Title: CEO & Co-Founder Yelp
Home town: Arlington VA
1. What is Yelp?
We capture word of mouth and amplify it. We're actually the first site to build a community around reviewing. We bring together like minded people who are looking to share information.
2. How is Yelp different from other "review sites"?
We have no editorial, it's driven by community here. The reviews on Yelp aren't run of the mill, straight forward, people can even submit photos. Reviewers fill out a detailed profile, so you have the background on the person who is reviewing.
It's kind of like a directed blog, you can express yourself and talk about things you love but also it puts a structure around it so other people can find all this great information that you're creating.