It's interesting that I was already planning a post on "pink wine" when I read this in the New York Times food pages this week. Wine with lipstick-red labels? Corks that say "It's my natural color"? Can someone pass me the spit bucket? Because I think I'm gonna hurl.
Then there's the Mad Housewife wine label that bears the line "Somewhere near the cool shadows of the laundry room. Past the litter box and between the plastic yard toys. This is your time." Sorry but to me? That makes it sound like Mad Housewife's "time" is in the garage drinking from a paper bag.
Now "Rosé the Riveter" is a cute name only if the wine is as robust as its namesake. However, considering what Eric Asimov (the Times' major vino domo) had to say about the White Lie Early Season Chardonnay, I don't hold out much hope. I'm with Kris Curran, who is quoted at the end of the article saying that she finds the idea of chick wine "demeaning" and that "it's implying women don't have as a sophisticated a palate." Seriously. I've never considered wine to be was purely masculine pursuit, too complex for little, weak women to get their heads around unless it's dolled up in lingeried packaging and corked with "feminine" white lies. Sure, wine can be intimidating, but so is starting a new job, or moving to a new city, or taking comutative algebra. That's why you do research, ask questions, and suck it up and experience new things. And if you're too afraid to do that, you just might be too afraid to live life.
Anyway, glad to get that off my chest -- on to my original post.