Vice President, Corporate Sponsorship
DeLinda Mrowka is an accomplished marketer with more than 15 years of experience. As vice president of corporate sponsorship, DeLinda leads the generation of new corporate underwriting partnerships, and the expansion of existing accounts. Her department is responsible for 23 percent of the organization’s revenue supporting KQED’s public service mission. DeLinda is charged with reimagining underwriting, experimenting and finding innovative new ways to help sponsors connect with KQED’s brand across broadcast and digital platforms.
DeLinda served as the executive director of marketing and communications for KQED from 2013-2015, overseeing the marketing, corporate communications, community relations, design and public affairs teams. Before joining KQED she was executive director of the Public Awareness Initiative for the Corporation for Public Broadcasting (CPB), senior director of marketing and media relations at WETA, and the director of business affairs for Oliver Productions. She has secured and managed broadcast and digital sponsorships from companies such as GE, ADM and Audible.