Twitter announced Thursday it will soon shut down its video app Vine, just hours after the company said it will lay off nine percent of its workers.
Heavy Vine users might be disappointed, but maybe not for long.
“As cool as innovative and fun as Vine was, it’s not really necessary anymore,” said Wedbush Securities Analyst Michael Pachter, who follows Twitter and other online stocks.
Pachter says Vine, with its six-second video limit, has become superfluous as an app, because it’s so easy to upload videos of any length via Instagram, Facebook, or YouTube. And Twitter users, he notes, can add links to their posts that will play non-Vine videos.
But San Francisco artist Eric Dyer, a Vine user, says he’ll miss the app. “Because Vine is a good idea generator,” Dyer said, “you have to be inventive to capture your audience in such a short time frame.”