I'm a gin girl. Gin and Ginger, Gin and Sin, Pink Gin, Greyhound, Gin and Tonic -- I love them all. Yet despite that, up until a year ago I was unknowingly depriving myself of an entire world of gins. Sticking primarily with Tanqueray, I treated myself every once in awhile to cold, elegantly aquamarine bottles of Bombay Sapphire. It was my gin of indulgence. However, everything changed when I discovered a whole nother country of gin. Forget the Brit brands, I suddenly found myself swimming in premium gins in my own Californian backyard. First there was Gin 209, then Junipero, and now, a new gin.
New to me, Sarticious Gin is locally made in Santa Cruz by Jeff Alexander.
Two years ago, Peggy Townsend wrote a piece on the Sarticious guys for the Santa Cruz Sentinel and she explains where the crazy name came from:
It comes from this time Alexander is up in Alaska drinking, watching the Northern Lights and listening to this song by some guys called Dead Can Dance. And even though these dancing dead guys are singing about "her surreptitious smile," he hears them say "sarticious smile."
Then, when this Alexander guy can't figure out what in the heck "sarticious" means, he decides it's like if the word "sartorial" and "luscious" got together and had a baby and it would be "sarticious," which sounds like something you'd like.
How completely out-of-control awesome is that? Naming a gin because of a "Wrapped up like a douche" moment? I love these guys already!