Proof that we are as spoiled as many of the children who went on the Charlie and the Chocolate Factory tour in Roald Dahl’s consummate book, a new chocolatier has entered the already remarkable Bay Area chocolate scene.

With an eye for design and an understanding for the importance of formal re-introductions, the Charles Chocolates website explains how the company seemingly sprang up from no where, “Chuck (Charles) Siegel has been a part of the San Francisco chocolate scene since 1987 when he started his first premium chocolate company, Attivo Confections, at the age of 25.”

No newbie to the sweet scene, Chuck has found a new dedication to candy making. “He uses only the finest ingredients, including some of the world’s best chocolates, organic herbs, fruits and nuts as well as Organic cream and butter from Strauss Dairy.”

And recently, a choice few of the local press were invited to taste these decidedly rich confections, take a gander at the spacious factory where they were created, and hear the Charles Chocolates story from the inspired mouth of the man himself.

We wandered into the cavernous kitchen of Charles Chocolates, early as usual. Fortunately there were already choco-philes milling about. Practically before our warm greeting, both by Chuck and the heady scent of chocolate perfuming the air, we were offered our first “welcome” taste, the almond cluster. And the night carried on from there.

Taste 1: Almond cluster.
Chuck has worked endlessly on the nut cluster and raised this Americana sweet to sophisticated, balanced perfection. The Charles Chocolates almond cluster is spot on when it comes to real crunch, sparse but milk chocolaty coating and sculptural integrity. With a thin caramelized glaze enrobing toasted, slivered almonds, it’s the kind of candy you could eat continuously without the guilt of consuming too much chocolate. (Really, though, is there ever too much chocolate?)

“One of my pet peeves is when nuts aren’t toasted enough and/or the chocolate that goes with it is so gloppy you can’t taste the nut inside,” Chuck explained.

Taste 2: Dark chocolate honey-lavendar truffle.
This round little truffle packs much flavor into its compact size. Infusing Organic lavendar into fresh cream, the candy is nicely balanced with rich chocolate flavor and just a whisper of the potent herb. Even the delicate flavor of the honey is not masked by the often-overpowering tastes of chocolate and lavendar.

Taste 3: Peanut butterfly.
A good play on words, and one of people’s favorite tastings of the night, the butterfly is like an adult Reese’s peanut butter cup.

A thin dark chocolate shell bursts forth with crunchy, outspoken, natural peanut butter flavor. It’s secret? Peanut butter pralinee! Mix caramel with peanuts, grind it up and you get a crunch that lasts. Our only desire was that it had a hint more salt.

Taste 4: Chocolate-covered almond.
Surprisingly this almond was not blanched. Although I appreciate the thought behind this choice, the papery almond skin was the last thing in the mouth and it detracted from the toasty nut taste and generous coating of dark chocolate and natural cocoa powder exterior.

Taste 5: Mojito heart.
I didn’t think I’d like this. I mean, I was ready to try it, with an open mind, but I just couldn’t imagine how you could pull this one off, all the strong flavors: spearmint, dark Jamaican rum, lime juice, chocolate. That’s what I get for thinking. This was heaven. Again, as in previous tastes, the flavors of this candy were perfectly balanced. How does he do it? Superb.

Taste 6: Earl Grey truffle.
The flavor of tea was so subtle it was barely there in the second cream truffle of the night. Rich and delicious with a slight bergamot perfume, simple and delicious.

Admittedly following on the heels of just about every European and American candy maker in the last few years, Chuck pulled out his two versions of salted caramels. Gorgeously redolent of the Strauss butter mounted into the caramel for a rich emulsion, everyone sighed in unison after biting into the Charles Chocolates’ version. Some of us diverged from the maker’s deliberate choice concerning how much and where to place the trace amount of the exorbitantly expensive French salt.

Taste 7: Fleur de Sel caramel.
Here’s where it all comes out and where I differ from Chuck. I love. Love. Love chocolate and salt and caramel. The Spanish know what the hell they are doing. (A staple Barcelona treat is a slice of baguette with melted chocolate, a sprinkle of salt, and a drizzle of olive oil. oh god.) Give me a drizzle of some olive oil and I’m swooning. I digress.

One of Chuck’s newest additions to his line of chocolates differs from many of the other fleur de sel caramels I’ve tried by local and boutique chocolatiers. Many of them make what’s known as a “wet” caramel; sugar cooked to caramel and then mounted with cream and or butter. Chuck has developed a “dry” caramel; sugar cooked with all the ingredients until the correct temperature thus creating a more toothsome, smooth and less chewy interior. I prefer the chewy wet caramel, and I just wished for more salt. Flakes of salt. I actually dipped my salty caramel in more fleur de sel. Lest you think I’m a salt junkie, I’m not. But this just was not my favorite taste of the night.

Taste 8: Chocolate-fleur del sel caramel.
More of the same as above but with dark chocolate added to the caramel.

Taste 9: Poire Williams caramel.
As far as I remember, and by this time I was drunk with chocolate, this was actually not part of the original tasting line-up, but Chuck was so inspired, he whipped out a tray of these lovely little delicacies, flecked with edible gold leaf.

Taste 10: Marzipan chocolate.
For those of us closing the party we got to try a few more examples of the new line-up. Having read about Chuck’s marzipan on the website and I was really hoping to try them. I love alomonds. Give me anything almond and I’m happy. Marzipan, it’s right up there. And, as per his style, Chuck took that marzipan and made it his own, having a great story to back it up. While he himself is a big nut fan, Chuck has bad childhood memories of sickly-sweet marzipan. He’s hated it. But with enough goading from his crew, he decided to make a marzipan confection that he could actually appreciate. Add a bit of orange zest to this, a little lemon zest to that, and voila! A perfectly balanced bittersweet chocolate-coated candy with just enough ooh-la-la to take the edge off the sweetness. Heaven.

Chuck Siegel is boldly entering a fashionable Bay Area scene with highly designed packaging and a line of unique candy bars and filled chocolates. He has a tough act to follow as Scharffen Berger put California on the world map of a fiercely competitive chocolate making field, and Michael Recchiuti tempted and fed us into submission with his innovative, rare and seasonal, hand dipped chocolates. It could be said that they are cornering the market.

But with the open mind and expansive palates we Californians are known to have, I think there’s room for a newbie but a goody.

Where to find Charles Chocolates:

Charles Chocolates
You can purchase a full range of chocolates on the website, including the fresh candies described above.

Due to quality and freshness considerations, the stores below generally only carry chocolate bars, righteous on their own of course…

Bi-Rite Market

Bittersweet Chocolate Cafe

Whole Foods
Select stores only.

Poulet Deli

post by Shuna Fish Lydon and Kim Goodfriend
photos by Wendy Goodfriend

Charles Chocolates, Tantalizing Tastes 4 February,2010Kim Laidlaw

  • Anita

    I tried some of his chocolates at the temporary store in SF – thanks for explaining how he makes his caramels, their texture was what I liked the most! Do you perhaps like Fran’s caramels better? Those were the only ones I’ve had that were too salty for me.
    Thanks for sharing your visit!

  • Sam

    err… how exactly does one become one of the choice few of the local press?! 😉

  • cucina testa rossa

    sam – my thoughts exactly 😉

    shuna, kim – i am officially craving the peanut butterflies!

  • shuna fish lydon

    I have to say that I didn’t care for Fran’s. I don’t remember the chocolate and I thought they were overly salted as well.

    My favorite caramel chocolates in the Bay Area are Recchiuti’s. The caramel is rich and dark, the chocolate amazing and the salt is purposeful but not overpowering.

    And if you find yourself in Portland go to Sahagun– Elizabeth Montes’ caramel flows out in a luxurious wave!

    Sam and Laura—

    KQED was invited in the press invitation. The SF Chronicle was there and as well the SF Weekly among others I did not read their nametags.

  • Sam

    I took some of the Charles Tea truffles to NYC and shared them with a bunch of food bloggers. They went down very well and would the particular favourite of one of the bloggers.

  • rachel

    CocoaBella also carries a good selection of his stuff, more than just the bars. I wish the test store was still open, didn’t make it withing the month..

  • holly landry

    shuna! great descriptions and stories, I love the stories about how things are created and why…I will have to venture to bi-rite today for a test run…how did the butterfly compare to the butter pucks? I cannot imagine they could be better, mostly because of the salt in the puck? I guess from your post there aren’t any stores where you can go for individual pieces? what did you think about them in comparison to Little Flower?

  • Joyce Guan

    In San Francisco, the peanut butterflies are available by the piece at Cocoa Bella Chocolates, as well as in a 6 oz. box at Whole Foods Franklin (1765 California Street) and Confetti Le Chocolatier. In the East Bay, they are available at Bittersweet: The Chocolate Cafe and Lulu Rae Confections.

    Joyce Guan
    Charles Chocolates

  • Joyce Guan

    To be added to the press list, contact me at with your name, publication/blog name, contact information, and any guidance on your specific interest in chocolate (optional).

    Joyce Guan
    Sales & Marketing Manager
    Charles Chocolates


Kim Laidlaw

Kim Laidlaw is a cookbook author, editor, food writer, producer, project manager, and baker who has been in the kitchen covered in flour since she was big enough to stir the biscuit dough. She has over 16 years of experience in book and online publishing, and a lifetime of experience in the kitchen.

Her first cookbook, Home Baked Comfort, was published in 2011; her second cookbook, Baby & Toddler On the Go, was published in April 2013; and her third cookbook, Williams-Sonoma Dessert of the Day, was published in October 2013.

She was the first blogger on KQED’s Bay Area Bites blog, which launched in 2005, and previously worked as a professional baker at La Farine French Bakery in Oakland, CA. She lives in Petaluma with her husband and their child, whom she cooks for everyday. Find out more at

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