Once upon a time, an artist actually had to sell albums to earn gold or platinum awards from the Recording Industry Association of America (RIAA). But today, the RIAA announced that they’re catching up with how fans actually listen to music: On-demand streaming, either on video or audio platforms, counts toward that status.
In order to get to that reckoning, the RIAA has created a new formula: 1,500 streams is now the official equivalent of ten single track sales or one album sale. (Gold status is awarded after the equivalent of 500,000 sales; platinum, on 1,000,000 sales.) Theoretically, if an artist’s single were streamed 1.5 billion times on YouTube, the whole album could be certified platinum.
Seventeen albums have immediately benefited from these new benchmarks, including Kendrick Lamar’s To Pimp A Butterfly, which is now platinum, and Alt-J’s An Awesome Wave, which earned a gold award.
But perhaps the most immediately buzzed-about award has gone to Rihanna’s new album Anti, which went platinum on Friday, less than two days after it first leaked and then was officially released only on Tidal, the streaming platform co-owned by Rihanna.
It didn’t hit the mark solely because of streams, though. A Tidal representative told Spin magazine that Anti was downloaded more than 1.4 million times in its first 15 hours of availability. A “limited” number of those downloads of the album were given away for free to fans through a promotional arrangement with Samsung. The New York Post reported last October that the Barbados-born singer signed a deal for $25 million with the South Korean electronics megaplayer to sponsor both the Anti album and tour.