Bob Ross painting clouds, a Russian woman doing your makeup, a Japanese man folding origami and a Dutch woman reading a bedtime story. What do these things have in common? For a growing number of YouTube viewers, the answer is ASMR or Autonomous Sensory Meridian Response.
Described variously as attention induced euphoria (AIE), head tingles and brain orgasms, ASMR remained an “unnamed feeling” until the Internet connected those “sensationalists” searching for answers as early as 2008. With features on This American Life and in Oprah’s O Magazine, ASMR is only just beginning to enter the mainstream.
For those susceptible, ASMR is commonly triggered by such innocuous stimuli as whispers, clicking sounds, watching other people performing simple tasks, or getting close, personal attention from someone.
While little is known about the science behind this neurological phenomenon, a community of predominately female YouTube producers has turned the quest for tingles into a technical art form. And much like other forms of art, separating the perverse from the profound proves a major distraction, with producers and viewers alike struggling to extricate themselves from fetishism and pornography.
On the Reddit forum dedicated to ASMR, nearly 65,000 subscribers share their favorite “sounds that feel good.” However, the ASMR subreddit is quick to clarify that ASMR shouldn’t feel too good. Those browsers looking to combine their relaxation and arousal are firmly directed to the markedly less popular, not safe for work ASMR subreddit.