Celebrating its 20th Anniversary this year, the Noise Pop Festival has expanded from a local music showcase to a multi-media event, featuring a pop-up shop, a local designer fair, art shows, happy hours, and a film festival alongside 103 bands performing at 18 venues. This year’s film festival features nine music-related films, five of which were available for preview.
It’s not just music that links these films together. It’s obsession and an overriding question about skating (in one case literally) the line between chaos and control. Musicians tend to develop young, and the issue that comes up repeatedly throughout the Noise Pop film series is whether one can create something that gains momentum and grows without being overtaken when it develops into a force of its own. It’s definitely a Frankenstein and the monster dilemma. We make art so that it can live on its own, but sometimes we also make monsters and the monsters can turn on their creators, especially true in pop music. The films — all documentaries — also ask another, subtler question about what it means to belong in a cult of individuality. Since pop music is the nexus of art, business, and the culture industry, how do artists maintain their individual visions while becoming willing or un-willing participants in a machine that generates fads, fashions and even whole social movements?
These questions are probably most directly addressed in the frenetic Upside Down: The Creation Records Story, which captures the crazed, often drug-fuelled rise of the British label that was home to Jesus and Mary Chain, Primal Scream, My Bloody Valentine, Slowdive, Ride, The Telescopes, Teenage Fanclub and Oasis, among many others. Though the label is best known for exporting Oasis to the world, it was also the main progenitor in the late 1980s and early 1990s of the “shoegaze” movement, a strain of music that relied heavily on guitar effects and buried vocals. Upside Down is the fever dream of Creation’s founder Alan McGee, the label’s “President of Pop,” a madman genius who discovered and signed most its best-known acts. Always this side of bankruptcy and on the other side of a very long weekend, the label lived from advance to advance, but fostered a chaotic creativity that came to symbolize an era. The film’s style is a collage of electronic psychedelia that perfectly captures Creation’s incredible rise and seemingly inevitable demise. Seriously, don’t miss it. The Noise Pop screening is the film’s San Francisco premiere and features a Q&A with director Danny O’Connor. (Sat., Feb. 25, 7pm, Roxie Theater)