Image credit: David McNew/Getty Images
A shopper browses the bread aisle at a Fresh & Easy grocery on November 8, 2007 in Los Angeles, California. (Image credit: David McNew/Getty Images)

The California Report Magazine Host: Scott Shafer

One health-related ballot measure getting nationwide attention is Proposition 37 — which goes to the heart of how much information consumers should have about their food. Prop. 37 requires labeling on raw or processed food that’s made from certain genetically engineered materials. It also prohibits calling any foods like that “natural” on the packaging. Supporters say consumers have a right to this information. Opponents say the measure is misleading and full of loopholes.

Original Broadcast: October 12, 2012


Wendy Goodfriend

I am the Senior Interactive Producer for KQED's online Food properties. I have designed and produced food-related websites and blogs for KQED including Bay Area Bites; Check, Please! Bay Area; Jacques Pepin's websites; Weir Cooking in the City and KQED Food. When I am not creating and managing food websites I am taking photos of Bay Area Life and designing online navigation systems. My professional education and training includes: clinical psychology, photography, commercial cooking, web design, information architecture and UX. You can find me engaged in social media on Twitter @bayareabites and on Facebook at Bay Area Bites. I can also be found photoblogging at look2remember.

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