March for Farmworker Justice in Oakland on 11-6-11

On Sunday the Coalition of Immokalee Workers (CIW); participants of the Community Food Security Coalition’s Food Justice conference and Bay Area community allies marched in Oakland for farmworker justice. The destination was Trader Joe’s where the group planned to deliver a letter, calling on the company to support human rights for farmworkers, specifically the workers who harvest tomatoes sold in their stores. The CIW’s Campaign for Fair Food has gotten commitments from other food industry corporations (including Taco Bell, McDonald’s, Subway, Bon Appétit Management Co. and Whole Foods) to provide a penny-per-pound increase to raise wages for tomato harvesters and to use suppliers that abide by a strict code of conduct for farmworkers. Trader Joe’s has been repeatedly called on to support these efforts but has not been willing to sign an agreement with CIW. TJ’s made a statement regarding the issue on 10/21/11 (posted on website 10/23/11) and CIW responded. CIW basically claims that TJ’s solutions are not verifiable and lack accountability. Since the public image of Trader Joe’s relies on being politically correct and it ranks as a top ethical company the marchers’ messaging calls into question the company’s lack of transparency and potential hypocrisy: “Traitor Joe’s – a wolf in sheep’s clothing?”

Traitor Joes - A Wolf in Sheeps Clothing

Lucas Benitez from the Coalition of Immokalee Workers addresses the participants at the beginning of the march

The marchers did not obtain a permit so they peacefully marched along the sidewalk for two miles from the Marriott in downtown Oakland where the Food Justice conference was being held, past the Occupy Oakland encampment, along Lake Merritt and concluding the march at the Lakeshore Avenue Trader Joe’s. One of the consistent chants reflected the influence of the Occupy movement: “Trader Joe’s owners are the one percent, one penny more won’t even make a dent.”

Once the marchers arrived at Trader Joe’s, Lucas Benitez went inside the store with others to present the management with the letter and explain their intent.

Lucas Benitez presents letter to Trader Joes Captain Greg
Lucas Benitez presents letter to Greg, a Trader Joe Captain at Trader Joe’s on Lakeshore Ave. in Oakland

Meanwhile, the marchers chanted in front of the store.

It will be interesting to see how Trader Joe’s responds to the continued efforts of the Coalition of Immokalee Workers.

March for Farmworker Justice in Oakland - Destination Trader Joe's

Oakland March Calls on Trader Joe’s to Support Rights for Farmworkers 11 October,2015Wendy Goodfriend


Wendy Goodfriend

I am the Senior Interactive Producer for KQED Food. I have designed and produced food-related websites and blogs for KQED including Bay Area Bites; Check, Please! Bay Area;  Taste This; Jacques Pepin’s websites; Weir Cooking in the City and KQED Food. When I am not creating and managing food websites I am taking photos and video of Bay Area Life and designing online navigation systems. My professional education and training includes: clinical psychology, photography, commercial cooking, web design, information architecture and UX. You can find me engaged in social media on Twitter @bayareabites and on Facebook at Bay Area Bites. I can also be found photoblogging at look2remember.

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