“I thought we did the frozen yogurt thing 15 years ago,” my friend said to me recently. We had fond memories of calling the Malibu Yogurt hotline on a daily basis while in college to find out the flavors of the day, always hoping for peanut butter.

Frozen yogurt, it seems, is back in Southern California. With the entrance of the wildly popular Pinkberry into the culinary scene in the past couple of years, the area has seen over 20 Pinkberry stores and many Pinkberry imitations sprout up.

Pinkberry is not the frozen yogurt of my college days. Though there has been a dispute about whether it is “real yogurt”, the yogurt is a more sour, less sweet version of the sickly sweet frozen yogurts that I used to eat. I personally like it — really like it — but I wouldn’t stand in super long lines for it as happens in some Los Angeles locations. The Pinkberry yogurt comes in two flavors, plain and green tea, and can be adorned with fruit or other toppings.

In a series that Eater San Francisco (have you added Eater SF to your RSS feeds yet? You must.) is calling “The Fro-Yo Wars,” the editors are tracking the new yogurt stores that are coming to San Francisco, presumably because of their success in Los Angeles and New York.

The first yogurt store to open in this style in San Francisco is Yogurt Bar on Octavia at Union in Cow Hollow. Reviews on Chowhound and Yelp are mixed for Yogurt Bar. While some say that the Yogurt Bar “serves up some pretty decent frozen yogurt” one Chowhound writes, “My Girlfriend is from LA and we just went this past weekend. She’s a Yogurt Whore and loves Pinkberry and says that Yogurt Bar is crap. It leaves a sour cream after taste and she won’t go back.”

Jubili menu

The next yogurt store to open just opened this past Saturday. It’s called Jubili and it is on Fillmore at O’Farrell right around the corner from The Fillmore Auditorium.

Jubili calls itself a “Frozen Yogurt & Cereal Bar.” The menu includes frozen yogurt with toppings and several types of cereal that can be served with milk or soy milk. The yogurts come in three flavors: original, peach, and strawberry sorbet. I tasted the original flavor yesterday, and will be back for more.

Sizes come in small or “mi”, medium or “my” and large or “mo”. I ordered a medium. “You mean my,” the guy said laughingly. “Do you really think people are going to order them like that?” I asked cynically. “I’m going to try to have them do that,” he said optimistically.

Due to the cereal portion of Jubili’s menu, they are open early in the morning, starting at 6 a.m. on weekdays and 7 a.m. on weekends. Also a note for you dieters: though Pinkberry’s yogurt is non-fat, Jubili’s is low-fat.

The next store to open will be Honeydoo in North Beach. Eater San Francisco is on top of the opening, and reported this morning that they are caught up in some paperwork that is precluding them from opening quite yet.

1515 Fillmore Street (at O’Farrell)
San Francisco
(415) 292-9955

Frozen Yogurt: Coming to your neighborhood? 9 October,2007Jennifer Maiser

  • Alyssa

    Great yogurt and toppings. Glad that we have SF’s very own yogurt place. Refreshing and habit forming!

  • Leslie J.

    Jubili is hands down the best froyo in the bay area. I love the chic atmosphere, and upbeat service of this high style hangout. Having tasted froyo in LA to NY… this stacks up and stand out from the competition.

  • Kelly R.

    This place is swanky and I can see how this stuff here is addictive. Today I had original mo with raspberries, ghiradelli dark chocolate chips, and finally some captain crunch (staff recommendation). Despite the late night line up, the froyo and toppings were good (like that of red mango in LA) and the service was friendly. I’ll be back for more.

  • Celia B.

    This place kicks ass… I love the original which resembles a hybrid between red mango and pinkberry. Great job with the yogurt and the stylin decor. I still cannot believe that good froyo has finally come to San Francisco.

  • Samantha

    This is the best tart froyo in the city! Love it!

  • Denise Park

    This place is busy on the weekends. There were people lining out the door on Saturday even when it is cloudy. Weekdays aren’t so bad. I liked the fresh pomegranate fruit mixed in with strawberrys and ghiradelli dark chocolate chips on my original/tart froyo. Thanks for the tip kqed. I’ll be a regular.

  • Anonymous

    I feel like I’m stepping into a vip hangout when I see all the beautiful beautiful people eating tart yogurt. I like it!


Jennifer Maiser

“My passion for food began young.”

I am the editor of the influential website www.EatLocalChallenge.com which encourages readers to support local farmers and producers.

I began my personal website, Life Begins at 30, in 2003.

I have been published in Edible San Francisco and Fine Cooking, write regularly for Bay Area Bites, Serious Eats, and have been quoted in many nationwide publications. Photography is a passion, and I have had photos printed in National Geographic Traveler and Travel + Leisure.

I contributed to a Williams-Sonoma cookbook: Cooking from the Farmers’ Market, which was released in February 2010.

I live in San Francisco, California and can often be found at local farmers markets seeking out the best of what’s in season and chatting with farmers.

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