Customers shop for fresh vegetables at a farmers market on March 16, 2011 in San Francisco.
Customers shop for fresh vegetables at a farmers market on March 16, 2011 in San Francisco. Photo: Justin Sullivan/Getty

How can you be sure those cherries or plums from the farmers market are really local or organic? Last year, a TV station in Los Angeles found vendors making false claims — including stalls selling produce bought from wholesalers. KQED’s Forum discusses new proposals to increase enforcement, and find out how consumers can ensure they’re getting the genuine artichoke.

Host: Rachael Myrow

  • Ben

    Wow, kind of misleading and unfair to put a headline “Farmers’ Market Fraud?” right above a photo of the Civic Center farmers market.

  • http://www.kqed.org Wendy Goodfriend

    Ben – here is a response to your comment from KQED Radio’s Online Senior Editor: “The photo is merely intended to illustrate a farmer’s market, not to imply that any specific market or vendor in the photo is involved in fraudulent activity. The choice of photo (one that is generic in nature and without signs or names of vendors) and a generic caption were intentionally used to avoid the interpretation that we were implicating any specific vendor. Upon second look, I’m confident that we have succeeded in that.”

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