joe's for infringing on its trademark and possibly confusing customers. Photo:_irate Joe's\" width=\"1120\" height=\"628\" class=\"size-full wp-image-69265\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">\"I bought the stuff at full retail. I own it,\" says Michael Hallatt, owner of the _irate Joe's grocery in Vancouver. His store faces a lawsuit from Trader Joe's for infringing on its trademark and possibly confusing customers. Photo:_irate Joe's\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/14562108/bill-chappell\">Bill Chappell\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2013/08/30/217210915/bag-it-trader-joes-tells-pirate-grocer-in-canada\">The Two-Way at NPR Food\u003c/a> (8/30/13)\u003c/p>\n\u003cp>For the past year and a half, Mike Hallatt has been driving across the U.S.-Canada border and back, bringing loads of groceries back to Vancouver. There's no food shortage in Canada — but there's an absolute lack of Trader Joe's grocery stores, and that created an opening for an entrepreneur who doesn't mind making a long drive.\u003c/p>\n\u003cp>Originally called \u003ca href=\"http://www.piratejoes.ca/news/\">Pirate Joe's\u003c/a>, Hallatt's store serves a niche market: Canadians who wish Trader Joe's was in their country and who will pay a bit extra for triple ginger snaps and fanciful trail mixes.\u003c/p>\n\u003cp>Trader Joe's is not pleased. It \u003ca href=\"http://static.squarespace.com/static/51fc7d3ce4b05ae014fc86b2/t/51fca283e4b018cc0054fdb3/1375511171418/trader_joes_complaint.pdf\">filed a lawsuit\u003c/a> this summer, complaining that Pirate Joe's harms the grocer's brand by selling its products outside its control and confusing customers. In response, Hallatt changed the store's name to _irate Joe's.\u003c/p>\n\u003cp>\"I bought the stuff at full retail. I own it,\" Hallatt says. \"I get to do with it whatever I want to, including reselling it to Canadians. My right to do this is unassailable.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>And, he says, \"There is no confusion in the marketplace. Pirate Joe's, now _irate Joe's, is blatant and unambiguous.\"\u003c/p>\n\u003cp>But Hallatt adds that he doesn't see the big chain, which is owned by the same German family that \u003ca href=\"http://freakonomics.com/2009/02/19/do-you-know-who-owns-trader-joes/\">owns the Aldi supermarkets\u003c/a>, as an enemy. And he says the company is damaging its own brand by pursuing him in court. Hallatt has spoken to numerous news outlets about the case, including NPR member stations in \u003ca href=\"http://www.piratejoes.ca/news/2013/8/27/kpcc-so-cal-public-radio-interview\">Southern California\u003c/a> and \u003ca href=\"http://nhpr.org/post/pirate-joe-why-trader-joes-wants-shut-him-down\">New Hampshire\u003c/a>.\u003c/p>\n\u003cp>\"I would prefer Trader Joe's accept my long-standing offer to follow guidance on how they would like me to operate,\" Hallatt says in an email.\u003c/p>\n\u003cp>As for reselling Trader Joe's products, he says he's far from alone.\u003c/p>\n\u003cp>\"I discovered there are many people running resale businesses on eBay and Amazon,\" Hallatt says. \"The amount online resellers manage to mark up the prices is the stuff of legend among TJ's employees.\"\u003c/p>\n\u003cp>More intriguingly, he adds, \"There are three grocery stores reselling Trader Joe's products in the U.S. that I know of.\"\u003c/p>\n\u003cp>The Vancouver store's motto carved into its threshold reads, \"Better than nothing\" — with a trademark symbol identifying it as a protected slogan. It seems that the Canadians who crave Trader Joe's treats would agree.\u003c/p>\n\u003cp>As Hallatt says, \"Business is brisk!\"\u003c/p>\n\u003cp>The unique business model led us to get in touch with Hallatt. Below is a lightly edited version of his answers to our questions. Trader Joe's has not been speaking publicly about the active lawsuit.\u003c/p>\n\u003cp>\u003cstrong>NPR: Will there be a hearing on Trader Joe's lawsuit soon?\u003c/strong>\u003c/p>\n\u003cp>Hallatt: \"We filed a motion to dismiss a few weeks ago, they responded [last] Monday and \u003ca href=\"http://static.squarespace.com/static/51fc7d3ce4b05ae014fc86b2/t/5217fe8ae4b07c5692c3146c/1377304202570/Reply%20IFSO%20Motion%20to%20Dismiss.pdf\">we [responded]\u003c/a> to that. The court will take a look at it soon I hope. Parallel to that we are in the early stages of discovery ahead of a jury trial to resolve their complaint — if it comes to that.\"\u003c/p>\n\u003cp>\u003cstrong>I assume people get really attached to some products. What are your biggest sellers?\u003c/strong>\u003c/p>\n\u003cp>\"We have people come in and say things like, \"My babies,\" as they pull items off the shelf. I'm amazed how many specific and emphatic requests we have received in the past year and a half. There are at least a few people attached to every product we carry, and if I don't have it sitting on the shelf I hear about it.\u003c/p>\n\u003cp>\"I'm reluctant to open on a day we are out of stock on Ridge Cut Salt & Pepper Potato Chips, for example.\u003c/p>\n\u003cp>\"Once a week we get a call from a guy who asks only, 'Is it safe?' This is code for Low Calorie Lemonade. There are maybe 25 people in Vancouver who know about that stuff. It's fantastic.\"\u003c/p>\n\u003cp>\u003cstrong>Have you been told to leave Trader Joe's stores?\u003c/strong>\u003c/p>\n\u003cp>\"Not formally from corporate. When the first squeeze came around the time of the cease and desist letter last year, it was the manager of the Bellingham [Wash.] store who apologetically asked me not to shop there anymore.\u003c/p>\n\u003cp>\"I'm still OK if I'm shopping for myself or my family, although my cart gets looked over.\u003c/p>\n\u003cp>\"I tell people who are 'helping' me shop not to clear out shelves but to shop like a typical shopper in there, stocking up. Get one or two of a set of items, bag them yourself and get out of there.\"\u003c/p>\n\u003cp>\u003cstrong>Do you have to portion supplies out to several vehicles?\u003c/strong>\u003c/p>\n\u003cp>\"For too long it was just my Honda Element. The record was 98 bags of groceries. A few were on my lap. I've since up/downgraded to a '93 E-250 extended van. [It has a] straight six, so I need earplugs over 50 mph. Ninety-eight bags barely dents capacity.\u003c/p>\n\u003cp>\"We call our product acquisition program 'Plan C' and we have a sign in the store that reads, 'Don't ask because we can't tell you.' \"\u003c/p>\n\u003cp>\u003cstrong>What are the export laws for bringing groceries over the border?\u003c/strong>\u003c/p>\n\u003cp>\"Pretty much anything I can buy in the U.S., I can legally import into Canada. There are permits required for meat, seafood and dairy. We stick to vegetarian packaged nonperishable items.\u003c/p>\n\u003cp>\"Packaging compliance is also required and we are working closely with the Canadian Food Inspection Agency to ensure we are fully compliant.\"\u003c/p>\n\u003cp>\u003cstrong>Do you have any plans to expand?\u003c/strong>\u003c/p>\n\u003cp>\"_irate Joe's is a unique response to the market Trader Joe's created in Vancouver when it opened a store just over the border in Bellingham. I feel they should either open a store up here or leave the free market to sort itself out. Requiring a 160-mile round trip across an international border to get their products is anything but neighborly.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/69256/bag-it-trader-joes-tells-pirate-grocer-in-canada","authors":["byline_bayareabites_69256"],"categories":["bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_590","bayareabites_12295","bayareabites_12294","bayareabites_10921","bayareabites_11465","bayareabites_1829"],"featImg":"bayareabites_69264","label":"bayareabites"},"bayareabites_55056":{"type":"posts","id":"bayareabites_55056","meta":{"index":"posts_1591205157","site":"bayareabites","id":"55056","score":null,"sort":[1358988358000]},"guestAuthors":[],"slug":"fla-tomato-growers-say-mexico-trade-deal-is-rotten","title":"Fla. Tomato Growers Say Mexico Trade Deal Is Rotten","publishDate":1358988358,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>Listen to Morning Edition on NPR: \u003ca href=\"http://www.npr.org/2013/01/23/170038401/fla-tomato-growers-push-to-end-price-agreement\">Fla. Tomato Growers Say Mexico Trade Deal Is Rotten\u003c/a>\u003cbr>\n [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/me/2013/01/20130123_me_06.mp3\"] \u003c/p>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/4628641/ted-robbins\">Ted Robbins\u003c/a>, NPR Business News (1/23/13)\u003c/p>\n\u003cp>Half of all tomatoes eaten in the U.S. come from Mexico, and tomato growers in Florida aren't happy about that. In fact, they're willing to risk a trade war to reverse the trend.\u003c/p>\n\u003cp>At JC Distributing In Nogales, Ariz., one misstep and you're likely to get knocked over by a pallet full of produce. Forklifts crisscross each other carrying peppers, squash and especially tomatoes from trucks backed into the warehouse loading dock.\u003c/p>\n\u003cfigure id=\"attachment_55067\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/tomatoes.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/tomatoes-300x224.jpg\" alt=\"Boxes of tomatoes are for sale in an open air market in Immokalee, Fla. Photo: J. Pat \" width=\"300\" height=\"224\" class=\"size-medium wp-image-55067\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Boxes of tomatoes are for sale in an open air market in Immokalee, Fla. Photo: J. Pat Carter/AP\u003c/figcaption>\u003c/figure>\n\u003cp>\"This is a Mexican truck being unloaded,\" says JC President Jaime Chamberlain. \"He's just waiting for his paperwork to get back.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>JC is one of a number of produce distributors just north of the Mexican border. Chamberlain says his company alone handles more than 87 million pounds of tomatoes each year — tomatoes sold in stores across the country.\u003c/p>\n\u003cp>\"This is a box of grape tomatoes, and this is from a grower of ours in Jalisco,\" Chamberlain says.\u003c/p>\n\u003cp>For 16 years, the Mexican growers have agreed not to sell tomatoes below what's called a reference price. That was supposed to protect Florida tomato growers from cheap Mexican tomatoes.\u003c/p>\n\u003cp>But Florida sales have dropped in half anyway, to as little as $250 million a year, while Mexican sales have tripled to more than $1.8 billion.\u003c/p>\n\u003cp>Reggie Brown, who heads the Florida Tomato Exchange, says Mexican growers have been dumping tomatoes — selling them for less than it costs to produce them.\u003c/p>\n\u003cp>\"The Mexican industry has for significant periods dumped product into the U.S. market during the 16 years of the agreement,\" Brown says.\u003c/p>\n\u003cp>So Florida growers are pushing the Obama administration to end the price agreement.\u003c/p>\n\u003cp>\"What would happen if the suspension agreement went away is free trade would truly exist between Mexico and the U.S. in the tomato industry,\" Brown says.\u003c/p>\n\u003cp>Lance Jungmeyer, who heads the Fresh Produce Association of the Americas, which represents the Mexican tomato industry, says Mexico is not dumping tomatoes.\u003c/p>\n\u003cp>\"It would be impossible to sustain hundreds perhaps thousands of Mexican tomato companies for years on end selling below their cost. They wouldn't be able to do that,\" Jungmeyer says.\u003c/p>\n\u003cp>If the tomato agreement goes away, though, Florida would be free to file an anti-dumping case against Mexico. If that happens, the Commerce Department can impose punitive tariffs on Mexican tomatoes — making them much more expensive and giving Florida an edge.\u003c/p>\n\u003cp>Mexico could then put heavy tariffs on billions of dollars in products the U.S. sells there: pork, beef and corn. It would be a trade war.\u003c/p>\n\u003cp>Jungmeyer says what's really going on is that consumers just plain prefer Mexican tomatoes — tomatoes ripened on the vine instead of with ethylene gas, which he says Florida growers use.\u003c/p>\n\u003cp>\"If your choice is a tomato that doesn't really taste like a tomato or a tomato that tastes like a tomato, you want the tomato that tastes like a tomato,\" Jungmeyer says.\u003c/p>\n\u003cp>Gary Hufbauer, a senior fellow with the Peterson Institute for International Economics, a Washington, D.C., think tank that supports international free trade, agrees. He says the Mexican tomato industry has innovated, and Florida growers are hanging on.\u003c/p>\n\u003cp>But Florida voters are important, and no administration wants to be seen as responsible for losing jobs there. Even if, as Hufbauer says, Florida's future isn't in tomatoes, it's a symbolic industry.\u003c/p>\n\u003cp>\"The mental image of the little house on the prairie has most of us captivated in Florida; the little house on the prairie is a tomato grower, a sugar grower or an orange grower — a small part of the economy, but a big part of the popular imagination,\" Hufbauer says.\u003c/p>\n\u003cp>Ending the tomato agreement would cost jobs in Mexico and the U.S., says distributor Jaime Chamberlain.\u003c/p>\n\u003cp>\"Your packaging, your marketing, your advertising, your transportation is tremendous. I don't know what would happen to all these trucks on the American roads if you were to eliminate a specific commodity out of the Mexican agricultural deal,\" Chamberlain says.\u003c/p>\n\u003cp>Negotiations are continuing, but last fall, the Commerce Department indicated it was siding with Florida. A number of big produce buyers, including Wal-Mart, are siding with Mexico. The trade agreement is set to expire at the end of this month.\u003c/p>\n\u003cp>What's at stake are higher prices and fewer tomato choices. Of course, you could grow your own.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"For 16 years, Mexican growers have agreed not to sell tomatoes below what's called a reference price, meant to protect Florida growers from cheap Mexican tomatoes. But half of all tomatoes eaten in the U.S. come from Mexico, and Mexican growers say it's because their tomatoes taste better.","status":"publish","parent":0,"modified":1358988569,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":29,"wordCount":796},"headData":{"title":"Fla. Tomato Growers Say Mexico Trade Deal Is Rotten | KQED","description":"For 16 years, Mexican growers have agreed not to sell tomatoes below what's called a reference price, meant to protect Florida growers from cheap Mexican tomatoes. But half of all tomatoes eaten in the U.S. come from Mexico, and Mexican growers say it's because their tomatoes taste better.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Fla. Tomato Growers Say Mexico Trade Deal Is Rotten","datePublished":"2013-01-24T00:45:58.000Z","dateModified":"2013-01-24T00:49:29.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"55056 http://blogs.kqed.org/bayareabites/?p=55056","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/01/23/fla-tomato-growers-say-mexico-trade-deal-is-rotten/","disqusTitle":"Fla. Tomato Growers Say Mexico Trade Deal Is Rotten","nprByline":"Ted Robbins","nprStoryId":"170038401","nprApiLink":"http://api.npr.org/query?id=170038401&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/2013/01/23/170038401/fla-tomato-growers-push-to-end-price-agreement?ft=3&f=170038401","nprRetrievedStory":"1","nprPubDate":"Wed, 23 Jan 2013 11:01:00 -0500","nprStoryDate":"Wed, 23 Jan 2013 04:00:00 -0500","nprLastModifiedDate":"Wed, 23 Jan 2013 11:57:19 -0500","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/me/2013/01/20130123_me_06.mp3?orgId=1&topicId=1006&ft=3&f=170038401","nprAudioM3u":"http://api.npr.org/m3u/1170044465-7b8124.m3u?orgId=1&topicId=1006&ft=3&f=170038401","path":"/bayareabites/55056/fla-tomato-growers-say-mexico-trade-deal-is-rotten","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/me/2013/01/20130123_me_06.mp3?orgId=1&topicId=1006&ft=3&f=170038401","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Listen to Morning Edition on NPR: \u003ca href=\"http://www.npr.org/2013/01/23/170038401/fla-tomato-growers-push-to-end-price-agreement\">Fla. Tomato Growers Say Mexico Trade Deal Is Rotten\u003c/a>\u003cbr>\n \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/me/2013/01/20130123_me_06.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/4628641/ted-robbins\">Ted Robbins\u003c/a>, NPR Business News (1/23/13)\u003c/p>\n\u003cp>Half of all tomatoes eaten in the U.S. come from Mexico, and tomato growers in Florida aren't happy about that. In fact, they're willing to risk a trade war to reverse the trend.\u003c/p>\n\u003cp>At JC Distributing In Nogales, Ariz., one misstep and you're likely to get knocked over by a pallet full of produce. Forklifts crisscross each other carrying peppers, squash and especially tomatoes from trucks backed into the warehouse loading dock.\u003c/p>\n\u003cfigure id=\"attachment_55067\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/tomatoes.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/tomatoes-300x224.jpg\" alt=\"Boxes of tomatoes are for sale in an open air market in Immokalee, Fla. Photo: J. Pat \" width=\"300\" height=\"224\" class=\"size-medium wp-image-55067\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Boxes of tomatoes are for sale in an open air market in Immokalee, Fla. Photo: J. Pat Carter/AP\u003c/figcaption>\u003c/figure>\n\u003cp>\"This is a Mexican truck being unloaded,\" says JC President Jaime Chamberlain. \"He's just waiting for his paperwork to get back.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>JC is one of a number of produce distributors just north of the Mexican border. Chamberlain says his company alone handles more than 87 million pounds of tomatoes each year — tomatoes sold in stores across the country.\u003c/p>\n\u003cp>\"This is a box of grape tomatoes, and this is from a grower of ours in Jalisco,\" Chamberlain says.\u003c/p>\n\u003cp>For 16 years, the Mexican growers have agreed not to sell tomatoes below what's called a reference price. That was supposed to protect Florida tomato growers from cheap Mexican tomatoes.\u003c/p>\n\u003cp>But Florida sales have dropped in half anyway, to as little as $250 million a year, while Mexican sales have tripled to more than $1.8 billion.\u003c/p>\n\u003cp>Reggie Brown, who heads the Florida Tomato Exchange, says Mexican growers have been dumping tomatoes — selling them for less than it costs to produce them.\u003c/p>\n\u003cp>\"The Mexican industry has for significant periods dumped product into the U.S. market during the 16 years of the agreement,\" Brown says.\u003c/p>\n\u003cp>So Florida growers are pushing the Obama administration to end the price agreement.\u003c/p>\n\u003cp>\"What would happen if the suspension agreement went away is free trade would truly exist between Mexico and the U.S. in the tomato industry,\" Brown says.\u003c/p>\n\u003cp>Lance Jungmeyer, who heads the Fresh Produce Association of the Americas, which represents the Mexican tomato industry, says Mexico is not dumping tomatoes.\u003c/p>\n\u003cp>\"It would be impossible to sustain hundreds perhaps thousands of Mexican tomato companies for years on end selling below their cost. They wouldn't be able to do that,\" Jungmeyer says.\u003c/p>\n\u003cp>If the tomato agreement goes away, though, Florida would be free to file an anti-dumping case against Mexico. If that happens, the Commerce Department can impose punitive tariffs on Mexican tomatoes — making them much more expensive and giving Florida an edge.\u003c/p>\n\u003cp>Mexico could then put heavy tariffs on billions of dollars in products the U.S. sells there: pork, beef and corn. It would be a trade war.\u003c/p>\n\u003cp>Jungmeyer says what's really going on is that consumers just plain prefer Mexican tomatoes — tomatoes ripened on the vine instead of with ethylene gas, which he says Florida growers use.\u003c/p>\n\u003cp>\"If your choice is a tomato that doesn't really taste like a tomato or a tomato that tastes like a tomato, you want the tomato that tastes like a tomato,\" Jungmeyer says.\u003c/p>\n\u003cp>Gary Hufbauer, a senior fellow with the Peterson Institute for International Economics, a Washington, D.C., think tank that supports international free trade, agrees. He says the Mexican tomato industry has innovated, and Florida growers are hanging on.\u003c/p>\n\u003cp>But Florida voters are important, and no administration wants to be seen as responsible for losing jobs there. Even if, as Hufbauer says, Florida's future isn't in tomatoes, it's a symbolic industry.\u003c/p>\n\u003cp>\"The mental image of the little house on the prairie has most of us captivated in Florida; the little house on the prairie is a tomato grower, a sugar grower or an orange grower — a small part of the economy, but a big part of the popular imagination,\" Hufbauer says.\u003c/p>\n\u003cp>Ending the tomato agreement would cost jobs in Mexico and the U.S., says distributor Jaime Chamberlain.\u003c/p>\n\u003cp>\"Your packaging, your marketing, your advertising, your transportation is tremendous. I don't know what would happen to all these trucks on the American roads if you were to eliminate a specific commodity out of the Mexican agricultural deal,\" Chamberlain says.\u003c/p>\n\u003cp>Negotiations are continuing, but last fall, the Commerce Department indicated it was siding with Florida. A number of big produce buyers, including Wal-Mart, are siding with Mexico. The trade agreement is set to expire at the end of this month.\u003c/p>\n\u003cp>What's at stake are higher prices and fewer tomato choices. Of course, you could grow your own.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/55056/fla-tomato-growers-say-mexico-trade-deal-is-rotten","authors":["byline_bayareabites_55056"],"categories":["bayareabites_1874","bayareabites_10916","bayareabites_2035","bayareabites_34"],"tags":["bayareabites_9882","bayareabites_73","bayareabites_2561","bayareabites_10921","bayareabites_11084","bayareabites_453","bayareabites_1829"],"featImg":"bayareabites_55057","label":"bayareabites"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. 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Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. 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