USDA Unveils Prototypes For GMO Food Labels, And They're ... Confusing
Will Fish Get a Humanely Harvested Label? These Brothers Bet $40 Million on It
Senators Reach Deal On National GMO Labeling Bill
How Little Vermont Got Big Food Companies To Label GMOs
Bill Blocking GMO Labels Stalls In Senate, But Battle Is Far From Over
Decoding Animal Welfare Labels
Big Food is Spending Millions to Lobby for Less Transparency
'GMO-Free' Is A Boon For Companies Chasing 'Health Halo' Profits
'Natural' Food Sounds Good But Doesn't Mean Much
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Learn more at \u003ca href=\"http://www.cuesa.org/\">cuesa.org\u003c/a>.","avatar":"https://secure.gravatar.com/avatar/323b5bab8e802e76af5b72a66b7c6987?s=600&d=blank&r=g","twitter":"cuesa","facebook":"CUESA","instagram":null,"linkedin":null,"sites":[{"site":"arts","roles":["author"]},{"site":"bayareabites","roles":["contributor"]},{"site":"food","roles":["contributor"]}],"headData":{"title":"CUESA | KQED","description":null,"ogImgSrc":"https://secure.gravatar.com/avatar/323b5bab8e802e76af5b72a66b7c6987?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/323b5bab8e802e76af5b72a66b7c6987?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/cuesa"}},"breakingNewsReducer":{},"campaignFinanceReducer":{},"firebase":{"requesting":{},"requested":{},"timestamps":{},"data":{},"ordered":{},"auth":{"isLoaded":false,"isEmpty":true},"authError":null,"profile":{"isLoaded":false,"isEmpty":true},"listeners":{"byId":{},"allIds":[]},"isInitializing":false,"errors":[]},"navBarReducer":{"navBarId":"arts","fullView":true,"showPlayer":false},"navMenuReducer":{"menus":[{"key":"menu1","items":[{"name":"News","link":"/","type":"title"},{"name":"Politics","link":"/politics"},{"name":"Science","link":"/science"},{"name":"Education","link":"/educationnews"},{"name":"Housing","link":"/housing"},{"name":"Immigration","link":"/immigration"},{"name":"Criminal Justice","link":"/criminaljustice"},{"name":"Silicon Valley","link":"/siliconvalley"},{"name":"Forum","link":"/forum"},{"name":"The California Report","link":"/californiareport"}]},{"key":"menu2","items":[{"name":"Arts & Culture","link":"/arts","type":"title"},{"name":"Critics’ Picks","link":"/thedolist"},{"name":"Cultural Commentary","link":"/artscommentary"},{"name":"Food & Drink","link":"/food"},{"name":"Bay Area Hip-Hop","link":"/bayareahiphop"},{"name":"Rebel Girls","link":"/rebelgirls"},{"name":"Arts Video","link":"/artsvideos"}]},{"key":"menu3","items":[{"name":"Podcasts","link":"/podcasts","type":"title"},{"name":"Bay Curious","link":"/podcasts/baycurious"},{"name":"Rightnowish","link":"/podcasts/rightnowish"},{"name":"The Bay","link":"/podcasts/thebay"},{"name":"On Our Watch","link":"/podcasts/onourwatch"},{"name":"Mindshift","link":"/podcasts/mindshift"},{"name":"Consider This","link":"/podcasts/considerthis"},{"name":"Political Breakdown","link":"/podcasts/politicalbreakdown"}]},{"key":"menu4","items":[{"name":"Live Radio","link":"/radio","type":"title"},{"name":"TV","link":"/tv","type":"title"},{"name":"Events","link":"/events","type":"title"},{"name":"For Educators","link":"/education","type":"title"},{"name":"Support KQED","link":"/support","type":"title"},{"name":"About","link":"/about","type":"title"},{"name":"Help Center","link":"https://kqed-helpcenter.kqed.org/s","type":"title"}]}]},"pagesReducer":{},"postsReducer":{"stream_live":{"type":"live","id":"stream_live","audioUrl":"https://streams.kqed.org/kqedradio","title":"Live Stream","excerpt":"Live Stream information currently unavailable.","link":"/radio","featImg":"","label":{"name":"KQED Live","link":"/"}},"stream_kqedNewscast":{"type":"posts","id":"stream_kqedNewscast","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/newscast.mp3?_=1","title":"KQED Newscast","featImg":"","label":{"name":"88.5 FM","link":"/"}},"bayareabites_128290":{"type":"posts","id":"bayareabites_128290","meta":{"index":"posts_1591205157","site":"bayareabites","id":"128290","score":null,"sort":[1526772307000]},"guestAuthors":[],"slug":"usda-unveils-prototypes-for-gmo-food-labels-and-theyre-confusing","title":"USDA Unveils Prototypes For GMO Food Labels, And They're ... Confusing","publishDate":1526772307,"format":"audio","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>Foods that contains genetically modified ingredients will soon have a special label.\u003c/p>\n\u003cp>We recently got the first glimpse of what that label might look like, when the U.S. Department of Agriculture \u003ca href=\"https://www.federalregister.gov/documents/2018/05/04/2018-09389/national-bioengineered-food-disclosure-standard\">released its proposed guidelines\u003c/a>.\u003c/p>\n\u003cp>https://ondemand.npr.org/anon.npr-mp3/npr/wesat/2018/05/20180519_wesat_usda_unveils_prototypes_for_gmo_food_labels_and_theyre_confusing.mp3\u003c/p>\n\u003cp>This is the product of a decades-long fight between anti-GMO campaigners and Big Agriculture companies, which left neither side completely satisfied, \u003ca href=\"https://www.npr.org/sections/thesalt/2016/07/14/486060866/congress-just-passed-a-gmo-labeling-bill-nobodys-super-happy-about-it\">as NPR has reported\u003c/a>.\u003c/p>\n\u003cp>After Congress passed a bill in 2016 requiring labels on foods containing GMO ingredients, the USDA launched a long process to figure out the specifics. When it asked for feedback, it received 112,000 responses from consumers, farmers and manufacturers, among others.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The result?\u003c/p>\n\u003cp>There are a few options, and they look kind of like the labels you'd see on health food. They're brightly colored, with greens and blues and yellows. They feature the letters B-E. Below that, some of them have a curved line.\u003c/p>\n\u003cp>\"I mean, they look like a little smiley face,\" says George Kimbrell, the legal director for the Center for Food Safety, which has pushed for labeling. \"They're very pro-biotech, cartoonishly so, and to that extent are, you know, not just imparting information but instead are essentially propaganda for the industry.\"\u003c/p>\n\u003cp>Other options include a smiling sun, or a circle with growing plants.\u003c/p>\n\u003cp>The letters B-E stand for bioengineered — a term critics say is unfamiliar to the U.S. consumer, compared to more commonly used phrases like genetically engineered or GMO.\u003c/p>\n\u003cp>Grocery store shelves already have a lot of products with the label non-GMO, \u003ca href=\"https://www.nongmoproject.org/\">many of which\u003c/a> include an image of a butterfly on a blade of grass.\u003c/p>\n\u003cp>\"It's misleading and confusing to consumers to now switch that up and use a totally different term, bioengineered, that has not been the standard commonplace nomenclature for all of this time,\" says Kimbrell. He says he'd prefer these foods to be labeled with a circle saying \"G\" or \"GMO.\"\u003c/p>\n\u003cp>The USDA said it was not able to speak about the labels until they are finalized. \u003c/p>\n\u003cp>And industry representatives such as Nathan Fields, the director of biotechnology and crop inputs at the National Corn Growers Association, say the new term provides a clean slate.\u003c/p>\n\u003cp>\"There's some connotations around some of the terms that have been used that do cast the technology in a negative light,\" says Fields. \u003ca href=\"https://www.ers.usda.gov/data-products/adoption-of-genetically-engineered-crops-in-the-us/recent-trends-in-ge-adoption.aspx\">More than 90 percent\u003c/a> of the corn grown in the U.S. is genetically engineered, though Fields says he does not expect the labels to negatively impact the industry.\u003c/p>\n\u003cp>The National Corn Growers Association \u003ca href=\"http://www.ncga.com/news-and-resources/news-stories/article/2016/07/ncga-thanks-house-urges-presidential-action\">was supportive\u003c/a> when Congress passed the mandatory disclosure standards, in part because states such as Vermont were creating their own rules about labeling genetically engineered foods. Fields says they were concerned about a state-by-state patchwork of laws, preferring a single national standard.\u003c/p>\n\u003cp>Farmers have also grown more comfortable over time with the idea of labels, says \u003ca href=\"https://soygrowers.com/boardofdirectors/john-heisdorffer/\">John Heisdorffer\u003c/a>, a soybean producer and the director of the American Soybean Association, which has in the past come out against the idea. Soy, like corn, is also more than 90 percent genetically engineered. \"The product has been around for a long time,\" Heisdorffer says. \"You don't hear of any folks getting sick, or beyond that, through biotech.\u003cstrong>\"\u003c/strong>\u003c/p>\n\u003cp>Although long term risks are hard to pin down, scientists have not found hard evidence that GMO crops are any less healthy for humans to consume than other crops. That's what the National Academies of Sciences, Engineering, and Medicine \u003ca href=\"http://nas-sites.org/ge-crops/\">concluded in 2016\u003c/a> after reviewing more than 900 research papers on the topic.\u003c/p>\n\u003cp>Nevertheless, the public wants these labels. Polls show that a majority of Americans want to know whether their food is genetically engineered.\u003c/p>\n\u003cp>People make choices about what they eat for many reasons. \"The whole idea that people make decisions about what to put in their mouths simply on the basis of safety is, of course, ludicrous,\" says Glenn Stone, \u003ca href=\"https://anthropology.artsci.wustl.edu/stone_glenn\">a Washington University in St. Louis anthropology professor\u003c/a> who focuses on genetically modified crops.\u003c/p>\n\u003cp>This fight, he says, is about \"clashing visions of agriculture,\" where people concerned about the practices of powerful corporations such as Monsanto should be able to easily choose not to purchase those products.\u003c/p>\n\u003cp>That's a crucial point in the broader question about which products are going to be labeled. Genetically modified ingredients, says Kimbrell, are the \"tip of the spear as to the future of our food and the debate as a society that we're having about it, and how we produce it.\"\u003c/p>\n\u003cp>He and other labeling advocates want mandatory disclosures on products that contain \u003cem>highly refined \u003c/em>ingredients made with genetically engineered crops. For example, foods with canola oil or corn starch, where modified genetic material could not ultimately be detected. The USDA is still deciding.\u003c/p>\n\u003cp>But Kimbrell says that this would allow a huge number of products that use GMO-derived ingredients to not have a label. He says it doesn't matter what's detectable in the final product. It's how it was made to begin with.\u003c/p>\n\u003cp>Fields, from the National Corn Growers Association, has a different view. He thinks labeling highly refined products as GMO \"isn't necessarily completely honest, because there's nothing to trace back to bioengineering that occurred with that specific product.\"\u003c/p>\n\u003cp>It's also not certain that the USDA will require the label to actually say \"bioengineered.\" The proposal say that companies could simply use a QR code, a kind of barcode that a phone can scan, to disclose info about the product. Industry professionals say they are clear and easy to use.\u003c/p>\n\u003cp>But critics say scanning a code would be one more obstacle for people who want to know how their food is made.\u003c/p>\n\u003cp>\"People who aren't in a place where there's good wi-fi won't know if it's a GMO, and people who don't use smartphones won't know if it's a GMO and also people who are in a hurry won't know if it's a GMO,\" says Stone.\u003c/p>\n\u003cp>The public \u003ca href=\"https://www.usda.gov/media/press-releases/2018/05/03/usda-seeks-comments-proposed-rule-national-bioengineered-food\">has until July 3 to submit comments \u003c/a>on the USDA's proposal. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2018\u003ca href=\"http://www.npr.org/\"> NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"The labels use the letters BE, for bioengineered, not GMO, which critics say could baffle consumers. One design features a smiling sun that a skeptic calls \"essentially propaganda for the industry.\"","status":"publish","parent":0,"modified":1526919386,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":31,"wordCount":1040},"headData":{"title":"USDA Unveils Prototypes For GMO Food Labels, And They're ... Confusing | KQED","description":"The labels use the letters BE, for bioengineered, not GMO, which critics say could baffle consumers. One design features a smiling sun that a skeptic calls "essentially propaganda for the industry."","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"USDA Unveils Prototypes For GMO Food Labels, And They're ... Confusing","datePublished":"2018-05-19T23:25:07.000Z","dateModified":"2018-05-21T16:16:26.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"128290 https://ww2.kqed.org/bayareabites/?p=128290","disqusUrl":"https://ww2.kqed.org/bayareabites/2018/05/19/usda-unveils-prototypes-for-gmo-food-labels-and-theyre-confusing/","disqusTitle":"USDA Unveils Prototypes For GMO Food Labels, And They're ... Confusing","nprByline":"Merrit Kennedy, NPR Food","nprImageAgency":"Department of Agriculture ","nprStoryId":"612063389","nprApiLink":"http://api.npr.org/query?id=612063389&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"https://www.npr.org/sections/thesalt/2018/05/19/612063389/usda-unveils-prototypes-for-gmo-food-labels-and-theyre-confusing?ft=nprml&f=612063389","nprRetrievedStory":"1","nprPubDate":"Sat, 19 May 2018 10:44:00 -0400","nprStoryDate":"Sat, 19 May 2018 07:55:39 -0400","nprLastModifiedDate":"Sat, 19 May 2018 07:55:39 -0400","nprAudio":"https://ondemand.npr.org/anon.npr-mp3/npr/wesat/2018/05/20180519_wesat_usda_unveils_prototypes_for_gmo_food_labels_and_theyre_confusing.mp3?orgId=1&topicId=1053&d=193&p=7&story=612063389&ft=nprml&f=612063389","nprAudioM3u":"http://api.npr.org/m3u/1612584007-3723b7.m3u?orgId=1&topicId=1053&d=193&p=7&story=612063389&ft=nprml&f=612063389","path":"/bayareabites/128290/usda-unveils-prototypes-for-gmo-food-labels-and-theyre-confusing","audioUrl":"https://ondemand.npr.org/anon.npr-mp3/npr/wesat/2018/05/20180519_wesat_usda_unveils_prototypes_for_gmo_food_labels_and_theyre_confusing.mp3?orgId=1&topicId=1053&d=193&p=7&story=612063389&ft=nprml&f=612063389","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Foods that contains genetically modified ingredients will soon have a special label.\u003c/p>\n\u003cp>We recently got the first glimpse of what that label might look like, when the U.S. Department of Agriculture \u003ca href=\"https://www.federalregister.gov/documents/2018/05/04/2018-09389/national-bioengineered-food-disclosure-standard\">released its proposed guidelines\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"nprOneAudioLink","attributes":{"named":{"src":"https://ondemand.npr.org/anon.npr-mp3/npr/wesat/2018/05/20180519_wesat_usda_unveils_prototypes_for_gmo_food_labels_and_theyre_confusing.mp3"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>This is the product of a decades-long fight between anti-GMO campaigners and Big Agriculture companies, which left neither side completely satisfied, \u003ca href=\"https://www.npr.org/sections/thesalt/2016/07/14/486060866/congress-just-passed-a-gmo-labeling-bill-nobodys-super-happy-about-it\">as NPR has reported\u003c/a>.\u003c/p>\n\u003cp>After Congress passed a bill in 2016 requiring labels on foods containing GMO ingredients, the USDA launched a long process to figure out the specifics. When it asked for feedback, it received 112,000 responses from consumers, farmers and manufacturers, among others.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The result?\u003c/p>\n\u003cp>There are a few options, and they look kind of like the labels you'd see on health food. They're brightly colored, with greens and blues and yellows. They feature the letters B-E. Below that, some of them have a curved line.\u003c/p>\n\u003cp>\"I mean, they look like a little smiley face,\" says George Kimbrell, the legal director for the Center for Food Safety, which has pushed for labeling. \"They're very pro-biotech, cartoonishly so, and to that extent are, you know, not just imparting information but instead are essentially propaganda for the industry.\"\u003c/p>\n\u003cp>Other options include a smiling sun, or a circle with growing plants.\u003c/p>\n\u003cp>The letters B-E stand for bioengineered — a term critics say is unfamiliar to the U.S. consumer, compared to more commonly used phrases like genetically engineered or GMO.\u003c/p>\n\u003cp>Grocery store shelves already have a lot of products with the label non-GMO, \u003ca href=\"https://www.nongmoproject.org/\">many of which\u003c/a> include an image of a butterfly on a blade of grass.\u003c/p>\n\u003cp>\"It's misleading and confusing to consumers to now switch that up and use a totally different term, bioengineered, that has not been the standard commonplace nomenclature for all of this time,\" says Kimbrell. He says he'd prefer these foods to be labeled with a circle saying \"G\" or \"GMO.\"\u003c/p>\n\u003cp>The USDA said it was not able to speak about the labels until they are finalized. \u003c/p>\n\u003cp>And industry representatives such as Nathan Fields, the director of biotechnology and crop inputs at the National Corn Growers Association, say the new term provides a clean slate.\u003c/p>\n\u003cp>\"There's some connotations around some of the terms that have been used that do cast the technology in a negative light,\" says Fields. \u003ca href=\"https://www.ers.usda.gov/data-products/adoption-of-genetically-engineered-crops-in-the-us/recent-trends-in-ge-adoption.aspx\">More than 90 percent\u003c/a> of the corn grown in the U.S. is genetically engineered, though Fields says he does not expect the labels to negatively impact the industry.\u003c/p>\n\u003cp>The National Corn Growers Association \u003ca href=\"http://www.ncga.com/news-and-resources/news-stories/article/2016/07/ncga-thanks-house-urges-presidential-action\">was supportive\u003c/a> when Congress passed the mandatory disclosure standards, in part because states such as Vermont were creating their own rules about labeling genetically engineered foods. Fields says they were concerned about a state-by-state patchwork of laws, preferring a single national standard.\u003c/p>\n\u003cp>Farmers have also grown more comfortable over time with the idea of labels, says \u003ca href=\"https://soygrowers.com/boardofdirectors/john-heisdorffer/\">John Heisdorffer\u003c/a>, a soybean producer and the director of the American Soybean Association, which has in the past come out against the idea. Soy, like corn, is also more than 90 percent genetically engineered. \"The product has been around for a long time,\" Heisdorffer says. \"You don't hear of any folks getting sick, or beyond that, through biotech.\u003cstrong>\"\u003c/strong>\u003c/p>\n\u003cp>Although long term risks are hard to pin down, scientists have not found hard evidence that GMO crops are any less healthy for humans to consume than other crops. That's what the National Academies of Sciences, Engineering, and Medicine \u003ca href=\"http://nas-sites.org/ge-crops/\">concluded in 2016\u003c/a> after reviewing more than 900 research papers on the topic.\u003c/p>\n\u003cp>Nevertheless, the public wants these labels. Polls show that a majority of Americans want to know whether their food is genetically engineered.\u003c/p>\n\u003cp>People make choices about what they eat for many reasons. \"The whole idea that people make decisions about what to put in their mouths simply on the basis of safety is, of course, ludicrous,\" says Glenn Stone, \u003ca href=\"https://anthropology.artsci.wustl.edu/stone_glenn\">a Washington University in St. Louis anthropology professor\u003c/a> who focuses on genetically modified crops.\u003c/p>\n\u003cp>This fight, he says, is about \"clashing visions of agriculture,\" where people concerned about the practices of powerful corporations such as Monsanto should be able to easily choose not to purchase those products.\u003c/p>\n\u003cp>That's a crucial point in the broader question about which products are going to be labeled. Genetically modified ingredients, says Kimbrell, are the \"tip of the spear as to the future of our food and the debate as a society that we're having about it, and how we produce it.\"\u003c/p>\n\u003cp>He and other labeling advocates want mandatory disclosures on products that contain \u003cem>highly refined \u003c/em>ingredients made with genetically engineered crops. For example, foods with canola oil or corn starch, where modified genetic material could not ultimately be detected. The USDA is still deciding.\u003c/p>\n\u003cp>But Kimbrell says that this would allow a huge number of products that use GMO-derived ingredients to not have a label. He says it doesn't matter what's detectable in the final product. It's how it was made to begin with.\u003c/p>\n\u003cp>Fields, from the National Corn Growers Association, has a different view. He thinks labeling highly refined products as GMO \"isn't necessarily completely honest, because there's nothing to trace back to bioengineering that occurred with that specific product.\"\u003c/p>\n\u003cp>It's also not certain that the USDA will require the label to actually say \"bioengineered.\" The proposal say that companies could simply use a QR code, a kind of barcode that a phone can scan, to disclose info about the product. Industry professionals say they are clear and easy to use.\u003c/p>\n\u003cp>But critics say scanning a code would be one more obstacle for people who want to know how their food is made.\u003c/p>\n\u003cp>\"People who aren't in a place where there's good wi-fi won't know if it's a GMO, and people who don't use smartphones won't know if it's a GMO and also people who are in a hurry won't know if it's a GMO,\" says Stone.\u003c/p>\n\u003cp>The public \u003ca href=\"https://www.usda.gov/media/press-releases/2018/05/03/usda-seeks-comments-proposed-rule-national-bioengineered-food\">has until July 3 to submit comments \u003c/a>on the USDA's proposal. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2018\u003ca href=\"http://www.npr.org/\"> NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/128290/usda-unveils-prototypes-for-gmo-food-labels-and-theyre-confusing","authors":["byline_bayareabites_128290"],"categories":["bayareabites_11028","bayareabites_10028","bayareabites_4084","bayareabites_1245","bayareabites_12555","bayareabites_358"],"tags":["bayareabites_10802","bayareabites_10787"],"featImg":"bayareabites_128294","label":"bayareabites"},"bayareabites_118205":{"type":"posts","id":"bayareabites_118205","meta":{"index":"posts_1591205157","site":"bayareabites","id":"118205","score":null,"sort":[1497473797000]},"guestAuthors":[],"slug":"will-fish-get-a-humanely-harvested-label-these-brothers-bet-40-million-on-it","title":"Will Fish Get a Humanely Harvested Label? These Brothers Bet $40 Million on It","publishDate":1497473797,"format":"standard","headTitle":"Bay Area Bites | KQED Food","labelTerm":{},"content":"\u003cp>When it comes to seafood, we're awash in labels. There are labels to identify sustainable\u003ca href=\"https://www.msc.org/\"> wild\u003c/a>, \u003ca href=\"http://www.asc-aqua.org/\"> farmed\u003c/a> or\u003ca href=\"http://fairtradeusa.org/certification/producers/seafood\">Fair Trade\u003c/a> fish. We're able to scout the\u003ca href=\"http://www.npr.org/sections/thesalt/2017/03/22/520566711/love-canned-tuna-more-grocers-want-to-make-sure-it-was-caught-responsibly\"> canned tuna\u003c/a> section for lingo like \"pole and line caught.\" And plenty of us use Seafood Watch's green, yellow or red color-rating system to help us avoid a side serving of guilt with our fish supper.\u003c/p>\n\u003cp>But there's another designation many consumers look for in land-based proteins like beef, poultry and pork that is largely missing from the conversation about seafood: humane treatment.\u003c/p>\n\u003cp>A pair long-time fishermen — Michael Burns and his brother, Patrick Burns — are trying to change that.\u003c/p>\n\u003cp>The brothers — now both in their 60s — spent decades fishing the Gulf of Alaska and Bering Sea for salmon, halibut and crab, finally settling on Pacific cod. But the inspiration for their humanely harvested seafood didn't come from the ocean. It came from their side business — a 400-head grass-fed\u003ca href=\"https://anchorbeef.com/\"> cattle ranch\u003c/a> in eastern Oregon — and from their deep admiration for scientist Temple Grandin and her advocacy of animal welfare and humane slaughter.\u003c/p>\n\u003cp>\"Fish aren't warm and fuzzy, but they are sentient beings. They experience pain and panic,\" says Michael Burns. \"We had been following Temple Grandin and the better treatment of livestock for years, and then it dawned on me: Maybe we could apply it to wild capture fish,\" while at the same time, creating a safer work environment for the crew.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>That chance arrived last fall, when the Burns brothers launched their new $40 million, 191-foot fishing vessel\u003ca href=\"http://bluenorth.com/home/#/\"> Blue North\u003c/a>. The ship is designed to catch Pacific cod using\u003ca href=\"https://www.seafoodwatch.org/seafood-recommendations/groups/cod?o=1680843188,1679989215\"> bottom longlines\u003c/a>. The catch method has earned a green \"best choice\" rating from Seafood Watch, but it can still involve heart-thumpingly dangerous work for the crew.\u003c/p>\n\u003cfigure id=\"attachment_118206\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg src=\"https://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2017/06/the-boat-1-986300083a509b525f52514344f1d7476fc4c9ae-e1497472721684.jpe\" alt=\"Blue North is a new fishing vessel designed to catch Pacific cod using a Seafood Watch granted catch method. It also utilizes a stun table to render fish unconscious before processing.\" width=\"1920\" height=\"1440\" class=\"size-full wp-image-118206\">\u003cfigcaption class=\"wp-caption-text\">Blue North is a new fishing vessel designed to catch Pacific cod using a Seafood Watch granted catch method. It also utilizes a stun table to render fish unconscious before processing. \u003ccite>(Courtesy of Blue North)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\"The image of a crew member with a gaff [fishing hook] hanging over the side of the boat, with ice in their beards, feeds the idea of the rough-and-tumble fisherman in the Bering Sea,\" says Michael. \"But people get hurt out there. We chose to go the route of safety and better conditions for the crew.\"\u003c/p>\n\u003cp>The Burns brothers replicated a design feature they had first seen on a Norwegian fishing vessel called a \"moon pool\" — a round opening in the center of the ship that allows the crew to work inside in a controlled environment, pulling fish up one at a time from the bottom of the boat. The moon pool improved crew safety, but on it's own, didn't address the problem of a thrashing, panicked cod. So the brothers brought in a tool often used in aquaculture to process farmed fish: a stun table.\u003c/p>\n\u003cp>Stunning fish to render them unconscious before processing is a method that's been used by companies like\u003ca href=\"http://www.cookeaqua.com/\"> Cooke Aquaculture\u003c/a>, the largest independent salmon farming operation in North America, for the last 15 years. The idea is to prevent fish from stressing and thrashing — an action which can build up lactic acid in the fish's flesh, creating unappetizing gaping in the fillets or affecting the color of the final product. While Cooke Aquaculture uses percussion stunning --- where a pneumatic hammer bops the farmed salmon on the head to knock them out — the same technique didn't work well for wild-caught cod.\u003c/p>\n\u003cp>\"We first started experimenting with concussion stunning, but the heads of [wild] cod vary too much,\" explains Patrick Burns. So \"we went to [a 48 volt, direct current] electrical stun.\"\u003c/p>\n\u003cp>So far, the Burns brothers say they're the only fishing vessel using this technique.\u003c/p>\n\u003cp>As for Grandin, who inspired their approach, \"I think it's excellent they're doing this,\" she says. \"Fish definitely feel fear.\" Whether or not fish feel pain is still\u003ca href=\"https://www.outsideonline.com/2106421/fish-have-feelings-does-mean-were-torturing-them\"> vigorously debated\u003c/a>. \"There are still some questions about pain. That's the million-dollar question right now.\"\u003c/p>\n\u003cp>Grandin believes it's an area that the seafood industry will be focusing on more going forward. \"Stunning [fish] is going to become a regular practice. People are concerned about it. That's why if you look, there are\u003ca href=\"https://patents.google.com/?q=fish&q=stunn&num=100\"> hundreds of patents\u003c/a> on GooglePatents for stunning fish.\" (We did. She's right.)\u003c/p>\n\u003cp>But the launch of a brand new fishing vessel like Blue North doesn't happen every day. Incorporating stunning tables on existing, older vessels could prove tricky. And fishing methods like\u003ca href=\"http://www.nmfs.noaa.gov/pr/interactions/gear/purseseine.htm\"> purse seining\u003c/a> or\u003ca href=\"http://www.nmfs.noaa.gov/pr/interactions/gear/bottomtrawl.htm\"> trawl\u003c/a> fishing — which bring up the catch all at once, in one giant haul — would make it difficult to use a stunning table.\u003c/p>\n\u003cp>Still, the idea of harvesting fish humanely is one that is starting to gain attention from a number of certification groups and retailers.\u003c/p>\n\u003cp>\"Animal welfare issues are definitely on ASC's radar,\" says Contessa Kellogg-Winters, spokesperson for the Aquaculture Stewardship Council, which certifies farm-raised seafood. \"Many salmon farms, for instance, that are taking care to slaughter fish in humane ways\" are making the processing as stress and pain-free as possible, she says.\u003c/p>\n\u003cp>The Marine Stewardship Council, which certifies wild-caught seafood, says that while it currently does not have set requirements for the humane harvest of wild fish, it is listening. \"Should humane capture become of heightened stakeholder interest, and of relevance to our mission, we would consider it through our review process,\" says spokesman Jon Corsiglia.\u003c/p>\n\u003cp>Whole Foods, which\u003ca href=\"http://www.wholefoodsmarket.com/mission-values/seafood-sustainability/whole-foods-market-stops-selling-live-lobsters\"> stopped carrying live lobster\u003c/a> in stores in 2006 over concerns about humane conditions for the crustaceans, has also included language in its\u003ca href=\"http://assets.wholefoodsmarket.com/www/missions-values/seafood-sustainability/WholeFoodsMarketQS_Farmed-finfish-shrimp_Jan1-2014.pdf\"> farmed fish standards\u003c/a> requiring producers to minimize stress to fish during harvesting, transport and slaughter: \"Fish should also be slaughtered in the most humane way possible. Mechanical or electrical stunning systems are preferred.\"\u003c/p>\n\u003cp>Mimi Dale Stein, director of operations for Humane Farm Animal Care, whose familiar\u003ca href=\"http://certifiedhumane.org/\"> Certified Humane label\u003c/a> can be found on meat, poultry, egg and dairy products, says the group is actively working on fish standards for several species. Meanwhile, Emily Moose, director of outreach for A Greener World, says it's something the organization is open to exploring as well \"if the demand is there.\" A Greener World certifies livestock and poultry through the Animal Welfare Approved, Certified Grassfed and Certified Non-GMO labels.\u003c/p>\n\u003cp>So far, most of Blue North's cod catch gets fed directly into the commodity market (much of it shipped overseas) where its \"humanely harvested\" pedigree gets left far behind. But the Burns brothers are hoping that other hook and line fishing vessels will join them — and that a \"humanely harvested\" label will become something consumers will eventually see displayed at the seafood counter.\u003c/p>\n\u003cp>\"It's our awareness or sensitivity to how the animals are treated,\" says Michael Burns. \"If we extend those sensitivities to cattle, why wouldn't we extend it to fish?\"\u003c/p>\n\u003cp>\u003ca href=\"http://www.leschin-hoar.com/\">Clare Leschin-Hoar\u003c/a>\u003cem> is a journalist based in San Diego who covers food policy and sustainability issues.\u003c/em> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Copyright 2017 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>. \u003c/p>\n\n","blocks":[],"excerpt":"Beef and poultry get labels designating humane treatment; seafood doesn't. Two fishermen want to change that. Their state-of-the-art ship makes fishing safer for crew and minimizes pain for fish.","status":"publish","parent":0,"modified":1497476482,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":25,"wordCount":1194},"headData":{"title":"Will Fish Get a Humanely Harvested Label? These Brothers Bet $40 Million on It | KQED","description":"Beef and poultry get labels designating humane treatment; seafood doesn't. Two fishermen want to change that. Their state-of-the-art ship makes fishing safer for crew and minimizes pain for fish.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Will Fish Get a Humanely Harvested Label? These Brothers Bet $40 Million on It","datePublished":"2017-06-14T20:56:37.000Z","dateModified":"2017-06-14T21:41:22.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"118205 https://ww2.kqed.org/bayareabites/?p=118205","disqusUrl":"https://ww2.kqed.org/bayareabites/2017/06/14/will-fish-get-a-humanely-harvested-label-these-brothers-bet-40-million-on-it/","disqusTitle":"Will Fish Get a Humanely Harvested Label? These Brothers Bet $40 Million on It","source":"Marketing, Advertising & Labeling","sourceUrl":"https://ww2.kqed.org/bayareabites/category/marketing-and-advertising/","nprByline":"Clare Leschin-Hoar, \u003ca href=\"\"https://ww2.kqed.org/bayareabites/author/nprfood/>NPR Food\u003c/a>","nprImageAgency":"Courtesy of Blue North","nprStoryId":"532845573","nprApiLink":"http://api.npr.org/query?id=532845573&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/sections/thesalt/2017/06/14/532845573/will-fish-get-a-humanely-harvested-label-these-brothers-bet-40-million-on-it?ft=nprml&f=532845573","nprRetrievedStory":"1","nprPubDate":"Wed, 14 Jun 2017 13:25:00 -0400","nprStoryDate":"Wed, 14 Jun 2017 13:24:00 -0400","nprLastModifiedDate":"Wed, 14 Jun 2017 13:25:11 -0400","path":"/bayareabites/118205/will-fish-get-a-humanely-harvested-label-these-brothers-bet-40-million-on-it","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>When it comes to seafood, we're awash in labels. There are labels to identify sustainable\u003ca href=\"https://www.msc.org/\"> wild\u003c/a>, \u003ca href=\"http://www.asc-aqua.org/\"> farmed\u003c/a> or\u003ca href=\"http://fairtradeusa.org/certification/producers/seafood\">Fair Trade\u003c/a> fish. We're able to scout the\u003ca href=\"http://www.npr.org/sections/thesalt/2017/03/22/520566711/love-canned-tuna-more-grocers-want-to-make-sure-it-was-caught-responsibly\"> canned tuna\u003c/a> section for lingo like \"pole and line caught.\" And plenty of us use Seafood Watch's green, yellow or red color-rating system to help us avoid a side serving of guilt with our fish supper.\u003c/p>\n\u003cp>But there's another designation many consumers look for in land-based proteins like beef, poultry and pork that is largely missing from the conversation about seafood: humane treatment.\u003c/p>\n\u003cp>A pair long-time fishermen — Michael Burns and his brother, Patrick Burns — are trying to change that.\u003c/p>\n\u003cp>The brothers — now both in their 60s — spent decades fishing the Gulf of Alaska and Bering Sea for salmon, halibut and crab, finally settling on Pacific cod. But the inspiration for their humanely harvested seafood didn't come from the ocean. It came from their side business — a 400-head grass-fed\u003ca href=\"https://anchorbeef.com/\"> cattle ranch\u003c/a> in eastern Oregon — and from their deep admiration for scientist Temple Grandin and her advocacy of animal welfare and humane slaughter.\u003c/p>\n\u003cp>\"Fish aren't warm and fuzzy, but they are sentient beings. They experience pain and panic,\" says Michael Burns. \"We had been following Temple Grandin and the better treatment of livestock for years, and then it dawned on me: Maybe we could apply it to wild capture fish,\" while at the same time, creating a safer work environment for the crew.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>That chance arrived last fall, when the Burns brothers launched their new $40 million, 191-foot fishing vessel\u003ca href=\"http://bluenorth.com/home/#/\"> Blue North\u003c/a>. The ship is designed to catch Pacific cod using\u003ca href=\"https://www.seafoodwatch.org/seafood-recommendations/groups/cod?o=1680843188,1679989215\"> bottom longlines\u003c/a>. The catch method has earned a green \"best choice\" rating from Seafood Watch, but it can still involve heart-thumpingly dangerous work for the crew.\u003c/p>\n\u003cfigure id=\"attachment_118206\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg src=\"https://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2017/06/the-boat-1-986300083a509b525f52514344f1d7476fc4c9ae-e1497472721684.jpe\" alt=\"Blue North is a new fishing vessel designed to catch Pacific cod using a Seafood Watch granted catch method. It also utilizes a stun table to render fish unconscious before processing.\" width=\"1920\" height=\"1440\" class=\"size-full wp-image-118206\">\u003cfigcaption class=\"wp-caption-text\">Blue North is a new fishing vessel designed to catch Pacific cod using a Seafood Watch granted catch method. It also utilizes a stun table to render fish unconscious before processing. \u003ccite>(Courtesy of Blue North)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\"The image of a crew member with a gaff [fishing hook] hanging over the side of the boat, with ice in their beards, feeds the idea of the rough-and-tumble fisherman in the Bering Sea,\" says Michael. \"But people get hurt out there. We chose to go the route of safety and better conditions for the crew.\"\u003c/p>\n\u003cp>The Burns brothers replicated a design feature they had first seen on a Norwegian fishing vessel called a \"moon pool\" — a round opening in the center of the ship that allows the crew to work inside in a controlled environment, pulling fish up one at a time from the bottom of the boat. The moon pool improved crew safety, but on it's own, didn't address the problem of a thrashing, panicked cod. So the brothers brought in a tool often used in aquaculture to process farmed fish: a stun table.\u003c/p>\n\u003cp>Stunning fish to render them unconscious before processing is a method that's been used by companies like\u003ca href=\"http://www.cookeaqua.com/\"> Cooke Aquaculture\u003c/a>, the largest independent salmon farming operation in North America, for the last 15 years. The idea is to prevent fish from stressing and thrashing — an action which can build up lactic acid in the fish's flesh, creating unappetizing gaping in the fillets or affecting the color of the final product. While Cooke Aquaculture uses percussion stunning --- where a pneumatic hammer bops the farmed salmon on the head to knock them out — the same technique didn't work well for wild-caught cod.\u003c/p>\n\u003cp>\"We first started experimenting with concussion stunning, but the heads of [wild] cod vary too much,\" explains Patrick Burns. So \"we went to [a 48 volt, direct current] electrical stun.\"\u003c/p>\n\u003cp>So far, the Burns brothers say they're the only fishing vessel using this technique.\u003c/p>\n\u003cp>As for Grandin, who inspired their approach, \"I think it's excellent they're doing this,\" she says. \"Fish definitely feel fear.\" Whether or not fish feel pain is still\u003ca href=\"https://www.outsideonline.com/2106421/fish-have-feelings-does-mean-were-torturing-them\"> vigorously debated\u003c/a>. \"There are still some questions about pain. That's the million-dollar question right now.\"\u003c/p>\n\u003cp>Grandin believes it's an area that the seafood industry will be focusing on more going forward. \"Stunning [fish] is going to become a regular practice. People are concerned about it. That's why if you look, there are\u003ca href=\"https://patents.google.com/?q=fish&q=stunn&num=100\"> hundreds of patents\u003c/a> on GooglePatents for stunning fish.\" (We did. She's right.)\u003c/p>\n\u003cp>But the launch of a brand new fishing vessel like Blue North doesn't happen every day. Incorporating stunning tables on existing, older vessels could prove tricky. And fishing methods like\u003ca href=\"http://www.nmfs.noaa.gov/pr/interactions/gear/purseseine.htm\"> purse seining\u003c/a> or\u003ca href=\"http://www.nmfs.noaa.gov/pr/interactions/gear/bottomtrawl.htm\"> trawl\u003c/a> fishing — which bring up the catch all at once, in one giant haul — would make it difficult to use a stunning table.\u003c/p>\n\u003cp>Still, the idea of harvesting fish humanely is one that is starting to gain attention from a number of certification groups and retailers.\u003c/p>\n\u003cp>\"Animal welfare issues are definitely on ASC's radar,\" says Contessa Kellogg-Winters, spokesperson for the Aquaculture Stewardship Council, which certifies farm-raised seafood. \"Many salmon farms, for instance, that are taking care to slaughter fish in humane ways\" are making the processing as stress and pain-free as possible, she says.\u003c/p>\n\u003cp>The Marine Stewardship Council, which certifies wild-caught seafood, says that while it currently does not have set requirements for the humane harvest of wild fish, it is listening. \"Should humane capture become of heightened stakeholder interest, and of relevance to our mission, we would consider it through our review process,\" says spokesman Jon Corsiglia.\u003c/p>\n\u003cp>Whole Foods, which\u003ca href=\"http://www.wholefoodsmarket.com/mission-values/seafood-sustainability/whole-foods-market-stops-selling-live-lobsters\"> stopped carrying live lobster\u003c/a> in stores in 2006 over concerns about humane conditions for the crustaceans, has also included language in its\u003ca href=\"http://assets.wholefoodsmarket.com/www/missions-values/seafood-sustainability/WholeFoodsMarketQS_Farmed-finfish-shrimp_Jan1-2014.pdf\"> farmed fish standards\u003c/a> requiring producers to minimize stress to fish during harvesting, transport and slaughter: \"Fish should also be slaughtered in the most humane way possible. Mechanical or electrical stunning systems are preferred.\"\u003c/p>\n\u003cp>Mimi Dale Stein, director of operations for Humane Farm Animal Care, whose familiar\u003ca href=\"http://certifiedhumane.org/\"> Certified Humane label\u003c/a> can be found on meat, poultry, egg and dairy products, says the group is actively working on fish standards for several species. Meanwhile, Emily Moose, director of outreach for A Greener World, says it's something the organization is open to exploring as well \"if the demand is there.\" A Greener World certifies livestock and poultry through the Animal Welfare Approved, Certified Grassfed and Certified Non-GMO labels.\u003c/p>\n\u003cp>So far, most of Blue North's cod catch gets fed directly into the commodity market (much of it shipped overseas) where its \"humanely harvested\" pedigree gets left far behind. But the Burns brothers are hoping that other hook and line fishing vessels will join them — and that a \"humanely harvested\" label will become something consumers will eventually see displayed at the seafood counter.\u003c/p>\n\u003cp>\"It's our awareness or sensitivity to how the animals are treated,\" says Michael Burns. \"If we extend those sensitivities to cattle, why wouldn't we extend it to fish?\"\u003c/p>\n\u003cp>\u003ca href=\"http://www.leschin-hoar.com/\">Clare Leschin-Hoar\u003c/a>\u003cem> is a journalist based in San Diego who covers food policy and sustainability issues.\u003c/em> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Copyright 2017 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>. \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/118205/will-fish-get-a-humanely-harvested-label-these-brothers-bet-40-million-on-it","authors":["byline_bayareabites_118205"],"categories":["bayareabites_10028","bayareabites_12555","bayareabites_2035","bayareabites_358"],"tags":["bayareabites_9886","bayareabites_12575","bayareabites_15883","bayareabites_376","bayareabites_10659","bayareabites_10802","bayareabites_15882"],"featImg":"bayareabites_118207","label":"source_bayareabites_118205"},"bayareabites_110331":{"type":"posts","id":"bayareabites_110331","meta":{"index":"posts_1591205157","site":"bayareabites","id":"110331","score":null,"sort":[1466735458000]},"guestAuthors":[],"slug":"senators-reach-deal-on-national-gmo-labeling-bill","title":"Senators Reach Deal On National GMO Labeling Bill","publishDate":1466735458,"format":"standard","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>Just a week before a Vermont law kicks in requiring labels on food containing genetically modified ingredients, U.S. Senate agriculture leaders announced a deal Thursday that takes the power out of states' hands — and sets a mandatory national system for GM disclosures on food products.\u003c/p>\n\u003cp>Sen. Pat Roberts, R-Kansas, the chairman of the U.S. Senate Committee on Agriculture, Nutrition, and Forestry, unveiled the plan that had been negotiated for weeks with U.S. Sen. Debbie Stabenow, D-Michigan.\u003c/p>\n\u003cp>Senate Democrats from farm country called it a win for consumers and families, while Roberts said it would end \"denigrating biotechnology and causing confusion in the marketplace\" brought on by Vermont's state law.\u003c/p>\n\u003cp>But it was clearly an uneasy compromise, with critics of the plan making for strange bedfellows on opposite ends of the political spectrum. Both Sen. Bernie Sanders, the Vermont Democrat who supports his state's mandatory law, and the American Farm Bureau Federation, which wants a voluntary GMO labeling standard, announced their opposition to the Roberts-Stabenow deal.\u003c/p>\n\u003cp>Under the plan, food companies would be required to disclose which products contain genetically modified ingredients. But companies would have a range of options in just \u003cem>how\u003c/em> they make that disclosure: They could place text on food packaging, provide a QR (Quick Response) code, or direct consumers to a phone number or a website with more information.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>News of the deal comes as many large food companies, including Campbell Soup Co., Kellogg's and General Mills, have already begun labeling some of their products in anticipation of the Vermont law. Roughly 75 percent of processed foods in the U.S. contain genetically modified ingredients, according to estimates from the \u003ca href=\"http://www.centerforfoodsafety.org/issues/311/ge-foods/about-ge-foods\">Center for Food Safety\u003c/a>.\u003c/p>\n\u003cp>The deal falls short for those who wanted a national standard much like Vermont's.\u003c/p>\n\u003cp>Gary Hirshberg of Stonyfield Farm, the maker of organic yogurt, and chairman of the Just Label It campaign, \u003ca href=\"http://www.justlabelit.org/press-room/7109-2/\">released an announcement\u003c/a> saying he was pleased that the new plan will create a national, mandatory labeling system and even cover more products than the Vermont law. But, he said he's disappointed that consumers will now have to rely on smartphones to learn about their food.\u003c/p>\n\u003cp>\"This proposal falls short of what consumers rightly expect — a simple at-a-glance disclosure on the package,\" Hirshberg said.\u003c/p>\n\u003cp>The deal also was a tough sell for U.S. Sen. Chuck Grassley, an Iowa Republican, who said he was glad it would solve the problem of a patchwork of state labeling laws. But, while he will support the plan, he said he hopes lawmakers would move away from \"a non-science based agenda driving law and rules.\"\u003c/p>\n\u003cp>\"The science has proven that GMO foods are safe and equivalent to non-GMO foods from a safety perspective,\" Grassley said. \"Giving consumers a choice is a good thing, and it's time to realize that there's a place for all types of food in our consumer-driven economy without stigmatizing another scientifically safe alternative.\"\u003c/p>\n\u003cp>Pamela Bailey, president and CEO of the Grocery Manufacturers Association, \u003ca href=\"http://www.gmaonline.org/news-events/newsroom/gma-praises-bipartisan-agreement-on-national-food-labeling-legislation/\">said she was pleased\u003c/a> with the bill and hopes the Senate passes it quickly.\u003c/p>\n\u003cp>\"This bipartisan agreement ensures consumers across the nation can get clear, consistent information about their food and beverage ingredients and prevents a patchwork of confusing and costly state labeling laws,\" she said.\u003c/p>\n\u003cp>Zippy Duvall, president of the American Farm Bureau Federation, said his group will take some time to review the plan as it opposes mandatory food labels.\u003c/p>\n\u003cp>\"There are no – and never have been any – documented health risks from genetically engineered food in the marketplace,\" he said.\u003c/p>\n\u003cp>Meanwhile, the Vermont law will go into effect on July 1 but would presumably be nullified when Congress finalizes a bill. Just how long that will take is uncertain. Roberts and Stabenow are working on the bill and haven't yet set a time to bring it to a vote, said Sarah Little, a Roberts spokeswoman.\u003c/p>\n\u003cp>Should it pass the Agriculture Committee and the full Senate, the plan will also have to be run through the U.S. House, which \u003ca href=\"http://harvestpublicmedia.org/content/four-reasons-care-about-bill-blocking-state-gmo-laws#.V2xIvOK1Veg\">passed a bill last July\u003c/a> that barred states from creating such laws but established a voluntary labeling system. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2016 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"The new bill would require companies to disclose genetically modified ingredients in food products. But critics dislike that this information does not have to appear directly on the food label.","status":"publish","parent":0,"modified":1466735458,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":20,"wordCount":709},"headData":{"title":"Senators Reach Deal On National GMO Labeling Bill | KQED","description":"The new bill would require companies to disclose genetically modified ingredients in food products. But critics dislike that this information does not have to appear directly on the food label.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Senators Reach Deal On National GMO Labeling Bill","datePublished":"2016-06-24T02:30:58.000Z","dateModified":"2016-06-24T02:30:58.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"110331 http://ww2.kqed.org/bayareabites/?p=110331","disqusUrl":"https://ww2.kqed.org/bayareabites/2016/06/23/senators-reach-deal-on-national-gmo-labeling-bill/","disqusTitle":"Senators Reach Deal On National GMO Labeling Bill","nprImageCredit":"Lisa Rathke","nprByline":"Peggy Lowe, NPR Food","nprImageAgency":"AP","nprStoryId":"483290269","nprApiLink":"http://api.npr.org/query?id=483290269&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/sections/thesalt/2016/06/23/483290269/senate-unveils-a-national-gmo-labeling-bill?ft=nprml&f=483290269","nprRetrievedStory":"1","nprPubDate":"Thu, 23 Jun 2016 18:45:00 -0400","nprStoryDate":"Thu, 23 Jun 2016 18:39:00 -0400","nprLastModifiedDate":"Thu, 23 Jun 2016 18:45:45 -0400","path":"/bayareabites/110331/senators-reach-deal-on-national-gmo-labeling-bill","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Just a week before a Vermont law kicks in requiring labels on food containing genetically modified ingredients, U.S. Senate agriculture leaders announced a deal Thursday that takes the power out of states' hands — and sets a mandatory national system for GM disclosures on food products.\u003c/p>\n\u003cp>Sen. Pat Roberts, R-Kansas, the chairman of the U.S. Senate Committee on Agriculture, Nutrition, and Forestry, unveiled the plan that had been negotiated for weeks with U.S. Sen. Debbie Stabenow, D-Michigan.\u003c/p>\n\u003cp>Senate Democrats from farm country called it a win for consumers and families, while Roberts said it would end \"denigrating biotechnology and causing confusion in the marketplace\" brought on by Vermont's state law.\u003c/p>\n\u003cp>But it was clearly an uneasy compromise, with critics of the plan making for strange bedfellows on opposite ends of the political spectrum. Both Sen. Bernie Sanders, the Vermont Democrat who supports his state's mandatory law, and the American Farm Bureau Federation, which wants a voluntary GMO labeling standard, announced their opposition to the Roberts-Stabenow deal.\u003c/p>\n\u003cp>Under the plan, food companies would be required to disclose which products contain genetically modified ingredients. But companies would have a range of options in just \u003cem>how\u003c/em> they make that disclosure: They could place text on food packaging, provide a QR (Quick Response) code, or direct consumers to a phone number or a website with more information.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>News of the deal comes as many large food companies, including Campbell Soup Co., Kellogg's and General Mills, have already begun labeling some of their products in anticipation of the Vermont law. Roughly 75 percent of processed foods in the U.S. contain genetically modified ingredients, according to estimates from the \u003ca href=\"http://www.centerforfoodsafety.org/issues/311/ge-foods/about-ge-foods\">Center for Food Safety\u003c/a>.\u003c/p>\n\u003cp>The deal falls short for those who wanted a national standard much like Vermont's.\u003c/p>\n\u003cp>Gary Hirshberg of Stonyfield Farm, the maker of organic yogurt, and chairman of the Just Label It campaign, \u003ca href=\"http://www.justlabelit.org/press-room/7109-2/\">released an announcement\u003c/a> saying he was pleased that the new plan will create a national, mandatory labeling system and even cover more products than the Vermont law. But, he said he's disappointed that consumers will now have to rely on smartphones to learn about their food.\u003c/p>\n\u003cp>\"This proposal falls short of what consumers rightly expect — a simple at-a-glance disclosure on the package,\" Hirshberg said.\u003c/p>\n\u003cp>The deal also was a tough sell for U.S. Sen. Chuck Grassley, an Iowa Republican, who said he was glad it would solve the problem of a patchwork of state labeling laws. But, while he will support the plan, he said he hopes lawmakers would move away from \"a non-science based agenda driving law and rules.\"\u003c/p>\n\u003cp>\"The science has proven that GMO foods are safe and equivalent to non-GMO foods from a safety perspective,\" Grassley said. \"Giving consumers a choice is a good thing, and it's time to realize that there's a place for all types of food in our consumer-driven economy without stigmatizing another scientifically safe alternative.\"\u003c/p>\n\u003cp>Pamela Bailey, president and CEO of the Grocery Manufacturers Association, \u003ca href=\"http://www.gmaonline.org/news-events/newsroom/gma-praises-bipartisan-agreement-on-national-food-labeling-legislation/\">said she was pleased\u003c/a> with the bill and hopes the Senate passes it quickly.\u003c/p>\n\u003cp>\"This bipartisan agreement ensures consumers across the nation can get clear, consistent information about their food and beverage ingredients and prevents a patchwork of confusing and costly state labeling laws,\" she said.\u003c/p>\n\u003cp>Zippy Duvall, president of the American Farm Bureau Federation, said his group will take some time to review the plan as it opposes mandatory food labels.\u003c/p>\n\u003cp>\"There are no – and never have been any – documented health risks from genetically engineered food in the marketplace,\" he said.\u003c/p>\n\u003cp>Meanwhile, the Vermont law will go into effect on July 1 but would presumably be nullified when Congress finalizes a bill. Just how long that will take is uncertain. Roberts and Stabenow are working on the bill and haven't yet set a time to bring it to a vote, said Sarah Little, a Roberts spokeswoman.\u003c/p>\n\u003cp>Should it pass the Agriculture Committee and the full Senate, the plan will also have to be run through the U.S. House, which \u003ca href=\"http://harvestpublicmedia.org/content/four-reasons-care-about-bill-blocking-state-gmo-laws#.V2xIvOK1Veg\">passed a bill last July\u003c/a> that barred states from creating such laws but established a voluntary labeling system. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2016 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/110331/senators-reach-deal-on-national-gmo-labeling-bill","authors":["byline_bayareabites_110331"],"categories":["bayareabites_12555","bayareabites_2035"],"tags":["bayareabites_10802","bayareabites_10787","bayareabites_10774","bayareabites_560"],"featImg":"bayareabites_110332","label":"bayareabites"},"bayareabites_108086":{"type":"posts","id":"bayareabites_108086","meta":{"index":"posts_1591205157","site":"bayareabites","id":"108086","score":null,"sort":[1459187713000]},"guestAuthors":[],"slug":"how-little-vermont-got-big-food-companies-to-label-gmos","title":"How Little Vermont Got Big Food Companies To Label GMOs","publishDate":1459187713,"format":"audio","headTitle":"Bay Area Bites | KQED Food","labelTerm":{},"content":"\u003cp>\u003cstrong>Listen to the Story on Weekend Edition Sunday:\u003c/strong>\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/wesun/2016/03/20160327_wesun_how_little_vermont_got_big_food_companies_to_label_gmos.mp3\u003c/p>\n\u003cp>You'll soon know whether many of the packaged foods you buy contain ingredients derived from genetically modified plants, such as soybeans and corn.\u003c/p>\n\u003cp>Over the past week or so, big companies including General Mills, Mars and Kellogg have \u003ca href=\"http://www.blog.generalmills.com/2016/03/we-need-a-national-solution-for-gmo-labeling/\">announced\u003c/a> plans to label such products – even though they still don't think it's a good idea.\u003c/p>\n\u003cp>The reason, in a word, is Vermont. The tiny state has boxed big food companies into a corner. Two years ago, the state passed legislation requiring mandatory labeling.\u003c/p>\n\u003cp>The Grocery Manufacturers Association has fought back against the law, both in court and in Congress, but so far it's been unsuccessful.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Last week, as \u003ca href=\"http://www.npr.org/sections/thesalt/2016/03/16/470677241/bill-that-would-block-states-from-mandating-gmo-labels-stalls-in-senate\">we reported\u003c/a>, Congress failed to pass an industry-supported measure that would have created a voluntary national standard for labeling — and also would have preempted Vermont's law. Which means for now, food industry giants still face a July 1 deadline to comply with the state's labeling mandate.\u003c/p>\n\u003cp>And since food companies can't create different packaging just for Vermont, it appears that the tiniest of states has created a labeling standard that will go into effect nationwide.\u003c/p>\n\u003cp>This \u003ca href=\"http://www.blog.generalmills.com/2016/03/we-need-a-national-solution-for-gmo-labeling/\">statement\u003c/a>, from General Mills' Jeff Harmening, sums it up:\u003c/p>\n\u003cp>\"Vermont state law requires us to start labeling certain grocery store food packages that contain GMO ingredients or face significant fines,\" Harmening wrote on the General Mills blogs.\u003c/p>\n\u003cp>\"We can't label our products for only one state without significantly driving up costs for our consumers and we simply will not do that,\" explains Harmening.\u003c/p>\n\u003cp>So, as a result: \"Consumers all over the U.S. will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills products,\" he concludes.\u003c/p>\n\u003cp>Chocolate giant Mars struck a similar tone in its \u003ca href=\"http://www.mars.com/global/press-center/gmo.aspx\">announcement\u003c/a>: \"To comply with [the Vermont] law, Mars is introducing clear, on-pack labeling on our products that contain GM ingredients nationwide,\" the company statement says.\u003c/p>\n\u003cp>The U.S. Food and Drug Administration does not require such labels because - as this \u003ca href=\"http://www.fda.gov/food/guidanceregulation/guidancedocumentsregulatoryinformation/ucm059098.htm\">guidance document\u003c/a> explains - the agency has determined that the nutritional quality and safety of GMO ingredients, such as corn starch or soybean oil, are no different from the same ingredients derived from conventional crops.\u003c/p>\n\u003cp>According to Mars, \"we firmly believe GM ingredients are safe.\" But consumer expectations are changing. \"We aim to deliver products that match the different tastes, preferences and perceptions of consumers,\" the Mars statement says.\u003c/p>\n\u003cp>According to a 2015 \u003ca href=\"http://www.pbs.org/newshour/rundown/poll-finds-americans-support-gmo-food-labeling/\">poll\u003c/a>, two-thirds of Americans support labeling of foods that contain genetically modified ingredients.\u003c/p>\n\u003cp>\"Consumers are pushing for more transparency,\" food industry analyst Jack Russo \u003ca href=\"http://www.npr.org/2016/03/16/470715871/senate-blocks-bill-to-create-voluntary-national-standards-for-labeling-gmos\">told us\u003c/a>. Earlier this year, the Campbell Soup Co. acknowledged this when it became the first major food company to \u003ca href=\"http://www.npr.org/sections/thesalt/2016/01/08/462422610/campbell-soup-switches-sides-in-the-gmo-labeling-fight\">switch its position\u003c/a> and come out in support of mandatory GMO labels.\u003c/p>\n\u003cp>The food industry overall is still hoping that the federal government will step in.\u003c/p>\n\u003cp>\"We continue to strongly urge Congress to pass a uniform, federal solution for the labeling of GMOs to avoid a confusing patchwork of state-by-state rules,\" wrote Paul Norman, president of Kellogg North America in an emailed statement.\u003c/p>\n\u003cp>But it's clear that companies can no longer wait for this federal action. \"The horse [is] out the barn,\" says attorney David Wallace, of the firm Herbert Smith Freehills, who specializes in food issues. Companies are already preparing new labels to begin hitting store shelves in a few weeks.\u003c/p>\n\u003cp>\"Companies had no choice. ... They've been making plans for this. They had to,\" explains Wallace.\u003c/p>\n\u003cp>As a result, both sides in the debate over GMO labeling now will learn the answer to a question that many have posed over the past 20 years: How will consumers react to a label that says \"produced with genetic engineering?\"\u003c/p>\n\u003cp>Food companies have argued that such a label will scare consumers away, because they'll see it – incorrectly – as a warning. If it has that effect, companies will react by removing genetically modified ingredients from their products. In fact, food companies see the labeling campaign as a veiled attempt to drive genetically engineered crops out of agriculture.\u003c/p>\n\u003cp>Privately, however, many companies are hoping that consumers will disregard those labels and continue to buy the same products as always. Consumers who are motivated to avoid GMOs may be doing that already, by buying organic or non-GMO products.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>If that's the case, those GMO labels will turn out to be just extra words on the package.\u003cbr>\n\u003cem>\u003cbr>\nCopyright 2016\u003ca href=\"http://www.npr.org/\" target=\"_blank\"> NPR\u003c/a>.\u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"In the coming weeks, major brands including General Mills, Kellogg and Mars will start labeling foods produced with genetic engineering. That's all because of a Vermont law set to take effect July 1.","status":"publish","parent":0,"modified":1459196557,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":26,"wordCount":774},"headData":{"title":"How Little Vermont Got Big Food Companies To Label GMOs | KQED","description":"In the coming weeks, major brands including General Mills, Kellogg and Mars will start labeling foods produced with genetic engineering. That's all because of a Vermont law set to take effect July 1.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"How Little Vermont Got Big Food Companies To Label GMOs","datePublished":"2016-03-28T17:55:13.000Z","dateModified":"2016-03-28T20:22:37.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"108086 http://ww2.kqed.org/bayareabites/?p=108086","disqusUrl":"https://ww2.kqed.org/bayareabites/2016/03/28/how-little-vermont-got-big-food-companies-to-label-gmos/","disqusTitle":"How Little Vermont Got Big Food Companies To Label GMOs","source":"Politics, Activism & Food Safety","sourceUrl":"https://ww2.kqed.org/bayareabites/category/politics-activism-food-safety/","nprByline":"Allison Aubrey, \u003ca href=\"https://ww2.kqed.org/bayareabites/author/nprfood/\">NPR Food\u003c/a>","nprImageAgency":"Courtesy of Campbell Soup Company","nprStoryId":"471759643","nprApiLink":"http://api.npr.org/query?id=471759643&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/sections/thesalt/2016/03/27/471759643/how-little-vermont-got-big-food-companies-to-label-gmos?ft=nprml&f=471759643","nprRetrievedStory":"1","nprPubDate":"Sun, 27 Mar 2016 08:35:00 -0400","nprStoryDate":"Sun, 27 Mar 2016 08:07:00 -0400","nprLastModifiedDate":"Sun, 27 Mar 2016 08:35:54 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/wesun/2016/03/20160327_wesun_how_little_vermont_got_big_food_companies_to_label_gmos.mp3?orgId=1&topicId=1006&d=208&p=10&story=471759643&t=progseg&e=472035836&seg=3&ft=nprml&f=471759643","nprAudioM3u":"http://api.npr.org/m3u/1472035959-386aa6.m3u?orgId=1&topicId=1006&d=208&p=10&story=471759643&t=progseg&e=472035836&seg=3&ft=nprml&f=471759643","path":"/bayareabites/108086/how-little-vermont-got-big-food-companies-to-label-gmos","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/wesun/2016/03/20160327_wesun_how_little_vermont_got_big_food_companies_to_label_gmos.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>Listen to the Story on Weekend Edition Sunday:\u003c/strong>\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/wesun/2016/03/20160327_wesun_how_little_vermont_got_big_food_companies_to_label_gmos.mp3\u003c/p>\n\u003cp>You'll soon know whether many of the packaged foods you buy contain ingredients derived from genetically modified plants, such as soybeans and corn.\u003c/p>\n\u003cp>Over the past week or so, big companies including General Mills, Mars and Kellogg have \u003ca href=\"http://www.blog.generalmills.com/2016/03/we-need-a-national-solution-for-gmo-labeling/\">announced\u003c/a> plans to label such products – even though they still don't think it's a good idea.\u003c/p>\n\u003cp>The reason, in a word, is Vermont. The tiny state has boxed big food companies into a corner. Two years ago, the state passed legislation requiring mandatory labeling.\u003c/p>\n\u003cp>The Grocery Manufacturers Association has fought back against the law, both in court and in Congress, but so far it's been unsuccessful.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Last week, as \u003ca href=\"http://www.npr.org/sections/thesalt/2016/03/16/470677241/bill-that-would-block-states-from-mandating-gmo-labels-stalls-in-senate\">we reported\u003c/a>, Congress failed to pass an industry-supported measure that would have created a voluntary national standard for labeling — and also would have preempted Vermont's law. Which means for now, food industry giants still face a July 1 deadline to comply with the state's labeling mandate.\u003c/p>\n\u003cp>And since food companies can't create different packaging just for Vermont, it appears that the tiniest of states has created a labeling standard that will go into effect nationwide.\u003c/p>\n\u003cp>This \u003ca href=\"http://www.blog.generalmills.com/2016/03/we-need-a-national-solution-for-gmo-labeling/\">statement\u003c/a>, from General Mills' Jeff Harmening, sums it up:\u003c/p>\n\u003cp>\"Vermont state law requires us to start labeling certain grocery store food packages that contain GMO ingredients or face significant fines,\" Harmening wrote on the General Mills blogs.\u003c/p>\n\u003cp>\"We can't label our products for only one state without significantly driving up costs for our consumers and we simply will not do that,\" explains Harmening.\u003c/p>\n\u003cp>So, as a result: \"Consumers all over the U.S. will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills products,\" he concludes.\u003c/p>\n\u003cp>Chocolate giant Mars struck a similar tone in its \u003ca href=\"http://www.mars.com/global/press-center/gmo.aspx\">announcement\u003c/a>: \"To comply with [the Vermont] law, Mars is introducing clear, on-pack labeling on our products that contain GM ingredients nationwide,\" the company statement says.\u003c/p>\n\u003cp>The U.S. Food and Drug Administration does not require such labels because - as this \u003ca href=\"http://www.fda.gov/food/guidanceregulation/guidancedocumentsregulatoryinformation/ucm059098.htm\">guidance document\u003c/a> explains - the agency has determined that the nutritional quality and safety of GMO ingredients, such as corn starch or soybean oil, are no different from the same ingredients derived from conventional crops.\u003c/p>\n\u003cp>According to Mars, \"we firmly believe GM ingredients are safe.\" But consumer expectations are changing. \"We aim to deliver products that match the different tastes, preferences and perceptions of consumers,\" the Mars statement says.\u003c/p>\n\u003cp>According to a 2015 \u003ca href=\"http://www.pbs.org/newshour/rundown/poll-finds-americans-support-gmo-food-labeling/\">poll\u003c/a>, two-thirds of Americans support labeling of foods that contain genetically modified ingredients.\u003c/p>\n\u003cp>\"Consumers are pushing for more transparency,\" food industry analyst Jack Russo \u003ca href=\"http://www.npr.org/2016/03/16/470715871/senate-blocks-bill-to-create-voluntary-national-standards-for-labeling-gmos\">told us\u003c/a>. Earlier this year, the Campbell Soup Co. acknowledged this when it became the first major food company to \u003ca href=\"http://www.npr.org/sections/thesalt/2016/01/08/462422610/campbell-soup-switches-sides-in-the-gmo-labeling-fight\">switch its position\u003c/a> and come out in support of mandatory GMO labels.\u003c/p>\n\u003cp>The food industry overall is still hoping that the federal government will step in.\u003c/p>\n\u003cp>\"We continue to strongly urge Congress to pass a uniform, federal solution for the labeling of GMOs to avoid a confusing patchwork of state-by-state rules,\" wrote Paul Norman, president of Kellogg North America in an emailed statement.\u003c/p>\n\u003cp>But it's clear that companies can no longer wait for this federal action. \"The horse [is] out the barn,\" says attorney David Wallace, of the firm Herbert Smith Freehills, who specializes in food issues. Companies are already preparing new labels to begin hitting store shelves in a few weeks.\u003c/p>\n\u003cp>\"Companies had no choice. ... They've been making plans for this. They had to,\" explains Wallace.\u003c/p>\n\u003cp>As a result, both sides in the debate over GMO labeling now will learn the answer to a question that many have posed over the past 20 years: How will consumers react to a label that says \"produced with genetic engineering?\"\u003c/p>\n\u003cp>Food companies have argued that such a label will scare consumers away, because they'll see it – incorrectly – as a warning. If it has that effect, companies will react by removing genetically modified ingredients from their products. In fact, food companies see the labeling campaign as a veiled attempt to drive genetically engineered crops out of agriculture.\u003c/p>\n\u003cp>Privately, however, many companies are hoping that consumers will disregard those labels and continue to buy the same products as always. Consumers who are motivated to avoid GMOs may be doing that already, by buying organic or non-GMO products.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>If that's the case, those GMO labels will turn out to be just extra words on the package.\u003cbr>\n\u003cem>\u003cbr>\nCopyright 2016\u003ca href=\"http://www.npr.org/\" target=\"_blank\"> NPR\u003c/a>.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/108086/how-little-vermont-got-big-food-companies-to-label-gmos","authors":["byline_bayareabites_108086"],"categories":["bayareabites_4084","bayareabites_1245","bayareabites_12555","bayareabites_2035","bayareabites_60"],"tags":["bayareabites_10802","bayareabites_11274","bayareabites_10787","bayareabites_11281","bayareabites_10774","bayareabites_12187","bayareabites_560"],"featImg":"bayareabites_108087","label":"source_bayareabites_108086"},"bayareabites_107735":{"type":"posts","id":"bayareabites_107735","meta":{"index":"posts_1591205157","site":"bayareabites","id":"107735","score":null,"sort":[1458193522000]},"guestAuthors":[],"slug":"bill-blocking-gmo-labels-stalls-in-senate-but-battle-is-far-from-over","title":"Bill Blocking GMO Labels Stalls In Senate, But Battle Is Far From Over","publishDate":1458193522,"format":"standard","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>It's been called \"perhaps the \u003ca href=\"http://www.nytimes.com/2016/03/16/business/senate-to-vote-on-gmo-food-labeling-bill.html?_r=0\">most contentious issue\u003c/a> in the food industry\": Should food products be labeled to indicate they contain genetically modified ingredients?\u003c/p>\n\u003cp>Leading Republicans in the Senate tried to answer that question on Wednesday with a clear \"no,\" but failed. The Senate rejected a bill that would have prevented any state from requiring GMO labels on food. The bill, sponsored by Kansas Republican Sen. Pat Roberts, would have created a \u003cem>voluntary\u003c/em> national labeling standard for foods containing GMOs, but it would have blocked Vermont from implementing its first-in-the-nation \u003cem>mandatory\u003c/em> GMO labeling law, currently set to take effect on July 1.\u003c/p>\n\u003cp>The Roberts bill failed to get the 60 votes needed to move forward. The cloture motion failed 48-49. Now, a compromise will almost certainly have to be crafted.\u003c/p>\n\u003cp>Before the vote, Debbie Stabenow of Michigan, the Senate agriculture committee's ranking Democrat, said negotiations would carry on, and she hoped a deal on a national GMO labeling standard could still be worked out before the end of the week, \u003ca href=\"http://www.agri-pulse.com/GMO-labeling-bill-blocked-in-Senate-03162016.asp#.VumLzCEvkT0.twitter\">according to AgriPulse\u003c/a>.\u003c/p>\n\u003cp>Among those opposing the Roberts measure was Just Label It, a coalition of businesses and organizations supporting mandatory GMO labels on food.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"This is the most hotly debated issue in food right now,\" says \u003ca href=\"http://www.justlabelit.org/\">Scott Faber\u003c/a>, the group's executive director.\u003c/p>\n\u003cp>\"Consumers should have the right to choose,\" Faber says. \"They should have the right to know what's in their food and be trusted to make their own choices.\"\u003cstrong>\u003c/strong>\u003c/p>\n\u003cp>That argument — consumers' right to know — holds sway among many legislators. Earlier this month, during debate on the Roberts bill in the Senate agriculture committee, many lawmakers pointed to \u003ca href=\"http://www.pbs.org/newshour/rundown/poll-finds-americans-support-gmo-food-labeling/\">polls that show\u003c/a> a majority of Americans support labeling genetically modified ingredients in foods. (However, Grist's Nathanael Johnson has \u003ca href=\"http://grist.org/food/senate-looks-like-it-might-block-state-gmo-labeling/\">pointed out\u003c/a> that \"[b]ig majorities of survey respondents also say, nonsensically, \u003ca href=\"http://jaysonlusk.com/blog/2015/1/19/dna-labels\">that they'd like mandatory labels for food containing DNA\u003c/a>.\")\u003c/p>\n\u003cp>On the other side of the debate are those who argue that labels would inherently suggest something is wrong with foods containing GMOs, even though major scientific bodies — from the American Association for the Advancement of Science to the World Health Organization to the American Medical Association — insist genetically modified foods are safe to eat.\u003c/p>\n\u003cp>Opponents say that having to comply with a patchwork of state labeling requirements would be costly, because many food companies would likely reformulate their products to avoid a label, resulting in higher prices. Ultimately, that would raise grocery bills for the average American family by more than $1,000 a year, according to \u003ca href=\"http://corn.org/cost-impact-of-vermonts-gmo-labeling-law-on-consumers-nationwide/\">estimates\u003c/a> released this month by the Corn Refiners Association.\u003c/p>\n\u003cp>Chip Bowling, president of the National Corn Growers Association, said he was \"disappointed\" with the outcome of Wednesday's vote. \"Farmers are committed to creating greater transparency in the food system, but we also need Congress to set clear, commonsense guidelines that are based in science and keep food affordable for American families,\" he said in a statement.\u003c/p>\n\u003cp>Still, reformulating and labeling might ultimately be good business, says \u003ca href=\"https://www.edwardjones.com/about/media/strategists-analysts-companies/analysts/jack-russo.html\">Jack Russo\u003c/a>, a senior analyst of consumer staples industries at Edward Jones. He says that consumers — particularly middle- and high-income ones — increasingly \"want to know what they're putting in their bodies.\" That's true across generations, he says, but it's especially true of millennials.\u003c/p>\n\u003cp>\"I think the food companies really have to pay attention, because their future customers are the millennials,\" he tells us — and costly changes now \"in the long run will pay off for them.\"\u003c/p>\n\u003cp>The labeling battle has made for strange bedfellows, with some Republicans – who usually embrace states' rights – supporting preempting state labeling measures.\u003c/p>\n\u003cp>However, Senate Majority Leader Mitch McConnell, a Kentucky Republican, on Wednesday voted against the measure – a tactic that would allow him to bring the bill back up for a vote later if an agreement is reached.\u003c/p>\n\u003cp>One compromise proposal from Sen. Jeff Merkley, an Oregon Democrat, would give manufacturers a choice of four ways to label GMOs. As The Hill \u003ca href=\"http://thehill.com/regulation/legislation/273065-senate-to-vote-on-fast-track-anti-gmo-labeling-bill\">reports\u003c/a>:\u003c/p>\n\u003cblockquote>\n\u003cp>\"[Manufacturers] could choose to put the words 'genetically engineered' in parentheses next to a relevant ingredient; identify GM ingredients with an asterisk and provide an explanation for the asterisk at the bottom of the ingredients list; apply a catch-all statement at the end of the ingredient list stating the product was 'produced with genetic engineering' ingredients; or use a symbol on the label, designed by the Agriculture Secretary, to disclosure the presence of GMOs.\"\u003c/p>\n\u003c/blockquote>\n\u003cp>But a spokesman for Roberts, who chairs the Senate agriculture committee, tells NPR that the senator would not support the Merkley measure.\u003c/p>\n\u003cp>\u003cem>With additional reporting by NPR's Allison Aubrey and Peggy Lowe of Harvest Public Media.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2016 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"The bill would have created a national \u003cem>voluntary \u003c/em> labeling standard — and prevented Vermont's mandatory labeling law from going into effect July 1. A compromise might yet be reached.","status":"publish","parent":0,"modified":1458193522,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":22,"wordCount":794},"headData":{"title":"Bill Blocking GMO Labels Stalls In Senate, But Battle Is Far From Over | KQED","description":"The bill would have created a national voluntary labeling standard — and prevented Vermont's mandatory labeling law from going into effect July 1. A compromise might yet be reached.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Bill Blocking GMO Labels Stalls In Senate, But Battle Is Far From Over","datePublished":"2016-03-17T05:45:22.000Z","dateModified":"2016-03-17T05:45:22.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"107735 http://ww2.kqed.org/bayareabites/?p=107735","disqusUrl":"https://ww2.kqed.org/bayareabites/2016/03/16/bill-blocking-gmo-labels-stalls-in-senate-but-battle-is-far-from-over/","disqusTitle":"Bill Blocking GMO Labels Stalls In Senate, But Battle Is Far From Over","nprImageCredit":"Erik McGregor","nprByline":"Maria Godoy, \u003ca href=\"https://ww2.kqed.org/bayareabites/author/nprfood/\">NPR Food\u003c/a>","nprImageAgency":"Pacific Press/LightRocket via Getty Images","nprStoryId":"470677241","nprApiLink":"http://api.npr.org/query?id=470677241&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/sections/thesalt/2016/03/16/470677241/bill-that-would-block-states-from-mandating-gmo-labels-stalls-in-senate?ft=nprml&f=470677241","nprRetrievedStory":"1","nprPubDate":"Wed, 16 Mar 2016 18:47:00 -0400","nprStoryDate":"Wed, 16 Mar 2016 15:11:00 -0400","nprLastModifiedDate":"Wed, 16 Mar 2016 18:47:18 -0400","path":"/bayareabites/107735/bill-blocking-gmo-labels-stalls-in-senate-but-battle-is-far-from-over","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>It's been called \"perhaps the \u003ca href=\"http://www.nytimes.com/2016/03/16/business/senate-to-vote-on-gmo-food-labeling-bill.html?_r=0\">most contentious issue\u003c/a> in the food industry\": Should food products be labeled to indicate they contain genetically modified ingredients?\u003c/p>\n\u003cp>Leading Republicans in the Senate tried to answer that question on Wednesday with a clear \"no,\" but failed. The Senate rejected a bill that would have prevented any state from requiring GMO labels on food. The bill, sponsored by Kansas Republican Sen. Pat Roberts, would have created a \u003cem>voluntary\u003c/em> national labeling standard for foods containing GMOs, but it would have blocked Vermont from implementing its first-in-the-nation \u003cem>mandatory\u003c/em> GMO labeling law, currently set to take effect on July 1.\u003c/p>\n\u003cp>The Roberts bill failed to get the 60 votes needed to move forward. The cloture motion failed 48-49. Now, a compromise will almost certainly have to be crafted.\u003c/p>\n\u003cp>Before the vote, Debbie Stabenow of Michigan, the Senate agriculture committee's ranking Democrat, said negotiations would carry on, and she hoped a deal on a national GMO labeling standard could still be worked out before the end of the week, \u003ca href=\"http://www.agri-pulse.com/GMO-labeling-bill-blocked-in-Senate-03162016.asp#.VumLzCEvkT0.twitter\">according to AgriPulse\u003c/a>.\u003c/p>\n\u003cp>Among those opposing the Roberts measure was Just Label It, a coalition of businesses and organizations supporting mandatory GMO labels on food.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"This is the most hotly debated issue in food right now,\" says \u003ca href=\"http://www.justlabelit.org/\">Scott Faber\u003c/a>, the group's executive director.\u003c/p>\n\u003cp>\"Consumers should have the right to choose,\" Faber says. \"They should have the right to know what's in their food and be trusted to make their own choices.\"\u003cstrong>\u003c/strong>\u003c/p>\n\u003cp>That argument — consumers' right to know — holds sway among many legislators. Earlier this month, during debate on the Roberts bill in the Senate agriculture committee, many lawmakers pointed to \u003ca href=\"http://www.pbs.org/newshour/rundown/poll-finds-americans-support-gmo-food-labeling/\">polls that show\u003c/a> a majority of Americans support labeling genetically modified ingredients in foods. (However, Grist's Nathanael Johnson has \u003ca href=\"http://grist.org/food/senate-looks-like-it-might-block-state-gmo-labeling/\">pointed out\u003c/a> that \"[b]ig majorities of survey respondents also say, nonsensically, \u003ca href=\"http://jaysonlusk.com/blog/2015/1/19/dna-labels\">that they'd like mandatory labels for food containing DNA\u003c/a>.\")\u003c/p>\n\u003cp>On the other side of the debate are those who argue that labels would inherently suggest something is wrong with foods containing GMOs, even though major scientific bodies — from the American Association for the Advancement of Science to the World Health Organization to the American Medical Association — insist genetically modified foods are safe to eat.\u003c/p>\n\u003cp>Opponents say that having to comply with a patchwork of state labeling requirements would be costly, because many food companies would likely reformulate their products to avoid a label, resulting in higher prices. Ultimately, that would raise grocery bills for the average American family by more than $1,000 a year, according to \u003ca href=\"http://corn.org/cost-impact-of-vermonts-gmo-labeling-law-on-consumers-nationwide/\">estimates\u003c/a> released this month by the Corn Refiners Association.\u003c/p>\n\u003cp>Chip Bowling, president of the National Corn Growers Association, said he was \"disappointed\" with the outcome of Wednesday's vote. \"Farmers are committed to creating greater transparency in the food system, but we also need Congress to set clear, commonsense guidelines that are based in science and keep food affordable for American families,\" he said in a statement.\u003c/p>\n\u003cp>Still, reformulating and labeling might ultimately be good business, says \u003ca href=\"https://www.edwardjones.com/about/media/strategists-analysts-companies/analysts/jack-russo.html\">Jack Russo\u003c/a>, a senior analyst of consumer staples industries at Edward Jones. He says that consumers — particularly middle- and high-income ones — increasingly \"want to know what they're putting in their bodies.\" That's true across generations, he says, but it's especially true of millennials.\u003c/p>\n\u003cp>\"I think the food companies really have to pay attention, because their future customers are the millennials,\" he tells us — and costly changes now \"in the long run will pay off for them.\"\u003c/p>\n\u003cp>The labeling battle has made for strange bedfellows, with some Republicans – who usually embrace states' rights – supporting preempting state labeling measures.\u003c/p>\n\u003cp>However, Senate Majority Leader Mitch McConnell, a Kentucky Republican, on Wednesday voted against the measure – a tactic that would allow him to bring the bill back up for a vote later if an agreement is reached.\u003c/p>\n\u003cp>One compromise proposal from Sen. Jeff Merkley, an Oregon Democrat, would give manufacturers a choice of four ways to label GMOs. As The Hill \u003ca href=\"http://thehill.com/regulation/legislation/273065-senate-to-vote-on-fast-track-anti-gmo-labeling-bill\">reports\u003c/a>:\u003c/p>\n\u003cblockquote>\n\u003cp>\"[Manufacturers] could choose to put the words 'genetically engineered' in parentheses next to a relevant ingredient; identify GM ingredients with an asterisk and provide an explanation for the asterisk at the bottom of the ingredients list; apply a catch-all statement at the end of the ingredient list stating the product was 'produced with genetic engineering' ingredients; or use a symbol on the label, designed by the Agriculture Secretary, to disclosure the presence of GMOs.\"\u003c/p>\n\u003c/blockquote>\n\u003cp>But a spokesman for Roberts, who chairs the Senate agriculture committee, tells NPR that the senator would not support the Merkley measure.\u003c/p>\n\u003cp>\u003cem>With additional reporting by NPR's Allison Aubrey and Peggy Lowe of Harvest Public Media.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2016 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/107735/bill-blocking-gmo-labels-stalls-in-senate-but-battle-is-far-from-over","authors":["byline_bayareabites_107735"],"categories":["bayareabites_10028","bayareabites_2035"],"tags":["bayareabites_10802","bayareabites_10787"],"featImg":"bayareabites_107736","label":"bayareabites"},"bayareabites_107645":{"type":"posts","id":"bayareabites_107645","meta":{"index":"posts_1591205157","site":"bayareabites","id":"107645","score":null,"sort":[1457967590000]},"guestAuthors":[],"slug":"decoding-animal-welfare-labels","title":"Decoding Animal Welfare Labels","publishDate":1457967590,"format":"standard","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>\u003cem>Pasture raised. Hormone free. All natural.\u003c/em> With so many buzzwords, it’s hard to decipher labels on meat, eggs, and dairy products. Which ones are just greenwashing, and which ones can you trust?\u003c/p>\n\u003cp>Liberally used terms like “free-range” paint a bucolic picture that is far from the reality of today’s industrial farming system. Raising animals in crowded confinement is the standard practice in America because it’s efficient and profitable, but it’s also inhumane. As consumer demand for humane and sustainable animal products grows, labels featuring bold claims and happy animals frolicking in lush pasture have proliferated in the meat and dairy aisles, most without federal regulation.\u003c/p>\n\u003cp>For CUESA, humane practices mean a lot of things, including allowing animals to engage in the natural behaviors that are important to their wellbeing, and minimizing stress to the animals, from birth to slaughter. We’ve detailed specific practices in our \u003ca href=\"http://www.cuesa.org/sites/default/files/CUESA_Sustainable_Ag_Framework.pdf\">Sustainability Frameworks\u003c/a>, and we endeavor to partner with producers whose practices align with these values.\u003c/p>\n\u003cp>To help you decode the language in the farmers market or at the butcher counter, here’s a quick primer on some of the labels and terms you’ll see.\u003c/p>\n\u003ch2>Certifications\u003c/h2>\n\u003cp>Third-party certifications are the most transparent animal welfare labels on the market. In order for a product to bear one of these labels, the farm must be audited by an independent third party, often a nonprofit organization, and the farm’s practices must adhere to published standards. There are many animal welfare certification programs out there, with different emphases and varying degrees of rigor. Here are a few common ones you might see. For an in-depth comparison of each certifier’s standards, see \u003ca href=\"https://awionline.org/sites/default/files/uploads/documents/web-standardscomparisonfactsheet2-1293133314-document-33104.pdf\">this chart\u003c/a> from the Animal Welfare Institute.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/animal_welfare_approved.png\" alt=\"Animal Welfare Approved\" width=\"100\" height=\"95\" class=\"alignright size-full wp-image-107649\">\u003ca href=\"http://animalwelfareapproved.org/\">\u003cstrong>Animal Welfare Approved\u003c/strong>\u003c/a>\u003cstrong>:\u003c/strong> Applicable to meat, egg, and dairy products, this label is considered to have the highest animal welfare and environmental standards and is only available to independent family farms. Farms must provide animals with continual access to pasture or range and the opportunity to perform natural and instinctive behaviors essential to their health and well-being.\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/american_humane.png\" alt=\"American Humane Certified\" width=\"100\" height=\"100\" class=\"alignright size-full wp-image-107648\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/03/american_humane.png 100w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/american_humane-32x32.png 32w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/american_humane-64x64.png 64w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/american_humane-96x96.png 96w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/american_humane-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\">\u003ca href=\"http://humaneheartland.org/our-standards\">\u003cstrong>American Humane Certified\u003c/strong>\u003c/a>: This program is the least stringent of the well-known animal welfare certifications, but it still requires more humane conditions than the industry standard. For example, it prohibits antibiotics in feed, but allows chickens to be housed in larger \u003ca href=\"http://www.organicauthority.com/foodie-buzz/cage-free-eggs-debate.html\">“enriched colony”\u003c/a> cages and cattle to be raised in feedlots.\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/certified-humane.png\" alt=\"Certified Humane Raised and Handled\" width=\"100\" height=\"70\" class=\"alignright size-full wp-image-107650\">\u003ca href=\"http://certifiedhumane.org/\">\u003cstrong>Certified Humane Raised and Handled\u003c/strong>\u003c/a>: This label has slightly more rigorous requirements than American Humane Certified, but not as strict as Animal Welfare Approved. For example, cages for hens are prohibited, but outdoor access is not required.\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/gap_global_animal_partnership.png\" alt=\"Global Animal Partnership\" width=\"100\" height=\"100\" class=\"alignright size-full wp-image-107651\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/03/gap_global_animal_partnership.png 100w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/gap_global_animal_partnership-32x32.png 32w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/gap_global_animal_partnership-64x64.png 64w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/gap_global_animal_partnership-96x96.png 96w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/gap_global_animal_partnership-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\">\u003ca href=\"http://www.globalanimalpartnership.org/\">\u003cstrong>Global Animal Partnership\u003c/strong>\u003c/a>\u003cstrong>:\u003c/strong> This label, developed in partnership with Whole Foods and sold through their stores, uses a five-step rating program that encourages improvement in animal welfare. Step one begins with no cages or crowding, step three requires outdoor access, step four certifies pasture-centered practices, and so on.\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/usda_organic.png\" alt=\"USDA Certified Organic\" width=\"100\" height=\"100\" class=\"alignright size-full wp-image-107653\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/03/usda_organic.png 100w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/usda_organic-32x32.png 32w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/usda_organic-64x64.png 64w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/usda_organic-96x96.png 96w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/usda_organic-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\">\u003ca href=\"https://www.ams.usda.gov/grades-standards/organic-standards\">\u003cstrong>USDA Certified Organic\u003c/strong>\u003c/a>: Many people don’t realize that the National Organic Program also has animal care standards. The standards require that animals eat 100% organic feed, without antibiotics or hormones. Outdoor access is required and feedlot confinement is prohibited, but some humane handling practices are not defined.\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/america_grassfed.png\" alt=\"American Grassfed\" width=\"100\" height=\"100\" class=\"alignright size-full wp-image-107647\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/03/america_grassfed.png 100w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/america_grassfed-32x32.png 32w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/america_grassfed-64x64.png 64w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/america_grassfed-96x96.png 96w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/america_grassfed-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\">\u003ca href=\"http://www.americangrassfed.org/\">\u003cstrong>American Grassfed\u003c/strong>\u003c/a>: Applicable only to ruminants (such as beef and lamb), these standards ensure that the animals have eaten nothing but grass and forage from weaning to harvest, and they were not raised in confinement and have never been fed antibiotics or growth hormones. Meat that is labeled “grass-fed” is not necessarily certified by this program.\u003c/p>\n\u003ch2>Terms and Definitions\u003c/h2>\n\u003cp>The following terms are used both in third-party certifications and on their own. Some are regulated by the government; others are not. If the term is not verified or certified, dig deeper to ensure that the producer is living up to their claims.\u003c/p>\n\u003cp>\u003cstrong>Humane:\u003c/strong> Humane implies that animals were raised with compassion in a way that minimizes stress and allows them to engage in their natural behaviors. The term “humane” is otherwise unregulated, though numerous third-party certifications offer independent verification.\u003c/p>\n\u003cp>\u003cstrong>Cage-free: \u003c/strong>This unregulated term suggests that eggs are laid by hens permitted to roam in the henhouse (but not necessarily with any access to the outdoors).\u003c/p>\n\u003cp>\u003cstrong>Free-range or free-roaming\u003c/strong>: Suggests that the product came from an animal that was able to roam. The USDA only regulates the term for poultry, not beef, pork, or eggs. Meat birds are required to “have access to” the outdoors, but no amount of time or space is specified. Free-range hens are often kept indoors in large warehouses.\u003c/p>\n\u003cp>\u003cstrong>Pasture-raised\u003c/strong>: “Pasture-raised” implies that meat or poultry comes from an animal that was raised outdoors on pasture. This term is sometimes used to differentiate eggs and poultry from “free-range” products coming from hens raised indoors. This term is unregulated and there is no standard definition. The Ferry Plaza Farmers Market only allows pasture-raised eggs to be sold by farmers in our market.\u003c/p>\n\u003cp>\u003cstrong>Grass-fed\u003c/strong>: This label means the ruminant animal (cattle, sheep, goat, or bison) was raised on a diet of fresh pasture during the growing season and stored grasses (hay or grass silage) in winter months or drought conditions. The USDA standard was revoked in 2016; it is now a voluntary claim. Several organizations offer private certifications.\u003c/p>\n\u003cp>\u003cstrong>Grass-finished\u003c/strong>: “Finished” animals have reached physical maturity and have developed fatty tissue. Some grass-fed animals, like most livestock in the US, are grain finished, or fed grains for an undetermined amount of time before slaughter. Other grass-fed animals are grass finished: they ate exclusively grasses throughout their whole lives.\u003c/p>\n\u003cp>\u003cstrong>Antibiotic-free\u003c/strong>: In conventional operations, antibiotics are routinely fed to cows, hogs, and chickens to promote faster growth and prevent diseases that run rampant in the cramped conditions in which food animals are kept. “No antibiotics” claims are regulated by the USDA and require ranchers to show documentation.\u003c/p>\n\u003cp>\u003cstrong>Hormone-free\u003c/strong>: Hormones are used in industrial farming of cows and sheep to increase growth rate or milk production. Some hormones are natural, some are synthetic, and some (like rBGH) are genetically engineered. Like “no antibiotics,” the “no hormones” claim is regulated by the USDA. Documentation must be shown, but the USDA does not routinely test. Hormone use in pork or poultry production is prohibited by the USDA.\u003c/p>\n\u003cp>\u003cstrong>Natural\u003c/strong>: USDA guidelines state that “natural” meat and poultry products can’t contain artificial ingredients or added color and must be only minimally processed; there is no verification system. The claim “natural” on other products is unregulated and generally meaningless.\u003c/p>\n\u003ch2>Meet Your Producer\u003c/h2>\n\u003cp>One of the best ways to cut through the noise is to know your farmer, so you have the opportunity to ask questions. While certified labels provide assurance, certification costs and the required documentation may be burdensome for smaller operations. So how do you know what to look for? Here are some basic questions you might ask your meat, egg, or dairy producer or purveyor:\u003c/p>\n\u003cul>\n\u003cli>Are your animal products certified by any third parties? Which ones?\u003c/li>\n\u003cli>How are the animals raised? Are they raised outdoors on pasture, or indoors?\u003c/li>\n\u003cli>Do the animals receive antibiotics, hormones, or other growth promoters?\u003c/li>\n\u003cli>What sort of diet are the animals fed?\u003c/li>\n\u003c/ul>\n\u003cp>These questions are just a starting point, and they’re only useful if you know how to interpret the answers. To go beyond this basic guide, we recommend checking out \u003ca href=\"http://www.sustainabletable.org/917/handouts-questions-to-ask\">Sustainable Table’s Questions to Ask\u003c/a> handouts.\u003c/p>\n\u003cp>To learn more about animal welfare terms, certifications, and practices, we suggest downloading the \u003ca href=\"http://animalwelfareapproved.org/food-labels-exposed/\">Animal Welfare Approved Food Labels Exposed\u003c/a> phone app. or download the pdf. From welfare to taste to cost, there are many factors to consider, so you’ll need to figure out which ones are most important to you when you shop.\u003c/p>\n\u003cp>At CUESA, we promote ranchers and purveyors that adhere to the humane management practices outlined in our \u003ca href=\"http://www.cuesa.org/sites/default/files/CUESA_Sustainable_Ag_Framework.pdf\">Sustainability Frameworks\u003c/a>. Details about each producer can be found on their \u003ca href=\"http://www.cuesa.org/our-sellers\">seller profile\u003c/a> on our website, and you can visit the \u003ca href=\"http://www.cuesa.org/food/eggs\">eggs\u003c/a>, \u003ca href=\"http://www.cuesa.org/food/cheese\">cheese\u003c/a>, \u003ca href=\"http://www.cuesa.org/food/milk\">milk\u003c/a>, and \u003ca href=\"http://www.cuesa.org/food/meat\">meat\u003c/a> pages to dive deeper into specific products. And through \u003ca href=\"http://www.cuesa.org/event-type/food-farm-tour\">farm tours\u003c/a>, you can see how the animals are raised first-hand.\u003c/p>\n\u003cp>\u003cem>Got more questions? Stop by CUESA’s \u003c/em>\u003ca href=\"http://www.cuesa.org/food-shed\">\u003cem>Food Shed\u003c/em>\u003c/a>\u003cem> tent for our “Decoding Food Labels” exhibit this month on Saturdays to learn more. \u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>Thank you to CUESA Education Intern Jasmine Hormati for her research in this guide.\u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Pasture raised. Hormone free. All natural. With so many buzzwords, it’s hard to decipher labels on meat, eggs, and dairy products. Which ones are just greenwashing, and which ones can you trust?","status":"publish","parent":0,"modified":1457967727,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":29,"wordCount":1443},"headData":{"title":"Decoding Animal Welfare Labels | KQED","description":"Pasture raised. Hormone free. All natural. With so many buzzwords, it’s hard to decipher labels on meat, eggs, and dairy products. Which ones are just greenwashing, and which ones can you trust?","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Decoding Animal Welfare Labels","datePublished":"2016-03-14T14:59:50.000Z","dateModified":"2016-03-14T15:02:07.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"107645 http://ww2.kqed.org/bayareabites/?p=107645","disqusUrl":"https://ww2.kqed.org/bayareabites/2016/03/14/decoding-animal-welfare-labels/","disqusTitle":"Decoding Animal Welfare Labels","path":"/bayareabites/107645/decoding-animal-welfare-labels","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>Pasture raised. Hormone free. All natural.\u003c/em> With so many buzzwords, it’s hard to decipher labels on meat, eggs, and dairy products. Which ones are just greenwashing, and which ones can you trust?\u003c/p>\n\u003cp>Liberally used terms like “free-range” paint a bucolic picture that is far from the reality of today’s industrial farming system. Raising animals in crowded confinement is the standard practice in America because it’s efficient and profitable, but it’s also inhumane. As consumer demand for humane and sustainable animal products grows, labels featuring bold claims and happy animals frolicking in lush pasture have proliferated in the meat and dairy aisles, most without federal regulation.\u003c/p>\n\u003cp>For CUESA, humane practices mean a lot of things, including allowing animals to engage in the natural behaviors that are important to their wellbeing, and minimizing stress to the animals, from birth to slaughter. We’ve detailed specific practices in our \u003ca href=\"http://www.cuesa.org/sites/default/files/CUESA_Sustainable_Ag_Framework.pdf\">Sustainability Frameworks\u003c/a>, and we endeavor to partner with producers whose practices align with these values.\u003c/p>\n\u003cp>To help you decode the language in the farmers market or at the butcher counter, here’s a quick primer on some of the labels and terms you’ll see.\u003c/p>\n\u003ch2>Certifications\u003c/h2>\n\u003cp>Third-party certifications are the most transparent animal welfare labels on the market. In order for a product to bear one of these labels, the farm must be audited by an independent third party, often a nonprofit organization, and the farm’s practices must adhere to published standards. There are many animal welfare certification programs out there, with different emphases and varying degrees of rigor. Here are a few common ones you might see. For an in-depth comparison of each certifier’s standards, see \u003ca href=\"https://awionline.org/sites/default/files/uploads/documents/web-standardscomparisonfactsheet2-1293133314-document-33104.pdf\">this chart\u003c/a> from the Animal Welfare Institute.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/animal_welfare_approved.png\" alt=\"Animal Welfare Approved\" width=\"100\" height=\"95\" class=\"alignright size-full wp-image-107649\">\u003ca href=\"http://animalwelfareapproved.org/\">\u003cstrong>Animal Welfare Approved\u003c/strong>\u003c/a>\u003cstrong>:\u003c/strong> Applicable to meat, egg, and dairy products, this label is considered to have the highest animal welfare and environmental standards and is only available to independent family farms. Farms must provide animals with continual access to pasture or range and the opportunity to perform natural and instinctive behaviors essential to their health and well-being.\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/american_humane.png\" alt=\"American Humane Certified\" width=\"100\" height=\"100\" class=\"alignright size-full wp-image-107648\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/03/american_humane.png 100w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/american_humane-32x32.png 32w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/american_humane-64x64.png 64w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/american_humane-96x96.png 96w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/american_humane-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\">\u003ca href=\"http://humaneheartland.org/our-standards\">\u003cstrong>American Humane Certified\u003c/strong>\u003c/a>: This program is the least stringent of the well-known animal welfare certifications, but it still requires more humane conditions than the industry standard. For example, it prohibits antibiotics in feed, but allows chickens to be housed in larger \u003ca href=\"http://www.organicauthority.com/foodie-buzz/cage-free-eggs-debate.html\">“enriched colony”\u003c/a> cages and cattle to be raised in feedlots.\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/certified-humane.png\" alt=\"Certified Humane Raised and Handled\" width=\"100\" height=\"70\" class=\"alignright size-full wp-image-107650\">\u003ca href=\"http://certifiedhumane.org/\">\u003cstrong>Certified Humane Raised and Handled\u003c/strong>\u003c/a>: This label has slightly more rigorous requirements than American Humane Certified, but not as strict as Animal Welfare Approved. For example, cages for hens are prohibited, but outdoor access is not required.\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/gap_global_animal_partnership.png\" alt=\"Global Animal Partnership\" width=\"100\" height=\"100\" class=\"alignright size-full wp-image-107651\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/03/gap_global_animal_partnership.png 100w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/gap_global_animal_partnership-32x32.png 32w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/gap_global_animal_partnership-64x64.png 64w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/gap_global_animal_partnership-96x96.png 96w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/gap_global_animal_partnership-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\">\u003ca href=\"http://www.globalanimalpartnership.org/\">\u003cstrong>Global Animal Partnership\u003c/strong>\u003c/a>\u003cstrong>:\u003c/strong> This label, developed in partnership with Whole Foods and sold through their stores, uses a five-step rating program that encourages improvement in animal welfare. Step one begins with no cages or crowding, step three requires outdoor access, step four certifies pasture-centered practices, and so on.\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/usda_organic.png\" alt=\"USDA Certified Organic\" width=\"100\" height=\"100\" class=\"alignright size-full wp-image-107653\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/03/usda_organic.png 100w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/usda_organic-32x32.png 32w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/usda_organic-64x64.png 64w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/usda_organic-96x96.png 96w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/usda_organic-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\">\u003ca href=\"https://www.ams.usda.gov/grades-standards/organic-standards\">\u003cstrong>USDA Certified Organic\u003c/strong>\u003c/a>: Many people don’t realize that the National Organic Program also has animal care standards. The standards require that animals eat 100% organic feed, without antibiotics or hormones. Outdoor access is required and feedlot confinement is prohibited, but some humane handling practices are not defined.\u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/03/america_grassfed.png\" alt=\"American Grassfed\" width=\"100\" height=\"100\" class=\"alignright size-full wp-image-107647\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/03/america_grassfed.png 100w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/america_grassfed-32x32.png 32w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/america_grassfed-64x64.png 64w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/america_grassfed-96x96.png 96w, https://ww2.kqed.org/app/uploads/sites/24/2016/03/america_grassfed-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\">\u003ca href=\"http://www.americangrassfed.org/\">\u003cstrong>American Grassfed\u003c/strong>\u003c/a>: Applicable only to ruminants (such as beef and lamb), these standards ensure that the animals have eaten nothing but grass and forage from weaning to harvest, and they were not raised in confinement and have never been fed antibiotics or growth hormones. Meat that is labeled “grass-fed” is not necessarily certified by this program.\u003c/p>\n\u003ch2>Terms and Definitions\u003c/h2>\n\u003cp>The following terms are used both in third-party certifications and on their own. Some are regulated by the government; others are not. If the term is not verified or certified, dig deeper to ensure that the producer is living up to their claims.\u003c/p>\n\u003cp>\u003cstrong>Humane:\u003c/strong> Humane implies that animals were raised with compassion in a way that minimizes stress and allows them to engage in their natural behaviors. The term “humane” is otherwise unregulated, though numerous third-party certifications offer independent verification.\u003c/p>\n\u003cp>\u003cstrong>Cage-free: \u003c/strong>This unregulated term suggests that eggs are laid by hens permitted to roam in the henhouse (but not necessarily with any access to the outdoors).\u003c/p>\n\u003cp>\u003cstrong>Free-range or free-roaming\u003c/strong>: Suggests that the product came from an animal that was able to roam. The USDA only regulates the term for poultry, not beef, pork, or eggs. Meat birds are required to “have access to” the outdoors, but no amount of time or space is specified. Free-range hens are often kept indoors in large warehouses.\u003c/p>\n\u003cp>\u003cstrong>Pasture-raised\u003c/strong>: “Pasture-raised” implies that meat or poultry comes from an animal that was raised outdoors on pasture. This term is sometimes used to differentiate eggs and poultry from “free-range” products coming from hens raised indoors. This term is unregulated and there is no standard definition. The Ferry Plaza Farmers Market only allows pasture-raised eggs to be sold by farmers in our market.\u003c/p>\n\u003cp>\u003cstrong>Grass-fed\u003c/strong>: This label means the ruminant animal (cattle, sheep, goat, or bison) was raised on a diet of fresh pasture during the growing season and stored grasses (hay or grass silage) in winter months or drought conditions. The USDA standard was revoked in 2016; it is now a voluntary claim. Several organizations offer private certifications.\u003c/p>\n\u003cp>\u003cstrong>Grass-finished\u003c/strong>: “Finished” animals have reached physical maturity and have developed fatty tissue. Some grass-fed animals, like most livestock in the US, are grain finished, or fed grains for an undetermined amount of time before slaughter. Other grass-fed animals are grass finished: they ate exclusively grasses throughout their whole lives.\u003c/p>\n\u003cp>\u003cstrong>Antibiotic-free\u003c/strong>: In conventional operations, antibiotics are routinely fed to cows, hogs, and chickens to promote faster growth and prevent diseases that run rampant in the cramped conditions in which food animals are kept. “No antibiotics” claims are regulated by the USDA and require ranchers to show documentation.\u003c/p>\n\u003cp>\u003cstrong>Hormone-free\u003c/strong>: Hormones are used in industrial farming of cows and sheep to increase growth rate or milk production. Some hormones are natural, some are synthetic, and some (like rBGH) are genetically engineered. Like “no antibiotics,” the “no hormones” claim is regulated by the USDA. Documentation must be shown, but the USDA does not routinely test. Hormone use in pork or poultry production is prohibited by the USDA.\u003c/p>\n\u003cp>\u003cstrong>Natural\u003c/strong>: USDA guidelines state that “natural” meat and poultry products can’t contain artificial ingredients or added color and must be only minimally processed; there is no verification system. The claim “natural” on other products is unregulated and generally meaningless.\u003c/p>\n\u003ch2>Meet Your Producer\u003c/h2>\n\u003cp>One of the best ways to cut through the noise is to know your farmer, so you have the opportunity to ask questions. While certified labels provide assurance, certification costs and the required documentation may be burdensome for smaller operations. So how do you know what to look for? Here are some basic questions you might ask your meat, egg, or dairy producer or purveyor:\u003c/p>\n\u003cul>\n\u003cli>Are your animal products certified by any third parties? Which ones?\u003c/li>\n\u003cli>How are the animals raised? Are they raised outdoors on pasture, or indoors?\u003c/li>\n\u003cli>Do the animals receive antibiotics, hormones, or other growth promoters?\u003c/li>\n\u003cli>What sort of diet are the animals fed?\u003c/li>\n\u003c/ul>\n\u003cp>These questions are just a starting point, and they’re only useful if you know how to interpret the answers. To go beyond this basic guide, we recommend checking out \u003ca href=\"http://www.sustainabletable.org/917/handouts-questions-to-ask\">Sustainable Table’s Questions to Ask\u003c/a> handouts.\u003c/p>\n\u003cp>To learn more about animal welfare terms, certifications, and practices, we suggest downloading the \u003ca href=\"http://animalwelfareapproved.org/food-labels-exposed/\">Animal Welfare Approved Food Labels Exposed\u003c/a> phone app. or download the pdf. From welfare to taste to cost, there are many factors to consider, so you’ll need to figure out which ones are most important to you when you shop.\u003c/p>\n\u003cp>At CUESA, we promote ranchers and purveyors that adhere to the humane management practices outlined in our \u003ca href=\"http://www.cuesa.org/sites/default/files/CUESA_Sustainable_Ag_Framework.pdf\">Sustainability Frameworks\u003c/a>. Details about each producer can be found on their \u003ca href=\"http://www.cuesa.org/our-sellers\">seller profile\u003c/a> on our website, and you can visit the \u003ca href=\"http://www.cuesa.org/food/eggs\">eggs\u003c/a>, \u003ca href=\"http://www.cuesa.org/food/cheese\">cheese\u003c/a>, \u003ca href=\"http://www.cuesa.org/food/milk\">milk\u003c/a>, and \u003ca href=\"http://www.cuesa.org/food/meat\">meat\u003c/a> pages to dive deeper into specific products. And through \u003ca href=\"http://www.cuesa.org/event-type/food-farm-tour\">farm tours\u003c/a>, you can see how the animals are raised first-hand.\u003c/p>\n\u003cp>\u003cem>Got more questions? Stop by CUESA’s \u003c/em>\u003ca href=\"http://www.cuesa.org/food-shed\">\u003cem>Food Shed\u003c/em>\u003c/a>\u003cem> tent for our “Decoding Food Labels” exhibit this month on Saturdays to learn more. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Thank you to CUESA Education Intern Jasmine Hormati for her research in this guide.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/107645/decoding-animal-welfare-labels","authors":["5484"],"categories":["bayareabites_12555","bayareabites_2035","bayareabites_60"],"tags":["bayareabites_99","bayareabites_10802","bayareabites_10774","bayareabites_243"],"featImg":"bayareabites_107652","label":"bayareabites"},"bayareabites_99774":{"type":"posts","id":"bayareabites_99774","meta":{"index":"posts_1591205157","site":"bayareabites","id":"99774","score":null,"sort":[1440629953000]},"guestAuthors":[],"slug":"big-food-is-spending-millions-to-lobby-for-less-transparency","title":"Big Food is Spending Millions to Lobby for Less Transparency","publishDate":1440629953,"format":"standard","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>By all accounts, Americans want a more transparent food system. Recent \u003ca href=\"http://consumersunion.org/news/new-consumer-reports-poll-shows-consumer-demand-for-strong-federal-standards-for-genetically-engineered-food/\">polling\u003c/a> suggests the majority of Americans \u003ca href=\"http://www.prnewswire.com/news-releases/consumer-reports-survey-majority-of-americans-look-for-natural-label-when-shopping-believe-it-carries-benefits-despite-the-contrary-263259671.html\">favor labeling\u003c/a> that tells them exactly how and \u003ca href=\"http://www.prnewswire.com/news-releases/consumer-reports-survey-majority-of-americans-look-for-natural-label-when-shopping-believe-it-carries-benefits-despite-the-contrary-263259671.html\">where\u003c/a> their food is produced. And yet, several bills are currently moving through Congress that could make it much harder to learn about the source of our food.\u003c/p>\n\u003cp>These bills would prevent state and local governments from requiring \u003ca href=\"https://www.congress.gov/bill/114th-congress/house-bill/1599\">labeling of GMOs\u003c/a>; remove country-of-origin labeling (COOL) requirements for most of the meat we buy; and make it harder to know where \u003ca href=\"https://www.congress.gov/bill/114th-congress/senate-bill/1500\">pesticides are used.\u003c/a> The \u003ca href=\"http://civileats.com/2015/05/18/what-do-international-trade-agreements-have-to-do-with-dinner/\">international trade agreements\u003c/a> now being negotiated also include provisions that could make such information less available to consumers.\u003c/p>\n\u003cp>The food industry is spending an enormous amount of money to promote and lobby for this legislation. Food companies may have shelled out over $100 million* in the first six months of 2015 alone, according to federal lobbying disclosure reports.\u003c/p>\n\u003cp>Businesses and \u003ca href=\"http://www.gmaonline.org/news-events/newsroom/grocery-manufacturers-association-calls-on-us-house-to-pass-safe-and-accu/\">trade groups\u003c/a> promoting these policies say putting more information on food labels will send the wrong message about food safety, add costs, and pose barriers to trade. And in some cases, they worry it will open U.S. food producers and other companies to \u003ca href=\"http://www.gmaonline.org/news-events/newsroom/gma-applauds-house-passage-of-country-of-origin-labeling-reform-bill/\">punitive import-export taxes\u003c/a>.\u003c/p>\n\u003cp>But good food advocates disagree. “This is basic transparency,” says Patty Lovera, assistant director of the advocacy group \u003ca href=\"http://www.foodandwaterwatch.org/\">Food & Water Watch\u003c/a>. “We’re not saying anything’s unsafe,” says \u003ca href=\"http://www.ewg.org/research/big-food-companies-spend-millions-defeat-gmo-labeling\">Environmental Working Group\u003c/a> (EWG) policy analyst Libby Foley. “We’re saying it’s about consumer choice.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Here are the numbers the food industry doesn’t want you to see:\u003c/p>\n\u003cp>\u003cstrong>GMO Labeling\u003c/strong>\u003c/p>\n\u003cp>So far this year, food and beverage companies have spent $51.6 million on a series of lobbying including efforts efforts to defeat GMO labeling laws such as the Safe and Accurate Food Labeling Act of 2015 (\u003ca href=\"https://www.congress.gov/bill/114th-congress/house-bill/1599\">H.R. 1599\u003c/a>), which opponents have dubbed the “Deny Americans the Right to Know” or \u003ca href=\"http://civileats.com/2015/07/20/5-things-to-know-about-the-dark-act/\">DARK Act\u003c/a>. According to a \u003ca href=\"http://www.ewg.org/research/big-food-companies-spend-millions-defeat-gmo-labeling\">recent analysis\u003c/a> by EWG, nearly a quarter of this money—$12.6 million—comes from just six companies: Coca-Cola, General Mills, Kellogg’s, Land O’Lakes, and PepsiCo.\u003c/p>\n\u003cp>Other big spenders in these efforts include the Grocery Manufacturers Association ($5.1 million); American Farm Bureau (nearly $1 million); and the National Restaurant Association ($2 million). Many state farm bureaus have also chipped in—among them, Alabama, Florida, Iowa, Kansas, Missouri, Michigan, Minnesota, Nebraska, New York, North Carolina, and Oregon. Big name food producers, including Campbell Soup, Mars, Inc., Mondelez, Nestlé, OceanSpray, Safeway, and Unilever, are all spending significant amounts money on this issue as well.\u003c/p>\n\u003cp>In addition to direct lobbying of members of the House, Senate, and other federal policy-makers, some of the groups lobbying for H.R. 1599 have come together as the \u003ca href=\"http://coalitionforsafeaffordablefood.org/coalition/\">Coalition for Safe Affordable Food\u003c/a>, running a consumer-oriented \u003ca href=\"http://coalitionforsafeaffordablefood.org/category/news/\">website\u003c/a>, as well as \u003ca href=\"http://cjonline.com/news/2015-08-16/anti-gmo-labeling-group-airing-television-ads-kansas\">television ads\u003c/a> and a \u003ca href=\"https://www.facebook.com/safeaffordablefood\">social media\u003c/a> \u003ca href=\"https://twitter.com/safeaffordable\">campaign\u003c/a>. And the money tallied by EWG was spent specifically on federal lobbying so it doesn’t include the millions spent last fall to defeat state GMO labeling measures—like those in \u003ca href=\"http://inewsnetwork.org/2014/10/20/in-gmo-labeling-initiative-fight-those-against-are-spending-all-the-money/\">Colorado\u003c/a> and \u003ca href=\"http://www.oregonlive.com/politics/index.ssf/2014/11/measure_92_gmo-labeling_initia.html\">Oregon\u003c/a> or on the ongoing legal challenge to the GMO-labeling bill passed in \u003ca href=\"http://www.burlingtonfreepress.com/story/news/local/2015/07/23/welch-blasts-food-giants-gmo-vote/30580331/\">Vermont\u003c/a>.\u003c/p>\n\u003cp>H.R. 1599 \u003ca href=\"http://civileats.com/2015/07/24/all-the-news-thats-fit-to-eat-house-passes-dark-act-a-fast-food-worker-victory-farmers-tap-recycled-water/\">passed the House\u003c/a> on in July. No companion bill has yet been introduced in the Senate.\u003c/p>\n\u003cp>An additional $4.1 million has been spent so far this year by companies to promote \u003ca href=\"http://www.npr.org/sections/thesalt/2015/06/24/413755699/genetically-modified-salmon-coming-to-a-river-near-you\">genetically engineered salmon\u003c/a>, with most of this coming from the \u003ca href=\"https://www.bio.org/\">Biotechnology Industry Association\u003c/a>, which is also supporting H.R. 1599. There’s also plenty of lobbying going on to keep GE salmon out of Pacific coast waters, where salmon fishing is big business.\u003c/p>\n\u003cp>\u003cstrong>Meat Labeling\u003c/strong>\u003c/p>\n\u003cp>Many of the same companies and organizations spending heavily to block GMO labeling requirements have also been lobbying to repeal existing country of origin labeling (COOL) requirements for beef, chicken, and pork through the Country of Origin Labeling Amendments Act of 2015 (\u003ca href=\"https://www.congress.gov/bill/114th-congress/house-bill/2393/actions\">H.R. 2393\u003c/a>).\u003c/p>\n\u003cp>Among them are the Grocery Manufacturers Association, Campbell Soup, Cargill, Coca-Cola, General Mills, Kraft Foods, PepsiCo, and Unilever. They are joined by others in the meat business, including Tyson Foods, Smithfield, Hormel, the National Pork Producers Association, and the National Cattlemen’s Beef Association, as well as Walmart and the big-spending U.S. Chamber of Commerce. Together, the supporters of this bill have spent at least $54.2 million.*\u003c/p>\n\u003cp>Those spending money to repeal COOL argue that labeling meat with the country of origin would increase costs for producers and therefore for consumers—with the threat that tariffs could be levied against U.S. producers if the labeling is found in violations of World Trade Organization (WTO) provisions.\u003c/p>\n\u003cp>Canada and Mexico have argued that COOL labels hurt sales of their meat by signaling to U.S. consumers that the product is somehow less safe or desirable. While the Obama administration is defending the existing policy, meat and other food producers fear that if Canada and Mexico prevail, those countries would impose costly tariffs that would harm U.S. exports. H.R. 2393 passed the house in June, but its companion Senate bill, \u003ca href=\"https://www.congress.gov/bill/114th-congress/senate-bill/1844/actions\">S. 1844\u003c/a> has not yet had a committee hearing.\u003c/p>\n\u003cp>And a heads up: Provisions in the \u003ca href=\"http://civileats.com/2015/05/18/what-do-international-trade-agreements-have-to-do-with-dinner/\">TTP and TTIP could facilitate similar policies\u003c/a> to those of the WTO—making it possible, not only for countries but also individual companies to file objections to labeling if it harms trade.\u003c/p>\n\u003cp>\u003cstrong>Pesticides\u003c/strong>\u003c/p>\n\u003cp>Yet another bill that would curtail access to agricultural information is the \u003ca href=\"https://www.congress.gov/bill/114th-congress/senate-bill/1500/text\">Sensible Environmental Protection Act\u003c/a> of 2015 (S. 1500). It would eliminate permits now required to discharge pesticides into rivers, lakes, streams, and other bodies of water regulated under the Clean Water Act.\u003c/p>\n\u003cp>\u003ca href=\"http://www.croplifeamerica.org/news/cla/6415-Senate-Introduces-Sensible-Environmental-Protection-Act-to-Affirm-FIFRA\">CropLife America\u003c/a>—a trade association for agri-chemical producers and users—explains that the bill is designed to reverse a 2009 federal court decision that directed the EPA to require permits from pesticide applicators who spray over “navigable waters.” \u003ca href=\"http://www.epw.senate.gov/public/index.cfm/press-releases-democratic?ID=A99C3910-6FEA-4B31-8DD4-04C0B45AF2EE\">Senator Barbara Boxer\u003c/a> (D-California) has called S.1500 “a far-reaching bill that is dangerous to people” that would “would allow pesticides to be sprayed where kids are swimming, which would expose them to substances that are known to be toxic.”\u003c/p>\n\u003cp>\u003ca href=\"http://www.panna.org/\">Pesticide Action Network \u003c/a>(PAN) says the bill would remove the EPA’s ability to monitor and take action on waterways contaminated by pesticides. This, said PAN spokesperson Paul Towers, would leave both the EPA and the public “in the dark” and put “the health of waterways and public health in jeopardy.”\u003c/p>\n\u003cp>Because the bill was just introduced in June, a good accounting of lobbying on its behalf is not yet available through Congressional disclosure filings. But when virtually the \u003ca href=\"https://www.opensecrets.org/lobby/billsum.php?id=s802-113\">same bill was introduced in 2013\u003c/a>, it garnered support from agribusinesses and agricultural organizations and trade associations including the American Farm Bureau, CropLife America, Agricultural Retailers Association, Missouri Farm Bureau, Monsanto, North Carolina Farm Bureau, National Council of Farmer Co-ops, and the Florida Fruit and Vegetable Association. These groups spent more than $11 million lobbying for the bill during 2013 and 2014.\u003c/p>\n\u003cp>The fate of all these bills is uncertain given the limited time before Congress adjourns for the year. But given how contentious these issues have become—and what food producers and agribusinesses perceive as high financial stakes—it’s unlikely that they will disappear.\u003c/p>\n\u003cp>One note of optimism for transparency-in-food-production advocates, but disappointment for Idaho dairy groups, is the ruling earlier this month by the U.S. District Court in Idaho striking down the state’s so-called “ag-gag” law—formally the “\u003ca href=\"http://civileats.com/2015/08/19/big-food-is-spending-millions-to-lobby-for-less-transparency/%2522Agricultural%2520Security%2520Act%2522\">Agricultural Security Act\u003c/a>” that made illegal undercover documentation of farming operations. Citing First Amendment free speech protections, Judge B. Lynn Winmill ruled the bill unconstitutional.\u003c/p>\n\u003cp>So where does this leave consumers? Right now, the only way to be sure the food you buy doesn’t contain genetically engineered foods is to seek out the USDA’s certified organic and \u003ca href=\"http://www.nongmoproject.org/\">Non-GMO Project\u003c/a>‘s GMO-free label. As for meat and fish—if it is not cooked or prepared before it reaches store shelves, its country of origin is probably still labeled. But that could change. And if the new trade agreements go into effect, these and other labeling provisions could be open to challenge.\u003c/p>\n\u003cp>Meanwhile a sizable fortune is being spent trying to keep this information off food labels. “This has turned into a bigger fight than either side anticipated,” says EWG’s Foley. And that may be one point on which both sides can agree.\u003c/p>\n\u003cp>*This estimate is based on lobbying expenditures listed on disclosure forms filed with the Clerk of the U.S. House of Representatives and the Secretary of the U.S. Senate and compiled by the Center for Responsive Politics. It is only a partial accounting as this represents spending by 20 of the approximately 100 members of the COOL Reform Coalition that signed a June 8 letter to Congress voicing support for H.R. 2393. This is the same source—and method—that EWG used to estimate spending to oppose GMO labeling bills.\u003c/p>\n\u003cp>* Because of the limitations of the Lobbying Disclosure Act, the numbers in this post are all estimates.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cstrong>About the Writer\u003c/strong>\u003cbr>\nElizabeth Grossman is a Portland, Oregon-based journalist specializing in environmental and science issues. She is the author of Chasing Molecules, High Tech Trash, Watershed and other books. Her work has appeared in a variety of publications, including\u003cem>Scientific American\u003c/em>,\u003cem>Environmental Health Perspectives\u003c/em>, Yale e360, \u003cem>Ensia\u003c/em>,\u003cem>High Country News\u003c/em>, The Pump Handle, Chemical Watch,\u003cem>Washington Post\u003c/em>, TheAtlantic.com, Salon, \u003cem>The Nation\u003c/em>, and \u003cem>Mother Jones\u003c/em>.\u003c/p>\n\n","blocks":[],"excerpt":"From GMO labeling to pesticides to the source of the meat you buy, a handful of companies are spending heavily to keep information off your food labels.","status":"publish","parent":0,"modified":1440629953,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":32,"wordCount":1634},"headData":{"title":"Big Food is Spending Millions to Lobby for Less Transparency | KQED","description":"From GMO labeling to pesticides to the source of the meat you buy, a handful of companies are spending heavily to keep information off your food labels.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Big Food is Spending Millions to Lobby for Less Transparency","datePublished":"2015-08-26T22:59:13.000Z","dateModified":"2015-08-26T22:59:13.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"99774 http://ww2.kqed.org/bayareabites/?p=99774","disqusUrl":"https://ww2.kqed.org/bayareabites/2015/08/26/big-food-is-spending-millions-to-lobby-for-less-transparency/","disqusTitle":"Big Food is Spending Millions to Lobby for Less Transparency","nprByline":"\u003ca href=\"http://civileats.com/author/egrossman/\">Elizabeth Grossman, \u003ca href=\"https://ww2.kqed.org/bayareabites/author/civileat/\">Civil Eats\u003c/a>","path":"/bayareabites/99774/big-food-is-spending-millions-to-lobby-for-less-transparency","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>By all accounts, Americans want a more transparent food system. Recent \u003ca href=\"http://consumersunion.org/news/new-consumer-reports-poll-shows-consumer-demand-for-strong-federal-standards-for-genetically-engineered-food/\">polling\u003c/a> suggests the majority of Americans \u003ca href=\"http://www.prnewswire.com/news-releases/consumer-reports-survey-majority-of-americans-look-for-natural-label-when-shopping-believe-it-carries-benefits-despite-the-contrary-263259671.html\">favor labeling\u003c/a> that tells them exactly how and \u003ca href=\"http://www.prnewswire.com/news-releases/consumer-reports-survey-majority-of-americans-look-for-natural-label-when-shopping-believe-it-carries-benefits-despite-the-contrary-263259671.html\">where\u003c/a> their food is produced. And yet, several bills are currently moving through Congress that could make it much harder to learn about the source of our food.\u003c/p>\n\u003cp>These bills would prevent state and local governments from requiring \u003ca href=\"https://www.congress.gov/bill/114th-congress/house-bill/1599\">labeling of GMOs\u003c/a>; remove country-of-origin labeling (COOL) requirements for most of the meat we buy; and make it harder to know where \u003ca href=\"https://www.congress.gov/bill/114th-congress/senate-bill/1500\">pesticides are used.\u003c/a> The \u003ca href=\"http://civileats.com/2015/05/18/what-do-international-trade-agreements-have-to-do-with-dinner/\">international trade agreements\u003c/a> now being negotiated also include provisions that could make such information less available to consumers.\u003c/p>\n\u003cp>The food industry is spending an enormous amount of money to promote and lobby for this legislation. Food companies may have shelled out over $100 million* in the first six months of 2015 alone, according to federal lobbying disclosure reports.\u003c/p>\n\u003cp>Businesses and \u003ca href=\"http://www.gmaonline.org/news-events/newsroom/grocery-manufacturers-association-calls-on-us-house-to-pass-safe-and-accu/\">trade groups\u003c/a> promoting these policies say putting more information on food labels will send the wrong message about food safety, add costs, and pose barriers to trade. And in some cases, they worry it will open U.S. food producers and other companies to \u003ca href=\"http://www.gmaonline.org/news-events/newsroom/gma-applauds-house-passage-of-country-of-origin-labeling-reform-bill/\">punitive import-export taxes\u003c/a>.\u003c/p>\n\u003cp>But good food advocates disagree. “This is basic transparency,” says Patty Lovera, assistant director of the advocacy group \u003ca href=\"http://www.foodandwaterwatch.org/\">Food & Water Watch\u003c/a>. “We’re not saying anything’s unsafe,” says \u003ca href=\"http://www.ewg.org/research/big-food-companies-spend-millions-defeat-gmo-labeling\">Environmental Working Group\u003c/a> (EWG) policy analyst Libby Foley. “We’re saying it’s about consumer choice.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Here are the numbers the food industry doesn’t want you to see:\u003c/p>\n\u003cp>\u003cstrong>GMO Labeling\u003c/strong>\u003c/p>\n\u003cp>So far this year, food and beverage companies have spent $51.6 million on a series of lobbying including efforts efforts to defeat GMO labeling laws such as the Safe and Accurate Food Labeling Act of 2015 (\u003ca href=\"https://www.congress.gov/bill/114th-congress/house-bill/1599\">H.R. 1599\u003c/a>), which opponents have dubbed the “Deny Americans the Right to Know” or \u003ca href=\"http://civileats.com/2015/07/20/5-things-to-know-about-the-dark-act/\">DARK Act\u003c/a>. According to a \u003ca href=\"http://www.ewg.org/research/big-food-companies-spend-millions-defeat-gmo-labeling\">recent analysis\u003c/a> by EWG, nearly a quarter of this money—$12.6 million—comes from just six companies: Coca-Cola, General Mills, Kellogg’s, Land O’Lakes, and PepsiCo.\u003c/p>\n\u003cp>Other big spenders in these efforts include the Grocery Manufacturers Association ($5.1 million); American Farm Bureau (nearly $1 million); and the National Restaurant Association ($2 million). Many state farm bureaus have also chipped in—among them, Alabama, Florida, Iowa, Kansas, Missouri, Michigan, Minnesota, Nebraska, New York, North Carolina, and Oregon. Big name food producers, including Campbell Soup, Mars, Inc., Mondelez, Nestlé, OceanSpray, Safeway, and Unilever, are all spending significant amounts money on this issue as well.\u003c/p>\n\u003cp>In addition to direct lobbying of members of the House, Senate, and other federal policy-makers, some of the groups lobbying for H.R. 1599 have come together as the \u003ca href=\"http://coalitionforsafeaffordablefood.org/coalition/\">Coalition for Safe Affordable Food\u003c/a>, running a consumer-oriented \u003ca href=\"http://coalitionforsafeaffordablefood.org/category/news/\">website\u003c/a>, as well as \u003ca href=\"http://cjonline.com/news/2015-08-16/anti-gmo-labeling-group-airing-television-ads-kansas\">television ads\u003c/a> and a \u003ca href=\"https://www.facebook.com/safeaffordablefood\">social media\u003c/a> \u003ca href=\"https://twitter.com/safeaffordable\">campaign\u003c/a>. And the money tallied by EWG was spent specifically on federal lobbying so it doesn’t include the millions spent last fall to defeat state GMO labeling measures—like those in \u003ca href=\"http://inewsnetwork.org/2014/10/20/in-gmo-labeling-initiative-fight-those-against-are-spending-all-the-money/\">Colorado\u003c/a> and \u003ca href=\"http://www.oregonlive.com/politics/index.ssf/2014/11/measure_92_gmo-labeling_initia.html\">Oregon\u003c/a> or on the ongoing legal challenge to the GMO-labeling bill passed in \u003ca href=\"http://www.burlingtonfreepress.com/story/news/local/2015/07/23/welch-blasts-food-giants-gmo-vote/30580331/\">Vermont\u003c/a>.\u003c/p>\n\u003cp>H.R. 1599 \u003ca href=\"http://civileats.com/2015/07/24/all-the-news-thats-fit-to-eat-house-passes-dark-act-a-fast-food-worker-victory-farmers-tap-recycled-water/\">passed the House\u003c/a> on in July. No companion bill has yet been introduced in the Senate.\u003c/p>\n\u003cp>An additional $4.1 million has been spent so far this year by companies to promote \u003ca href=\"http://www.npr.org/sections/thesalt/2015/06/24/413755699/genetically-modified-salmon-coming-to-a-river-near-you\">genetically engineered salmon\u003c/a>, with most of this coming from the \u003ca href=\"https://www.bio.org/\">Biotechnology Industry Association\u003c/a>, which is also supporting H.R. 1599. There’s also plenty of lobbying going on to keep GE salmon out of Pacific coast waters, where salmon fishing is big business.\u003c/p>\n\u003cp>\u003cstrong>Meat Labeling\u003c/strong>\u003c/p>\n\u003cp>Many of the same companies and organizations spending heavily to block GMO labeling requirements have also been lobbying to repeal existing country of origin labeling (COOL) requirements for beef, chicken, and pork through the Country of Origin Labeling Amendments Act of 2015 (\u003ca href=\"https://www.congress.gov/bill/114th-congress/house-bill/2393/actions\">H.R. 2393\u003c/a>).\u003c/p>\n\u003cp>Among them are the Grocery Manufacturers Association, Campbell Soup, Cargill, Coca-Cola, General Mills, Kraft Foods, PepsiCo, and Unilever. They are joined by others in the meat business, including Tyson Foods, Smithfield, Hormel, the National Pork Producers Association, and the National Cattlemen’s Beef Association, as well as Walmart and the big-spending U.S. Chamber of Commerce. Together, the supporters of this bill have spent at least $54.2 million.*\u003c/p>\n\u003cp>Those spending money to repeal COOL argue that labeling meat with the country of origin would increase costs for producers and therefore for consumers—with the threat that tariffs could be levied against U.S. producers if the labeling is found in violations of World Trade Organization (WTO) provisions.\u003c/p>\n\u003cp>Canada and Mexico have argued that COOL labels hurt sales of their meat by signaling to U.S. consumers that the product is somehow less safe or desirable. While the Obama administration is defending the existing policy, meat and other food producers fear that if Canada and Mexico prevail, those countries would impose costly tariffs that would harm U.S. exports. H.R. 2393 passed the house in June, but its companion Senate bill, \u003ca href=\"https://www.congress.gov/bill/114th-congress/senate-bill/1844/actions\">S. 1844\u003c/a> has not yet had a committee hearing.\u003c/p>\n\u003cp>And a heads up: Provisions in the \u003ca href=\"http://civileats.com/2015/05/18/what-do-international-trade-agreements-have-to-do-with-dinner/\">TTP and TTIP could facilitate similar policies\u003c/a> to those of the WTO—making it possible, not only for countries but also individual companies to file objections to labeling if it harms trade.\u003c/p>\n\u003cp>\u003cstrong>Pesticides\u003c/strong>\u003c/p>\n\u003cp>Yet another bill that would curtail access to agricultural information is the \u003ca href=\"https://www.congress.gov/bill/114th-congress/senate-bill/1500/text\">Sensible Environmental Protection Act\u003c/a> of 2015 (S. 1500). It would eliminate permits now required to discharge pesticides into rivers, lakes, streams, and other bodies of water regulated under the Clean Water Act.\u003c/p>\n\u003cp>\u003ca href=\"http://www.croplifeamerica.org/news/cla/6415-Senate-Introduces-Sensible-Environmental-Protection-Act-to-Affirm-FIFRA\">CropLife America\u003c/a>—a trade association for agri-chemical producers and users—explains that the bill is designed to reverse a 2009 federal court decision that directed the EPA to require permits from pesticide applicators who spray over “navigable waters.” \u003ca href=\"http://www.epw.senate.gov/public/index.cfm/press-releases-democratic?ID=A99C3910-6FEA-4B31-8DD4-04C0B45AF2EE\">Senator Barbara Boxer\u003c/a> (D-California) has called S.1500 “a far-reaching bill that is dangerous to people” that would “would allow pesticides to be sprayed where kids are swimming, which would expose them to substances that are known to be toxic.”\u003c/p>\n\u003cp>\u003ca href=\"http://www.panna.org/\">Pesticide Action Network \u003c/a>(PAN) says the bill would remove the EPA’s ability to monitor and take action on waterways contaminated by pesticides. This, said PAN spokesperson Paul Towers, would leave both the EPA and the public “in the dark” and put “the health of waterways and public health in jeopardy.”\u003c/p>\n\u003cp>Because the bill was just introduced in June, a good accounting of lobbying on its behalf is not yet available through Congressional disclosure filings. But when virtually the \u003ca href=\"https://www.opensecrets.org/lobby/billsum.php?id=s802-113\">same bill was introduced in 2013\u003c/a>, it garnered support from agribusinesses and agricultural organizations and trade associations including the American Farm Bureau, CropLife America, Agricultural Retailers Association, Missouri Farm Bureau, Monsanto, North Carolina Farm Bureau, National Council of Farmer Co-ops, and the Florida Fruit and Vegetable Association. These groups spent more than $11 million lobbying for the bill during 2013 and 2014.\u003c/p>\n\u003cp>The fate of all these bills is uncertain given the limited time before Congress adjourns for the year. But given how contentious these issues have become—and what food producers and agribusinesses perceive as high financial stakes—it’s unlikely that they will disappear.\u003c/p>\n\u003cp>One note of optimism for transparency-in-food-production advocates, but disappointment for Idaho dairy groups, is the ruling earlier this month by the U.S. District Court in Idaho striking down the state’s so-called “ag-gag” law—formally the “\u003ca href=\"http://civileats.com/2015/08/19/big-food-is-spending-millions-to-lobby-for-less-transparency/%2522Agricultural%2520Security%2520Act%2522\">Agricultural Security Act\u003c/a>” that made illegal undercover documentation of farming operations. Citing First Amendment free speech protections, Judge B. Lynn Winmill ruled the bill unconstitutional.\u003c/p>\n\u003cp>So where does this leave consumers? Right now, the only way to be sure the food you buy doesn’t contain genetically engineered foods is to seek out the USDA’s certified organic and \u003ca href=\"http://www.nongmoproject.org/\">Non-GMO Project\u003c/a>‘s GMO-free label. As for meat and fish—if it is not cooked or prepared before it reaches store shelves, its country of origin is probably still labeled. But that could change. And if the new trade agreements go into effect, these and other labeling provisions could be open to challenge.\u003c/p>\n\u003cp>Meanwhile a sizable fortune is being spent trying to keep this information off food labels. “This has turned into a bigger fight than either side anticipated,” says EWG’s Foley. And that may be one point on which both sides can agree.\u003c/p>\n\u003cp>*This estimate is based on lobbying expenditures listed on disclosure forms filed with the Clerk of the U.S. House of Representatives and the Secretary of the U.S. Senate and compiled by the Center for Responsive Politics. It is only a partial accounting as this represents spending by 20 of the approximately 100 members of the COOL Reform Coalition that signed a June 8 letter to Congress voicing support for H.R. 2393. This is the same source—and method—that EWG used to estimate spending to oppose GMO labeling bills.\u003c/p>\n\u003cp>* Because of the limitations of the Lobbying Disclosure Act, the numbers in this post are all estimates.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About the Writer\u003c/strong>\u003cbr>\nElizabeth Grossman is a Portland, Oregon-based journalist specializing in environmental and science issues. She is the author of Chasing Molecules, High Tech Trash, Watershed and other books. Her work has appeared in a variety of publications, including\u003cem>Scientific American\u003c/em>,\u003cem>Environmental Health Perspectives\u003c/em>, Yale e360, \u003cem>Ensia\u003c/em>,\u003cem>High Country News\u003c/em>, The Pump Handle, Chemical Watch,\u003cem>Washington Post\u003c/em>, TheAtlantic.com, Salon, \u003cem>The Nation\u003c/em>, and \u003cem>Mother Jones\u003c/em>.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/99774/big-food-is-spending-millions-to-lobby-for-less-transparency","authors":["byline_bayareabites_99774"],"categories":["bayareabites_13718","bayareabites_10028","bayareabites_12555","bayareabites_2035"],"tags":["bayareabites_14730","bayareabites_10802","bayareabites_10787","bayareabites_10774","bayareabites_14731","bayareabites_11445"],"featImg":"bayareabites_99777","label":"bayareabites"},"bayareabites_99531":{"type":"posts","id":"bayareabites_99531","meta":{"index":"posts_1591205157","site":"bayareabites","id":"99531","score":null,"sort":[1440003104000]},"guestAuthors":[],"slug":"gmo-free-is-a-boon-for-companies-chasing-health-halo-profits","title":"'GMO-Free' Is A Boon For Companies Chasing 'Health Halo' Profits","publishDate":1440003104,"format":"standard","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>\u003cstrong>Listen to the Story on Morning Edition:\u003c/strong>\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/me/2015/08/20150819_me_gmos_are_becoming_a_proxy_for_bigger_concerns_about_the_food_system.mp3\u003c/p>\n\u003cp>The Chipotle Cultivate Festival in Kansas City on July 18 had it all: an indie pop band on stage, long lines at the beer booths. It was like a Grateful Dead concert, only with free burritos.\u003c/p>\n\u003cp>But this and the three other \u003ca href=\"http://chipotlecultivate.com/\">Chipotle Cultivate\u003c/a> events held across the country this summer were more than just a classic summertime music festival. Billed as offering \"food, ideas and music,\" the festival offers a chance to \"learn a free burrito,\" by going through four exhibits.\u003c/p>\n\u003cp>Chipotle, the chain whose slogan is \"food with integrity,\" was the first national restaurant chain to \u003ca href=\"http://www.npr.org/sections/thesalt/2015/04/27/402632212/chipotle-says-adios-to-gmos-as-food-industry-strips-away-ingredients\">eliminate genetically modified ingredients\u003c/a> from most of its menu. Now, the company is going a step further: using its anti-GMO stance as a marketing opportunity.\u003c/p>\n\u003cfigure id=\"attachment_99532\" class=\"wp-caption aligncenter\" style=\"max-width: 1800px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e.jpg\" alt=\"Pop indie group Small Pools played at the Chipotle Cultivate Festival, held in Kansas City on July 18.\" width=\"1800\" height=\"995\" class=\"size-full wp-image-99532\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e.jpg 1800w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-400x221.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-800x442.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-1440x796.jpg 1440w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-1180x652.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-960x531.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-672x372.jpg 672w\" sizes=\"(max-width: 1800px) 100vw, 1800px\">\u003cfigcaption class=\"wp-caption-text\">Pop indie group Small Pools played at the Chipotle Cultivate Festival, held in Kansas City on July 18. \u003ccite>(Peggy Lowe/Harvest Public Media )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alex Jessee, a young mother, went through the \"GMO Experience,\" one of the four exhibits. She says she learned from it \"that these GMOs could be harmful to us, the environment, but they don't necessarily have to tell us that we're eating them. Which isn't very cool.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>That perspective dovetails nicely with Chipotle's marketing plan. And it's the side more consumers are choosing, too: Surveys show the majority of consumers — as much as 93 percent, according to a \u003cem>New York Times\u003c/em> \u003ca href=\"http://www.nytimes.com/2013/07/28/science/strong-support-for-labeling-modified-foods.html?_r=2&\">poll\u003c/a> — want their food labeled with GMO information. That's even though the \u003ca href=\"http://www.aaas.org/sites/default/files/AAAS_GM_statement.pdf\">world's leading scientists\u003c/a> say GMOs are safe.\u003c/p>\n\u003cp>As sales of GMO food \u003ca href=\"https://www.specialtyfood.com/news/article/us-non-gmo-sales-reach-200-billion/\">skyrocket into the billions\u003c/a>, savvy companies are noticing. The demand for those foods falls under what the industry calls the \"health halo,\" the perception that a food is healthy. And that brings us to the marketing of such products as GMO-free potato chips.\u003c/p>\n\u003cp>\"It's almost like the era of Mad Men where the slick marketers and the big money could convince people that things that weren't good for them were good for them,\" says Cathy Calfo, executive director of California Certified Organic Farmers. She says all those people who want non-GMO labels already have one. It's called \"organic,\" and if you buy anything with that green USDA-stamp, you will be eating GMO-free food.\u003c/p>\n\u003cp>Now, organic companies don't want to criticize other food companies, but they do worry that marketing a product as GMO-free can mislead consumers who may think that food is healthy. And they're watching while the demand for GMO-free foods outpaces organics.\u003c/p>\n\u003cp>\"When push comes to shove, the premium you pay for organic foods may be just too much for most families to afford in practice and non-GMO may be a much more affordable sense of wholesomeness that you get,\" says Lars Perner, a marketing professor at the University of Southern California.\u003c/p>\n\u003cp>And in a case \"if you can't beat 'em, join 'em,\" the California Certified Organic Farmers recently created another label. It reads \"Non-GMO & More,\" which the group hopes will help organics tap into the growing, non-GMO multi-billion dollar business.\u003c/p>\n\u003cp>\u003cem>Peggy Lowe is a reporter for \u003c/em>\u003ca href=\"http://harvestpublicmedia.org/\">Harvest Public Media\u003c/a>\u003cem>, a public radio reporting collaboration that focuses on agriculture and food production. \u003c/em> \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2015 \u003ca href=\"http://www.kcur.org/\" target=\"_blank\">KCUR-FM\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"Researchers say GMO-free has become a proxy for what consumers really want: less processed, natural food. And advocates says here's already a name for food that's GMO-free: \"organic.\"","status":"publish","parent":0,"modified":1440003104,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":15,"wordCount":568},"headData":{"title":"'GMO-Free' Is A Boon For Companies Chasing 'Health Halo' Profits | KQED","description":"Researchers say GMO-free has become a proxy for what consumers really want: less processed, natural food. And advocates says here's already a name for food that's GMO-free: "organic."","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"'GMO-Free' Is A Boon For Companies Chasing 'Health Halo' Profits","datePublished":"2015-08-19T16:51:44.000Z","dateModified":"2015-08-19T16:51:44.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"99531 http://ww2.kqed.org/bayareabites/?p=99531","disqusUrl":"https://ww2.kqed.org/bayareabites/2015/08/19/gmo-free-is-a-boon-for-companies-chasing-health-halo-profits/","disqusTitle":"'GMO-Free' Is A Boon For Companies Chasing 'Health Halo' Profits","nprByline":"Peggy Lowe, Harvest Public Media at \u003ca href=\"https://ww2.kqed.org/bayareabites/author/nprfood/\">NPR Food\u003c/a>","nprStoryId":"432774389","nprApiLink":"http://api.npr.org/query?id=432774389&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/sections/thesalt/2015/08/19/432774389/gmos-are-becoming-a-proxy-for-bigger-concerns-about-the-food-system?ft=nprml&f=432774389","nprRetrievedStory":"1","nprPubDate":"Wed, 19 Aug 2015 12:04:00 -0400","nprStoryDate":"Wed, 19 Aug 2015 04:46:00 -0400","nprLastModifiedDate":"Wed, 19 Aug 2015 12:04:34 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/me/2015/08/20150819_me_gmos_are_becoming_a_proxy_for_bigger_concerns_about_the_food_system.mp3?orgId=60&topicId=1053&d=258&p=3&story=432774389&t=progseg&e=432683605&seg=18&ft=nprml&f=432774389","nprAudioM3u":"http://api.npr.org/m3u/1432830965-047a3c.m3u?orgId=60&topicId=1053&d=258&p=3&story=432774389&t=progseg&e=432683605&seg=18&ft=nprml&f=432774389","path":"/bayareabites/99531/gmo-free-is-a-boon-for-companies-chasing-health-halo-profits","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/me/2015/08/20150819_me_gmos_are_becoming_a_proxy_for_bigger_concerns_about_the_food_system.mp3?orgId=60&topicId=1053&d=258&p=3&story=432774389&t=progseg&e=432683605&seg=18&ft=nprml&f=432774389","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>Listen to the Story on Morning Edition:\u003c/strong>\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/me/2015/08/20150819_me_gmos_are_becoming_a_proxy_for_bigger_concerns_about_the_food_system.mp3\u003c/p>\n\u003cp>The Chipotle Cultivate Festival in Kansas City on July 18 had it all: an indie pop band on stage, long lines at the beer booths. It was like a Grateful Dead concert, only with free burritos.\u003c/p>\n\u003cp>But this and the three other \u003ca href=\"http://chipotlecultivate.com/\">Chipotle Cultivate\u003c/a> events held across the country this summer were more than just a classic summertime music festival. Billed as offering \"food, ideas and music,\" the festival offers a chance to \"learn a free burrito,\" by going through four exhibits.\u003c/p>\n\u003cp>Chipotle, the chain whose slogan is \"food with integrity,\" was the first national restaurant chain to \u003ca href=\"http://www.npr.org/sections/thesalt/2015/04/27/402632212/chipotle-says-adios-to-gmos-as-food-industry-strips-away-ingredients\">eliminate genetically modified ingredients\u003c/a> from most of its menu. Now, the company is going a step further: using its anti-GMO stance as a marketing opportunity.\u003c/p>\n\u003cfigure id=\"attachment_99532\" class=\"wp-caption aligncenter\" style=\"max-width: 1800px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e.jpg\" alt=\"Pop indie group Small Pools played at the Chipotle Cultivate Festival, held in Kansas City on July 18.\" width=\"1800\" height=\"995\" class=\"size-full wp-image-99532\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e.jpg 1800w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-400x221.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-800x442.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-1440x796.jpg 1440w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-1180x652.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-960x531.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2015/08/080315_gmo_label_stage1_custom-fbd2dd75da20f8da1f7f4e37084efe0db818c77e-672x372.jpg 672w\" sizes=\"(max-width: 1800px) 100vw, 1800px\">\u003cfigcaption class=\"wp-caption-text\">Pop indie group Small Pools played at the Chipotle Cultivate Festival, held in Kansas City on July 18. \u003ccite>(Peggy Lowe/Harvest Public Media )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alex Jessee, a young mother, went through the \"GMO Experience,\" one of the four exhibits. She says she learned from it \"that these GMOs could be harmful to us, the environment, but they don't necessarily have to tell us that we're eating them. Which isn't very cool.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>That perspective dovetails nicely with Chipotle's marketing plan. And it's the side more consumers are choosing, too: Surveys show the majority of consumers — as much as 93 percent, according to a \u003cem>New York Times\u003c/em> \u003ca href=\"http://www.nytimes.com/2013/07/28/science/strong-support-for-labeling-modified-foods.html?_r=2&\">poll\u003c/a> — want their food labeled with GMO information. That's even though the \u003ca href=\"http://www.aaas.org/sites/default/files/AAAS_GM_statement.pdf\">world's leading scientists\u003c/a> say GMOs are safe.\u003c/p>\n\u003cp>As sales of GMO food \u003ca href=\"https://www.specialtyfood.com/news/article/us-non-gmo-sales-reach-200-billion/\">skyrocket into the billions\u003c/a>, savvy companies are noticing. The demand for those foods falls under what the industry calls the \"health halo,\" the perception that a food is healthy. And that brings us to the marketing of such products as GMO-free potato chips.\u003c/p>\n\u003cp>\"It's almost like the era of Mad Men where the slick marketers and the big money could convince people that things that weren't good for them were good for them,\" says Cathy Calfo, executive director of California Certified Organic Farmers. She says all those people who want non-GMO labels already have one. It's called \"organic,\" and if you buy anything with that green USDA-stamp, you will be eating GMO-free food.\u003c/p>\n\u003cp>Now, organic companies don't want to criticize other food companies, but they do worry that marketing a product as GMO-free can mislead consumers who may think that food is healthy. And they're watching while the demand for GMO-free foods outpaces organics.\u003c/p>\n\u003cp>\"When push comes to shove, the premium you pay for organic foods may be just too much for most families to afford in practice and non-GMO may be a much more affordable sense of wholesomeness that you get,\" says Lars Perner, a marketing professor at the University of Southern California.\u003c/p>\n\u003cp>And in a case \"if you can't beat 'em, join 'em,\" the California Certified Organic Farmers recently created another label. It reads \"Non-GMO & More,\" which the group hopes will help organics tap into the growing, non-GMO multi-billion dollar business.\u003c/p>\n\u003cp>\u003cem>Peggy Lowe is a reporter for \u003c/em>\u003ca href=\"http://harvestpublicmedia.org/\">Harvest Public Media\u003c/a>\u003cem>, a public radio reporting collaboration that focuses on agriculture and food production. \u003c/em> \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2015 \u003ca href=\"http://www.kcur.org/\" target=\"_blank\">KCUR-FM\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/99531/gmo-free-is-a-boon-for-companies-chasing-health-halo-profits","authors":["byline_bayareabites_99531"],"categories":["bayareabites_10028","bayareabites_12555","bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_12211","bayareabites_10802","bayareabites_10787","bayareabites_10774","bayareabites_65"],"featImg":"bayareabites_99534","label":"bayareabites"},"bayareabites_83909":{"type":"posts","id":"bayareabites_83909","meta":{"index":"posts_1591205157","site":"bayareabites","id":"83909","score":null,"sort":[1403656612000]},"guestAuthors":[],"slug":"natural-food-sounds-good-but-doesnt-mean-much","title":"'Natural' Food Sounds Good But Doesn't Mean Much","publishDate":1403656612,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_83910\" class=\"wp-caption aligncenter\" style=\"max-width: 1508px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/istock_000018037760medium-518ef415e51feed6ff9470f6bd2f0f17f3de1a2f.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/istock_000018037760medium-518ef415e51feed6ff9470f6bd2f0f17f3de1a2f.jpg\" alt='Advocates say consumers may assume that the \"natural\" label is the same as \"organic.\" Photo: iStockphoto' width=\"1508\" height=\"1130\" class=\"size-full wp-image-83910\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Advocates say consumers may assume that the \"natural\" label is the same as \"organic.\" Photo: iStockphoto\u003c/figcaption>\u003c/figure>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/06/24/325189610/natural-food-sounds-good-but-doesnt-mean-much\">The Salt at NPR Food\u003c/a> (6/24/14)\u003c/p>\n\u003cp>Some people have had it with \"natural\" food.\u003c/p>\n\u003cp>For fifteen years, \u003ca href=\"http://consumersunion.org/experts/urvashi-rangan/\">Urvashi Rangan\u003c/a>, director of consumer safety and sustainability for Consumers Union, has been pointing out that \"natural\" is just about the most misleading label that you'll ever see on a food package. Yet consumers still \u003ca href=\"http://www.greenerchoices.org/pdf/ConsumerReportsFoodLabelingSurveyJune2014.pdf\">look\u003c/a> for that word, food companies still love to use it and the Food and Drug Administration can't or won't define it.\u003c/p>\n\u003cp>So Rangan now says it's time to kill the \"natural\" label. Consumers Union, the policy and action division of Consumer Reports, is about to submit formal \u003ca href=\"https://takeaction.takepart.com/actions/stop-confusing-consumers-ban-the-natural-label\">petitions\u003c/a> to the FDA and the U.S. Department of Agriculture, asking them to ban the word from food packages, so that consumers won't be hornswoggled by empty promises.\u003c/p>\n\u003cp>It's the latest turn in a debate that's gone on for decades, in part because defining naturalness seems to be just as hard as defining beauty.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>According to a \u003ca href=\"http://cspinet.org/new/pdf/food_labeling_chaos_report.pdf\">report\u003c/a> from the Center for Science in the Public Interest, the FDA told a food manufacturer in 1940 that canned, heat-treated grapefruit juice couldn't be called natural. \"This term should be reserved for fresh juice or juice which has been kept without intervention of any process of heat treatment,\" the agency wrote.\u003c/p>\n\u003cp>But times and technology change. These days, the FDA only objects to calling a food \"natural\" if it contains artificial flavor, color or other synthetic additives. Otherwise, there are few restrictions.\u003c/p>\n\u003cp>Farmers can grow crops using pesticides and genetically modified crops, often called GMOs. They can feed antibiotics to animals or keep egg-laying chickens in cages. Food processors can add sugar (an \"all-natural\" sweetener, after all) or corn starch or anything else derived from plant or animal life to their products. It's all \"natural.\"\u003c/p>\n\u003cp>This is galling for Rangan, because Consumer Reports been campaigning against several of these practices, including the use of antibiotics and GMOs. Most consumers, she says, believe — mistakenly — that food labeled \"natural\" is produced without these practices. Surveys show that most consumers think that the label is equivalent to \"organic.\" Organic rules do ban the use of antibiotics, GMOs and almost all synthetic pesticides.\u003c/p>\n\u003cp>In theory, the FDA could define \"natural.\" In reality, Rangan says, there's little chance that will happen, at least not quickly. It took many years for the USDA to come up with a working standard for organic food, and defining \"natural\" would be just as complicated. Better, she says, just to ban the word.\u003c/p>\n\u003cp>Others have attacked the problem through the \u003ca href=\"http://www.foodnavigator-usa.com/Regulation/PopChips-agrees-2.4m-all-natural-lawsuit-settlement-settlements-also-likely-in-Kashi-and-Bear-Naked-cases\">courts\u003c/a>. More than 200 lawsuits have been filed against the use of \"natural,\" arguing that it can't apply to food containing GMOs or hydrogenated oils. In some cases, companies responded by erasing the offending word from the label.\u003c/p>\n\u003cp>Rangan's quest to ban the word entirely, however, faces tough legal hurdles.\u003c/p>\n\u003cp>\"I'd be very surprised if the FDA has any interest in acting on this,\" says David Ter Molen, an attorney with Freeborn & Peters in Chicago who's also editor of a \"\u003ca href=\"http://foodidentityblog.com/about/\">Food Identity Blog\u003c/a>.\" \"This is not a health or safety issue for them\" and not high on the agency's list of priorities.\u003c/p>\n\u003cp>So, for now, whether something is natural remains a matter of opinion.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"A consumer advocacy group says it's time to ban the word \"natural\" from food labels because it's misleading. But the quest to get the government to outlaw the word entirely faces tough legal hurdles.","status":"publish","parent":0,"modified":1403656612,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":17,"wordCount":580},"headData":{"title":"'Natural' Food Sounds Good But Doesn't Mean Much | KQED","description":"A consumer advocacy group says it's time to ban the word "natural" from food labels because it's misleading. But the quest to get the government to outlaw the word entirely faces tough legal hurdles.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"'Natural' Food Sounds Good But Doesn't Mean Much","datePublished":"2014-06-25T00:36:52.000Z","dateModified":"2014-06-25T00:36:52.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"83909 http://blogs.kqed.org/bayareabites/?p=83909","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/06/24/natural-food-sounds-good-but-doesnt-mean-much/","disqusTitle":"'Natural' Food Sounds Good But Doesn't Mean Much","nprByline":"Dan Charles","nprStoryId":"325189610","nprApiLink":"http://api.npr.org/query?id=325189610&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/06/24/325189610/natural-food-sounds-good-but-doesnt-mean-much?ft=3&f=325189610","nprRetrievedStory":"1","nprPubDate":"Tue, 24 Jun 2014 18:22:00 -0400","nprStoryDate":"Tue, 24 Jun 2014 17:48:00 -0400","nprLastModifiedDate":"Tue, 24 Jun 2014 18:22:52 -0400","path":"/bayareabites/83909/natural-food-sounds-good-but-doesnt-mean-much","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_83910\" class=\"wp-caption aligncenter\" style=\"max-width: 1508px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/istock_000018037760medium-518ef415e51feed6ff9470f6bd2f0f17f3de1a2f.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/istock_000018037760medium-518ef415e51feed6ff9470f6bd2f0f17f3de1a2f.jpg\" alt='Advocates say consumers may assume that the \"natural\" label is the same as \"organic.\" Photo: iStockphoto' width=\"1508\" height=\"1130\" class=\"size-full wp-image-83910\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Advocates say consumers may assume that the \"natural\" label is the same as \"organic.\" Photo: iStockphoto\u003c/figcaption>\u003c/figure>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/06/24/325189610/natural-food-sounds-good-but-doesnt-mean-much\">The Salt at NPR Food\u003c/a> (6/24/14)\u003c/p>\n\u003cp>Some people have had it with \"natural\" food.\u003c/p>\n\u003cp>For fifteen years, \u003ca href=\"http://consumersunion.org/experts/urvashi-rangan/\">Urvashi Rangan\u003c/a>, director of consumer safety and sustainability for Consumers Union, has been pointing out that \"natural\" is just about the most misleading label that you'll ever see on a food package. Yet consumers still \u003ca href=\"http://www.greenerchoices.org/pdf/ConsumerReportsFoodLabelingSurveyJune2014.pdf\">look\u003c/a> for that word, food companies still love to use it and the Food and Drug Administration can't or won't define it.\u003c/p>\n\u003cp>So Rangan now says it's time to kill the \"natural\" label. Consumers Union, the policy and action division of Consumer Reports, is about to submit formal \u003ca href=\"https://takeaction.takepart.com/actions/stop-confusing-consumers-ban-the-natural-label\">petitions\u003c/a> to the FDA and the U.S. Department of Agriculture, asking them to ban the word from food packages, so that consumers won't be hornswoggled by empty promises.\u003c/p>\n\u003cp>It's the latest turn in a debate that's gone on for decades, in part because defining naturalness seems to be just as hard as defining beauty.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>According to a \u003ca href=\"http://cspinet.org/new/pdf/food_labeling_chaos_report.pdf\">report\u003c/a> from the Center for Science in the Public Interest, the FDA told a food manufacturer in 1940 that canned, heat-treated grapefruit juice couldn't be called natural. \"This term should be reserved for fresh juice or juice which has been kept without intervention of any process of heat treatment,\" the agency wrote.\u003c/p>\n\u003cp>But times and technology change. These days, the FDA only objects to calling a food \"natural\" if it contains artificial flavor, color or other synthetic additives. Otherwise, there are few restrictions.\u003c/p>\n\u003cp>Farmers can grow crops using pesticides and genetically modified crops, often called GMOs. They can feed antibiotics to animals or keep egg-laying chickens in cages. Food processors can add sugar (an \"all-natural\" sweetener, after all) or corn starch or anything else derived from plant or animal life to their products. It's all \"natural.\"\u003c/p>\n\u003cp>This is galling for Rangan, because Consumer Reports been campaigning against several of these practices, including the use of antibiotics and GMOs. Most consumers, she says, believe — mistakenly — that food labeled \"natural\" is produced without these practices. Surveys show that most consumers think that the label is equivalent to \"organic.\" Organic rules do ban the use of antibiotics, GMOs and almost all synthetic pesticides.\u003c/p>\n\u003cp>In theory, the FDA could define \"natural.\" In reality, Rangan says, there's little chance that will happen, at least not quickly. It took many years for the USDA to come up with a working standard for organic food, and defining \"natural\" would be just as complicated. Better, she says, just to ban the word.\u003c/p>\n\u003cp>Others have attacked the problem through the \u003ca href=\"http://www.foodnavigator-usa.com/Regulation/PopChips-agrees-2.4m-all-natural-lawsuit-settlement-settlements-also-likely-in-Kashi-and-Bear-Naked-cases\">courts\u003c/a>. More than 200 lawsuits have been filed against the use of \"natural,\" arguing that it can't apply to food containing GMOs or hydrogenated oils. In some cases, companies responded by erasing the offending word from the label.\u003c/p>\n\u003cp>Rangan's quest to ban the word entirely, however, faces tough legal hurdles.\u003c/p>\n\u003cp>\"I'd be very surprised if the FDA has any interest in acting on this,\" says David Ter Molen, an attorney with Freeborn & Peters in Chicago who's also editor of a \"\u003ca href=\"http://foodidentityblog.com/about/\">Food Identity Blog\u003c/a>.\" \"This is not a health or safety issue for them\" and not high on the agency's list of priorities.\u003c/p>\n\u003cp>So, for now, whether something is natural remains a matter of opinion.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/83909/natural-food-sounds-good-but-doesnt-mean-much","authors":["byline_bayareabites_83909"],"categories":["bayareabites_1245","bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_11270","bayareabites_2608","bayareabites_10802","bayareabites_12697","bayareabites_13489"],"featImg":"bayareabites_83910","label":"bayareabites"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/All-Things-Considered-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. 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