Bay Area artist Jay Nelson has always been into building tree houses, and now he does it for a living. Starting a few years back with a couple of installations in local art galleries, Jay, who has no formal carpentry training, taught himself how to build the imaginary structures that were floating around in his head. We talked to Jay about how he has been able to turn his passion into a business, learning more about his philosophy of life and his definition of success.

This is the pilot episode of Working Title, a collaboration between KQED and Little Paper Planes, hosted by Kelly Lynn Jones of LPP and Andrew Martin Scott, co-owner of Needles and Pens. Through this program, which will include videos, interviews, articles and essays, we will explore how local artist entrepreneurs are re-inventing the American Dream, creating alternative economies and redefining success in the Bay Area. Stay tuned.

Sponsored by

Become a KQED sponsor