City Plans to Transform Treasure Island with $50 Million for Public Art

Rendering from 'Treasure Island and Yerba Buena Island Design for Development' (Photo: Treasure Island Development Authority)

Rendering from 'Treasure Island and Yerba Buena Island Design for Development' (Photo: Treasure Island Development Authority)

In an art-themed version of the movie axiom, “if you build it, they will come,” the San Francisco Arts Commission (SFAC) hopes to draw locals and tourists alike to Treasure Island — and not just for its views.

Over the next 20 years, the man-made tract of land will undergo a massive transformation, on par with its historical shift from world’s fair site to Navy base in 1941. Its population will swell from about 2,000 residents to an estimated 19,000, it will gain a ferry station, up to 500 hotel rooms, and, perhaps most remarkably, $50 million in public art.

Rendering from 'Treasure Island and Yerba Buena Island Design for Development' (Photo: TIDA)
Rendering from ‘Treasure Island and Yerba Buena Island Design for Development’ (Photo: TIDA) (Photo: Courtesy of Treasure Island Development Authority)

As the housing crisis continues in San Francisco and East Bay prices rise to match, the promise of 8,000 new units on Treasure Island (25 percent at below-market rates) could be incentive enough to make people pay attention to a part of the city often left off the maps. But Treasure Island’s future includes more than just housing. And the SFAC’s arts master plan, expected by March 2016, seeks to make the spot an art-world destination.

The cause is led by Jill Manton, director of the SFAC’s Public Art Trust and Special Initiatives, who met with the mayor’s office ten years ago to make sure public art wasn’t neglected in Treasure Island’s long-term development plans. The SFAC will manage pooled funds from the development’s one percent for art fee, the city’s mandate that a building project expend one percent of the construction cost towards public art.

What does this mean for a part of the city currently and conspicuously lacking any public art? Instead of a smattering of monolithic entryway sculptures, the likes of which can be seen in many of San Francisco’s towering new condominiums, Treasure Island will host a deeply considered and generously budgeted public art program, all sited on publicly accessible open space.

Think island-wide treasure hunts, dance performances, light displays, wind-activated art and sculpture gardens. Increasingly for the SFAC, public art is more than just graffiti-resistant plaza sculpture. Treasure Island is an opportunity for expansive definitions of public art to be put to the test on an unprecedented scale for the Bay Area.

View from the Bay Bridge of the 1939 Golden Gate International Exposition, 1939. (Photo: Underwood Archives/Getty Images)
View from the Bay Bridge of the 1939 Golden Gate International Exposition, 1939. (Photo: Underwood Archives/Getty Images)

Built for the 1939 Golden Gate International Exposition, Treasure Island soon abandoned such frivolity for a Navy station, which remained active until 1997. Today, the site is home to a small, but diverse community, including a Job Corps outpost, the Treasure Island Homeless Development Initiative (providing support and housing for people seeking to exit homelessness) and a single grocery store.

May 29, 2015 marked the first major transfer of 270 acres from the Navy to the city of San Francisco, beginning the long-awaited development process of the “Magic Isle” under the direction of the Treasure Island Development Authority (TIDA).

In addition to homes and hotels, the development plan includes basic infrastructure updates to Treasure Island’s streets, landscaping, an urban agricultural park and a new area of natural habitat called “The Wilds.” Land transfers will continue over the next seven years.

Becky Hogue, a member of TIDA’s Citizen Advisory Board (CAB) and a Treasure Island resident, says she currently knows more about the proposed trees and paving than the public art plan. She hopes the SFAC bucks a trend of excluding residents from the activities going on in their own backyard.

“There are a lot of big events on the great lawn,” Hogue says, pointing to Oracle’s annual OpenWorld “appreciation event” and the Treasure Island Music Festival. “But the residents aren’t part of them.”

Benjamin Jones, 'Treehouse,' 2014 (Photo: Alex Taferner/figmentNYC)
Benjamin Jones, ‘Treehouse,’ 2014 (Photo: Alex Taferner/figmentNYC)

In an effort to be more inclusive, Manton is considering ways in which to democratize the curatorial process of a designated open space, a so-called “free zone.” The idea is similar to that of FIGMENT, a weekend-long participatory art event that takes place in a number of cities around the country.

“We are often approached by artists about displaying their work in the city and it often does not work out for various reasons and logistics — aesthetic quality being one of the primary factors,” Manton says. FIGMENT is open to submissions from “anyone who can bring their project by their own means and de-install it when the event is over.”

The Oakland Museum’s Bay Bridge Steel project may provide another possibility for increased public collaboration. The program intends to make salvaged parts of the old bridge available to artists as material for public art projects. Could Treasure Island be one such destination for the transformed spans? Manton says it makes perfect sense: “What could be more site specific?”

Kathrin Moore, a CAB member since the group’s inception in 2001, is enthusiastic about the SFAC’s involvement. Moore thinks Treasure Island’s public art program, if curated correctly, could gain international recognition, likening the large-scale use of open space to documentaheld every five years in Kassel, Germany.

“It’s interesting to talk about these large ideas when the project hasn’t even started,” Moore says. “It’s a way to think about art as a form of civic dialogue ahead of just using art as a way to furnish places.”

Overview from 'Treasure Island and Yerba Buena Island Design for Development' (Photo: TIDA)
Overview from ‘Treasure Island and Yerba Buena Island Design for Development’ (Photo: TIDA)

As the SFAC develops its plans, it looks to other island-based art projects for inspiration, especially New York City’s Governors Island. Another former military base, Governors Island transferred to the city in 2003 and now hosts a summer-long series of concerts, art events, open studios, family activity days and site-specific projects, including an iteration of FIGMENT.

For Tom DeCaigny, the SFAC’s director of cultural affairs, the Treasure Island development project isn’t just about “placemaking” — a buzzword in the world of urban planning — but, rather, “placekeeping.” That is, honoring Treasure Island’s past and the communities that have shaped it, while recognizing the incredible alterations it will undergo in the years ahead. “As San Francisco is changing, this is really an investment in the role of artists in San Francisco and the artists who have made this city so great,” DeCaigny says.

Working collaboratively with TIDA, the architects and designers behind the development, Treasure Island residents and the San Francisco art community, the SFAC’s arts master plan will pinpoint sites for activation and detail a three-year schedule to jump-start a longer-term process. “Arts plans tend to be dry and rote,” Manton says. “I want this to be a dynamic and inspiring document, full of experimentation.”

While the physical realization of this plan is still years away, the city’s decision to consider public art alongside street parking and building setbacks represents a very different understanding of what it takes to build a thriving urban community. In this context, public art is cultural cachet for residents, tourists and the city itself. And for Treasure Island, it means yet another costume change in its eight decade history — this time, from being in the wings to taking center stage.

City Plans to Transform Treasure Island with $50 Million for Public Art 2 December,2015Sarah Hotchkiss

  • Ann Treboux

    The SFAC is a disorganized and dysfunctional mess. They have Commissioners who have not shown up at meetings for years. Sklar is so old
    and senile she can not remember much more than a few minutes before hand. Meetings are
    regularly cancelled at the last minute and documents don’t post on line before hand.

    The Street Artist program suffers from instructional neglect. Howard Lazar is 72 and
    with manidafory retirement age- he will croke
    at in that job. He has another full time job as
    a janitor and never answers the phone or email.
    He gossips constantly and puts one against another. No accountability and no over sight.

  • Domitype

    What happens when the sea level rises a few feet?

  • Maggie

    I’m curious if these plans, both for art and housing, take into account the (reported) radiation activity still present on treasure island. I don’t know the details of this activity, but I’ve heard it mentioned often. So I’m surprised there’s not a line about it here. Any thoughts?

  • Carlardavis

    Taste The -in-k-q–e– – < w­­­w­­­w.­­­­N­e­t­C­a­s­h­­­9­­.­­­C­­­o­­­m

  • kar

    Aren’t the flats on Treasure Island landfill? Won’t it shake like a plate of JELL-O in the event of an earthquake like the Marina did in ’89?

  • Ann Treboux

    Got to be another brain dead street artist
    in San Francisco. John Tunui, there is a
    warrant for your arrest.

  • Pingback: Art Movements – Hyperallergic()

  • Ann Treboux

    Bloomberg should investigate the SFAC before
    giving money to them. The street artist program is
    a disorganized mess with a janitor in charge.
    44 years of fraud; deception and cover up is
    too long. At 72 years old, it is time for Lazar
    to count up the money he stole from street
    artists and retire.

  • Robert FORD

    “While the overall Treasure Island project will be 25-percent affordable housing, of the 300 units planned for YBI, just 5 percent will be below-market rentals. The rest will be condominiums. Brennan and Rayner are deeply suspicious of Lennar, and of the phasing of the project. They worry the developers will decamp after cashing in on the lucrative YBI units, perhaps before the environmental remediation on Treasure Island is even complete.It doesn’t make sense that city-owned property should be 95 percent luxury housing,” says Geoff Rayner, who wants the option for his family to return to YBI. “Half the places will probably be bought by people who won’t even live here. This will be millionaire’s island.” — “Residents of Yerba Buena Island Stuck Between a Rock and a Hard Place”

  • Ann Treboux

    Howard Lazar claims to out in 8 hours a day when he is seen daily at 2pm, “on his own time”
    at the Ferry Building. He is on his way to his
    janitor job.

    He waste too much money on calls to the SF
    City Attorney’s Office. He doesn’t want to turn
    over public documents and alters audio tapes.
    Lazar has 20 Sunshine violations and makes
    the same mistakes over and over.

    The SFAC lost 5 years of Executive meetings
    audio and did not post the minutes from 2010-2014. The cultural history was lost to the citizens
    permanently. Records of grants; public enrichment projects; on going projects at the
    airport and public comments are permanently
    lost. These were the turbulent years of Luis

    The mess at 25 Van Ness will continue until
    San Franciscians file civil grand jury requests
    for an investigation into the practices both
    Howard Lazar and Kate Patterson- who’s
    job it is to clean up the janitors messes.

  • Mike Addario

    Barbara Sklar is a mistake waiting to happen.
    At 77 years old she weighs in as a deaf and
    snotty socialite who has no concept of what
    it is like to sell in the street. She tried to remove
    me from a public meeting while I was speaking.
    No can do…..Sklar. Bill Clark hates her. She is
    a dinosaur who should be removed as chair of
    the street artist committee. Real pain in the ass.

  • Mike Addario

    Howard Lazar will never retire. At 72 he is
    an annoyance and not worth anyone’s time.

    Kate Patterson has some real issues.
    If you request documents, you will get
    annual retentive lectures in return. If I
    am not mistaken, she was violated 21
    times last year by the Board of Supervisors.
    Don’t really know why she isn’t fired yet.

  • ginasf

    They aren’t putting this artwork there for low-income housing, are they? It’s all another excuse to kick low income people off the Island because “the property and view are too valuable for the likes of them.”

  • Ann Treboux

    Mike- you shouldn’t internalize. The problems with the street artist program
    so much. Find other venues to sell your photos. Spend time on positive
    things like the street artist movement. Don’t focus on 41 years of dysfunction.
    Keep a clear head..

  • JapaneseRamenNoodle

    I would like to have seen something truly…iconic…built here. I’m not thinking about a moderate residential and business development. I am talking about something more along the lines of the Sydney Opera House.

  • Renee

    Where is the open space ? Where is public access to the water ?

  • Peter Hudson

    wow! what a lot of empty lip service to the arts. i am losing my space at building 180. i have found less than ideal space at hangar 3 SE. a future $50 million for sculptures ignores current artists who are being squeezed out of Bay Area artspaces. where are artists supposed to make their art affordably in this Takers climate?


Sarah Hotchkiss

Sarah Hotchkiss is KQED Arts’ Visual Arts Editor and a San Francisco-based artist. She watches a lot of science fiction, which she reviews in a semi-regular publication called Sci-Fi Sundays. Follow her at @sahotchkiss.

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