No More Bromine: Coke, Pepsi Drop Controversial Ingredient
How About A Coke? Warhol Painting Up For Grabs
In Argentina, Coca-Cola Tests Market For 'Green' Coke
How The Food Industry Manipulates Taste Buds With 'Salt Sugar Fat'
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Coke and Pepsi \u003ca href=\"http://www.usatoday.com/story/news/nation/2014/05/05/coke-pepsi-dropping-bvo-from-all-drinks/8736657/\">announced\u003c/a> this week that they will no longer use brominated vegetable oil, or BVO, in their soft drinks.\u003c/p>\n\u003cfigure id=\"attachment_81412\" class=\"wp-caption alignleft\" style=\"max-width: 290px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/be039502_custom-d3fc5e1b3f180ea76ed267f03510774f35226443.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/be039502_custom-d3fc5e1b3f180ea76ed267f03510774f35226443-290x258.jpg\" alt=\"An ad for Emerson's Bromo-Seltzer. Photo: Bettmann/CORBIS\" width=\"290\" height=\"258\" class=\"size-medium wp-image-81412\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">An ad for Emerson's Bromo-Seltzer. Photo: Bettmann/CORBIS\u003c/figcaption>\u003c/figure>\n\u003cp>BVO is an emulsifier; it helps to keep other ingredients, like flavors and colors, nicely mixed together. But last year, a 15-year-old girl got a \u003ca href=\"http://www.change.org/petitions/gatorade-don-t-put-flame-retardant-chemicals-in-sports-drinks?utm_source=share_petition&utm_medium=url_share&utm_campaign=url_share_before_sign\">citizen petition\u003c/a> going that labeled BVO a \"fire retardant chemical\" and called on companies stop using it. It attracted more than 206,000 signatures.\u003c/p>\n\u003cp>In fact, BVO is not used as a fire retardant, although other brominated substances are. The \u003ca href=\"http://www.scientificamerican.com/article/soda-chemical-cloudy-health-history/\">worst thing\u003c/a> you can really say about it is that its safety has not been very well studied.\u003c/p>\n\u003cp>In the absence of compelling evidence, the Food and Drug Administration has waffled, first putting BVO on the list of substances that are \"generally recognized as safe,\" then \u003ca href=\"http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?FR=180.30\">allowing\u003c/a> limited use of it on an \"interim\" basis until better safety data is available.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>So why all the fuss? Basically, it's because \"brominating\" your food sounds rather unpleasant. It involves attaching an atom of bromine to it, and pure bromine is not something that you want to encounter in a dark alley. It's a toxic chemical. (Plus, brominated vegetable oil just plain sounds nasty.)\u003c/p>\n\u003cfigure id=\"attachment_81418\" class=\"wp-caption alignleft\" style=\"max-width: 213px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/bromo.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/bromo-213x290.jpg\" alt=\"An ad for Emerson's Bromo-Seltzer. National Museum of American History Smithsonian Institution/Flickr\" width=\"213\" height=\"290\" class=\"size-medium wp-image-81418\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">An ad for Emerson's Bromo-Seltzer. National Museum of American History Smithsonian Institution/Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>But chemist Derek Lowe \u003ca href=\"http://pipeline.corante.com/archives/2013/06/21/eight_toxic_foods_a_little_chemical_education.php\">says \u003c/a>that the consumer revulsion to the BVO is largely based on a misunderstanding of chemistry. A chemical element, like bromine, may have very little in common with a compound, say BVO, that contains the element.\u003c/p>\n\u003cp>Chlorine, for example, is deadly, too. But in combination with sodium, it becomes table salt.\u003c/p>\n\u003cp>And then there's the bromide connection. When bromine dissolves in water, which it does very quickly, it turns into an ion called bromide.\u003c/p>\n\u003cp>Some people think that consuming BVO could mean you end up with bromide in your blood. (Some chemists are skeptical.)\u003c/p>\n\u003cp>Bromide is only mildly toxic: They will put you to sleep, or at least dull your senses. That's why we now disparagingly talk about political figures who deliver speeches full of \"bromides.\"\u003c/p>\n\u003cp>This is also why bromides once were used in medicine — as a sedative. It was also part of the recipe for Bromo-Seltzer, a proud product of Baltimore that was advertised as a remedy for \"nervous headache, neuralgia, brain fatigue, sleeplessness, over-brain work, depression following alcoholic and other excesses, [and] mental exhaustion.\"\u003c/p>\n\u003cp>The \u003ca href=\"http://www.bromoseltzertower.com/index.cfm\">Bromo-Seltzer Tower\u003c/a> still stands in Baltimore, but the product itself no longer contains bromides. Sodium bromide was removed from the ingredient list in 1975.\u003c/p>\n\u003cp>Now that BVO is off the table, Coke and Pepsi will replace it with other emulsifiers, such as sucrose acetate isobutyrate glycerol ester of rosin. Is there anything wrong with them? We don't know yet. Stay tuned. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>\u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Chemistry is complicated; that includes ingredients in artificially flavored fizzy drinks. Soda makers bowed to pressure to drop brominated vegetable oil, but its safety hasn't been very well studied.","status":"publish","parent":0,"modified":1399405760,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":17,"wordCount":499},"headData":{"title":"No More Bromine: Coke, Pepsi Drop Controversial Ingredient | KQED","description":"Chemistry is complicated; that includes ingredients in artificially flavored fizzy drinks. Soda makers bowed to pressure to drop brominated vegetable oil, but its safety hasn't been very well studied.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"No More Bromine: Coke, Pepsi Drop Controversial Ingredient ","datePublished":"2014-05-06T19:47:55.000Z","dateModified":"2014-05-06T19:49:20.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"81410 http://blogs.kqed.org/bayareabites/?p=81410","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/05/06/no-more-bromine-coke-pepsi-drop-controversial-ingredient/","disqusTitle":"No More Bromine: Coke, Pepsi Drop Controversial Ingredient ","nprByline":"Dan Charles","nprStoryId":"310096596","nprApiLink":"http://api.npr.org/query?id=310096596&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/05/06/310096596/no-more-bromine-coke-pepsi-drop-controversial-ingredient?ft=3&f=310096596","nprRetrievedStory":"1","nprPubDate":"Tue, 06 May 2014 14:54:00 -0400","nprStoryDate":"Tue, 06 May 2014 14:43:00 -0400","nprLastModifiedDate":"Tue, 06 May 2014 14:54:55 -0400","path":"/bayareabites/81410/no-more-bromine-coke-pepsi-drop-controversial-ingredient","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/05/06/310096596/no-more-bromine-coke-pepsi-drop-controversial-ingredient\">The Salt at NPR Food\u003c/a> (5/6/14)\u003c/p>\n\u003cp>Chalk up another win for citizen activists. Coke and Pepsi \u003ca href=\"http://www.usatoday.com/story/news/nation/2014/05/05/coke-pepsi-dropping-bvo-from-all-drinks/8736657/\">announced\u003c/a> this week that they will no longer use brominated vegetable oil, or BVO, in their soft drinks.\u003c/p>\n\u003cfigure id=\"attachment_81412\" class=\"wp-caption alignleft\" style=\"max-width: 290px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/be039502_custom-d3fc5e1b3f180ea76ed267f03510774f35226443.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/be039502_custom-d3fc5e1b3f180ea76ed267f03510774f35226443-290x258.jpg\" alt=\"An ad for Emerson's Bromo-Seltzer. Photo: Bettmann/CORBIS\" width=\"290\" height=\"258\" class=\"size-medium wp-image-81412\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">An ad for Emerson's Bromo-Seltzer. Photo: Bettmann/CORBIS\u003c/figcaption>\u003c/figure>\n\u003cp>BVO is an emulsifier; it helps to keep other ingredients, like flavors and colors, nicely mixed together. But last year, a 15-year-old girl got a \u003ca href=\"http://www.change.org/petitions/gatorade-don-t-put-flame-retardant-chemicals-in-sports-drinks?utm_source=share_petition&utm_medium=url_share&utm_campaign=url_share_before_sign\">citizen petition\u003c/a> going that labeled BVO a \"fire retardant chemical\" and called on companies stop using it. It attracted more than 206,000 signatures.\u003c/p>\n\u003cp>In fact, BVO is not used as a fire retardant, although other brominated substances are. The \u003ca href=\"http://www.scientificamerican.com/article/soda-chemical-cloudy-health-history/\">worst thing\u003c/a> you can really say about it is that its safety has not been very well studied.\u003c/p>\n\u003cp>In the absence of compelling evidence, the Food and Drug Administration has waffled, first putting BVO on the list of substances that are \"generally recognized as safe,\" then \u003ca href=\"http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?FR=180.30\">allowing\u003c/a> limited use of it on an \"interim\" basis until better safety data is available.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>So why all the fuss? Basically, it's because \"brominating\" your food sounds rather unpleasant. It involves attaching an atom of bromine to it, and pure bromine is not something that you want to encounter in a dark alley. It's a toxic chemical. (Plus, brominated vegetable oil just plain sounds nasty.)\u003c/p>\n\u003cfigure id=\"attachment_81418\" class=\"wp-caption alignleft\" style=\"max-width: 213px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/bromo.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/bromo-213x290.jpg\" alt=\"An ad for Emerson's Bromo-Seltzer. National Museum of American History Smithsonian Institution/Flickr\" width=\"213\" height=\"290\" class=\"size-medium wp-image-81418\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">An ad for Emerson's Bromo-Seltzer. National Museum of American History Smithsonian Institution/Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>But chemist Derek Lowe \u003ca href=\"http://pipeline.corante.com/archives/2013/06/21/eight_toxic_foods_a_little_chemical_education.php\">says \u003c/a>that the consumer revulsion to the BVO is largely based on a misunderstanding of chemistry. A chemical element, like bromine, may have very little in common with a compound, say BVO, that contains the element.\u003c/p>\n\u003cp>Chlorine, for example, is deadly, too. But in combination with sodium, it becomes table salt.\u003c/p>\n\u003cp>And then there's the bromide connection. When bromine dissolves in water, which it does very quickly, it turns into an ion called bromide.\u003c/p>\n\u003cp>Some people think that consuming BVO could mean you end up with bromide in your blood. (Some chemists are skeptical.)\u003c/p>\n\u003cp>Bromide is only mildly toxic: They will put you to sleep, or at least dull your senses. That's why we now disparagingly talk about political figures who deliver speeches full of \"bromides.\"\u003c/p>\n\u003cp>This is also why bromides once were used in medicine — as a sedative. It was also part of the recipe for Bromo-Seltzer, a proud product of Baltimore that was advertised as a remedy for \"nervous headache, neuralgia, brain fatigue, sleeplessness, over-brain work, depression following alcoholic and other excesses, [and] mental exhaustion.\"\u003c/p>\n\u003cp>The \u003ca href=\"http://www.bromoseltzertower.com/index.cfm\">Bromo-Seltzer Tower\u003c/a> still stands in Baltimore, but the product itself no longer contains bromides. Sodium bromide was removed from the ingredient list in 1975.\u003c/p>\n\u003cp>Now that BVO is off the table, Coke and Pepsi will replace it with other emulsifiers, such as sucrose acetate isobutyrate glycerol ester of rosin. Is there anything wrong with them? We don't know yet. Stay tuned. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/81410/no-more-bromine-coke-pepsi-drop-controversial-ingredient","authors":["byline_bayareabites_81410"],"categories":["bayareabites_13306","bayareabites_1245","bayareabites_10916","bayareabites_2035","bayareabites_11070"],"tags":["bayareabites_13340","bayareabites_13341","bayareabites_11284","bayareabites_11270","bayareabites_11931","bayareabites_14781","bayareabites_10921"],"featImg":"bayareabites_81412","label":"bayareabites"},"bayareabites_73873":{"type":"posts","id":"bayareabites_73873","meta":{"index":"posts_1591205157","site":"bayareabites","id":"73873","score":null,"sort":[1384319956000]},"guestAuthors":[],"slug":"how-about-a-coke-warhol-painting-up-for-grabs","title":"How About A Coke? Warhol Painting Up For Grabs","publishDate":1384319956,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_73882\" class=\"wp-caption aligncenter\" style=\"max-width: 462px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/coca-cola-warhol.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/coca-cola-warhol.jpg\" alt=\"Coca-Cola (3) was one of many of Warhol's pop art pieces, which celebrated popular culture and consumerism in post-World War II America.\" width=\"462\" height=\"577\" class=\"size-full wp-image-73882\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Coca-Cola (3) was one of many of Warhol's pop art pieces, which celebrated popular culture and consumerism in post-World War II America.\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/122979884/tanya-ballard-brown\">Tanya Ballard Brown\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2013/11/11/244559034/how-about-a-coke-warhol-painting-up-for-grabs\">The Two-Way at NPR\u003c/a> (11/12/13)\u003c/p>\n\u003cp>On Tuesday, artist Andy Warhol's oversized and iconic \u003cem>Coca-Cola (3)\u003c/em> will \u003ca href=\"http://www.christies.com/about/press-center/releases/pressrelease.aspx?pressreleaseid=6701\">hit the auction block at Christie's\u003c/a>, and to borrow an old slogan from the company, It's The Real Thing.\u003c/p>\n\u003cp>Warhol painted the 6-foot-tall black-and-white canvas in 1962 as part of a series of four Coke bottle paintings. According to Ted Ryan, archivist and historian at the Coca-Cola Co., Warhol had the paintings in his studio and invited his friend, Emile de Antonio, to come by and give him feedback.\u003c/p>\n\u003cp>\"I think he was told No. 3 is it — just throw away No. 1,\" says Ryan, who added that Warhol had been struggling with different art styles at the time. \"It wasn't until he did the series of Coke bottles and got the feedback ... that he found his genre.\"\u003c/p>\n\u003cp>Ryan says the artist \u003ca href=\"http://www.adbranch.com/andy-warhols-coca-cola-paintings/\">chose the Coke bottle\u003c/a> because of its ubiquity, pointing to \u003ca href=\"http://books.google.com/books?id=Rkh473_wb9cC&q=Liz+Taylor#v=onepage&q=Liz%20Taylor%20drinks%20coke&f=false\" target=\"_blank\">a quote from Warhol himself\u003c/a>:\u003c/p>\n\u003cblockquote>\n\u003cp>\"What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke ... All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it ... and you know it.\"\u003c/p>\n\u003c/blockquote>\n\u003cp>The artist later went on to depict other American brands, including Brillo, Campbell's Soup, General Electric, Heinz and Kellogg.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The Coke painting, which has been part of a private collection since 1995, could sell for more than $40 million — another Warhol piece,\u003cem> Coke Bottle (4),\u003c/em> \u003ca href=\"http://www.bloomberg.com/news/2013-10-02/warhol-s-60-million-coke-faces-koons-richter-in-auction.html\">sold for $35.4 million\u003c/a> a couple of years ago.\u003c/p>\n\u003cp>Coca-Cola itself holds more than 20 pieces of Warhol art. Ryan says the company never sent a cease-and-desist order to the artist asking him to stop using the company's logo and other trademarks, but rather they \"acknowledged each other from afar.\"\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Another Andy Warhol NPR Post:\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.npr.org/2013/11/02/242174661/dead-bees-nail-clippings-and-priceless-art-in-warhols-time-capsules\">Dead Bees, Nail Clippings And Priceless Art In Warhol's 'Time Capsules'\u003c/a>\u003c/p>\n\n","blocks":[],"excerpt":"Artist Andy Warhol's iconic black-and-white painting of a Coke bottle hits the auction block at Christie's on Tuesday. It is expected to sell for more than $40 million.","status":"publish","parent":0,"modified":1384319956,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":13,"wordCount":415},"headData":{"title":"How About A Coke? Warhol Painting Up For Grabs | KQED","description":"Artist Andy Warhol's iconic black-and-white painting of a Coke bottle hits the auction block at Christie's on Tuesday. It is expected to sell for more than $40 million.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"How About A Coke? Warhol Painting Up For Grabs","datePublished":"2013-11-13T05:19:16.000Z","dateModified":"2013-11-13T05:19:16.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"73873 http://blogs.kqed.org/bayareabites/?p=73873","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/11/12/how-about-a-coke-warhol-painting-up-for-grabs/","disqusTitle":"How About A Coke? Warhol Painting Up For Grabs","nprByline":"Tanya Ballard Brown","nprStoryId":"244559034","nprApiLink":"http://api.npr.org/query?id=244559034&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thetwo-way/2013/11/11/244559034/how-about-a-coke-warhol-painting-up-for-grabs?ft=3&f=244559034","nprRetrievedStory":"1","nprPubDate":"Tue, 12 Nov 2013 16:59:00 -0500","nprStoryDate":"Tue, 12 Nov 2013 15:35:00 -0500","nprLastModifiedDate":"Tue, 12 Nov 2013 16:59:42 -0500","path":"/bayareabites/73873/how-about-a-coke-warhol-painting-up-for-grabs","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_73882\" class=\"wp-caption aligncenter\" style=\"max-width: 462px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/coca-cola-warhol.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/coca-cola-warhol.jpg\" alt=\"Coca-Cola (3) was one of many of Warhol's pop art pieces, which celebrated popular culture and consumerism in post-World War II America.\" width=\"462\" height=\"577\" class=\"size-full wp-image-73882\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Coca-Cola (3) was one of many of Warhol's pop art pieces, which celebrated popular culture and consumerism in post-World War II America.\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/122979884/tanya-ballard-brown\">Tanya Ballard Brown\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2013/11/11/244559034/how-about-a-coke-warhol-painting-up-for-grabs\">The Two-Way at NPR\u003c/a> (11/12/13)\u003c/p>\n\u003cp>On Tuesday, artist Andy Warhol's oversized and iconic \u003cem>Coca-Cola (3)\u003c/em> will \u003ca href=\"http://www.christies.com/about/press-center/releases/pressrelease.aspx?pressreleaseid=6701\">hit the auction block at Christie's\u003c/a>, and to borrow an old slogan from the company, It's The Real Thing.\u003c/p>\n\u003cp>Warhol painted the 6-foot-tall black-and-white canvas in 1962 as part of a series of four Coke bottle paintings. According to Ted Ryan, archivist and historian at the Coca-Cola Co., Warhol had the paintings in his studio and invited his friend, Emile de Antonio, to come by and give him feedback.\u003c/p>\n\u003cp>\"I think he was told No. 3 is it — just throw away No. 1,\" says Ryan, who added that Warhol had been struggling with different art styles at the time. \"It wasn't until he did the series of Coke bottles and got the feedback ... that he found his genre.\"\u003c/p>\n\u003cp>Ryan says the artist \u003ca href=\"http://www.adbranch.com/andy-warhols-coca-cola-paintings/\">chose the Coke bottle\u003c/a> because of its ubiquity, pointing to \u003ca href=\"http://books.google.com/books?id=Rkh473_wb9cC&q=Liz+Taylor#v=onepage&q=Liz%20Taylor%20drinks%20coke&f=false\" target=\"_blank\">a quote from Warhol himself\u003c/a>:\u003c/p>\n\u003cblockquote>\n\u003cp>\"What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke ... All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it ... and you know it.\"\u003c/p>\n\u003c/blockquote>\n\u003cp>The artist later went on to depict other American brands, including Brillo, Campbell's Soup, General Electric, Heinz and Kellogg.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The Coke painting, which has been part of a private collection since 1995, could sell for more than $40 million — another Warhol piece,\u003cem> Coke Bottle (4),\u003c/em> \u003ca href=\"http://www.bloomberg.com/news/2013-10-02/warhol-s-60-million-coke-faces-koons-richter-in-auction.html\">sold for $35.4 million\u003c/a> a couple of years ago.\u003c/p>\n\u003cp>Coca-Cola itself holds more than 20 pieces of Warhol art. Ryan says the company never sent a cease-and-desist order to the artist asking him to stop using the company's logo and other trademarks, but rather they \"acknowledged each other from afar.\"\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Another Andy Warhol NPR Post:\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.npr.org/2013/11/02/242174661/dead-bees-nail-clippings-and-priceless-art-in-warhols-time-capsules\">Dead Bees, Nail Clippings And Priceless Art In Warhol's 'Time Capsules'\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/73873/how-about-a-coke-warhol-painting-up-for-grabs","authors":["byline_bayareabites_73873"],"categories":["bayareabites_2407","bayareabites_2090","bayareabites_10916"],"tags":["bayareabites_1415","bayareabites_11107","bayareabites_11284","bayareabites_11465"],"featImg":"bayareabites_73882","label":"bayareabites"},"bayareabites_65398":{"type":"posts","id":"bayareabites_65398","meta":{"index":"posts_1591205157","site":"bayareabites","id":"65398","score":null,"sort":[1373935006000]},"guestAuthors":[],"slug":"in-argentina-coca-cola-tests-market-for-green-coke","title":"In Argentina, Coca-Cola Tests Market For 'Green' Coke","publishDate":1373935006,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_65411\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/coca-cola-big.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/coca-cola-big-1024x767.jpg\" alt='The new Coca-Cola Life that is popular in Argentina is being marketed as a \"natural\" and therefore \"green\" lower-calorie cola. Photo: ©coca-cola' width=\"1024\" height=\"767\" class=\"size-large wp-image-65411\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The new Coca-Cola Life that is popular in Argentina is being marketed as a \"natural\" and therefore \"green\" lower-calorie cola. Photo: ©coca-cola\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/07/15/202385313/GREEN-COKE\">All Things Considered\u003c/a> [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/07/20130715_atc_18.mp3\"] \u003c/p>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/3813466/bob-mondello\">Bob Mondello\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/07/15/202385313/GREEN-COKE\">The Salt at NPR Food\u003c/a> (7/15/13)\u003c/p>\n\u003cp>To escape Washington's summer's swelter, I've flown to Argentina and discovered that there's one big surprise among the many things that set this part of the world apart at the moment.\u003c/p>\n\u003cp>Yes, the \u003ca href=\"http://www.npr.org/blogs/thesalt/2011/12/08/143362233/farewell-to-argentinas-famed-beef\">steaks\u003c/a> are great, the tangos catchy, and the weather here in Buenos Aires cool in July. But who'd have expected that the Coca-Cola logos would often be green?\u003c/p>\n\u003cp>I used to collect Coke memorabilia, and red is what I've always associated with Coke — a specific, blazing, eye-catching shade of red, in fact. The company does have a rainbow's worth of product packaging these days: blue and green for Sprite; silver and gold for caffeinated and non-caffeinated Diet Coke; black for Coke Zero.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[youtube //www.youtube.com/watch?v=tZaMOt8gQl4]\u003c/p>\n\u003cp>But the colors in the basic Coca-Cola logo — ornate white letters on a red background — haven't changed in over a century. But here in Argentina for the past three weeks, the words Coca-Cola are spelled out in those same ornate white letters on a green background. It's everywhere from a giant electronic billboard in the heart of downtown Buenos Aires, to the sides of delivery trucks, to supermarket shelves, and a TV commercial where a first sip from a green soft-drink can is being likened to a first kiss.\u003c/p>\n\u003cp>It's the global kickoff of what Coke is describing as a \"natural\" and therefore \"green\" lower-calorie cola called Coca-Cola Life. You have to pronounce that word carefully when you order it in Buenos Aires because Diet Coke here is called Coca-Light. This is Coca-almost-Light — right in the middle between Diet Coke and regular Coke at 108 calories for a 600 milliliter bottle (regular Coke has 250 calories, and Diet Coke has no calories.)\u003c/p>\n\u003cp>What they're claiming makes it \"natural\" is that Coca-Cola Life is sweetened with a mix of sugar and \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/02/06/146309816/californias-stevia-growers-bet-on-fast-track-to-sweetener-success\">stevia\u003c/a>, an extract from the leaves of a shrub in the chrysanthemum family that grows here in Latin America. You may have seen it sold in packets under names like Truvia in the U.S.\u003c/p>\n\u003cp>[youtube //www.youtube.com/watch?v=_o-z6JLugWE]\u003c/p>\n\u003cp>It's said to be as much as 400 times sweeter than table sugar, without the calories, which means soft-drink companies are falling all over themselves to use it. The Coca-Cola company is currently using stevia in 45 products worldwide.\u003c/p>\n\u003cp>So how does it taste in this one?\u003c/p>\n\u003cp>I bought a bottle of Coca-Cola Life at a local supermarket along with a bottle of regular Coke, poured them over ice, and tasted them side by side. To my taste buds, they're almost indistinguishable; Coca-Cola Life may be a tiny bit sweeter. Which may account for why the cashier at the store says that two weeks into the multimillion-dollar rollout, the green bottles and cans are selling pretty well, if not quite leaping off the shelves.\u003c/p>\n\u003cp>Should Coca-Cola Life become a substantial hit in Argentina, it could expand to other markets. If not, it can disappear without the fallout that accompanied the scuttling of New Coke in the 1980s.\u003c/p>\n\u003cp>The greening of this \"natural\" product extends beyond the color green in its packaging. It's sold in a \"\u003ca href=\"http://www.coca-colacompany.com/our-company/introducing-plantbottle\">PlantBottle\u003c/a>\" made of a plastic that's 30 percent vegetable fiber. Coke says it's 100 percent recyclable.\u003c/p>\n\u003cp>But that's nothing compared to the recyclability of bottles being marketed by the company elsewhere in South America. In Colombia, right on the equator, Coke is being sold at the beach in bottles made entirely of ice.\u003c/p>\n\u003cp>Though the Ice Bottles are selling for almost twice what a regular bottle of Coke costs at the beach, vendors can barely keep them in stock. They come with a thin plastic band printed with the Coke logo to make them easier to hold. The company, spying a possible logo-fashion opportunity, notes hopefully that the plastic holder can be used as a bracelet once the bottle has melted away.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"Argentina is the site of the global kickoff of what Coke is describing as a \"natural\" and \"green\" lower-calorie cola. Coca-Cola Life contains stevia instead of sugar, and comes in a bottle that's made partially from plants.","status":"publish","parent":0,"modified":1373935006,"stats":{"hasAudio":true,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":20,"wordCount":748},"headData":{"title":"In Argentina, Coca-Cola Tests Market For 'Green' Coke | KQED","description":"Argentina is the site of the global kickoff of what Coke is describing as a "natural" and "green" lower-calorie cola. Coca-Cola Life contains stevia instead of sugar, and comes in a bottle that's made partially from plants.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"In Argentina, Coca-Cola Tests Market For 'Green' Coke","datePublished":"2013-07-16T00:36:46.000Z","dateModified":"2013-07-16T00:36:46.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"65398 http://blogs.kqed.org/bayareabites/?p=65398","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/07/15/in-argentina-coca-cola-tests-market-for-green-coke/","disqusTitle":"In Argentina, Coca-Cola Tests Market For 'Green' Coke","nprByline":"Bob Mondello","nprStoryId":"202385313","nprApiLink":"http://api.npr.org/query?id=202385313&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2013/07/15/202385313/GREEN-COKE?ft=3&f=202385313","nprRetrievedStory":"1","nprPubDate":"Mon, 15 Jul 2013 18:40:00 -0400","nprStoryDate":"Mon, 15 Jul 2013 15:00:00 -0400","nprLastModifiedDate":"Mon, 15 Jul 2013 18:40:04 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/07/20130715_atc_18.mp3?orgId=1&topicId=1053&ft=3&f=202385313","nprAudioM3u":"http://api.npr.org/m3u/1202436550-29c580.m3u?orgId=1&topicId=1053&ft=3&f=202385313","path":"/bayareabites/65398/in-argentina-coca-cola-tests-market-for-green-coke","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/07/20130715_atc_18.mp3?orgId=1&topicId=1053&ft=3&f=202385313","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_65411\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/coca-cola-big.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/coca-cola-big-1024x767.jpg\" alt='The new Coca-Cola Life that is popular in Argentina is being marketed as a \"natural\" and therefore \"green\" lower-calorie cola. Photo: ©coca-cola' width=\"1024\" height=\"767\" class=\"size-large wp-image-65411\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The new Coca-Cola Life that is popular in Argentina is being marketed as a \"natural\" and therefore \"green\" lower-calorie cola. Photo: ©coca-cola\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/07/15/202385313/GREEN-COKE\">All Things Considered\u003c/a> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/07/20130715_atc_18.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/3813466/bob-mondello\">Bob Mondello\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/07/15/202385313/GREEN-COKE\">The Salt at NPR Food\u003c/a> (7/15/13)\u003c/p>\n\u003cp>To escape Washington's summer's swelter, I've flown to Argentina and discovered that there's one big surprise among the many things that set this part of the world apart at the moment.\u003c/p>\n\u003cp>Yes, the \u003ca href=\"http://www.npr.org/blogs/thesalt/2011/12/08/143362233/farewell-to-argentinas-famed-beef\">steaks\u003c/a> are great, the tangos catchy, and the weather here in Buenos Aires cool in July. But who'd have expected that the Coca-Cola logos would often be green?\u003c/p>\n\u003cp>I used to collect Coke memorabilia, and red is what I've always associated with Coke — a specific, blazing, eye-catching shade of red, in fact. The company does have a rainbow's worth of product packaging these days: blue and green for Sprite; silver and gold for caffeinated and non-caffeinated Diet Coke; black for Coke Zero.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/tZaMOt8gQl4'\n title='//www.youtube.com/embed/tZaMOt8gQl4'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>But the colors in the basic Coca-Cola logo — ornate white letters on a red background — haven't changed in over a century. But here in Argentina for the past three weeks, the words Coca-Cola are spelled out in those same ornate white letters on a green background. It's everywhere from a giant electronic billboard in the heart of downtown Buenos Aires, to the sides of delivery trucks, to supermarket shelves, and a TV commercial where a first sip from a green soft-drink can is being likened to a first kiss.\u003c/p>\n\u003cp>It's the global kickoff of what Coke is describing as a \"natural\" and therefore \"green\" lower-calorie cola called Coca-Cola Life. You have to pronounce that word carefully when you order it in Buenos Aires because Diet Coke here is called Coca-Light. This is Coca-almost-Light — right in the middle between Diet Coke and regular Coke at 108 calories for a 600 milliliter bottle (regular Coke has 250 calories, and Diet Coke has no calories.)\u003c/p>\n\u003cp>What they're claiming makes it \"natural\" is that Coca-Cola Life is sweetened with a mix of sugar and \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/02/06/146309816/californias-stevia-growers-bet-on-fast-track-to-sweetener-success\">stevia\u003c/a>, an extract from the leaves of a shrub in the chrysanthemum family that grows here in Latin America. You may have seen it sold in packets under names like Truvia in the U.S.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/_o-z6JLugWE'\n title='//www.youtube.com/embed/_o-z6JLugWE'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>It's said to be as much as 400 times sweeter than table sugar, without the calories, which means soft-drink companies are falling all over themselves to use it. The Coca-Cola company is currently using stevia in 45 products worldwide.\u003c/p>\n\u003cp>So how does it taste in this one?\u003c/p>\n\u003cp>I bought a bottle of Coca-Cola Life at a local supermarket along with a bottle of regular Coke, poured them over ice, and tasted them side by side. To my taste buds, they're almost indistinguishable; Coca-Cola Life may be a tiny bit sweeter. Which may account for why the cashier at the store says that two weeks into the multimillion-dollar rollout, the green bottles and cans are selling pretty well, if not quite leaping off the shelves.\u003c/p>\n\u003cp>Should Coca-Cola Life become a substantial hit in Argentina, it could expand to other markets. If not, it can disappear without the fallout that accompanied the scuttling of New Coke in the 1980s.\u003c/p>\n\u003cp>The greening of this \"natural\" product extends beyond the color green in its packaging. It's sold in a \"\u003ca href=\"http://www.coca-colacompany.com/our-company/introducing-plantbottle\">PlantBottle\u003c/a>\" made of a plastic that's 30 percent vegetable fiber. Coke says it's 100 percent recyclable.\u003c/p>\n\u003cp>But that's nothing compared to the recyclability of bottles being marketed by the company elsewhere in South America. In Colombia, right on the equator, Coke is being sold at the beach in bottles made entirely of ice.\u003c/p>\n\u003cp>Though the Ice Bottles are selling for almost twice what a regular bottle of Coke costs at the beach, vendors can barely keep them in stock. They come with a thin plastic band printed with the Coke logo to make them easier to hold. The company, spying a possible logo-fashion opportunity, notes hopefully that the plastic holder can be used as a bracelet once the bottle has melted away.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/65398/in-argentina-coca-cola-tests-market-for-green-coke","authors":["byline_bayareabites_65398"],"categories":["bayareabites_4084","bayareabites_10916","bayareabites_34","bayareabites_181","bayareabites_60"],"tags":["bayareabites_4260","bayareabites_12016","bayareabites_11107","bayareabites_11284","bayareabites_12017","bayareabites_12018","bayareabites_10921"],"featImg":"bayareabites_65410","label":"bayareabites"},"bayareabites_57461":{"type":"posts","id":"bayareabites_57461","meta":{"index":"posts_1591205157","site":"bayareabites","id":"57461","score":null,"sort":[1361925056000]},"guestAuthors":[],"slug":"how-the-food-industry-manipulates-taste-buds-with-salt-sugar-fat","title":"How The Food Industry Manipulates Taste Buds With 'Salt Sugar Fat'","publishDate":1361925056,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/02/26/172969363/how-the-food-industry-manipulates-taste-buds-with-salt-sugar-fat\">Fresh Air from WHYY:\u003c/a>\u003cbr>\n [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/fa/2013/02/20130226_fa_01.mp3\"] \u003c/p>\n\u003cp>Post by Nell Boeschenstein, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/02/26/172969363/how-the-food-industry-manipulates-taste-buds-with-salt-sugar-fat\">The Salt at NPR Food\u003cbr>\n\u003c/a> (2/26/13)\u003c/p>\n\u003cp>\u003ca href=\"http://www.npr.org/books/titles/172614586/salt-sugar-fat-how-the-food-giants-hooked-us\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/02/salt-sugar-fat-cover-191x290.jpg\" alt=\"Salt Sugar Fat: How the Food Giants Hooked Us. by Michael Moss\" width=\"191\" height=\"290\" class=\"alignleft size-medium wp-image-57473\">\u003c/a>Dealing Coke to customers called \"heavy users.\" Selling to teens in an attempt to hook them for life. Scientifically tweaking ratios of salt, sugar and fat to optimize consumer bliss.\u003c/p>\n\u003cp>In his new book, \u003ca href=\"http://www.npr.org/books/titles/172614586/salt-sugar-fat-how-the-food-giants-hooked-us\">\u003cem>Salt Sugar Fat: How the Food Giants Hooked Us\u003c/em>\u003c/a>, Pulitzer Prize-winning journalist Michael Moss goes inside the world of processed and packaged foods.\u003c/p>\n\u003cp>Moss begins his tale back in 1999, when a vice president at Kraft addressed a meeting of top executives of America's biggest food companies. His topic: the growing public health concerns over the \u003ca href=\"http://www.npr.org/series/136462878/living-large-obesity-in-america\">obesity epidemic\u003c/a> and the role packaged and processed foods were playing in it. Michael Mudd stated his case, pleading with his colleagues to pay attention to the health crisis and consider what companies could do to hold themselves accountable.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>According to Moss, the first response came from the CEO of General Mills.\u003c/p>\n\u003cp>\"[He] got up and made some very forceful points from his perspective,\" Moss tells \u003cem>Fresh Air's\u003c/em> Dave Davies, \"and his points included this: We at General Mills have been responsible not only to consumers but to shareholders. We offer products that are low-fat, low-sugar, have whole grains in them, to people who are concerned about eating those products.\u003c/p>\n\u003cp>\"Bottom line being, though, that we need to ensure that our products taste good, because our accountability is also to our shareholders. And there's no way we could start down-formulating the usage of salt, sugar, fat if the end result is going to be something that people do not want to eat.\"\u003c/p>\n\u003cfigure id=\"attachment_57472\" class=\"wp-caption alignright\" style=\"max-width: 209px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/02/michael-moss.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/02/michael-moss-209x290.jpg\" alt=\"Michael Moss is a Pulitzer Prize-winning reporter for <em>The New York Times.</em> Photo: Tony Cenicola/The New York Times\" width=\"209\" height=\"290\" class=\"size-medium wp-image-57472\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Michael Moss is a Pulitzer Prize-winning reporter for \u003cem>The New York Times.\u003c/em> Photo: Tony Cenicola/The New York Times\u003c/figcaption>\u003c/figure>\n\u003cp>In \u003cem>Salt Sugar Fat\u003c/em>, Moss details how those three ingredients became key to the success of processed and packaged foods — and how they are fueling the nationwide obesity epidemic.\u003c/p>\n\u003cp>Employing scientists to dissect elements of the palate and tweak ratios of salt, sugar and fat to optimize taste, the processed food industry, Moss says, has \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/12/03/166395677/can-big-food-kick-its-obesity-habit-does-it-really-want-to\">hooked consumers\u003c/a> on their products the same way the cigarette industry hooked smokers on nicotine.\u003c/p>\n\u003cp>Since that meeting in 1999, when executives declined to craft an industrywide standard for more healthful products, some companies, like Kraft, have tackled the issue unilaterally, altering recipes to cut down on salt, sugar and fat. Moss' research, however, indicates that government regulation may be necessary to implement industrywide standards in the interest of public health.\u003c/p>\n\u003cp>\"I was surprised to hear from the former CEO of Philip Morris, who is no friend of government, no friend of government regulation,\" says Moss, \"to tell me that, 'Look, Michael, in the case of the processed food industry, what you're looking at is a total inability on their part to collectively decide to do the right thing by consumers on the health profile of their products. In this case, I can see how you might need government regulation if [for] nothing else [than] to give the companies cover from the pressure of Wall Street.' \"\u003c/p>\n\u003chr>\n\u003ch3>Interview Highlights\u003c/h3>\n\u003cp>\u003cstrong>On the marketing campaign for Frosted Mini-Wheats that called the cereal \"brain food\"\u003c/strong>\u003c/p>\n\u003cblockquote>\u003cp>\"What they came up with was some science that they had generated that they said showed that kids who ate Frosted Mini-Wheats for breakfast would be as much as or almost 20 percent more alert in the classroom, which the company translated into better grades for kids. ... You could almost see parents trying to do the math: 'Well, you know, Johnny got a C+ on that test, and if we bumped it up by 20 percent, hey, he's in an A-minus category.' That campaign went on for a while until the FTC jumped in and said, 'Hey, wait a minute, we're looking at your study and it doesn't really show anything near that kind of gain,' and not only that, but they weren't even looking at other breakfasts to compare to the Frosted Mini-Wheats.\"\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>On Coke's marketing strategy \u003c/strong>\u003c/p>\n\u003cblockquote>\u003cp>\"Within Coke they referred to their best customers not as you might think — 'consumers' or 'loyal fans' or something like that. They became known as 'heavy users.' And Coke had a formula ... that basically said, '20 percent of the people will use 80 percent of the product.' And, as Coke saw it, it was worth their while more to focus on those 20 percent using 80 percent of the product than to try to generate more consumption by the other 80 percent. So the heavy users of soda became those people who were drinking as many as 1,000 cans of soda a year, sometimes even more.\"\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>On hooking teens on brand loyalty\u003c/strong>\u003c/p>\n\u003cblockquote>\u003cp>\"The clientele were kids — teenagers — who were going out on their own for the first time with a little bit of change into an environment where they could make the decision about what to buy and, for $1 or $2, they could go in there and choose a soda or a snack and decide between brands. And this was critical to Coke, as it is to other companies, because those decisions early on, especially in the teen years, will develop brand loyalties. So a child that chooses Pepsi at age 13 or 14 is likely to maintain that brand loyalty through the rest of their life.\"\n\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>On Kraft owner Philip Morris' foresight with regards to processed foods\u003c/strong>\u003c/p>\n\u003cblockquote>\u003cp>\"As Philip Morris came under pressure for nicotine and cigarettes, it eventually started looking at the food divisions in light of the emerging obesity crisis. And there were moments in these internal documents where Philip Morris officials were saying to the food division, 'You guys are going to face a problem with salt, sugar, fat in terms of obesity of the same magnitude, if not more than [what] we're facing with nicotine right now. And you've got to start thinking about this issue and how you're going to deal with that.' \"\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>On visiting Kellogg \u003c/strong>\u003c/p>\n\u003cblockquote>\u003cp>\"They made for me special versions of some of their most iconic products ... without any salt in it to show me why they were having trouble cutting back. And, I have to say, it was a god-awful experience. ... starting with Cheez-Its, which normally I could eat all day long. The Cheez-Its without salt stuck to the roof of my mouth and I could barely swallow. Then we moved onto frozen waffles, which tasted like straw. The real moment came in tasting a cereal — I think it was Corn Flakes — which tasted hugely, awfully metallic. It was almost like a filling had come out of my mouth and it was sloshing around.\"\n\u003c/p>\u003c/blockquote>\n\u003chr>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"From food scientists who study the human palate to maximize consumer bliss, to marketing campaigns that target teens to hook them for life on a brand, Pulitzer Prize-winning journalist Michael Moss' new book goes inside the world of processed, packaged goods.","status":"publish","parent":0,"modified":1361925785,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":25,"wordCount":1153},"headData":{"title":"How The Food Industry Manipulates Taste Buds With 'Salt Sugar Fat' | KQED","description":"From food scientists who study the human palate to maximize consumer bliss, to marketing campaigns that target teens to hook them for life on a brand, Pulitzer Prize-winning journalist Michael Moss' new book goes inside the world of processed, packaged goods.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"How The Food Industry Manipulates Taste Buds With 'Salt Sugar Fat'","datePublished":"2013-02-27T00:30:56.000Z","dateModified":"2013-02-27T00:43:05.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"57461 http://blogs.kqed.org/bayareabites/?p=57461","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/02/26/how-the-food-industry-manipulates-taste-buds-with-salt-sugar-fat/","disqusTitle":"How The Food Industry Manipulates Taste Buds With 'Salt Sugar Fat'","nprByline":"Nell Boeschenstein","nprStoryId":"172969363","nprApiLink":"http://api.npr.org/query?id=172969363&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2013/02/26/172969363/how-the-food-industry-manipulates-taste-buds-with-salt-sugar-fat?ft=3&f=172969363","nprRetrievedStory":"1","nprPubDate":"Tue, 26 Feb 2013 15:05:00 -0500","nprStoryDate":"Tue, 26 Feb 2013 11:00:00 -0500","nprLastModifiedDate":"Tue, 26 Feb 2013 15:05:07 -0500","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/fa/2013/02/20130226_fa_01.mp3?orgId=1&topicId=1033&ft=3&f=172969363","nprAudioM3u":"http://api.npr.org/m3u/1172960338-1af99a.m3u?orgId=1&topicId=1033&ft=3&f=172969363","path":"/bayareabites/57461/how-the-food-industry-manipulates-taste-buds-with-salt-sugar-fat","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/fa/2013/02/20130226_fa_01.mp3?orgId=1&topicId=1033&ft=3&f=172969363","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/02/26/172969363/how-the-food-industry-manipulates-taste-buds-with-salt-sugar-fat\">Fresh Air from WHYY:\u003c/a>\u003cbr>\n \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/fa/2013/02/20130226_fa_01.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>Post by Nell Boeschenstein, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/02/26/172969363/how-the-food-industry-manipulates-taste-buds-with-salt-sugar-fat\">The Salt at NPR Food\u003cbr>\n\u003c/a> (2/26/13)\u003c/p>\n\u003cp>\u003ca href=\"http://www.npr.org/books/titles/172614586/salt-sugar-fat-how-the-food-giants-hooked-us\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/02/salt-sugar-fat-cover-191x290.jpg\" alt=\"Salt Sugar Fat: How the Food Giants Hooked Us. by Michael Moss\" width=\"191\" height=\"290\" class=\"alignleft size-medium wp-image-57473\">\u003c/a>Dealing Coke to customers called \"heavy users.\" Selling to teens in an attempt to hook them for life. Scientifically tweaking ratios of salt, sugar and fat to optimize consumer bliss.\u003c/p>\n\u003cp>In his new book, \u003ca href=\"http://www.npr.org/books/titles/172614586/salt-sugar-fat-how-the-food-giants-hooked-us\">\u003cem>Salt Sugar Fat: How the Food Giants Hooked Us\u003c/em>\u003c/a>, Pulitzer Prize-winning journalist Michael Moss goes inside the world of processed and packaged foods.\u003c/p>\n\u003cp>Moss begins his tale back in 1999, when a vice president at Kraft addressed a meeting of top executives of America's biggest food companies. His topic: the growing public health concerns over the \u003ca href=\"http://www.npr.org/series/136462878/living-large-obesity-in-america\">obesity epidemic\u003c/a> and the role packaged and processed foods were playing in it. Michael Mudd stated his case, pleading with his colleagues to pay attention to the health crisis and consider what companies could do to hold themselves accountable.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>According to Moss, the first response came from the CEO of General Mills.\u003c/p>\n\u003cp>\"[He] got up and made some very forceful points from his perspective,\" Moss tells \u003cem>Fresh Air's\u003c/em> Dave Davies, \"and his points included this: We at General Mills have been responsible not only to consumers but to shareholders. We offer products that are low-fat, low-sugar, have whole grains in them, to people who are concerned about eating those products.\u003c/p>\n\u003cp>\"Bottom line being, though, that we need to ensure that our products taste good, because our accountability is also to our shareholders. And there's no way we could start down-formulating the usage of salt, sugar, fat if the end result is going to be something that people do not want to eat.\"\u003c/p>\n\u003cfigure id=\"attachment_57472\" class=\"wp-caption alignright\" style=\"max-width: 209px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/02/michael-moss.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/02/michael-moss-209x290.jpg\" alt=\"Michael Moss is a Pulitzer Prize-winning reporter for <em>The New York Times.</em> Photo: Tony Cenicola/The New York Times\" width=\"209\" height=\"290\" class=\"size-medium wp-image-57472\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Michael Moss is a Pulitzer Prize-winning reporter for \u003cem>The New York Times.\u003c/em> Photo: Tony Cenicola/The New York Times\u003c/figcaption>\u003c/figure>\n\u003cp>In \u003cem>Salt Sugar Fat\u003c/em>, Moss details how those three ingredients became key to the success of processed and packaged foods — and how they are fueling the nationwide obesity epidemic.\u003c/p>\n\u003cp>Employing scientists to dissect elements of the palate and tweak ratios of salt, sugar and fat to optimize taste, the processed food industry, Moss says, has \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/12/03/166395677/can-big-food-kick-its-obesity-habit-does-it-really-want-to\">hooked consumers\u003c/a> on their products the same way the cigarette industry hooked smokers on nicotine.\u003c/p>\n\u003cp>Since that meeting in 1999, when executives declined to craft an industrywide standard for more healthful products, some companies, like Kraft, have tackled the issue unilaterally, altering recipes to cut down on salt, sugar and fat. Moss' research, however, indicates that government regulation may be necessary to implement industrywide standards in the interest of public health.\u003c/p>\n\u003cp>\"I was surprised to hear from the former CEO of Philip Morris, who is no friend of government, no friend of government regulation,\" says Moss, \"to tell me that, 'Look, Michael, in the case of the processed food industry, what you're looking at is a total inability on their part to collectively decide to do the right thing by consumers on the health profile of their products. In this case, I can see how you might need government regulation if [for] nothing else [than] to give the companies cover from the pressure of Wall Street.' \"\u003c/p>\n\u003chr>\n\u003ch3>Interview Highlights\u003c/h3>\n\u003cp>\u003cstrong>On the marketing campaign for Frosted Mini-Wheats that called the cereal \"brain food\"\u003c/strong>\u003c/p>\n\u003cblockquote>\u003cp>\"What they came up with was some science that they had generated that they said showed that kids who ate Frosted Mini-Wheats for breakfast would be as much as or almost 20 percent more alert in the classroom, which the company translated into better grades for kids. ... You could almost see parents trying to do the math: 'Well, you know, Johnny got a C+ on that test, and if we bumped it up by 20 percent, hey, he's in an A-minus category.' That campaign went on for a while until the FTC jumped in and said, 'Hey, wait a minute, we're looking at your study and it doesn't really show anything near that kind of gain,' and not only that, but they weren't even looking at other breakfasts to compare to the Frosted Mini-Wheats.\"\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>On Coke's marketing strategy \u003c/strong>\u003c/p>\n\u003cblockquote>\u003cp>\"Within Coke they referred to their best customers not as you might think — 'consumers' or 'loyal fans' or something like that. They became known as 'heavy users.' And Coke had a formula ... that basically said, '20 percent of the people will use 80 percent of the product.' And, as Coke saw it, it was worth their while more to focus on those 20 percent using 80 percent of the product than to try to generate more consumption by the other 80 percent. So the heavy users of soda became those people who were drinking as many as 1,000 cans of soda a year, sometimes even more.\"\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>On hooking teens on brand loyalty\u003c/strong>\u003c/p>\n\u003cblockquote>\u003cp>\"The clientele were kids — teenagers — who were going out on their own for the first time with a little bit of change into an environment where they could make the decision about what to buy and, for $1 or $2, they could go in there and choose a soda or a snack and decide between brands. And this was critical to Coke, as it is to other companies, because those decisions early on, especially in the teen years, will develop brand loyalties. So a child that chooses Pepsi at age 13 or 14 is likely to maintain that brand loyalty through the rest of their life.\"\n\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>On Kraft owner Philip Morris' foresight with regards to processed foods\u003c/strong>\u003c/p>\n\u003cblockquote>\u003cp>\"As Philip Morris came under pressure for nicotine and cigarettes, it eventually started looking at the food divisions in light of the emerging obesity crisis. And there were moments in these internal documents where Philip Morris officials were saying to the food division, 'You guys are going to face a problem with salt, sugar, fat in terms of obesity of the same magnitude, if not more than [what] we're facing with nicotine right now. And you've got to start thinking about this issue and how you're going to deal with that.' \"\u003c/p>\u003c/blockquote>\n\u003cp>\u003cstrong>On visiting Kellogg \u003c/strong>\u003c/p>\n\u003cblockquote>\u003cp>\"They made for me special versions of some of their most iconic products ... without any salt in it to show me why they were having trouble cutting back. And, I have to say, it was a god-awful experience. ... starting with Cheez-Its, which normally I could eat all day long. The Cheez-Its without salt stuck to the roof of my mouth and I could barely swallow. Then we moved onto frozen waffles, which tasted like straw. The real moment came in tasting a cereal — I think it was Corn Flakes — which tasted hugely, awfully metallic. It was almost like a filling had come out of my mouth and it was sloshing around.\"\n\u003c/p>\u003c/blockquote>\n\u003chr>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/57461/how-the-food-industry-manipulates-taste-buds-with-salt-sugar-fat","authors":["byline_bayareabites_57461"],"categories":["bayareabites_4084","bayareabites_1245","bayareabites_10916","bayareabites_2035","bayareabites_34","bayareabites_181"],"tags":["bayareabites_11284","bayareabites_11278","bayareabites_11274","bayareabites_11281","bayareabites_11282","bayareabites_11277","bayareabites_11275","bayareabites_11283","bayareabites_11276","bayareabites_10921","bayareabites_11279"],"featImg":"bayareabites_57462","label":"bayareabites"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. 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Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. 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You ask the questions. You decide what Bay Curious investigates. 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Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.","airtime":"THU 10pm, FRI 1am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.commonwealthclub.org/podcasts","meta":{"site":"news","source":"Commonwealth Club of California"},"link":"/radio/program/commonwealth-club","subscribe":{"apple":"https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2","google":"https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw","tuneIn":"https://tunein.com/radio/Commonwealth-Club-of-California-p1060/"}},"considerthis":{"id":"considerthis","title":"Consider This","tagline":"Make sense of the day","info":"Make sense of the day. Every weekday afternoon, Consider This helps you consider the major stories of the day in less than 15 minutes, featuring the reporting and storytelling resources of NPR. 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